jkfi december 21 product development erik meijer
TRANSCRIPT
8/3/2019 JKFI December 21 Product Development Erik Meijer
http://slidepdf.com/reader/full/jkfi-december-21-product-development-erik-meijer 1/19
Click to edit Master subtitle style
5/5/12
Product Development
a challenge in a dynamic world
December 2011
8/3/2019 JKFI December 21 Product Development Erik Meijer
http://slidepdf.com/reader/full/jkfi-december-21-product-development-erik-meijer 2/19
5/5/12
How tocreate aunique,
attractiveand
distinguished product ?
8/3/2019 JKFI December 21 Product Development Erik Meijer
http://slidepdf.com/reader/full/jkfi-december-21-product-development-erik-meijer 3/19
Click to edit Master subtitle style
5/5/12
Idea
Generation
Prioritization
MarketingStrategy
Implementation
Improvement
1 2
Evaluation
3
45
6
Product Development workflow
• Internal• External
• Market Demand• Revenue
generator• Massive
CompanyValuation
• Go to marketstrategy
• Competitor
• End to endimplementation
• Customer experience
• Post lunched review• Impact &
recommendation
• Stimulation• Enhancement
8/3/2019 JKFI December 21 Product Development Erik Meijer
http://slidepdf.com/reader/full/jkfi-december-21-product-development-erik-meijer 4/19
5/5/12
Product Development start withIDEA GENERATION
8/3/2019 JKFI December 21 Product Development Erik Meijer
http://slidepdf.com/reader/full/jkfi-december-21-product-development-erik-meijer 5/19
5/5/12
Idea Generation
-
Research- Competition- Market condition- Customer feedback-
Complaints- Dream
8/3/2019 JKFI December 21 Product Development Erik Meijer
http://slidepdf.com/reader/full/jkfi-december-21-product-development-erik-meijer 6/19
5/5/12
Possible Objectives to identify inIdea Generation
- Cash Generator
- Functional product- Image building- Experiential product- Fighting product
8/3/2019 JKFI December 21 Product Development Erik Meijer
http://slidepdf.com/reader/full/jkfi-december-21-product-development-erik-meijer 7/19
5/5/12
But too many Ideas will lead toConfusion and Lack of Focus
8/3/2019 JKFI December 21 Product Development Erik Meijer
http://slidepdf.com/reader/full/jkfi-december-21-product-development-erik-meijer 8/19
5/5/12
So, we have to Prioritize the ideas
8/3/2019 JKFI December 21 Product Development Erik Meijer
http://slidepdf.com/reader/full/jkfi-december-21-product-development-erik-meijer 9/19The New Smart Customer | euroIA – Paris |9
Market Demand, ..Learn about demand to help idea
priority.Is there really a market for our idea ?
8/3/2019 JKFI December 21 Product Development Erik Meijer
http://slidepdf.com/reader/full/jkfi-december-21-product-development-erik-meijer 10/19The New Smart Customer | euroIA – Paris |10
Revenue , ..If possible prioritize ideas which gives
impactful revenue
(or massive company
8/3/2019 JKFI December 21 Product Development Erik Meijer
http://slidepdf.com/reader/full/jkfi-december-21-product-development-erik-meijer 11/19The New Smart Customer | euroIA – Paris |11
Time to Market, ..
Faster time to market, faster returnon investment
8/3/2019 JKFI December 21 Product Development Erik Meijer
http://slidepdf.com/reader/full/jkfi-december-21-product-development-erik-meijer 12/19
5/5/12
Thrilling part;Marketing Strategy
8/3/2019 JKFI December 21 Product Development Erik Meijer
http://slidepdf.com/reader/full/jkfi-december-21-product-development-erik-meijer 13/19
5/5/12
PRODUCT STRATEGIES, how will youdesign, package and add value to the product.
PRICE STRATEGIES, what pricing is
appropriate to use
PLACE STRATEGIES, Right place at theright time
PROMOTION STRATEGIES,communicated clearly to the market
8/3/2019 JKFI December 21 Product Development Erik Meijer
http://slidepdf.com/reader/full/jkfi-december-21-product-development-erik-meijer 14/19
5/5/12
8/3/2019 JKFI December 21 Product Development Erik Meijer
http://slidepdf.com/reader/full/jkfi-december-21-product-development-erik-meijer 15/19
5/5/12
8/3/2019 JKFI December 21 Product Development Erik Meijer
http://slidepdf.com/reader/full/jkfi-december-21-product-development-erik-meijer 16/19
5/5/12
Launching
Do you have experience in product launch ?
What is the key attraction on your market ?
How do you know your competitor ? What do your competitorsknow about you ?
How is the alignment and engagement between you and yourpartners ?
How detailed is your marketing plan and forecast of your sales ?
Do you have a back-up plan? (multiple scenarios)
Have you arranged for all necessary resources?
Etc…
8/3/2019 JKFI December 21 Product Development Erik Meijer
http://slidepdf.com/reader/full/jkfi-december-21-product-development-erik-meijer 17/19
5/5/12
EvaluationRe-
8/3/2019 JKFI December 21 Product Development Erik Meijer
http://slidepdf.com/reader/full/jkfi-december-21-product-development-erik-meijer 18/19
5/5/12
I m p r o v e m e n tSimple communication, Easy to
understand, Unique and easy,Original, Relevant to the market,
Pricing
8/3/2019 JKFI December 21 Product Development Erik Meijer
http://slidepdf.com/reader/full/jkfi-december-21-product-development-erik-meijer 19/19
5/5/12
Thank you