Digital Marketing:

EVERYONE IS CONNECTED

In the Digital World…

How can your company CONNECT & ENGAGE

with your audience?

DIGITAL MEDIA? What is

HOWEVER…

It is the process of REACHING OUT TO and ENGAGING with your customers through

Digital Media (Email, Internet, Mobile)

It has evolved to become

A CULTURE…

And Digital Media is finding relevance as

SOCIAL MEDIA

CUSTOMER’S NETWORK

ESSENTIALS OF SOCIAL MEDIA

BE TRANSPARENT INCLUSIVE AUTHENTIC ENGAGING NON-INTRUSIVE

KEY TAKE-OUTS OF SOCIAL MARKETING

Absolute Relevance: Just because you can, doesn’t mean you should

Audience: Understand them, their behavior & reason for being

Involvement: Know how to engage, motivate and influence

Treatment: If it too much of a hard sell, it won’t work in social media

Measurement: The economic value of a social media campaign

SOCIAL MARKETING Is about getting your audience to

SHARE CONTENT & become your

BRAND AMBASSADORS

Content  credits:  The  Science  of  Social  Media  (Dan  Zarrella)  

OPPORTUNITY Where is the

for J.K.LAKSHMI CEMENT ?

PROMOTE THE BRAND

& ITS SPIRIT:

STRENGTH

GET THE AUDIENCE TO

JOIN THE CONVERSATION

J K LAKSHMI CELEBRATES

STRENGTH

STRENGTH

Of Everyday People

Of Women

Of the Youth Of Sportsmen

Of Innovators

Of Green Revolutionists

Of Teachers & Educators

Of IDEAS

MAXIMIZE REACH & RELEVANCE

INCREASE PARTICIPATION

PROJECT MAZBOOTI: A Microsite that recognises people & causes  

FACEBOOK ACTIVATION:

At the Generic Level: Make the conversation more inclusive and not product-centric. Continue the dialogue on Mazbooti STRENGTH and build conversations that can touch maximum people rather than focus only on the product and its target audience.

The benefit of the idea is its scalability and relevance to the audience to a large degree and can also help involved participation.

FACEBOOK ACTIVATION:

At the Specialized Level: Invite the architectural community: Students of Design / Building Tech Practicing Architects / Structural designers to participate in a competition.

For eg: Design a bus shelter that is easy to fabricate and install; resistant to public use and possible abuse; takes care of weather challenges.

The brief and challenge will ideally need to tie-up with the idea of Mazbooti

The J K Lakshmi blog can be specific to the product and its target audience. The main topics that are relevant can be built around 3 fictitious characters or sutradhars

ARCHITECT

VASTU SPECIALIST

HOME STYLIST

ARCHITECT Who will blog about the latest buildings, construction technology, best practices, etc

This character will cater to architects, students, and structural engineers.

VASTU SPECIALIST Who will throw light on the principles of vastu and how positive energy can be harnessed through this science.

This character will cater to the general public that strongly believes in improving their home/office/workplace productivity through vastu

HOME STYLIST

Will provide smart and easy home improvement tips, products that can be used to upgrade homes & improve lifestyle.

This character will primarily cater to women who wish to change / improve their home and living spaces in an easy-to-do manner.

THANK YOU