jm bonthous seamless social generate leads
DESCRIPTION
A presentation by JM Bonthous about marketing programs for generating leads. The presentation addresses generating leads through content marketing. Seamless Social is a digital marketing agency in Los Angeles. The services of Seamless Social include prospect identification, content marketing, lead generation, reputation management and event marketing. The firm also created and distributes the mobile market intelligence MyChannl. www.seamlesssocial.comwww.mychannl.comTRANSCRIPT
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The 7 Rules of Facebook Marketing
www.seamlesssocial.com© Seamless Social
Marketing programs for generating
leadsInnovation in Marketing EffectivenessJean-Marie Bonthous
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Jean-Marie (“JM”)Bonthous, PhDCEO
Keywords
Prospect & customer opportunity identification
Content marketing Lead generation
Inbound marketingMarketing automation
Social marketing for events
[email protected] @seamlessocial
www.seamlesssocial.com
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The 7 Rules of Facebook Marketing
• Educate• Share expertise• Broadcast the
voice of the customer
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1Facebook
optimization
Personas• Use personas to understand customers• Map problem-to-solution scenarios for specific personas• Assign what specific personas need to know to buy• Map content to persona needs for each stage
© Seamless Social
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1Facebook
optimization
Content• Map personas to content development• Use social media for personadevelopment• Map content to each buying stage• Apply content to personas
© Seamless Social
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1Facebook
optimization
Conversations• Create conversational contexts• Craft compelling stories that pull buyers forward• Create contagious content• Leverage inbound interactions• Expand story impact with amplifiers• Syndicate content to expand nurturing reach and resonance
© Seamless Social
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Contact us for a free
consultation
Keywords
Prospect & customer opportunity identification
Content marketing Lead generation
Inbound marketingMarketing automation
Social marketing for events
[email protected] @seamlessocial
www.seamlesssocial.com
Contact usfor a free
consultation
© Seamless Social
Innovation in Marketing Effectiveness
Your Custom, instant, Market Intelligence App
MyChannl