@JoRoseSings

Joanna Rose Marketing Director

This is the story of a two-year project to revitalise the Mills & Boon brand.

Like all Mills & Boon stories, it has a happy ending.

Brand challenge

Brand proposition

Re-design

Re-engage

Re-launch

CONSUMER INSIGHT

It’s not the content, it’s the package

It’s not the brand,it’s the branding

Instant Romantic Indulgence

Re-Design

Re-Engage

Re-Launch

BRANDING AND DESIGN

BOOKCLUB

“It’s great see a publisher reinvigorating a classic brand with such concentration on the end consumer.” Phil Henderson - Buying Manager, Books, Asda

Ask the right questions

Involve everyone

Speak to the experts

Nail your proposition

Launch with impact

Review and revise

@JoRoseSings

Joanna Rose Marketing Director