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ELECTIONS 2014-2015
My experiences in the CorRel Department involve not only my consistent exposure to
the external environment. I believe that my growth in this field manifests in my
contributions to the organization as a member of this department. I have consistently
been able to provide support to the organization through the sponsors that I was
successfully able to procure in my term. Though it may be ephemeral, I also believe
that I was able to guide the Corporate Relations Managers under my care in dealingwith external entities, aiding in their own growth. I believe these accomplishments
fortify my eligibility.
Ultimately therefore, the reason that I want to run for an Executive Board position is
because I believe that I can contribute more as a VP for Corporate Relations,
particularly addressing the aspect that needs most improvement: member
development, without compromising the improvements of the past year. Thus, my
overall plan for the department is more holistic : focusing on the members, while
simultaneously and continuously developing our external relationships. This is why
my platform chiefly consists of restructuring the training system, provision of
more opportunities, network relations support, and external expansion.
2. If there is one word to sum up your experience with the organization, what is it and
why? Rate the dedication you have given to ACTM from 1 to 5, with 1 being the
highest, and give your reason behind the rating.
I think that this organization allows for my continual metamorphosis. The
organization has always allowed me to perfect my development by complementing
my academic growth. Having been in ACTM for quite some time, I have constantly
been given opportunities to directly practice the values that have been instilled in me
by my academic life. To illustrate, having been under the Corporate Relations
Department, I learned how to communicate with legitimate external companies and
how to exercise professionalism. As a result, I was able to experience internalchanges that my academic experiences could never probably instigate.
I guess I would have to give myself a 3.5, which is a mere 70% of the full dedication
that I could possibly give. I find that there is so much more I could provide the
organization, inasmuch as it has so much more avenues to let me grow. After all, I’ve
only been in the organization for two years. However, 70% is still a passing score. I
think that my growth in the organization has already been substantial enough for me
to find myself often committing to it more than anything.
3. If you were a brand, what brand would you be? Why?
Apple perfectly encapsulates the person, and leader that I am: unconventional,
opportunistic, and innovative.
4. What is your clear, consistent, and compelling message to the ACTM Assembly?
ACTM has catalyzed my growth in a way that no other aspect of my life possibly
could have. I want to be able to impart my love and passion for the organization to
other ComTech majors and together, build a better home that would instill pride in
being a ComTech major and in being a member of the Ateneo ACTM.
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ELECTIONS 2014-2015
PLATFORM
1. Overall Plan for the Organization: What direction do you think the organization, as
a whole, should go?
There are not enough opportunities. Having been an active member of thisorganization for almost two years, I have witnessed the lack of pertinence towards
the home organization aspect of the Ateneo ACTM. I believe that this time, the
organization should move primarily towards packaging ACTM as a home for all of its
members, through the consistent provision of sufficient opportunities for its members
that will catalyze member growth and development. The constitution of the
organization claims that ACTM aims to build a “spirit of camaraderie through the
efforts and opportunities presented by the organization.” In this light, the
organization’s departments and projects should be centered fundamentally on its
members, focusing on their development and involvement, not just on improving their
quantity. The quantity will increase when they see that they have significant
opportunities to grow.
IMC should be a means, not an end. In addition, the organization, together with its
core competency should be presented less intimidatingly, building a culture of
members who can successfully define the organization and show pride in belonging
to it. The organization should prevent itself from merely trying to achieve IMC, and
instead focus on utilizing IMC to achieve its goals. A wise woman once said, “IMC
should be a means, not an end.” It’s projects and departments should be goaled
towards employing IMC to achieve their objectives.
In summation, though an integral part in itself , the goal should not be marketing the
organization so that more people can join; more importantly, it’s about developing
and involving the members more effectively, making them feel at home, and helpingthem grow in and understand this home.
2. Plan for the Department: What is your plan for the department you are running for?
How will your department be aligned with your overall plan for the organization?
(For aspiring Presidents and Executive Vice Presidents, explain how you believe
each department can be aligned with your overall plan for the organization.)
The Corporate Relations Department has clearly shown much prowess in its external
aspects. As aforementioned, now that we have successfully been able to establish
the department externally, it’s time to work on its internal side. My overall plan is to
develop the department holistically in order to achieve its optimum potential. Whilestill constantly making efforts in improving the department’s external
relationships, the department must now invest more of its efforts into
membership development, particularly by refining its internal systems.
3. Specific Strategies: What specific strategies do you propose to implement your
overall plan?
The strength of the Corporate Relations Department in the previous year makes
complacency very tantalizing. However, I am a firm believer that there is always
something MORE to improve on.
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ELECTIONS 2014-2015
INTERNALS
Marketing Network Relations to the Members
Context: Based on my observations, the previous year served as a transitional year
for the Network Relations aspect of the department, showing slight improvements in
the quantity and participation of organization partners. However, it was severely
lacking in manpower. At the end of the day, the expansion of the partner networkrelied chiefly on the performance of the AVP for Network Relations Management. In
addition, it was evident that the importance of forming relationships with partners was
insufficiently recognized.
Strategy (CORPORATE RELATIONS PRIMER): In order to address this, I aim to
strengthen the Network Relations aspect by particularly marketing it more effectively
upon the recruitment of the Corporate Relations applicants. By releasing a
CORPORATE RELATIONS PRIMER upon the application of interested members, I
want to be able to educate them on the processes of Network Relations, releasing it
from its misconceived ambiguity and portraying it in a more friendly light. Through
this, I am hoping to enforce the egalitarian importance of having sponsors and
partners alike, consequently building a stronger partner network and involvement in
Network Relations.
Opening Sufficient Opportunities for Manager Involvement and Development
Context: In the previous school year, it was evident that the department was still
facing the persistent issue of poor member engagement. Though there remained a
handful of members showing willingness to participate, it was far from the ideal. In
addition, there was a surplus of Corporate Relations Mangers and a shortage of
Network Relations Managers. This year also saw the introduction of the Corporate
Relations Trainees, some of which never got to actually practice contacting
sponsors/partners. Lastly, the already abysmal quantity of deployed Corporate
Relations Managers was only able to work for one project (or nong), inhibitingpotential for further growth.
Strategy (ROTATION SYSTEM): My solution to this issue goes in direct
complementation to my first proposal. In an effort to strengthen Network Relations,
and in an attempt to provide more opportunities for member involvement and
engagement, I propose that the departmental officers exercise their power in
classifying the managers themselves into Corporate Relations and Network
Relations.
FIRST SEMESTER PROJECTS SECOND SEMESTER PROJECTS
CORPORATE RELATIONS MANAGER NETWORK RELATIONS MANAGERCORPORATE RELATIONS MANAGER NETWORK RELATIONS MANAGER
NETWORK RELATION MANAGER CORPORATE RELATIONS MANAGER
NETWORK RELATIONS MANAGER CORPORATE RELATIONS MANAGER
This rotation system aims to ensure that all the managers will be involved
throughout the entire school year, making sure that each manager is deployed into
at least one project in each semester, each strategically calendared. Undoubtedly,
because the department implicitly makes the choice, the officers will ensure the
consent of the managers, making necessary changes accordingly.
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ELECTIONS 2014-2015
Restructuring the Training System
Context: Perhaps one of the biggest flaws faced by the current Corporate Relations
Department is the inability to trickle their experiences and skills to the members of
the department. This problem is deeply rooted on the poorly structured and
unenforced training system. The addition of Corporate Relations Trainees seems to
have done more harm than good, because the training was centered on them, whenit should’ve been to the entire department. In addition, the training system’s current
structure was highly ambiguous. The entire department was confused as to how to
specifically go about training. Because training was inadequate, it negatively affected
the involvement and subsequently the development of the members.
Strategy (TRAINING SYSTEM): My platform rests heavily on member development,
and I believe that this is founded on a more structured training system. I believe that
in the Corporate Relations Department, proper education occurs gradually and is
most effective when complemented with practice. Using this framework, I will
construct a training system that aims to be more utilitarian. Lastly, my proposal
will see the eradication of the concept of the Corporate Relations Trainee , and
ensure that all members of the department will be able to experience training. The
entire system will be enforced with the undivided aid of the AVP for Corporate
Relations Training.
Stage 1: Recruitment
At this point, the objective is ensuring that the applicants of the department know
what they are getting into. The aforementioned Corporate Relations Primer is an
integral step into achieving this objective. In addition, we also want to test the
competence and grace of the applicants before accepting them, by providing them
with interview questions to sufficiently test said qualities.
Stage 2: First General Assembly (Corporate Relations Introduction)*In the previous years, the first general assembly was utilized as the primary medium
for educating the members about the protocols of the department, stopping at that
and overwhelming the managers. I propose that the first general assembly serve
merely as an introduction to the Corporate Relations Department, including the
provision of a target timetable and project delegations based on the experiences
of the applicants. It will also be utilized as the period in which we can introduce the
different facets of the department, making sure that the members are well
informed of the roles of each AVP, and know who to go to.
Stage 3: First Training (Sponsor Hunt Protocols)
The first training consists of weeklong individual consultations succeeding the firstgeneral assembly. It aims to serve as the period of time in which the technicalities
of the department will be explored in thorough detail. Debriefing will also be
conducted at this time to ensure that the managers are informed of the pressures in
handling sponsors, and the qualities that they need to be equipped with in dealing
with external entities.
Stage 4: Second Training (Before Project Sponsor Hunt)**
This training will be conducted before the sponsor hunt for a particular project begins.
The training will see the reinforcement of the protocols that had been introduced
in the previous training session and showcase a demonstration as to how to
practice said protocols. We will also allow the managers to contact sponsors in ourpresence to see how they well they can practice the protocols. We believe that this
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ELECTIONS 2014-2015
session is also essential in educating the members about the marketing
packages, and making sure that each member knows the packages and can answer
questions regarding them.
Stage 5: Third Training (After Project Sponsor Hunt)
The final training is primarily an evaluative assessment, trying to investigate theperformance of the managers, and getting feedback about the sponsors they
contacted, if any. In addition, I was also hoping to utilize this training in getting
feedback from the managers regarding the training system, extracting ways for
further improvements.
*A Second General Assembly will still commence in the second semester, but will
primarily consist of departmental updates and new delegations for the second
semester.
**Training will continue until the second semester projects, but will only inaugurate at
this point. The officers will constantly keep in touch with the members in between the
two final sessions.
EXTERNALS
Expanding the Sponsor and Partner Network & Developing Brand Identity
Context: This facet of my platform aims to expand further the external developments
of the Corporate Relations Department in the previous school years. The goal is not
only to sustain the networks but also to expand it further. Ultimately, however, the
premium objective is to be able to establish the external brand identity of the
organization as the premier Integrated Marketing Communications organization.
Strategy:
First Facet: Relationship SustenanceAs the external arm of the organization, the Corporate Relations Department must
strive to build healthy working relationships with its sponsors and partners. Therefore,
I plan on reinforcing the supposedly existing token system, inclusive of the
provision of gifts and due recognition to sponsors and partners. In addition, we
also hope to be able to constantly keep in touch with our sponsors and partners
throughout the school year.
Second Facet: Yearlong Sponsorships & Partnership
I also aim to increase the support we provide to ACTM and make it more efficient by
striving to procure yearlong sponsorships and partnerships. This way, we can
further reinforce our brand identity to external entities.
Third Facet: Databases
It is of utmost imperativeness that all databases are kept up to date in order to
ensure ease in contacting. In coordination with the Associate Vice Presidents for
Corporate and Network Relations Management, I am hoping to be able to constantly
refine our databases and ensure that they are consistent and updated.
Fourth Facet: Marketing Packages
In an attempt to improve our external brand, we aim on coordinating with the Creative
Communications Department to construct Marketing Packages that are distinct for
each project, employing and integrating IMC every step of the way.
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ELECTIONS 2014-2015
QUESTIONS ON LEADERSHIP
1. In 5 sentences or less, describe your idea of leadership in the context of the
organization.
In any organization, leadership should primarily be about service, with self-actualization as merely secondary. The impact of a leader to his colleagues should
sufficiently reflect the person that he is. Thus, the ideal leader should willingly be able
and prepared to make sacrifices, be it physical or emotional, for the benefit of the
organization and its members. He should strive for constant improvement within the
organization, and only then will he find himself improving simultaneously.
2. What motivates you?
Problems motivate me. As a leader, I find that I am driven by the yearning to address
issues, and I constantly seek for innovative ways to attack these problems.
Personally, I find that there will always be problems to tackle, and improvement will
always be necessary. As my platform suggests, there is always MORE to enhance
and to change, and the goal should always be to surpass what has already been
done.
3. Define your leadership style. Give a concrete example on how your leadership style
had significantly influenced the outcome of a situation.
Personally, in an effort to veer away from micromanagement, I adhere to a very
communal style of leadership. I allow everyone to contribute in accordance to their
skills, and only afterwards centralizing their input, promoting a more collective and
holistic output.
Group papers are clear manifestations of this, because these test group coherence.
As a leader, I allow everyone to contribute their ideas to the paper, and I effectively
coordinate all of these ideas into a more cohesive output using my own mechanisms.
This strategy has also proven successful in instances even beyond the realm of the
group paper because it promotes equal contributiveness, and is definitive of my
leadership style.
4. List as least 3 of your strengths and 3 weaknesses as a leader. Provide ways on how
you plan to leverage on and overcome them. What can your colleagues do to
address your weaknesses?
STRENGTHS
Among others, I find that in any task provided, my commitment never wavers. I see
to it that I am firm in my resolve, especially as a leader.
I would like to believe that I am inspirational. In everything that I do, I aspire to
stimulate my colleagues to emulate my work ethic.
I also always put a premium on open-mindedness. As a leader, I always make sure
that everyone is able to contribute and that no one’s voice is left unheard.
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ELECTIONS 2014-2015
WEAKNESSES
In an effort to avoid incompetence, I often display distrustfulness. After having
worked with a plethora of inefficient colleagues, I often fear encountering them again,
making it difficult for me to showcase trust for people whom I’ve never worked with,
which unfortunately promotes micromanagement.
As a leader, I have seldom displayed my fair share of pessimism. I tend to lean
towards safer options, avoiding risks and hindering possibilities.
Sometimes, I also have a tendency for inflexibility, perhaps arising from
perfectionism and obsessive-compulsiveness. Changes to otherwise perfectly laid-
out plans lead me to feel disrupted, anxious and rattled.
5. How will you manage your personal resources (i.e. time and money) in relation to the
organization if you are elected?
As aforementioned, a good leader must be prepared to make sacrifices.
Undoubtedly, I would have to invest a significant amount of my time in the
organization, if I were to be elected as a member of the Executive Board. However, I
am a student before I am a leader, and inevitably, there will be instances wherein I
would have to put my academic life as my top priority. Despite this, I believe that my
past experiences in ACTM have already taught me how to properly strike a balance
between academic, work, and social life and I don’t think that time allotment will
ultimately be an issue.
6. Recount a time where you had to make an important decision within a limited amount
of time. Provide the situation, your action, and the results.
When I was applying for an Associate Vice President position back in my first year,
my first choice had been the External Relations Department. I initially planned on
limiting my application to that single choice, but an ACTM mentor of mine then told
me to apply for a second choice position and he told me to apply under the Corporate
Relations Department. I was extremely reluctant because I had minimal time to finish
my application until it was due, and adding another choice would prolong the
process. Albeit with much hesitation (because the application form was due in a few
hours), I eventually applied under the Corporate Relations Department because I saw
how a second choice could broaden my possibilities. And ultimately and quite
surprisingly, I was deployed in the Corporate Relations Department as the AVP for
CorRel Management.
Nonetheless, I took the position with much eagerness and after one year of service in
this department, I suppose my skills were adept for the Corporate Relations
Department after all. Looking back, I guess my heart belonged in this department
after all. And incidentally, here I am, running to become the next Vice President for
the very department in which I was initially hesitant to apply for, but I am so eager for
the things to come and so proud of my being CorRel.
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ELECTIONS 2014-2015
7. Give a concrete situation where you spotted an opportunity and acted upon it.
Provide the situation, your action, and the results.
Back in my first year, I was the sole freshman invited by the ACTM President then to
be a part of the SOM Week Organizing Team, handling the styling for MRMS SOM.
Looking back, it was the first time that an actual opportunity to become involved inthe organization was presented to me. I felt honored because I was the only
ComTech freshman to have been invited by the very President of the organization to
contribute to such a competition, and I excitedly took the opportunity.
Personally, this experience was the first time that I truly felt at home in the
organization. Because of my task’s nature, I got to know so much of the
organization’s upperclassmen. More importantly, this was the experience that I
believe set the beginning of my ACTM experience, and I personally attribute my
unwavering involvement in the organization to this opportunity. This is why I really
believe that the provision of sufficient opportunities is imperative in this organization.
QUESTIONS ABOUT ACTM
1. Use one word to sum up ACTM this academic year. Explanations are not needed.
Rehabilitation.
2. What significant issues did ACTM encounter this academic year? What do you
propose to resolve these issues?
Home Organization
Though the organization has seen more members in quantity, the opportunities it
provides lack significant avenues for member development. The Strategic Core is aclear manifestation of this. Oftentimes, their job description is misconceived to merely
conceptualize names for projects.
Ironically, the Human Resources Department seems to primarily concern themselves
with the Human Resource Deputies, when they should be more member-centric.
Though we acknowledge that logistical concerns are of utmost importance, it is
integral that the Human Resources Department focuses more on providing means for
the members to grow and to feel at home in the organization.
Core Competency
A clear persistent issue in this organization has always been the utilization ofIntegrated Marketing Communications as its core competency. This concept has
always been so ambiguous that it becomes difficult for the organization to apply it.
Solutions
At this point, there is a need for slight restructuring not only in the aforementioned
departments, but also in the organization as a whole. It is additionally imperative that
the organization sheds more light on its home organization aspect, and it is high time
that the Human Resources Department be more concerned with this.
IMC should be marketed and taught better to its members. Even if gradually, there
has to be a way in which IMC can better be instilled in and made tangible to itsmembers, so that they can learn to apply it. One concrete way in which this can be
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ELECTIONS 2014-2015
achieved is through the better utilization of Touchpoints. Of course, the goal is not
just to teach IMC but also to allow the members to apply it.
3. Comprehensively discuss the performance of the department and incumbent officer
of the position you are aspiring for.
(For aspiring Presidents and Executive Vice Presidents, discuss all of thedepartments and their respective Vice Presidents.)
The Corporate Relations Department this year was successfully able to develop itself
externally. As much as possible, we were able to provide significant support for the
organization and its projects through a consistently flowing quantity of sponsors, and
there were no major violations throughout the entire year. On the external aspect, the
Corporate Relations Department has clearly improved. Intra-departmental synergy
was also very apparent. The camaraderie built within the department was positively
affected our work and our output. The incumbent Vice President for Corporate
Relations was also very relational to his subordinates and this manifested in the
success of this year’s Numina. In addition, the incumbent Vice President for
Corporate Relations was really able to communicate effectively with the Leader’s
Core in ensuring that they do not rely on the department for their project.
However, blatant negative traits of this department were the micromanagement
conducted by the officers and its ambiguous training systems. At a certain point in
time, micromanagement became inevitable because training was severely insufficient
to make the managers step up. We have around 28 managers and only 5 actual
active ones, once again attributable to the lack of structure within the training system.
The Corporate Relations Department thrives in ensuring that members have been
trained sufficiently, enabling the passing on of the CorRel practices to them, and this
year, we failed to do this effectively.
4. If elected, what legacy will you aim for your department to leave? How does this
legacy connect to the status of the department the previous year, the plan you have
for it if in the next academic year, and the vision you have for it in the future?
(For aspiring Presidents and Executive Vice Presidents, discuss all of the
departments.)
I hope that my proposed recruitment, deployment, and training systems will be
effective enough to be utilized by future leaders of the Corporate Relations
Department. Through these systems, I want to build a team of sufficiently educated
and active Corporate Relations Managers united by a single vision of expanding the
brand identity of ACTM to its members, other organizations (internal and external tothe Ateneo), and external companies, guided by principles on professionalism in
business. I want to pave the way for member development to culminate into a
hereditary environment in which this vision is effectively passed on from one
generation of Corporate Relations to another.
5. Evaluate ACTM as a home organization for Communications Technology
Management majors.
On the superficial level, the Ateneo ACTM has seen a significant increase in the
quantity of its member base. The freshman members showcased exceptional
willingness to be involved in the organization and its projects. However, asaforementioned, it is integral that the opportunities provided by the organization
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ELECTIONS 2014-2015
contribute more to the growth of the members, and not solely to their quantity. At the
very least, the Ateneo ACTM in the past year was able to set a robust foundation for
much positive change in the future years, especially in the aspect of member
development. Now that we are gradually increasing in quantity, I think that we should
try to improve on the opportunities that we provide in order to make our members feel
at home.
6. How was the core competency, Integrated Marketing Communications, manifested in
the organization? If elected, how will you improve on this in the next academic year?
Integrated Marketing Communications remains intimidating and ambiguous. I don’t
think the members were effectively educated on the concept. Perhaps, we were also
too reliant on Touchpoints to be the sole means by which we can impart IMC on our
members, when the very project itself has been moved to the end of the school year,
which sort of makes it lose its purpose.
Next year, in addition to moving back Touchpoints to the first semester, I think that
we could also increase the number of seminars and workshops that we have. In
addition, I also believe in learning through practice. I reiterate that IMC should be a
means, not an end. Even in the most meager of ways, I think that through my
proposed training system, I can educate my members on how to practice IMC in
contacting sponsors/partners through the utilization of unorthodox means. More
specifically, in coordination with the Creative and Strategic Communications
Departments, I want to be able to impart on my members the ability to more
creatively market ACTM to organizations internal and external to the school, in order
to truly establish it as the premier Integrated Marketing Communications organization
in the Ateneo.
7.
As a home organization for Communications Technology Management withIntegrated Marketing Communications as its core competency, discuss your
proposed branding for ACTM in the next academic year. If you were to create a new
tagline for ACTM, what would it be?
I want to be able to distinguish ACTM as unorthodox, delineating the organization
more effectively from other organizations. ACTM takes pride in being able to utilize
IMC in order to become non-traditional and unconventional, and I want to put a
premium on this particular characteristic of the organization. As an organization in
which its members ideally breathe IMC, ACTM should be able to succeed in
Transcending Boundaries.
8. With your proposed brand for ACTM, how will you market the organization within and
outside the Ateneo community? What are the key projects and efforts for its
development? How will each department come into play?
My proposed brand seems to be no different from the visionary brands that past
leaders of this organization once dreamed of achieving. I honestly think that the
problem is rooted primarily on making the achievement of this goal more tangible and
concrete.
I think that IMC should be harnessed more effectively internally and externally, in
order to build a complementary relationship that will fortify this proposed brand. Theexternal departments definitely play a significant role in achieving this goal. Through
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creative marketing/client packages, presenting ACTM’s creative potential through a
creative portfolio, the organization should be able to market this brand more
effectively to external entities. Additionally, the external departments, in coordination
with the Strategic and Creative Communications departments should be able to
construct creative campaigns to extend this brand further. The internal departments
should focus more on instilling the creative innovativeness and unorthodoxy withinthe organization’s members through all the things that they do, focusing more on how
to practice creativity than on theory.
Ideally, all projects should be able to showcase this proposed brand, through a
collective effort of all departments. Certain projects, however, can more directly do
so, such as Camp IMC and Numina. Numina celebrates IMC by inducing
organizations and people within and beyond ACTM to produce unconventional
outputs. Camp IMC directly enshrines IMC by promoting the production of IMC
campaigns.
9. What is the value of ACTM to Communications Technology Management majors? Do
you believe it should be this way? Why or why not?
ACTM should be a home organization for Communications Technology Management
majors. More specifically, the organization should be able to complement the
academic growth of a student. However, it should also succeed in serving as a
business organization, training its members in proper and professional business
practices. These two aspects of ACTM complement each other in order to build a
sense of pride within each member.
10. What is the value of ACTM to the Ateneo community? Do you believe it should be
this way? Why or why not?
ACTM sets itself apart by being the uniquely creative organization in the business
cluster. With Integrated Marketing Communications as its core competency, the
organization is able to distinguish itself as a community of forward and creative
thinkers, veering away from the mediocre.
11. If elected, what ways can your new administration move beyond ideas? Be specific.
I think that the new administration poses much potential in inducing changes in
member development that have never been implemented before. As an example, the
Human Resources Department will introduce several changes that will provide more
opportunities for member development. On a more local scale, the CorporateRelations Department will also incorporate changes, such as the rotation system, that
will constitute better member involvement and development.
The following questions will only be answered by aspiring Top 4 officers: President,
Executive Vice President, Vice President for Information Management, and Vice
President for Finance:
12. What was the most and least valuable project this academic year for you? Why?
13. If you have the option to remove 2 projects, what are those projects? What is your
basis for choosing? What projects will you propose in their place?