job networking for product marketing & product management
TRANSCRIPT
Job Networking for Product Marketing & Product ManagementCHARLES DIMOV
@CDIMOVSTRATEGYD.O R G
Who is Charles?
• I am a: Marketing LeaderBusiness ManagerProduct ManagerEngineer
• I am NOT: a “NETWORKING EXPERT”
• I am: Professional like youJob eliminated Suddenly Looking for my next Role
Why?
• “80% of today’s jobs are landed through networking”(http://www.recruitingblogs.com/profiles/blogs/80-of-today-s-jobs-are-landed-through-networking)
• “hidden job market… accounts for up to 80% of hires”(Forbes – “6 Ways To Crack The 'Hidden' Job Market” – Dec2013)
• “Over 80% of today's jobs aren't advertised”(CNN Money – “The hidden job market” – Jun2009)
• “80% of Job Openings Aren't Advertised”(PayScale Career News – Mar2013)
Why?
• 7 Networking Books
• “Networking Experts”
• Advice … about …
Get Meeting
After Meeting
Meeting
Why?
• Frustrated
• Found very few Stats … to help understand if I was on track … or Way OFF Track
ADDRESSING
• MythBusting
• Personal Stats
• Networking Core
• Best Practices
• NOT ADDRESSED: - Pre Meeting: How to get- Post Meeting: Followup
Networking Myth
• “The “80% hidden” job market may have been the reality. 10 or 20 years ago”
• “It’s closer to 38% according to Hansen’s report
• ”2009-10 JOLTS data by Jobfully showed that number to be 40%”
• Higher Level: more focus on Networking
• KEY: 40% STILL A BIG NUMBER
So
urces:
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My Stats“Hello” Response
Applications / OutReach
Company Interview
STOP
WIPWORKING
WORKINGSTOP
SELECTIVE
My Stats
Networking
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Networking TOO
• Targeted - Informational Interview- Value Pitch
• Open - Informational Interview- Getting Word Out- Connecting to Decision Maker
• Opportunistic - Getting CV out of the “Black Hole”
Meeting: Open
• Build Rapport
• Seek knowledge: - Market Trends- Growth Pockets- Where would they Search?- If Colleague: How would they sell you?
• Connections: - “Is there someone you know at XYZ firm?”- “Do you know any VP Marketing in High-Tech?”- “With whom else would you suggest I talk?”
Meeting: Opportunistic
• Build Rapport
• Application: - “Can you refer me internally for posted role … ?”- “Can you tell me who the hiring manager is for … ?”- “I applied, any chance you can forward my CV to Bob,
hiring Manager?
• Information:- “What can you tell me about the role/ dept /firm ?”- “What are the Key Challenges for this role / dept?”- “Is there a key Burning Imperative for this role?”- “What is the manager like?”
Meeting: Targeted - Informational
• Build Rapport
• Information:- “What can you tell me about the role/ dept /firm ?”- “What are the Key Challenges for this role / dept?”- “Is there a key Burning Imperative for this role?”- “What is the manager like?”- “What are some of the Pain Points in Marketing?”- “Tell me why you like XYZ”- “What are the Key Strengths of XYZ?”
• Lower Level Connection … to provide guidance
• Connection: - “Can you connect me with Director Marketing?”
Meeting: Targeted – Value Pitch
• Build Rapport
• Information:- “What is working particularly well at XYZ Marketing?”- “What is your growth direction?- “What are you finding to be the greatest challenge on
this growth path?”
• Value Pitch: - “Is there anything I can help you with as I have done…”- “Would you consider a proposal – to help solve that
challenge?”- “If I could work on that challenge, would you consider a
proposal on how I could help with that?”
Recommend
Comments & Best Practices
Networking for Product Marketing & Product ManagementCHARLES DIMOV
@CDIMOVSTRATEGYD.O R G