jk tyre1127
DESCRIPTION
SUMMER TRAINING REPORT ON TYRETRANSCRIPT
JK TYRE INDUSTRIES
FROM: - June 11, 2012 TO August 16, 2012
JK TYRE INDUSTRIES
Acknowledgement
A project report like this can be completed without help and advice
from different services. The report has been made possible through
the direct and indirect co-operation of various person for whom I wish
to express my appreciation and gratitude.
As the part of M.B.A. program helped me and given me a chance to
work and gain experience in my specialization subject.
First and foremost I am thankful to the academic and the
administrative member of the Hindu Institute of Management &
technology family, for giving me a chance to work on this project .I
am thankful to Mr.Vivek Varshney not only for his idea regarding
the project work. But also for his effective guidance whole hearted co-
operation and support while developing this project.
Last but not least, I am thankful to that person who helps me morally
while conducting survey to collect the primary data regarding the
project.
JK TYRE INDUSTRIES
PREFACE
The world today has come closer and in the wake of globalization
and liberalization of the economic policy there is stiff demand of a
through understanding of the various facts of management. Learning
is continuous process and upgrading existing level of learning is a
very important thing for the learner. Both theoretical and practical
aspect of learning should receive utmost attention without acquiring
practical knowledge we can hardly succeed.
Studying MBA course from HIMT, under Maharishi Dayanand
University provided me the opportunity to have the theoretical
knowledge and develop managerial skill.
JK TYRE INDUSTRIES
CONTENTS
Acknowledgement
Preface
CHAPTER-1
Introduction
Profile of JK tyre
Vision & Mission
Management Persons
JK Tyre profit for the Quarter ended on June.30,2012
Tyre Terminology
Type of Truck Tyre with respect to Load
Quality Assurance
Human Resource Development
CHAPTER-2
Objective of Study
Scope of Study
Importance
Area of Survey
JK TYRE INDUSTRIES
CHAPTER-3
Research Methodology
Observation
Graphical representation
Recommendation and Suggestion
Conclusion
CHAPTER-4
Questionnaire
Contributors
Bibliography
JK TYRE INDUSTRIES
CHAPTER-1
Introduction
Profile of JK tyre
Vision & Mission
Management Persons
JK Tyre profit for the Quarter ended on June.30,2012
Tyre Terminology
Type of Truck Tyre with respect to Load
Quality Assurance
Human Resource Development
JK TYRE INDUSTRIES
INTRODUCTION
The object of “Buying Behavior of Truck tyre with respect to load and
route” conducted by me is a part of the market research programme of
JK Tyre Indus. and is on attempt to get an idea about the consumer’s
behavior and their views. This survey is essentially like a mirror
which will reflect both the pre as well as post purchase behavior of the
customer.
With the growing need of not only retaining the market share but also
increasing the share in the market it is of utmost importance that the
companies must posses maximum information about their customers
as well as those which are likely to be their customers in future, their
expectations, their demand for quality and service, so that the
company can make regular improvements in the quality of the product
and services it is offering to the customers.
In order to enhance the Sales and Promotion, the company will really
have to keep in mind that “the customer is the king” and should be
given what he demands, what he asks for.
JK TYRE INDUSTRIES
I surveyed about hundreds of truck customers in Delhi & Rohtak . I
also visited some of the dealers, fitters and in the shops corner and
tried to know many things about the tyre and the cost factor.
During my survey I had found that many of the truck customers are
using the JK tyre in their truck and are favourite among the other
companies. The information I collected will be helpful to the company
to gain confidence and faith of consumers and also enhance the sales
figure.
Therefore, I think this survey will necessarily will provide essential
guidelines to the company for deciding and implementing policies, so
as to increase market share and give JK Tyre competitive edge over its
competitors.
JK TYRE INDUSTRIES
Profile of JK Industries
It comes from an urge to strive and deliver the best.
A mindset that says, when it is good enough,
improve it. It is a way of thinking that comes only
from a power within." - H.S.Singhania
JK tyre, a Division of JK Industries is the flagship company under the
umbrella of JK Organization.
The advent of JK Organization on the industrial landscape of India
almost synchronizes with the beginning of an era of industrial
awareness - an endeavor for self reliance and the setting up of a
dynamic Indian industry. This was way back in the middle of the 19th
century. And the rest that followed is history.
JK Organization has been a forerunner in the economic and social
advancement of India. It always aimed at creating job opportunities
JK TYRE INDUSTRIES
for a multitude of countrymen and to provide high quality products. It
has striven to make India self reliant by pioneering
The production of a number of industrial and consumer products, by
adopting the latest technology as well as developing its own know-
how. It has also undertaken industrial ventures in several other
countries.
JK Organization is an association of industrial and commercial
companies and charitable trusts. Its member companies, employing
nearly 50,000 persons are engaged in the manufacture of a variety of
products and in diverse field of commerce and other fields.
Trusts are devoted to promoting industrial, technical and medical
research, education, religious values and providing better living and
recreational facilities. With the spirit of social consciousness
uppermost in mind, J.K. Organization is committed to the cause of
human advancement.
JK Tyre is a leading exporter of tyres from India and roughly
accounts for about 5% of the total tyre exports from India (along
with its associate Vikrant Tyres Limited)
JK TYRE INDUSTRIES
It is the first and only tyre manufacture in the world to receive the QS
9000 for multilocation operations: World's first tyre manufacture to
receive the ISO 9000 for all its operations in one go. Also J.K Tyres is
the first tyre company in India to receive ISO 14001 in recognisition
of its environmental management systems.
Today, JK Tyre's products compete with the best international players
in the premium international bias market in more than 55 countries in
6 continents. The exports operate through a strong and dedicated
distribution network, and our distributors are fully supported by the
company's technical team in terms of continued product development
to meet specific market needs. JK Tyre had obtained international
accreditation for its products in the US, Europe, South America and
the Middle East.
J.K Tyre has been the recipient of various awards for exports for the
last many years for its commitment to offer superior performance
standards & path -breaking innovations. It was honored with ' The
Special Export Award 2000-2001' from Capexil, making it its fourth
consecutive award from India's premier industrial association. JK
Tyre has also been recently recognized by Indian Trade Promotion
JK TYRE INDUSTRIES
Organization (ITPO) for being the largest tyre exporter to Latin
America markets and is the proud recepient of first-ever FOCUS LAC
Award for the year 1999-2000. J.K Tyres constant endeavor to deliver
superior value to its customers and a sound marketing strategy forms
the foundation of this spectacularly consistent performance on
internationalfront.
While JK Tyre has maintained its consistency in its marketing and
distribution strategies for the export markets, it has also actively
pursued development of new superior products to adapt to specific
requirements of the different markets. The credit goes to the India's
biggest in-house R&D centre, HASETRI (Hari Shankar Singhania
Elastomer and Tyre Research Institute).
This Centre for Rubber and Allied Technology was established at
Jaykaygram, ISO/IEC Guide 25 & EN 45001. Equipped with
advanced testing facilities, it pursues excellence by evolving
technologies for superior product performance to reduce waste and
pre-empt consumer needs.
JK Tyre has achieved lot of milestones. However, with plans to bring
in several pioneering technologies and benchmarking customer
JK TYRE INDUSTRIES
service standards there's lot which will roll out in future in JK Tyre's
unstinted path to winning.
JK Tyre is the leader in the Truck/Bus segment. With its customer
oriented state-of-the-art product offerings, it has outpaced the industry
growth rate and surged ahead of its competitors.
Our tyres are specifically designed in accordance to the different
loading and application requirements of our valued customers. The
"Unique SEV System" in its Truck/Bus and LCV range of tyres
ensures a highly efficient and uniform tyre curve - the best option for
a wide variation of road and load conditions under which trucks
operate in our country. The SEV System offers the outstanding
advantages of Super Mileage, Greater Strength and Higher Ret
readability - They Run More to Earn More..
JK TYRE INDUSTRIES
Vision & Mission
VISIONTo be amongst the most admired companies in India, committed to excellence
MISSION Be a Customer Obsessed Company - Customer First 24x7 No.1 Tyre Brand in India Most profitable Tyre Company in India Motivated and Committed team for excellence in performance Be a Green Company Deliver Enhanced Value to all stakeholders Enhance global presence through Acquisition / JV / Strategic
Partnerships
JK TYRE INDUSTRIES
MANAGEMENT
CHAIRMAN
Hari Shankar Singhania
Board of Directors
The Board of Directors consists of twelve Directors out of which seven directors
are independents i.e., more than 50%. The Chairman is non- executive.
Audit Committee
Four Directors (three non-executive independent directors and one
executive director)
Arun Kumar Bajoria (President & Director)
Dr.Ragupati Singhania (VP & director)
Shri Arvind Singh Mewar
Shri Ashok U Katra (May 22, 2012)
Managing Directors and Dy. Managing Director
JK TYRE INDUSTRIES
Shareholders / Investors Grievance Committee
A non-executive director is the Chairman of the Committee.
Regional Sales Manager (Delhi region)
- Mr. Jatin Kandhari
Area Manager
Mr.Sanjay Malhotra
General Employee
JK TYRE INDUSTRIES
JK Tyre profit for the Quarter ended on
June.30,2012
JK Tyre & Industries net profit
rises 2473.96% in the June
2012 quarter
Capital Market / 19:32 , Jul 30, 2012
Sales rise 2.28% to Rs. 1434.08 crore
JK Tyre & Industries net profit rose 2473.96% to Rs. 24.71 crore in the quarter ended June 2012 as against Rs. 0.96 crore during the previous quarter ended June 2011. Sales rose 2.28% to Rs. 1434.08 crore in the quarter ended June 2012 as against Rs.1402.12 crore during the previous quarter ended June 2011.
Particulars Quarter Ended
Jun. 2012 Jun. 2011 % Var.
Sales 1434.08 1402.12 2
OPM % 8.78 4.40 100
PBDT 82.44 27.26 202
PBT 56.11 2.78 1918
JK TYRE INDUSTRIES
NP 24.71 0.96 2474
QUALITY EXCELLENCE
To maintain its competitiveness and zeal to perform
better, JK Tyre has all along been on the path of
quality journey. JK Tyre has yet again become the
first tyre company in the world to receive the
ISO/TS 16949:2000 Certificate for its entire range of
Products (Bias & Radials) and for all plants (Four)
as well as Corporate Office.
All the plants of the Company continue to be ISO
9001 and ISO 14001 (for Environment
Management System) accredited, which reflects
its commitment towards maintaining highest standards of quality and
environment. Water and Energy are the critical resources in India and
JK TYRE INDUSTRIES
JK Tyre has been maintaining unrelented drive towards conserving
these at its plants. At our Kankroli Plant, we not only do water
harvesting but also ensure complete recycling of water to avoid waste.
CONSERVATION OF ENERGY ETC.
The details as required under the Companies (Disclosure of
Particulars in the Report of Board of Directors) Rules 1988 are
annexed.
SUBSIDIARY COMPANIES
The particulars required under the provisions of the Companies Act
1956 in respect of the subsidiary companies are appended.
AUDITORS
M/s. Lodha & Co., Chartered Accountants, Auditors of the Company,
retire and are eligible for re-appointment. The appointment of the
Auditors is required to be made by a special Resolution pursuant to
Section 224-A of the Companies Act 1956. The observations of the
Auditors in their report on Accounts read with the relevant notes are
JK TYRE INDUSTRIES
self-explanatory.
COST AUDIT
The Audit of the Cost Accounts of the Company for the year ended
March 31,2012 will be conducted by the Cost Auditor and the Cost
Audit Report will be submitted to the Department of Company
Affairs, Government of India.
PARTICULARS OF EMPLOYEES
Information in accordance with the provisions of Section 217 (2A) of
the Companies Act 1956 read with the Companies (Particulars of
Employees) Rules 1975 as amended regarding employees is annexed
to this Report. However, as per the provisions of Section 219(1) (b)
(iv) of the Companies Act 1956. The Report and Accounts are being
sent to all shareholders of the Company excluding the aforesaid
information. Any shareholder interested in obtaining such particulars
may write to the Secretary at the Company's New Delhi address.
CORPORATE GOVERNANCE
Your Company reaffirms its commitment to the good corporate
JK TYRE INDUSTRIES
governance practices. Pursuant to Clause 49 of the Listing Agreement
with the Stock Exchanges, Management Discussion and Analysis,
Corporate Governance Report and Auditor's Certificate regarding
Compliance of conditions of Corporate Governance are made a part of
this Annual Report.
DIRECTORS' RESPONSIBILITY STATEMENT
As required under Section 217 (2 AA) of the
Companies Act 1956, your Directors state that: in the
preparation of annual accounts, the applicable
accounting standards have been followed along with
proper explanation relating to material departures; the
accounting policies have been selected and applied
consistently and judgments and estimates made are
reasonable and prudent so as to give a true and fair
view of the state of affairs of the Company at the end of the financial
year and of the profit or loss of the Company for that period.
Proper and sufficient care has been taken for maintenance of adequate
accounting records in accordance with the provisions of the said Act
for safeguarding the assets of the Company and for preventing and
JK TYRE INDUSTRIES
detecting fraud and other irregularities; and
The annual accounts have been prepared on a going concern basis.
ACKNOWLEDGEMENTS
Your Directors wish to acknowledge, the continued support and co-
operation received from our valued Customers, Dealers, Suppliers,
Shareholders, Banks, Financial Institutions, and various Central and
State Government Agencies.
They place on record their appreciation of the continued support of its
Technical Collaborators M/s Continental AG, Germany.
Your Directors also acknowledge and appreciate the commitment and
dedication of the employees at all levels.
On behalf of the board.
On Dec.15,2011 H.S. Singhania
New Delhi Chairman
JK TYRE INDUSTRIES
ANNEXURE TO DIRECTORS REPORT
A. ENERGY CONSERVATION
Monitoring of energy usage across all plants is carried out on a
continuous basis by dedicated team of experts. Various projects for
bringing down the energy consumption and reduction in the cost of
power, steam, air and water cost are identified and implemented after
proper analysis. These measures include change in machine, specs.,
introduction of variable frequency drives, improvised insulation of
presses and pipe lines, improvements in condensate recovery, use of
natural light, use of energy efficient lights at all administrative offices
etc. With these measures consumption of energy at all plants has been
optimized. As a major step towards energy conservation, the
Company has saved water consumption substantially by re-
circulation, rain water harvesting and modification of process
parameters.
Specific area of additional investments and proposals The company
has planned investments in a number of projects for conservation of
energy, which include conversion of high cost fuel based DG sets to
JK TYRE INDUSTRIES
low cost fuels at its tyre plants, replacement of oil fired boiler by Coal
Fired Boiler, revamping of hot water generator, providing auto control
for heavy duty equipment, addition of more variable frequency drive
for mills and re-use of surplus condensate in D.M. water inlet.
PARTICULARS OF CONSERVATION OF ENERGY
2009-10 2010-
11
I. Power & Fuel Consumption
1 Electricity
a) Purchased:
Unit (Kwh in lacs) 777.66 806.81
Total Amount (Rs. in crores) 35.82 36.17
Rate / Unit (Rs) 4.61 4.48
b) Own Generation:
Fuel Oils
Unit (kwh in lacs) 488.89 473.43
Unit/Ltr. Of Fuel Oil (kwh) 2.85 3.43
Cost / Unit (Rs.) 3.26 3.63
Turbo Generator
(i) Thru Coal:
JK TYRE INDUSTRIES
Unit (kwh in lacs) 377.62 494.83
Unit/MT of Coal 834.21 784.27
Cost/Unit (Rs) 3.37 2.98
(ii) Thru Bagasse:
Unit (kwh in lacs) Not applicable 231.44
Unit/MT of Bagasse ,, ,, 221.09
Cost/Unit (Rs) ,, ,, 0.87
2 Coal
Quantity (MT) 94631 134953
Total Amount (Rs. in crores) 21.37 29.02
Average Rate (Rs./MT) 2258 2150
3 Furnance Oil
Quantity (KL) 17065 7444
Total Amount (Rs in crores) 19.5 8.14
Average Rate (Rs./Ltr.) 11.43 10.94
II. Consumption per unit of
production:
Electricity (kwh/MT)
Tyre Division 966 965
JK TYRE INDUSTRIES
Sugar - 370
Coal/Furnance Oil
Tyre Division 0.48 0.44
B. RESEACH AND DEVELOPMENT
Research and Development Activities: The
'Technology Leadership' is at the core of all the R
&D activities of the Company. The Company's
commitment towards highest customer satisfaction
and delivery of high value added products with fast
changing needs of the automobile sector and
customer preferences determines the road map of
research and development at JK Tyre in close co-
ordination with our Technical Collaborator (Continental AG.,
Germany). To Augment and fulfill this mission, the Company had
promoted the state-of-the-art facility. 'Hari Shankar Singhania
Elastomer and Tyre Research Institute (HASETRI), which is a unique
combination of tyre material and mechanic research centre.
JK TYRE INDUSTRIES
Functioning since 1992, this DSIR recognized R &D Institute has
been successful in developing new technologies for new high
performance products, new compounds and components for traction,
improved ride, low noise and better wear properties, energy efficient
processes, recycling technology, improvement in pollution control and
introduction of Radial Tractor Tyre. New initiatives and efforts have
been well acclaimed by our OEM Customers.
Research & Development Expenses The recurring expenditure on R
&D during the year was Rs.6.86 crores, which was 0.33% of the net
turnover.
C. TECHNOLOGY ABSORPTION, ADAPTATION &
INNOVATION
The Company has a team of well qualified and experienced
Engineers, Scientists and Technologists who are up-to-date and
committed to absorbing and adapting the latest technology.
Absorption of design and manufacturing technology of all types of
tyres are done with the help of the Collaborator as well as through
indigenously developed programmes. These are further augmented by
investing in-house R &D infrastructure and several modernization and
JK TYRE INDUSTRIES
expansion plans made at the plant by installing latest process
equipments.
TYRE TERMINOLOGY
Provided here, for your benefit, are simple definitions of technical tyre
terms that will enable you to understand the technology that goes into
a tyre. Learn what each part of a tyre does, and
get tyre-savvy!
Tyre Placard
Decoding all that information on the sidewall
Tyre Sizing Systems
Other Markings
Aspect Ratio (or sidewall height)
JK TYRE INDUSTRIES
Speed Ratings
Load Indices
Tyre Placard
1. A vehicle's original tyre and wheel
specifications are detailed on a
placard affixed to all vehicles
manufactured on or after the 1st of January 1973.
2. The tyres conform to specific load carrying specifications as
recommended on the vehicle manufacturer's tyre placard, as required
by Australian Design Rule 23 (ADR23).
3. Tyres should be appropriate to the type and size of rim fitted to the
vehicle.
Decoding all that information on the sidewall
All numbers, letters, symbols, mysterious codes. Here’s the important
stuff:
JK TYRE INDUSTRIES
A: Manufacturer or brand name, and commercial name or identity.
B & J: Tyre size, construction and speed rating designations. See tyre
sizes and speed ratings below.
C: Denotes type of tyre construction.
D: M&S denotes a tyre designed for mud and snow. Reinforced
marking only where applicable.
E: Load and pressure marking requirement.
Tyre seizing System:
Over the years there has been many different methods used to size
tyres. Many of these are still in use today, with the ISO Metric Sizing
System the most widely used.
1. Numeric Sizing System
This first system developed for tyre sizing
was used until the late 1960s, but provided
only the cross section width of the tyre and the rim diameter
in inches. If the section width ended in zero (e.g., 7.00-16 or
7.50-16), the tyre had a common aspect ratio of about 92. For
section widths not ending in zero (e.g., 8.25-15), the tyre was
JK TYRE INDUSTRIES
considered "low profile" with an aspect ratio of about 82.
2. Alphanumeric Sizing System
In 1968, a new concept was introduced
worldwide. The Alphanumeric sizing
system is a load-based system where
tyres are designated by their load-carrying capacity and a
spect ratio. The first letter is the load and size relationship,
with letters ranging from A to N.The lower the letter, the
smaller the size and, of course, the lower the load-carrying
capacity of thetyre.
JK TYRE INDUSTRIES
3. P-Metric Sizing System
To accommodate the smaller tyres used
on compact cars, the P-Metric
(Passenger Metric) system was created in 1976. The
maximum inflation pressures of P-Metric tyres were raised for
lower rolling resistance.
4. Metric Sizing System
Because Europe primarily uses the
metric system of measurement; the
Metric sizing system was developed. It is essentially a conversion
of the Numeric system. Section widths are notated in millimetres
instead of inches. Originally, tyres not identified with an aspect
ratio were assumed to be 82-series. When 60- and 70 series tyres
appeared, the aspect ratio was added to the nomenclature, similar
to the PMS.
5.ISO Metric Sizing System
The International Standards Organization (ISO)
Metric system combines the Metric system with
JK TYRE INDUSTRIES
a service description. The service description provides the load
index along with the speed rating symbol.
6.Millimetric Sizing System
The Millimetric sizing system is similar to the
Metric system except that the rim diameter is
also represented in millimeters.
7. Light Truck Numeric System
Similar to the Numeric system for cars, it lists
the section width in inches, construction type,
rim diameter in inches, plus the light truck designation.
8.Light Truck Metric System
Similar to the P-Metric system, except the P is
replaced with the LT light truck designation.
Also, LT-Metric and P-Metric tyres differ in construction.
9.Light Truck High Flotation System
Similar to the Numeric system for cars, it lists
JK TYRE INDUSTRIES
the section width in inches, construction type, rim diameter in
inches, plus the light truck designation.
OTHERS.
DOT Codes - Coding satisfying the requirements of the US
Department of Transportation contain a
mixture of letters and numbers such as
DOT DVDE MTA129.
E-Marks - Tyres for sale in the European
Community must carry an E -Mark in accordance with ECE Reg
30 - eg E4 027550.
Aspect Ratio (or sidewall height)
Aspect ratio is the ratio of a tyre's width to it's height. A 70 series tyre,
therefore, is a tyre whose height is equal to 70% of its width. Lower
Profile Tyres hence have lower series numbers.
Speed rating of the tyre.
JK TYRE INDUSTRIES
All tyres carry a speed symbol in the form of a letter indicating the
maximum speed for which the tyre is intended. This indicates the
maximum speed that the tyre can sustain for ten minute endurance
without coming to pieces and destroying itself and the car it is on.
The table below shows which speed goes with each letter:
Speed CategorySymbol
Speed (km/h)
Speed CategorySymbol
Speed (km/h)
D 65 Q 160E 70 R 170F 80 S 180G 90 T 190J 100 U 200K 110 H 210L 120 V 240M 130 W 270N 140 Y 300
P 150 ZR* OVER
240
JK TYRE INDUSTRIES
THE TYPE OF TRUCK TYRE ACCORDING TO
LOAD
JET TRAK (NORMAL LOAD)
FEATURES & BENEFITS
16 PR Nylon Tyre for Rear
Fitment on Normal and
Moderate loading vehicles.
Wide Deep Pyramid Lugs with
high stability, are most suitable
for On & Off road Conditions.
Strong Shoulder designed to carry Loads under any Road
Conditions.
Computer Aided Design for Uniform Wear.
Wider Center Rib for higher Initial Mileage and Tread life.
JK TYRE INDUSTRIES
INNOVATIVE CONSTRUCTION
Super Strong Casing which gives maximum service and better
Retreadibility.
Deep Tread for Extra Mileage.
SUPERIOR PERFORMANCE
Dual Compound Tread to ensure Structural Stability and high
Mileage Potential.
Runs cooler for high performance.
Renders Excellent Service and Clean Casing fetches far better
Casing Value
JK TYRE INDUSTRIES
JET KING 10
FEATURES & BENEFITS
16 PR Nylon Tyre for Rear Fitment
On Normal Load Vehicles.
Optimum design and premium Lug
depth for Extra High Mileage for
Normal Load Applications.
Computer Designed Tread for Uniform wear.
Wide Deep Pyramid Lugs for all types of road conditions.
Wider Center Rib for Higher Initial Mileage and Tread life.
Sipes provided for Better Road Grip in Wet Road Conditions
and cooler running.
INNOVATIVE CONSTRUCTION
Super Strong Casing which gives Maximum Service and Better
Retreadibility.
DeepTread to give best possible mileage in normal to moderate
loads.
JK TYRE INDUSTRIES
SUPERIOR PERFORMANCE
Dual Compound Tread to ensure Structural Stability and High
Mileage Potential.
Cut Resistant.
Runs Cooler For High Performance.
Gives Extra High Mileage.
Renders Excellent Service and Clean Casing.
JK TYRE INDUSTRIES
JET TRAK DX
FEATURES & BENEFITS
18 PR Nylon Economy Tyre for
Rear Fitment on Heavy and
Moderate loading vehicles.
Wide Deep Pyramid Lugs with special compounding to reduce
damage from side wall impact and avoid Lug Chipping.
Strong Shoulder designed to carry Loads under any Road
Conditions.
Dual Tread Compound For cooler running.
INNOVATIVE CONSTRUCTION
Super Strong Casing which gives maximum service and better
Retreadibility.
Specially constructed Super Strong Bead for Better load
carrying capability and added safety factor.
FEA analysed cavity for smoother, quiet running and superior
mileage.
JK TYRE INDUSTRIES
SUPERIOR PERFORMANCE
Extra Premium Depth Tyre for Higher Initial Mileage.
Dual Tread Compound For cooler running.
Renders Excellent Service and Clean Casing fetches far better
Casing Value
JK TYRE INDUSTRIES
JET TRAK 39 (HEAVY LOAD)
FEATURES & BENEFITS
18 PR Nylon Tyre for Rear
Fitment on Heavy Loads.
A tyre designed exclusively for
'Heavy Load Conditions'.
Wide Deep Pyramid lugs most suitable for 'On & Off ' road
Conditions.
Extra Strong casing designed to carry Heavy Loads under
grueling conditions.
Computer aided design Tread for uniform wear.
INNOVATIVE CONSTRUCTION
Super Strong casing to provide stability under Heavy Loads.
Superior Tread Compound for greater Mileage.
SUPERIOR PERFORMANCE
Dual Compound Tread to ensure Structural Stability, more
Mileage Potential and high load carrying ability.
JK TYRE INDUSTRIES
Runs Cooler for High Performance.
Tried and Time proven Lug Tyre for heavy loads.
Renders Excellent Service and Clean Casing fetches far better
Casing Value.
JK TYRE INDUSTRIES
JET TRAK 39 DX (SUPER HEAVY)
FEATURES & BENEFITS
18 PR Nylon Tyre for Rear
Fitment on Heavy and Super
Heavy Loads.
Wide Deep Pyramid lugs most
suitable for 'On & Off ' road Conditions.
Extra Strong casing designed to carry Heavy Loads under
grueling conditions.
Computer aided design tread for uniform wear.
INNOVATIVE CONSTRUCTION
Additional rubber in tread for better Mileage.
Extra strong shoulder for carrying heavy loads.
Special re-inforced bead construction to carry extra heavy
loads.
Special rubber compounding to have super cool running at
heavy loads.
JK TYRE INDUSTRIES
SUPERIOR PERFORMANCE
Dual Compound Tread to ensure Structural Stability, more
Mileage Potential and high load carrying ability.
Runs Cooler for High Performance.
Renders Excellent Service and Clean Casing fetches far better
Casing Value.
JK TYRE INDUSTRIES
Quality Assurance
While cost efficiency and a comprehensive product line will ensure
that the company’s growth in the market, it will be quality which
determine the rate and potential of its growth. Keeping this in Mind
quality standards and processes are being revamped in corporating
most modern day methods to ensure international level of quality.
Human Resource Development
The company is strengthening its human resource development
department with a special emphasis on the area of in house training
and participation in organized workshop, for all level and cadres.
Employees are sponsored for on the job training.
JK TYRE INDUSTRIES
CHAPTER-II
Objective of Study
Scope of Study
Importance
Area of Survey
JK TYRE INDUSTRIES
OBJECTIVE OF STUDY
The objective of “Buying Behavior of Truck tyre with respect to
load and route” conducted by me is a part of market research
program of JK Industries and is on attempt to get an idea about the
consumer behavior and their views, this survey is essentially like a
mirror which will reflect both the pre as well as post purchase
behavior of the consumer.
The main objectives of the study are:
To find out the key and unique feature of JK tyre among the
certain consumer.
To find out the different marketing strategies.
To find out the cost factor.
To find out the problem regarding the load which affects the
tyre.
To find out the market share
To find out what the customer wants.
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SCOPE OF THE STUDY
The scope of the study is very wide as it provides information about
the brand preference of consumer in the market.
Sometimes consumer wants every features in one product (we can see
in the case of the tyre where customer wants every thing such as cost,
long lasting, reliability, durability etc in one brand). Therefore
consumer is the king.
This study reveals the current market situation related to the buying
behavior of truck tyre keeping in view all the aspects.
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IMPORTANCE OF THE STUDY
Importance for the increasing market share.
To know the problem regarding the load which affects the tyre?
To know the different marketing strategies to increase the sales.
Helpful in providing the relevant information about the
customer.
To know the cost factor in comparison to other tyre companies.
To know the consumer preferences.
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AREA OF SURVEY (HARYANA)
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CHAPTER-III
Research Methodology
Observation
Graphical Representation
Recommendation and Suggestion
Conclusion
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RESEARCH ETHODOLOGY
Research design: - The main objective was to know the “Buying
Behavior of Truck tyre with respect to load and route”, in this study
report descriptive research design was adopted.
Data source
How the data is collected?
Primary Data: - The primary data was collected through
questionnaire & face to face interaction with the customer.
Secondary Data: -
Marketing Management
Data from Marketing Associates
Magazines
Journals
Internet
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Universe of Study: - Area of survey was Delhi / Rohtak
Unit of Investigation: - All Consumers of age group 20 years and
above.
Sampling Design: - Random Sampling was conducted.
Technique of data collection
Response was generated through questionnaire.
Sample Size: - About hundreds of customer in Delhi / Rohtak
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Research Methodology
Research is a common parlance refers to a search of knowledge.
Research can also be defined as a scientific and systematic search for
Particular information on a specific topic. In fact research is an art of
scientific investigation. According to Clifford Woody research
comprises defining and redefining problems, formulating hypothesis
or suggested solutions, collecting, organizing and evaluating data,
making deductions and reaching conclusions, and at last carefully
testing the conclusions to determine whether they fit the formulating
hypothesis.
Objective of Research
The main aim of research is to find out the truth which is hidden and
which has not been discovered as yet. The following objectives of
research are given:
1. To gain familiarity with a phenomenon or to achieve new
insights into it (study with this object in view are termed as
exploratory or formulate research studies).
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2. To portray accurately the characteristics of a particular
individual, situation or a group
(Study with this object in view are termed as descriptive research
studies).
3. To determine the frequency with which something occurs or
with which it is associated with something else (study with this
object in view are termed as diagnostics research studies).
4. To test a hypothesis of a casual relationship between variables
(study with this object in view are termed as hypothesis-testing
research studies).
Types of Research
The types of research are as follows:
1. Descriptive Vs Analytical:
Descriptive research includes surveys and fact-finding
enquiries of different kinds. In this of method the researcher
has no control over the variables; he can only report what has
happened or what is happing.
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In analytical research, the researcher has to use facts or
information already available, and analyze these to make a
critical evaluation of the material.
2. Applied Vs. Fundamental:
Applied research aims at findings a solution for immediate
problems facings a society or an industrial/business
organization, whereas fundamental research is mainly
concerned with generalizations and with the formulation of a
theory. ‘Gathering knowledge for knowledge’s shake is
termed ‘pure’ or ‘basic’ research’.
3. Quantitative Vs. Qualitative:
Quantitative research is based on the measurement of quantity
or amount. It is applicable to phenomenon that can be
expressed in terms of quantity. Where as qualitative research
is concerned with qualitative phenomenon. It is especially
important in the behavioral science where the aim is to
discover the underlying motives of human behavior. Through
such research we can analyze the various factors which
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motivate people to behave in a particular manner or which
make people like or dislike a particular thing.
4. Conceptual Vs. Empirical:
Conceptual research is that related to some abstract idea(s) or
theory. It is generally used by philosophers and thinker to
develop new concepts or to reinterpret existing ones.
Where as Empirical research relies on experience or
observation alone, often without due regard for system and
theory. It is based research, coming up with conclusions which
are capable of being verified by observation or experiment.
5. Some other types of research:
All other types of research are variations of one or more of the
above stated approaches, based on either the purpose of
research, or the time required to accomplish research, or the
environment in which research is done, or on the basis of some
other similar factor.
The research can be One-time research or longitudinal
research, Field-setting research or laboratory research or
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simulation research, Clinical or diagnostic research,
Exploratory or formalized, Historical Research, Conclusion-
oriented and decision-oriented research.
Research Design
The formidable problem that follows the task of defining the research
problem is the preparation of the design of the research project,
popularly known as the ‘research design’. Decision regarding what,
where, when, how much, by what means concerning as inquiry or a
research study constitute a research design. ”A research design is the
arrangement of conditions for collection and analysis of data in a
manner that aims to combine relevance to the research purpose with
economy in procedure.
More explicitly, the design decision happens to be in respect of:
1. What is the study about?
2. Why is the study being made?
3. Where will the study be carried out?
4. What type of data is required?
5. Where can be the required be found?
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6. What period of time will the study include?
7. What will be the sample design?
8. What techniques of data collection will be used?
9. How will the data be analyzed?
10. In what style will the report be prepared?
Keeping in view the above stated design decisions; one may split the
overall research design into the following parts:
(a) The Sampling design which deals with the method of
selecting items to be observed for the given study:
(b) The Observational design which relates to the conditions
under which observations are made;
(c) The Statistical design which concerns with the question of
how many items are to be observed and how the information
and data gathered are to be analyzed; and
(d) The Operational design which deals with the techniques by
which the procedures specified in the sampling, statistical
and observational design can be carried out.
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Research Process Before embarking on the details of research
methodology and techniques, it seems appropriate to present a brief
overview of the research process. Research process consists of series
of actions or steps necessary to effectively carry out research and the
desired sequencing of these steps. However the following order
concerning various steps provides a useful procedural guideline
regarding the research process:
1. Formulating the research problem;
2. Extensive literature surveys;
3. Developing the hypothesis;
4. Preparing the research design;
5. Determining sample design;
6. Collecting the data;
7. Execution of the project;
8. Analysis of data;
9. Hypothesis testing;
10. Generalization and interpretation; and
11. Preparation of report or presentation of the result.
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Define research problem
Interpret and report
FF
Design research(including sample design) FF
F
F
Review concepts and theories
Reviews previous research findings
Formulate HypothesisAnalyze data( Test Hypothesis if any)
Collect Data (Execution)
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RESEARCH PROCESS IN FLOW CHART
Sampling and Sample Design
All the items under consideration in any field of inquiry constitute a
‘universe’ or ‘population’. A complete enumeration of all the items in
the population is known as a census inquiry. It can be presumed that
in such an inquiry when all the items are covered no element of
chance is left and highest accuracy is obtained.
The researcher must decide the way of selecting a sample or what is
popularly known as the sample design. A brief mention of the
important sample designs is as follows:
1. Deliberate Sampling: Deliberate sampling is also known as
purposive or non-probability sampling. This sampling method
involves purposive or deliberate selection of particular units of
the universe for constituting a sample which represents the
universe. When population elements are selected for inclusion
in the sample based on the ease of access, it can be called
convenience sampling.
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2. Simple Random Sampling: This type of sampling is also
known as chance sampling or probability sampling where each
and every item in the population has an equal chance of
illusion in the sample and each one of the possible samples, in
case of finite universe, has the same
probability of being selected.
3. Systematic Sampling: In some instances the most practical
way of sampling is to select every 15th name on a list, every
10th house on one side of a street and so on. An element of
randomness is usually introduced into this kind of sampling by
using random numbers to pick up the unit with which to start.
4. Stratified sampling: If the population from which a sample is
to be drawn does not constitute a homogeneous group then
stratified sampling technique is applied so as to obtain a
representative sample. In this technique, the population is
stratified into a number of non-overlapping subpopulations or
strata and sample items are selected from each stratum. If the
items selected from each stratum is based on sample random
sampling the entire procedure, first stratification and then
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simple random sampling, is known as stratified random
sampling.
5. Quota sampling: in stratified sampling the cost of taking
random samples from individual strata is often so expensive
that interviewers are simply given quota to be filled from the
different strata, the actual selection of items for sample being
left to the interviewer’s judgment. This is called quota
sampling.
6. Cluster sampling and Area sampling: cluster sampling
involves grouping the population and then selecting the groups
or the clusters rather than individual element for inclusion in
the sample. Area sampling is quite closer cluster sampling is
often talked about when the total geographical area of interest
happens to be big one. Under area sampling we first divide
generally called geographical clusters, then a number of these
smaller areas are randomly selected, and all units in these
small areas are included in the sample.
7. Multi-stage sampling : This is a further development of the
idea of cluster sampling. This technique is meant for big
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inquiries extending to a considerably large geographical area
like an entire country.
8. Sequential sampling : This is somewhat a complex sample
design where the ultimate size of the sample is not fixed in
advance but is determined according to mathematical
decisions on the basis of information yielded as survey
progresses. This design is usually adopted under acceptance
sampling plan in the context of statistical quality control.
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SWOT ANALYSIS
S: Strength
W: Weakness
O: Opportunities
T: Threats
Strengths:
1. Growing Market
2. Good brand equity
3. Latest technology used
4. Best quality product
Weakness:
1. Advertisement is not upto the reach of the consumers.
2. Costlier than other brands.
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Opportunities:
1. Dealer’s and Retailer’s network boost the sales.
2. Our Road Show Programmes will make products familiar to
the consumers.
Threats:
1. Unbranded Adhesive are big competitors
2. Big use of promotional tools by other companies.
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OBSERVATION
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SAMPLE
In my survey of truck tyre I came to know that out of 100 customers
about 19% were Apollo Tyre, 24% were JK Tyre, 12% were CEAT
Tyre in the market, 29% were MRF Tyre and 12% were Birla Tyre. I tried to
what made them like these tyres through questionnaires, the detail is given below.
JK tyre is growing day by day with there performance.
Name of the Company Percentage
Apollo Tyre 19%
JK tyre 24%
MRF Tyre 29%
Ceat Tyre 12%
Birla Tyre 12%
Others 04%
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Purchasing Factor of Truck Tyre
While doing my survey of truck tyre on purchasing
factor many reason came in front and the top
factor was the cost factor, grip factor on the road,
durability/reliability, Service network,
maintenance. I came to know that out of 100
customers about 40% gave priority to the cost
factor 25% gave priority to the reliability of the
tyre.
Purchasing Factor Factor Percentage
Price Factor 40%
Grip on the road 10%
Durability/reliability 25%
Service Network 20%
Maintenance 5%
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Thus we see that as for the factors of purchasing are concerned the
customer choice goes first the cost and second the reliability factor.
Information about the Tyres
While doing my survey of truck tyre I had gathered some of the
information about the tyres who had already purchased their tyre. In
which I had seen that 55% owners came to know through their
friends, 10% from TV, and so on. These can be viewed in the table.
Sources No. of Customer Percentage
Friends 55 55
Television 10 10
Newspaper 05 05
Hoardings/Posters 10 10
Relatives 12 12
Shops 08 08
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Satisfaction with regard to performance
As I had gone through whole process while making this project I had
found that mostly people were satisfied with the performance of their
truck tyre through questionnaire with 100 of customers. The customer
using the JK tyre in their truck more than 70% customers are satisfied
and 30% are not satisfied.
JK TYRE user
Satisfied Unsatisfied
70% 30%
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Performance of Tyre with respect to LOAD
As I had gone through whole process while making this project I had
found that mostly people were satisfied with the performance of their
truck tyre according to their load on the truck .Through questionnaire
with 100 of customers using the JK tyre in their truck about 55% of
the customer Under load and 25% are between 12.1-15 tonnes and
20% are between 15.1-18 tonnes & over load
Capacity/Load No. of Customer Percentage
Under load 55 55%
12.1-15 tonnes 25 25%
15.1-18 tonnes &
overload
20 20%
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Performance with respect to the ROUTE
While doing my survey of truck tyre I had gathered some of the
information about the truck routes which runs all around India,
Haryana, North-East states, Gujarat and Maharashtra
All the truck was running on the National Highway, GT road.
Therefore the performances of the tyre were good running on these
routes.
But there is some problem under state & Inter state route like
Delhi to Bihar
Delhi to Himachal Pradesh
Rohtak to Tosham
Rohtak to Faridabad
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R E P
G RR EA SP EH NI TC AA TL I O N
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SAMPLE
Name Of Company PercentageAPOLLO TYRE 19%JK TYRE 24%MRF TYRE 29%CEATE TYRE 12%BIRLA 12%OTHERS 04%
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Purchasing Factor of Truck Tyre
Purchasing Factor Factor Percentage
Price Factor 40%Grip on the road 10%Durability/reliability 25%Service Network 20%Maintenance 5%
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Information about the Tyres
Sources No. of Customer Percentage
Friends 55 55Television 10 10Newspaper 05 05Hoardings/Posters 10 10Relatives 12 12Shops 08 08
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Satisfaction with regard to performance of JK Tyre
Satisfied Unsatisfied
70% 30%
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Performance of Tyre with respect to LOAD
Capacity/Load No. of Customer Percentage
Under load 55 55
12.1-15 tonnes 25 25
15.1-18 tonnes & over
load
20 20
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R EC SO UM GM GE A EN N SD D TA IT OI N
O N
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Recommendation and Suggestion
Keeping in view all the facts, figures and finding I want to make
certain recommendations which are as follows: -
Cost should be reduced to some extent in comparison to other
tyres.
The company must ensure timely visit of their marketing
officers to all the service centers and dealers to ensure that the
customers are satisfied; company can also hire engineers to
solve the technical problems of the consumers as soon as
possible.
I must recommend that company should must come up with
some beneficial schemes like gift offers for dealers and
consumers.
Get interacted with Customers & various stake holders
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CONCLUSIO
N
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CONCLUSION
The last few months have been better in terms of volume growth. JK
Tyres has captured a better share in the market in comparison to other
tyres just below MRF tyres with a Margin of 05% with respect to the
buying behavior of the truck tyre keeping in view the load and route
of the truck. The performance of the tyre is up to the mark. JK Tyres
has made his vital place in the market. Watching it cost in the Market
it is slightly high in comparison to other.
Market realities are getting complex everyday and so are the needs.
The sales of the tyres are increasing at a very high speed in this very
fast paced environment. In the, regional market now different
competitors are crossing their boundaries to enhance reach and cater
the buyer in both urban and rural areas, which are more advertising,
focused. The fight for a better market will continue.
The Indian political and business environment had been extremely
good for the tyres industries. There have been so many models and
new products are being launched in the market in support of the
environment.
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JK TYRES has just launched India’s first Eco-Friendly Tyre in the
market.
Every single marketer today wants to maximize its reach. Customers
are getting more and more advance and brand awareness.
We try to work closely with the marketers on the brand experience in
totality to the consumer is very satisfying. Since we are able to
effectively integrate the marketing and the new mediums that I have
talked about earlier I find marketers finding better value by JK Tyres.
The most targeted customer was between 30-40. Because of the
widespread use of the truck customer in the same age groups. An
example of a good deal would be pay for one.
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CHAPTER-IV
Questionnaire
Contributors
Bibliography
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Questionnaire
1. Do you own a Truck? Yes/No
2. What is the type of Vehicle? 6wh/10wh/18wh
3. Which brand of tyre you have in your truck
(a) APOLLO ( ) (b) JK ( ) (c) CEATE ( ) (d) MRF ( ) (e) BIRLA ( ) (f) GOODYEAR ( ) (g) ANY OTHER ( )
4. Which factor influence you to purchase the tyres
(a) Price ( )
(b) Performance ( )
(c) Service network ( )
(d) Maintenance ( )
(e) Durability/reliability ( )
5. From where did you get the information about the Tyre:
(a) Friends ( )
(b) TV ( )
(c) Hoardings ( )
(d) Relatives ( )
(e) Newspapers ( )
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6. Are you satisfied with the performance: Yes/No
7. Are you satisfied with the services provided by the dealers: Yes/No
8. Do you have any plans to purchase new tyres if ‘yes’ then which tyre would you like to buy?
9. Why do you want to purchase this tyre give reason?
(a) Price ( )
(b) Performance ( )
(c) Maintenance ( )
(d) Durability/reliability ( )
(e) Other ( )
10. Are you attracted by given scheme or gift? Yes/No
11. What is your average Capacity/load of your truck?
(a) Under load (0-12 tonns)
(b) 12.1-15 tonns
(c) 15.1-18 tonns
(d) 18.1-above
12. Does over load affects your tyre to get damaged? Yes/No
13. What problem do you face due to over load give reason?
……………………………………………………………………………………………………
14. According to your route what problem you face in your truck tyre?
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…………………………………………………………………………………………………
15. If you have to recommend a tyre which one you will recommend after your first choice?
…………………………………………………………………………………………………
16. How any complain with your tyre during its
Guarantee/warranty period?
(a) 1(b) 2(c) 3(d) 4(e) ………………
17. Your comment/suggestion/advice about the JK Tyre.
…………………………………………………………………………………………………………
…………………………………………………………………………………………………………
NAME: -
AGE: -
ADDRESS: -
PHONE: -
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Thanks for your cooperation.
CONTRIBUTORS
Mr. Jatin kandhari (Regional Manager)
Mr. R.Takur (Regional Operational Manager)
Mr. Vivek Kumar Varshney (Area Service Head)
Mr. Ankur Jaggi (Area Manager Delhi T/B tyre)
Mr. Sanjay Malhotra (Area Manager, Rohtak )
Mr. C.K Jain (Sr.Sales officer Rohtak)
Whole Family
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BIBLIOGRAPHY
Marketing Management Analysis, Planning and Control
by Philip Kotlar
Research for Marketing Decision by Paul E. Green,
Donald S. Tull, Gerald Albaum
Research Methodology written by C.R. Kothari
Organizational Data from Internet.
www.jktyre.com
www.google.com
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