Directors Label By Joanna Lewin

Chris Cunningham • IS one of the most provocative and visually disturbing

directors • He began doing music production work in the 2000s• He also designed, for a variety of musicians, their own album

artwork

• Portishead Only You • Had no band performance• Also had no narrative This video involved Beth Gibbons floating in tha air, and a young boy. They people in the shoot were shot in a tank of water and then digitally inserted into an alleyway of a street scene. This video was shot underwater, where the bubble had been digitally removed. It features some of the most beautiful and precise choreography of movement. Through this video, we can see Cunningham a master of capturing the personality of an artist and the mood of a song in the range of images. He is a director with a keen eye for the capabilities of motion in the human body.

Mark Romanek • Red Hot Chili Peppers Can’t Stop • Jay-Z 99 Problems • Performance based• Has no narrative • Lighting was position in order to provide a clean –cut contemporary

atmosphere which would integrate with the actual videos concept • Emphasis on the stars through clos ups • Video is presented as cheerful and very playful – the band is engaging

in various activities such as wearing giant purple hippopotamus masks, playing with rubber balls, jumping, abstract scenes with trash cans, plants, boxes and buckets

• Steve Archer argues that the video is cut to the beat- leads to a sense of urgency which fits the title of the song Cant Stop

Spike Jonze

• An American director, producer, screenwriter and actor whos best known for his work with music videos, commercials, films and televisions

• He is known for his collaboration with Bjork, Weezer and Beastie Boys

Spike Jonze • The video was shot guerilla-style ( on location without obtaining

permission form owners of the property)• Crowd searing approach • Consisted of one long take that has a random quality of a video

diary

Michel Gondry • Is currently one of the most acclaimed and respected music

video directors in the industry • His works include a commercial director, music video director,

and a screenwriter • He is mainly noted for his inventive visual style and

manipulation of mise en scene

Michel Gondry • Bjork human behaviour • Very heavy use of CGI • Reflects the lyrics about human behaviour being very unpredictable • The imagery of “uman Behaviour” is a web of various physical, in-

camera effects that Gondry uses throughout his film career• Models, compositions, screen projections, and lighting abound in Bjork

emmotional woodlands• Colours are deep and saturated • unique perception/ Gondry’s art of storytelling is unique to the music

video world