Job Description – Marketing Assistant

POSITION TITLE Marketing Assistant

DEPARTMENT Marketing Department

REPORTS TO Marketing Manager

ROLES REPORTING DIRECT N/A

KEY RELATIONSHIPSMarketing Department, Production & Planning, Sales Coordinators, Sales Managers, Cellar Doors, Winemakers, IT Department & Contractors

PRIMARY OBJECTIVES

· Provide support to the Marketing Team in the development and implementation of brand plans and promotions

· Assist with coordinating marketing activities as required, including outside of office hours as needed

· Coordinate internal and external media requests

· Monitor and upload media reviews and wine show awards to Company website

· Marketing administration duties

MAJOR RESPONSIBILITIES

KEY RESULT AREAS SPECIFIC ACTIVITIES MEASURES

Brand Plans Support & Promotion

• Support Brand Managers in activitiesrelating to the development and execution of brand plans for products within the portfolio

• Research, analyse and gather market intelligence on competitor activity and market trends as required (aztec data, industry reports)

All activities supported effectively as briefed/required

Accurate and efficient analysis presented to the marketing team

Media Requests

• Coordinate internal and external media requests for wine samples, imagery or Company information as required

Information supplied by deadline requested

Monitor Media Mentions

• Monitor media reviews daily, and international and domestic wine show results as they happen

• Upload review and medal results to the Company's CMS (typo3)

• Add the results to Company flyers for Wine Show Awards

• Share reviews and results with widerteamwork

• Capture brand activity in internal presenetations as outlined by Marketing Team

Reviews and awards promptly and accurately uploaded

Results communicated with wider team within 24 hours

Presentation collation on marketingactivity kept current

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Job Description – Marketing Assistant

Marketing Activities

• Assist with any marketing activities associated with NPD/Sales Support/Events/PR/Promotions, including but not limited to;

◦ Liaise with the Planning Department in assisting the marketing team with the collation of information and briefs for NPD requirements

◦ Liaise with internal and external designers, as well as Sales Coordinators, Sales Team in coordinating POS and promotional maternal as required

◦ Assist with coordination of various functions and meetings/road shows (internally and/or partnered) including but not limited to bookings, set up, organised of items, wine, glasses, material as required. (Road shows, Brand Meetings, Partner Events – The Luxury Network, Veuve Fourny)

◦ Assist in the coordination of media and sales kits

◦ Assist in liaising with key stakeholders for coordinating National and/or State promotional activity requirements (advising winners, booking flights)

◦ Assist in the development of reports and presentations outlining key marketing activity effectiveness and insights (winews, monthly activity summary

All marketing activities supported effectively

Accurate information collated and followed up in a timely manner

POS and promotional material requirements collated accurately and within time frame

Events coordinated and supported accurately, efficiently and professionally

All event items collated and managed to requirements specified

Sourcing and/or packaging of itemscompleted accurately and on time

Coordination and support requirements provided in a timely manner allowing for the completionand success of promotions

Contributions accurate and delivered on time and to best of class standard

Marketing Administration

• Coordinate the General Enquires email system, as per Company guidelines

• Support the marketing team where required (booking travel, account forms, coding invoices, developing spreadsheets, expense

Efficient Administration Procedures

Policies and Procedures• Comply with and ensure all

Company policies, procedures and WH&S regulations are followed

Compliance with Company policies and procedure

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Job Description – Marketing Assistant

SELECTION CRITERIA

ESSENTIAL

• Tertiary qualifications in Marketing

• Strong organisational and project management skills

• Great communication skills both written and verbal

• Attention to detail and accuracy

• Good people skills and the ability to work as part of a team

• Creative flair

• Ability to meet deadlines

• General Office applications

DESIRABLE

• Aptitude for learning new computer applications

• A knowledge or interest in wine, and passion for the wine industry

• Experience in the Alcohol or FMCG industry

Employee Name:___________________________________________________________________________

Employee Signature:________________________________________________________________________

Manager/Supervisor Name:___________________________________________________________________

Manager/Supervisor Signature:________________________________________________________________

Semper Ad Majora- 'Always Striving For Better' 3 of 3 Modified Date: 27/03/2017