01 July 2020 US New & Fast Moving Jobs Survey

Position List

Job Sub-Family: Data Analytics & Business Intelligence (BI)Data Science/Big Data Mining work includes: •Creating data mining architectures/models/protocols, statistical reporting, and data analysis methodologies to identify trends in large data sets •Analysis may be applied to various areas of the business (e.g., Market Economics, Supply Chain, Marketing/Advertising, Scientific Research, etc.) •Researching and applying knowledge of existing and emerging data science principles, theories, and techniques to inform business decisions •At higher career levels, may conduct scientific research projects with the goal of breaking new ground in data analytics

DAW.02.001.M50 Data Science/Big Data Mining - Senior Manager II (M5)DAW.02.001.M40 Data Science/Big Data Mining - Senior Manager (M4)DAW.02.001.M30 Data Science/Big Data Mining - Manager (M3)DAW.02.001.M20 Data Science/Big Data Mining - Team Leader (Professionals) (M2)DAW.02.001.P60 Data Science/Big Data Mining - Pre-eminent Professional (P6)DAW.02.001.P50 Data Science/Big Data Mining - Expert Professional (P5)DAW.02.001.P40 Data Science/Big Data Mining - Specialist Professional (P4)DAW.02.001.P30 Data Science/Big Data Mining - Senior Professional (P3)DAW.02.001.P20 Data Science/Big Data Mining - Experienced Professional (P2)DAW.02.001.P10 Data Science/Big Data Mining - Entry Professional (P1)

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01 July 2020 US New & Fast Moving Jobs Survey

Economic Market Analytics work includes: •Identifying economic and business trends in large data sets to identify market and investment opportunities/risks •Applying mathematical, statistical, and economic techniques to determine and forecast market, investment, and broad economic conditions (exchange rates, interest rates, etc.) •Creating data mining architectures/models/protocols, statistical reporting, and data analysis methodologies •Developing and presenting detailed reports and conclusions for business, finance, and investment management

DAW.02.002.M50 Economic Market Analytics - Senior Manager II (M5)DAW.02.002.M40 Economic Market Analytics - Senior Manager (M4)DAW.02.002.M30 Economic Market Analytics - Manager (M3)DAW.02.002.M20 Economic Market Analytics - Team Leader (Professionals) (M2)DAW.02.002.P60 Economic Market Analytics - Pre-eminent Professional (P6)DAW.02.002.P50 Economic Market Analytics - Expert Professional (P5)DAW.02.002.P40 Economic Market Analytics - Specialist Professional (P4)DAW.02.002.P30 Economic Market Analytics - Senior Professional (P3)DAW.02.002.P20 Economic Market Analytics - Experienced Professional (P2)DAW.02.002.P10 Economic Market Analytics - Entry Professional (P1)

Market/Customer Analytics includes: •Performing complex analytics and statistical modelling on large data sets to identify market/business sector trends, customer buying patterns, etc. to inform business, product development, and marketing decisions •Applying mathematical, statistical, and economic techniques to determine market conditions, project customer demand, and inform product launch timing •Creating data mining architectures/models/protocols, statistical reporting, and data analysis methodologies to identify target customer segments and simulate the impact of new product launches and marketing campaigns •Quantifying the revenue impact of various online marketing and e-commerce strategies

DAW.02.005.M50 Market/Customer Analytics - Senior Manager II (M5)DAW.02.005.M40 Market/Customer Analytics - Senior Manager (M4)DAW.02.005.M30 Market/Customer Analytics - Manager (M3)DAW.02.005.M20 Market/Customer Analytics - Team Leader (Professionals) (M2)DAW.02.005.P60 Market/Customer Analytics - Pre-eminent Professional (P6)DAW.02.005.P50 Market/Customer Analytics - Expert Professional (P5)DAW.02.005.P40 Market/Customer Analytics - Specialist Professional (P4)DAW.02.005.P30 Market/Customer Analytics - Senior Professional (P3)DAW.02.005.P20 Market/Customer Analytics - Experienced Professional (P2)DAW.02.005.P10 Market/Customer Analytics - Entry Professional (P1)

© 2020 Mercer LLC 370

01 July 2020 US New & Fast Moving Jobs Survey

Responsible for performing general analytics and statistical modeling on existing data sets in various areas of the business (e.g., Market Economics, Supply Chain, Marketing/Advertising, Financial Services, Scientific Research, etc.). Activities include: defining data requirements, data collection, processing, cleaning, analysis, modeling and visualization. Examines and identifies data patterns and trends to help answer business questions and improve decision making. Provides inputs for complex Data Science and Big Data Mining projects. Identifies areas to increase efficiency and automation of data analysis processes.

DAW.02.016.M50 Data Analytics - Senior Manager II (M5)DAW.02.016.M40 Data Analytics - Senior Manager (M4)DAW.02.016.M30 Data Analytics - Manager (M3)DAW.02.016.M20 Data Analytics - Team Leader (Professionals) (M2)DAW.02.016.P60 Data Analytics - Pre-eminent Professional (P6)DAW.02.016.P50 Data Analytics - Expert Professional (P5)DAW.02.016.P40 Data Analytics - Specialist Professional (P4)DAW.02.016.P30 Data Analytics - Senior Professional (P3)DAW.02.016.P20 Data Analytics - Experienced Professional (P2)DAW.02.016.P10 Data Analytics - Entry Professional (P1)

Business Intelligence (BI) Data Analysis work includes: •Analyzing business intelligence data to inform business and product decisions •Blending historical data from available industry reports, public information, field reports or purchased sources as input to analyses •Identifying and analyzing industry/geographic trends and competitor market strategies and monitoring current/potential customer trends •Partners with other areas of the business (e.g., Marketing, Logistics, Customer Service, etc.) to model the outcome of implementing potential business strategies

DAW.02.055.M50 Business Intelligence (BI) Data Analysis - Senior Manager II (M5)DAW.02.055.M40 Business Intelligence (BI) Data Analysis - Senior Manager (M4)DAW.02.055.M30 Business Intelligence (BI) Data Analysis - Manager (M3)DAW.02.055.M20 Business Intelligence (BI) Data Analysis - Team Leader (Professionals) (M2)DAW.02.055.P60 Business Intelligence (BI) Data Analysis - Pre-eminent Professional (P6)DAW.02.055.P50 Business Intelligence (BI) Data Analysis - Expert Professional (P5)DAW.02.055.P40 Business Intelligence (BI) Data Analysis - Specialist Professional (P4)DAW.02.055.P30 Business Intelligence (BI) Data Analysis - Senior Professional (P3)DAW.02.055.P20 Business Intelligence (BI) Data Analysis - Experienced Professional (P2)DAW.02.055.P10 Business Intelligence (BI) Data Analysis - Entry Professional (P1)

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01 July 2020 US New & Fast Moving Jobs Survey

This benchmark is to be used for incumbents with hybrid responsibilities across the Sub-family or incumbents who cannot be matched to a specific job in the Sub-family.

DAW.02.999.M40 Other Data Analytics & Business Intelligence (BI) - Senior Manager (M4)DAW.02.999.M30 Other Data Analytics & Business Intelligence (BI) - Manager (M3)DAW.02.999.M20 Other Data Analytics & Business Intelligence (BI) - Team Leader (Professionals) (M2)DAW.02.999.P50 Other Data Analytics & Business Intelligence (BI) - Expert Professional (P5)DAW.02.999.P40 Other Data Analytics & Business Intelligence (BI) - Specialist Professional (P4)DAW.02.999.P30 Other Data Analytics & Business Intelligence (BI) - Senior Professional (P3)DAW.02.999.P20 Other Data Analytics & Business Intelligence (BI) - Experienced Professional (P2)DAW.02.999.P10 Other Data Analytics & Business Intelligence (BI) - Entry Professional (P1)

Job Sub-Family: Technical Product Development/Research OperationsResponsible for research in simulation of human intelligence processes by machines including learning, reasoning, and self-correction. Designs advanced Artificial Intelligence (AI) algorithms to solve critical business challenges.

ENS.02.019.M50 Artificial Intelligence R&D (High Tech) - Senior Manager II (M5)ENS.02.019.M40 Artificial Intelligence R&D (High Tech) - Senior Manager (M4)ENS.02.019.M30 Artificial Intelligence R&D (High Tech) - Manager (M3)ENS.02.019.M20 Artificial Intelligence R&D (High Tech) - Team Leader (Professionals) (M2)ENS.02.019.P60 Artificial Intelligence R&D (High Tech) - Pre-eminent Professional (P6)ENS.02.019.P50 Artificial Intelligence R&D (High Tech) - Expert Professional (P5)ENS.02.019.P40 Artificial Intelligence R&D (High Tech) - Specialist Professional (P4)ENS.02.019.P30 Artificial Intelligence R&D (High Tech) - Senior Professional (P3)ENS.02.019.P20 Artificial Intelligence R&D (High Tech) - Experienced Professional (P2)ENS.02.019.P10 Artificial Intelligence R&D (High Tech) - Entry Professional (P1)

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01 July 2020 US New & Fast Moving Jobs Survey

Responsible for studying how to use the machine to simulate human learning activities, to improve their performance by data analyzing without following the instructions of the program. Including deep learning framework and system development.

ENS.02.022.M50 Machine Learning R&D (High Tech) - Senior Manager II (M5)ENS.02.022.M40 Machine Learning R&D (High Tech) - Senior Manager (M4)ENS.02.022.M30 Machine Learning R&D (High Tech) - Manager (M3)ENS.02.022.M20 Machine Learning R&D (High Tech) - Team Leader (Professionals) (M2)ENS.02.022.P60 Machine Learning R&D (High Tech) - Pre-eminent Professional (P6)ENS.02.022.P50 Machine Learning R&D (High Tech) - Expert Professional (P5)ENS.02.022.P40 Machine Learning R&D (High Tech) - Specialist Professional (P4)ENS.02.022.P30 Machine Learning R&D (High Tech) - Senior Professional (P3)ENS.02.022.P20 Machine Learning R&D (High Tech) - Experienced Professional (P2)ENS.02.022.P10 Machine Learning R&D (High Tech) - Entry Professional (P1)

Responsible for word segmentation, analysis and recognition of part of speech, new word discovery and other NLP research work, to ensure the computer to handle text, like extracting from the text and interpreting the relevant meaning, style, grammar.

ENS.02.024.M50 Natural Language Processing R&D (High Tech) - Senior Manager II (M5)ENS.02.024.M40 Natural Language Processing R&D (High Tech) - Senior Manager (M4)ENS.02.024.M30 Natural Language Processing R&D (High Tech) - Manager (M3)ENS.02.024.M20 Natural Language Processing R&D (High Tech) - Team Leader (Professionals) (M2)ENS.02.024.P60 Natural Language Processing R&D (High Tech) - Pre-eminent Professional (P6)ENS.02.024.P50 Natural Language Processing R&D (High Tech) - Expert Professional (P5)ENS.02.024.P40 Natural Language Processing R&D (High Tech) - Specialist Professional (P4)ENS.02.024.P30 Natural Language Processing R&D (High Tech) - Senior Professional (P3)ENS.02.024.P20 Natural Language Processing R&D (High Tech) - Experienced Professional (P2)ENS.02.024.P10 Natural Language Processing R&D (High Tech) - Entry Professional (P1)

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01 July 2020 US New & Fast Moving Jobs Survey

Responsible for developing artificial neural networks imitating behavior and learning characteristics of biological neural system. Collects, interprets and analyzes data related to learning process of the models. Designs algorithms and testing procedures that allow for monitoring and anticipating flaws, errors and anomalies. Identifies and studies functional principles of neural networks. Implements and practically applies developed solutions, using multidisciplinary approach encompassing statistical analysis, big data processing, distributed systems and other relevant fields.

ENS.02.027.M50 Artificial Neural Networks (High Tech) - Senior Manager II (M5)ENS.02.027.M40 Artificial Neural Networks (High Tech) - Senior Manager (M4)ENS.02.027.M30 Artificial Neural Networks (High Tech) - Manager (M3)ENS.02.027.M20 Artificial Neural Networks (High Tech) - Team Leader (Professionals) (M2)ENS.02.027.P60 Artificial Neural Networks (High Tech) - Pre-eminent Professional (P6)ENS.02.027.P50 Artificial Neural Networks (High Tech) - Expert Professional (P5)ENS.02.027.P40 Artificial Neural Networks (High Tech) - Specialist Professional (P4)ENS.02.027.P30 Artificial Neural Networks (High Tech) - Senior Professional (P3)ENS.02.027.P20 Artificial Neural Networks (High Tech) - Experienced Professional (P2)ENS.02.027.P10 Artificial Neural Networks (High Tech) - Entry Professional (P1)

Job Sub-Family: IT SecurityProvide subject matter expertise to level investigation team. Leverage advanced big data security analytics to identify complex threats. Proactively recommend long and short term enhancements to monitoring and detection content, tools, and security controls based on the input received from the threat intelligence sources and detected incidents. Request technical delivery to implement enhancements to the monitoring and detection content. Liaison with the cyber threat intelligence team to ensure that the intelligence provided are incorporated into technologies and processes.

ITC.07.005.M40 Ethical Intrusion & Investigation - Senior Manager (M4)ITC.07.005.M30 Ethical Intrusion & Investigation - Manager (M3)ITC.07.005.M20 Ethical Intrusion & Investigation - Team Leader (Professionals) (M2)ITC.07.005.P50 Ethical Intrusion & Investigation - Expert Professional (P5)ITC.07.005.P40 Ethical Intrusion & Investigation - Specialist Professional (P4)ITC.07.005.P30 Ethical Intrusion & Investigation - Senior Professional (P3)ITC.07.005.P20 Ethical Intrusion & Investigation - Experienced Professional (P2)ITC.07.005.P10 Ethical Intrusion & Investigation - Entry Professional (P1)

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01 July 2020 US New & Fast Moving Jobs Survey

Performs assessments of systems and networks within the networking environment or enclave and identifies systems and networks that deviate from acceptable configurations, enclave policy, or local policy. Evaluates incident response procedures and capabilities. Exploits system and network vulnerabilities and misconfigurations for purposes of gathering data from target or adversary automated information systems or networks and to enable operations and intelligence collection capabilities. Leverages computer networks to disrupt, deny, degrade, or destroy information resident in computers and computer networks, or the computers and networks themselves.

ITC.07.006.M50 Cyber Network Analysis - Senior Manager II (M5)ITC.07.006.M40 Cyber Network Analysis - Senior Manager (M4)ITC.07.006.M30 Cyber Network Analysis - Manager (M3)ITC.07.006.M20 Cyber Network Analysis - Team Leader (Professionals) (M2)ITC.07.006.P50 Cyber Network Analysis - Expert Professional (P5)ITC.07.006.P40 Cyber Network Analysis - Specialist Professional (P4)ITC.07.006.P30 Cyber Network Analysis - Senior Professional (P3)ITC.07.006.P20 Cyber Network Analysis - Experienced Professional (P2)ITC.07.006.P10 Cyber Network Analysis - Entry Professional (P1)

Investigates and analyzes all response activities related to cyber incidents within the network environment or enclave. Collects data from a variety of Computer Network Defense (CND) tools, including intrusion detection system alerts, firewall and network traffic logs, and host system logs to analyze events that occur within their environment. Provides operations for persistent monitoring of all designated networks, enclaves, and systems. Interprets, analyzes, and reports all events and anomalies in accordance with computer network directives, including initiating, responding, and reporting discovered events. Executes first level responses and addresses reported or detected incidents. Distributes directives, vulnerability, and threat advisories to identified consumers.

ITC.07.007.M50 Cyber Security Incident Response Analysis - Senior Manager II (M5)ITC.07.007.M40 Cyber Security Incident Response Analysis - Senior Manager (M4)ITC.07.007.M30 Cyber Security Incident Response Analysis - Manager (M3)ITC.07.007.M20 Cyber Security Incident Response Analysis - Team Leader (Professionals) (M2)ITC.07.007.P50 Cyber Security Incident Response Analysis - Expert Professional (P5)ITC.07.007.P40 Cyber Security Incident Response Analysis - Specialist Professional (P4)ITC.07.007.P30 Cyber Security Incident Response Analysis - Senior Professional (P3)ITC.07.007.P20 Cyber Security Incident Response Analysis - Experienced Professional (P2)ITC.07.007.P10 Cyber Security Incident Response Analysis - Entry Professional (P1)

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01 July 2020 US New & Fast Moving Jobs Survey

Performs forensic analysis of digital information and gathers and handles evidence. Identifies network computer intrusion evidence and perpetrators. Investigates computer fraud or other electronic crimes, crack files and system passwords, detects steganography and recovers deleted, fragmented and corrupted data from digital media of all types. Ensures chain of custody and control procedures, documents procedures and findings in a manner suitable for courtroom presentation and prepares comprehensive written notes and reports. May be required to testify in court as expert witnesses.

ITC.07.008.M50 Cyber/Computer Forensics Analysis - Senior Manager II (M5)ITC.07.008.M40 Cyber/Computer Forensics Analysis - Senior Manager (M4)ITC.07.008.M30 Cyber/Computer Forensics Analysis - Manager (M3)ITC.07.008.M20 Cyber/Computer Forensics Analysis - Team Leader (Professionals) (M2)ITC.07.008.P50 Cyber/Computer Forensics Analysis - Expert Professional (P5)ITC.07.008.P40 Cyber/Computer Forensics Analysis - Specialist Professional (P4)ITC.07.008.P30 Cyber/Computer Forensics Analysis - Senior Professional (P3)ITC.07.008.P20 Cyber/Computer Forensics Analysis - Experienced Professional (P2)ITC.07.008.P10 Cyber/Computer Forensics Analysis - Entry Professional (P1)

Conducts network or software vulnerability assessments and penetration testing utilizing reverse engineering techniques. Perform vulnerability analysis and exploitation of applications, operating systems or networks. Identifies intrusion or incident path and method. Isolates, blocks or removes threat access. Evaluates system security configurations. Evaluates findings and performs root cause analysis. Performs analysis of complex software systems to determine both functionality and intent of software systems. Resolves highly complex malware and intrusion issues. Contributes to the design, development and implementation of countermeasures, system integration, and tools specific to Cyber and Information Operations. May prepare and presents technical reports and briefings. May perform documentation, vetting and weaponization of identified vulnerabilities for operational use.

ITC.07.009.M50 Cyber Security Vulnerability Assessment & Penetration Testing - Senior Manager II (M5)ITC.07.009.M40 Cyber Security Vulnerability Assessment & Penetration Testing - Senior Manager (M4)ITC.07.009.M30 Cyber Security Vulnerability Assessment & Penetration Testing - Manager (M3)ITC.07.009.M20 Cyber Security Vulnerability Assessment & Penetration Testing - Team Leader (Professionals) (M2)ITC.07.009.P50 Cyber Security Vulnerability Assessment & Penetration Testing - Expert Professional (P5)ITC.07.009.P40 Cyber Security Vulnerability Assessment & Penetration Testing - Specialist Professional (P4)ITC.07.009.P30 Cyber Security Vulnerability Assessment & Penetration Testing - Senior Professional (P3)ITC.07.009.P20 Cyber Security Vulnerability Assessment & Penetration Testing - Experienced Professional (P2)ITC.07.009.P10 Cyber Security Vulnerability Assessment & Penetration Testing - Entry Professional (P1)

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01 July 2020 US New & Fast Moving Jobs Survey

Job Sub-Family: Product Marketing & ManagementProduct Marketing & Management work includes one or more of the following areas: Product/Brand Marketing •Conducting research to define targeted customer segments and determine the key values that drive buying behavior •Developing product/brand positioning, associated marketing themes, and media channels that align with target customer demographics •Developing and implementing marketing strategies/plans and overseeing development and distribution of marketing materials Product/Brand Management (P&L/Revenue Accountability) •Identifying market opportunities, translating opportunities into product design, and driving branding/marketing strategies that result in a successful product/brand launch •Managing the product/brand P&L (e.g., budgeting, expenditures, profitability, ROI etc.) •Partnering with product development and marketing teams to ensure that customer needs/values are incorporated into product design, branding, and marketing approaches

SMP.04.012.M50 Product Marketing & Management - Senior Manager II (M5)SMP.04.012.M40 Product Marketing & Management - Senior Manager (M4)SMP.04.012.M30 Product Marketing & Management - Manager (M3)SMP.04.012.M20 Product Marketing & Management - Team Leader (Professionals) (M2)SMP.04.012.P50 Product Marketing & Management - Expert Professional (P5)SMP.04.012.P40 Product Marketing & Management - Specialist Professional (P4)SMP.04.012.P30 Product Marketing & Management - Senior Professional (P3)SMP.04.012.P20 Product Marketing & Management - Experienced Professional (P2)SMP.04.012.P10 Product Marketing & Management - Entry Professional (P1)

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01 July 2020 US New & Fast Moving Jobs Survey

Responsible for managing the entire product life cycle for certain product(s) (e.g., hardware, software, wireless, web products, etc.) from planning to execution in support of organizational strategy and objectives. Researches and analyzes market conditions, and identifies key consumer trends and opportunities for product innovation/enhancements. Determines product features and functions, and oversees product development liaising with cross functional teams. Prepares product documents and supports sales and marketing with the necessary product knowledge and technical expertise. Uses market feedback to evaluate product functionality and drives present/future product direction.

SMP.04.015.M50 Product Management (High Tech) - Senior Manager II (M5)SMP.04.015.M40 Product Management (High Tech) - Senior Manager (M4)SMP.04.015.M30 Product Management (High Tech) - Manager (M3)SMP.04.015.M20 Product Management (High Tech) - Team Leader (Professionals) (M2)SMP.04.015.P50 Product Management (High Tech) - Expert Professional (P5)SMP.04.015.P40 Product Management (High Tech) - Specialist Professional (P4)SMP.04.015.P30 Product Management (High Tech) - Senior Professional (P3)SMP.04.015.P20 Product Management (High Tech) - Experienced Professional (P2)SMP.04.015.P10 Product Management (High Tech) - Entry Professional (P1)

General Digital/Internet Marketing is focused on driving customer demand, traffic to company websites, and product sales by designing and implementing digital/internet marketing approaches including: Inbound/Pull Marketing: •Optimizing website keywords/text to drive high search engine rankings and placing pay-per-click ads that display based on search criteria entered •Developing or publishing useful and/or entertaining web content (blogs, games, videos, product reviews, training/reference materials, etc.) on company websites Outbound/Push Marketing: •Email, text, and social media campaigns/promotions •Advertising in online content and on non-company owned websites, social media sites, etc. E-Commerce/Online Shopping Marketing: Converting website visitors to customers through in-site promotions, customer recommendations, and website usability

SMP.04.064.M50 General Digital/Internet Marketing - Senior Manager II (M5)SMP.04.064.M40 General Digital/Internet Marketing - Senior Manager (M4)SMP.04.064.M30 General Digital/Internet Marketing - Manager (M3)SMP.04.064.M20 General Digital/Internet Marketing - Team Leader (Professionals) (M2)SMP.04.064.P50 General Digital/Internet Marketing - Expert Professional (P5)SMP.04.064.P40 General Digital/Internet Marketing - Specialist Professional (P4)SMP.04.064.P30 General Digital/Internet Marketing - Senior Professional (P3)SMP.04.064.P20 General Digital/Internet Marketing - Experienced Professional (P2)SMP.04.064.P10 General Digital/Internet Marketing - Entry Professional (P1)

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01 July 2020 US New & Fast Moving Jobs Survey

Social Media Marketing is focused on building a social media site presence to increase product/brand awareness, drive traffic to product/brand social media pages, and encourage potential customers to join product/brand social networks including: •Conducting market research to identify the social media sites and promotional tactics of most interest to target customers •Developing and implementing social media promotions, contests, informational/entertaining content, etc. to encourage potential customers to join product/brand social networks and share content with others •Developing and updating social media page content (e.g., blogs, e-books, games, videos, product reviews, training/reference materials, technical white papers, webinars, etc.) •Monitoring product/brand social networks, responding to questions, and collecting feedback on current and potential future products

SMP.04.065.M50 Social Media Marketing - Senior Manager II (M5)SMP.04.065.M40 Social Media Marketing - Senior Manager (M4)SMP.04.065.M30 Social Media Marketing - Manager (M3)SMP.04.065.M20 Social Media Marketing - Team Leader (Professionals) (M2)SMP.04.065.P50 Social Media Marketing - Expert Professional (P5)SMP.04.065.P40 Social Media Marketing - Specialist Professional (P4)SMP.04.065.P30 Social Media Marketing - Senior Professional (P3)SMP.04.065.P20 Social Media Marketing - Experienced Professional (P2)SMP.04.065.P10 Social Media Marketing - Entry Professional (P1)

Search Engine Marketing includes: •Developing, optimizing, and executing search engine marketing plans and campaigns •Driving strategy for search engine marketing initiatives ensuring revenue, budget, ROI, and other business goals are met •Managing pay-per-click (PPC) activities •Tracking and analyzing campaign data, industry trends, and competitive landscape to proactively identify opportunities for expansion and optimization •Understanding the data, measuring results, and collaborating with the other marketing channels to exchange data observations and learning •Managing relationships with vendors related to online marketing

SMP.04.070.M50 Search Engine Marketing - Senior Manager II (M5)SMP.04.070.M40 Search Engine Marketing - Senior Manager (M4)SMP.04.070.M30 Search Engine Marketing - Manager (M3)SMP.04.070.M20 Search Engine Marketing - Team Leader (Professionals) (M2)SMP.04.070.P50 Search Engine Marketing - Expert Professional (P5)SMP.04.070.P40 Search Engine Marketing - Specialist Professional (P4)SMP.04.070.P30 Search Engine Marketing - Senior Professional (P3)SMP.04.070.P20 Search Engine Marketing - Experienced Professional (P2)SMP.04.070.P10 Search Engine Marketing - Entry Professional (P1)

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01 July 2020 US New & Fast Moving Jobs Survey

Builds and sustains brand presence in emerging digital channels. Manages and develops perceptions of the brand and/or organization in new digital platforms such as websites and social media to effectively position the brand and/or organization in the public space. May develop promotional content for digital launches, and monitor the digital media landscape for opportunities.

SMP.04.072.M40 Digital/Media Brand Management - Senior Manager (M4)SMP.04.072.M30 Digital/Media Brand Management - Manager (M3)SMP.04.072.M20 Digital/Media Brand Management - Team Leader (Professionals) (M2)SMP.04.072.P50 Digital/Media Brand Management - Expert Professional (P5)SMP.04.072.P40 Digital/Media Brand Management - Specialist Professional (P4)SMP.04.072.P30 Digital/Media Brand Management - Senior Professional (P3)SMP.04.072.P20 Digital/Media Brand Management - Experienced Professional (P2)SMP.04.072.P10 Digital/Media Brand Management - Entry Professional (P1)

Responsible for obtaining metrics that analyze the effectiveness and return on investment of digital marketing campaigns. Analyzes digital media usage to identify opportunities to optimize digital media investments and marketing effectiveness. Provides performance reporting and translates data sets into actionable results that align with the growth objectives. Identifies trends and opportunities and may recommend website content changes that will drive current and future business.

SMP.04.073.M40 Digital Marketing Metrics Analysis - Senior Manager (M4)SMP.04.073.M30 Digital Marketing Metrics Analysis - Manager (M3)SMP.04.073.M20 Digital Marketing Metrics Analysis - Team Leader (Professionals) (M2)SMP.04.073.P50 Digital Marketing Metrics Analysis - Expert Professional (P5)SMP.04.073.P40 Digital Marketing Metrics Analysis - Specialist Professional (P4)SMP.04.073.P30 Digital Marketing Metrics Analysis - Senior Professional (P3)SMP.04.073.P20 Digital Marketing Metrics Analysis - Experienced Professional (P2)SMP.04.073.P10 Digital Marketing Metrics Analysis - Entry Professional (P1)

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01 July 2020 US New & Fast Moving Jobs Survey

This benchmark is to be used for incumbents with hybrid responsibilities across the Sub-family or incumbents who cannot be matched to a specific job in the Sub-family.

SMP.04.999.M40 Other Product Marketing & Management - Senior Manager (M4)SMP.04.999.M30 Other Product Marketing & Management - Manager (M3)SMP.04.999.M20 Other Product Marketing & Management - Team Leader (Professionals) (M2)SMP.04.999.P50 Other Product Marketing & Management - Expert Professional (P5)SMP.04.999.P40 Other Product Marketing & Management - Specialist Professional (P4)SMP.04.999.P30 Other Product Marketing & Management - Senior Professional (P3)SMP.04.999.P20 Other Product Marketing & Management - Experienced Professional (P2)SMP.04.999.P10 Other Product Marketing & Management - Entry Professional (P1)

Job Sub-Family: OtherMulti-Media Web Design is a specialized area of Interactive Media Design focused on the look, feel, sound, and navigational design for rich media websites and pages. The work includes: •Designing rich media websites and pages including graphic design/layout, user interface features, site animation, special effects elements, video/audio, etc. based on business and customer requirements •Conceptualizing, creating, and manipulating individual design elements (e.g., audio, video, still images, animation, text, digital data, interactivity, etc.) using graphic/multi-media design software (e.g., Photoshop, Illustrator, Flash, AfterEffects, etc.) •Constructing the rich media website design using layout and design authoring tools (e.g., DreamWeaver, FrontPage, Macromedia Director, etc.) to define the way that images, text, and multi-media are displayed on the site •Requires knowledge of scripting languages (HTML, CSS, PHP, JavaScript, etc.), but work is done primarily through website design authoring/layout and HTML editing software vs. working directly with the underlying code

CRT.03.002.M50 Multi-Media Web Design - Senior Manager II (M5)CRT.03.002.M40 Multi-Media Web Design - Senior Manager (M4)CRT.03.002.M30 Multi-Media Web Design - Manager (M3)CRT.03.002.M20 Multi-Media Web Design - Team Leader (Professionals) (M2)CRT.03.002.P50 Multi-Media Web Design - Expert Professional (P5)CRT.03.002.P40 Multi-Media Web Design - Specialist Professional (P4)CRT.03.002.P30 Multi-Media Web Design - Senior Professional (P3)CRT.03.002.P20 Multi-Media Web Design - Experienced Professional (P2)CRT.03.002.P10 Multi-Media Web Design - Entry Professional (P1)

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01 July 2020 US New & Fast Moving Jobs Survey

Internal Data Warehouse Development & Administration work includes: •Designing, developing, implementing, and maintaining a data warehouse to collate and integrate current/historical data from various sources/systems within an organization •Preparing data verification and testing methods for data/applications loaded into the warehouse to ensure compatibility across different sources •Implementing procedures for maintenance, monitoring, backup, and recovery for the data warehouse and related systems •Conducting research into new data warehouse applications and determining viability for adoption •Requires knowledge of ETL (Extraction, Transformation, and Loading), reporting and database technologies

DAW.03.003.M50 Internal Data Warehouse Development & Administration - Senior Manager II (M5)DAW.03.003.M40 Internal Data Warehouse Development & Administration - Senior Manager (M4)DAW.03.003.M30 Internal Data Warehouse Development & Administration - Manager (M3)DAW.03.003.M20 Internal Data Warehouse Development & Administration - Team Leader (Professionals) (M2)DAW.03.003.P50 Internal Data Warehouse Development & Administration - Expert Professional (P5)DAW.03.003.P40 Internal Data Warehouse Development & Administration - Specialist Professional (P4)DAW.03.003.P30 Internal Data Warehouse Development & Administration - Senior Professional (P3)DAW.03.003.P20 Internal Data Warehouse Development & Administration - Experienced Professional (P2)DAW.03.003.P10 Internal Data Warehouse Development & Administration - Entry Professional (P1)

Business Continuity Planning focuses on mitigating the impact on business operations of potential adverse conditions due to natural or structural disasters, acts of terror/war, cyber attacks, etc. including: •Implementing/monitoring Business Continuity Planning program •Coordinating Business Continuity Planning testing and evaluation •Coordinating identification/analysis of the impact on the business various adverse events, including identifying critical product or service areas through risk analysis •Providing documentation and training on Business Continuity Action Plans

GMA.03.032.M50 Business Continuity Planning - Senior Manager II (M5)GMA.03.032.M40 Business Continuity Planning - Senior Manager (M4)GMA.03.032.M30 Business Continuity Planning - Manager (M3)GMA.03.032.M20 Business Continuity Planning - Team Leader (Professionals) (M2)GMA.03.032.P50 Business Continuity Planning - Expert Professional (P5)GMA.03.032.P40 Business Continuity Planning - Specialist Professional (P4)GMA.03.032.P30 Business Continuity Planning - Senior Professional (P3)GMA.03.032.P20 Business Continuity Planning - Experienced Professional (P2)GMA.03.032.P10 Business Continuity Planning - Entry Professional (P1)

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Diversity work is focused on employment and/or supplier diversity regulations including: •Ensuring compliance with internal and external policies, laws, and regulations •Compiling and reporting diversity statistics to employees, top management, and public/government agencies •Monitoring compliance efforts and partnering with HR colleagues to investigate and address employee grievances •May direct the processing of complaints and the organization’s defense before administrative or judicial proceedings •May also include diversity program development and training A Senior Manager II (M5) typically manages multiple teams led by Senior Managers and Managers. May be a Country Sub-function Head. Responsibilities typically include: •Ownership of short to mid-term (1-3 years) strategy execution and operational direction in alignment with parent/independent organization objectives. •Decisions have a serious impact on the overall success or failure on area of accountability. •Interacts with executive leadership and others concerning matters of significance to the organization.

HRM.07.004.E30 Diversity - Executive Level 3 (E3)HRM.07.004.E20 Diversity - Executive Level 2 (E2)HRM.07.004.E10 Diversity - Executive Level 1 (E1)HRM.07.004.M50 Diversity - Senior Manager II (M5)HRM.07.004.M40 Diversity - Senior Manager (M4)HRM.07.004.M30 Diversity - Manager (M3)HRM.07.004.M20 Diversity - Team Leader (Professionals) (M2)HRM.07.004.P50 Diversity - Expert Professional (P5)HRM.07.004.P40 Diversity - Specialist Professional (P4)HRM.07.004.P30 Diversity - Senior Professional (P3)HRM.07.004.P20 Diversity - Experienced Professional (P2)HRM.07.004.P10 Diversity - Entry Professional (P1)

Responsible for IoT (Internet of Things) platform work that enables users to control and monitor devices from any part of the world. Includes connecting edge devices to a cloud platform and backend services. Evaluates different software solutions for developing platform solutions; supports multiple use cases like B2B (business-to-business) and B2C (business-to-consumer) services.

ITC.03.009.M50 Internet of Things (IoT) Platform Development - Senior Manager II (M5)ITC.03.009.M40 Internet of Things (IoT) Platform Development - Senior Manager (M4)ITC.03.009.M30 Internet of Things (IoT) Platform Development - Manager (M3)ITC.03.009.M20 Internet of Things (IoT) Platform Development - Team Leader (Professionals) (M2)ITC.03.009.P60 Internet of Things (IoT) Platform Development - Pre-eminent Professional (P6)ITC.03.009.P50 Internet of Things (IoT) Platform Development - Expert Professional (P5)ITC.03.009.P40 Internet of Things (IoT) Platform Development - Specialist Professional (P4)ITC.03.009.P30 Internet of Things (IoT) Platform Development - Senior Professional (P3)ITC.03.009.P20 Internet of Things (IoT) Platform Development - Experienced Professional (P2)ITC.03.009.P10 Internet of Things (IoT) Platform Development - Entry Professional (P1)

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Software Development Engineering (High Tech) focus on developing multiple types/categories of software including end-user applications and operating systems/utility software, that provides a platform for running end user applications for sale to external customers. The work includes: •Conducting requirements gathering and analysis to understand the domain of the software problem and/or functionality, the interfaces between hardware and software, and the overall software characteristics •Using programming, scripting, and/or database languages to write the software code •Supporting software testing, deployment, maintenance, and evolution activities by correcting programming errors, responding to scope changes, and coding software enhancements •Applying knowledge of software development best practices, including coding standards, code reviews, source control management, build processes, testing, and operations

ITC.13.015.M50 Software Development Engineering (High Tech) - Senior Manager II (M5)ITC.13.015.M40 Software Development Engineering (High Tech) - Senior Manager (M4)ITC.13.015.M30 Software Development Engineering (High Tech) - Manager (M3)ITC.13.015.M20 Software Development Engineering (High Tech) - Team Leader (Professionals) (M2)ITC.13.015.P60 Software Development Engineering (High Tech) - Pre-eminent Professional (P6)ITC.13.015.P50 Software Development Engineering (High Tech) - Expert Professional (P5)ITC.13.015.P40 Software Development Engineering (High Tech) - Specialist Professional (P4)ITC.13.015.P30 Software Development Engineering (High Tech) - Senior Professional (P3)ITC.13.015.P20 Software Development Engineering (High Tech) - Experienced Professional (P2)ITC.13.015.P10 Software Development Engineering (High Tech) - Entry Professional (P1)

General Employee/Labor Health & Safety work encompasses activities related to the wellbeing of employees including: •Developing and implementing policies and practices to identify/mitigate hazardous conditions within the workplace •Identifying potential workplace hazards, unsafe equipment, work practices, and working conditions •Investigating accidents and liaising with engineers, management, and health and safety regulatory authorities to identify causes of accidents and prevent their recurrence •Providing advice and training on safety protocols and conducting audits to ensure compliance with organization and government standards related to employee health and safety •Maintaining and analyzing records of workplace injuries, illness, and absences to identify areas of concern and provide information required by regulatory agencies

LCA.09.065.M50 General Employee/Labor Health & Safety - Senior Manager II (M5)LCA.09.065.M40 General Employee/Labor Health & Safety - Senior Manager (M4)LCA.09.065.M30 General Employee/Labor Health & Safety - Manager (M3)LCA.09.065.M20 General Employee/Labor Health & Safety - Team Leader (Professionals) (M2)LCA.09.065.P50 General Employee/Labor Health & Safety - Expert Professional (P5)LCA.09.065.P40 General Employee/Labor Health & Safety - Specialist Professional (P4)LCA.09.065.P30 General Employee/Labor Health & Safety - Senior Professional (P3)LCA.09.065.P20 General Employee/Labor Health & Safety - Experienced Professional (P2)LCA.09.065.P10 General Employee/Labor Health & Safety - Entry Professional (P1)

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Responsible for long-term supply chain strategies and networks that address capacity issues and production location decisions in support of business goals. Supports business execution of new programs and initiatives that include promotional activities, forecast and coordination for key events, new product launches, and network redesigns. Monitors key sales and operations planning performance indicators, cost-to-serve performance data, and coordinates cross-functional work teams to increase effectiveness of supply chain initiatives.

SCN.02.002.M50 Supply Chain Planning - Senior Manager II (M5)SCN.02.002.M40 Supply Chain Planning - Senior Manager (M4)SCN.02.002.M30 Supply Chain Planning - Manager (M3)SCN.02.002.M20 Supply Chain Planning - Team Leader (Professionals) (M2)SCN.02.002.P50 Supply Chain Planning - Expert Professional (P5)SCN.02.002.P40 Supply Chain Planning - Specialist Professional (P4)SCN.02.002.P30 Supply Chain Planning - Senior Professional (P3)SCN.02.002.P20 Supply Chain Planning - Experienced Professional (P2)SCN.02.002.P10 Supply Chain Planning - Entry Professional (P1)

E-Commerce Strategy & Planning work includes: •Developing an online sales business plan by identifying the highest value online touch points with customers (e.g., the organization’s general website and e-commerce site, blogs, online communities, social networking sites, etc.) •Designing the online sales organization and processes •Defining e-commerce site features and functionality •Prioritizing and tracking investments across e-commerce projects

SMP.02.056.M50 E-Commerce Strategy & Planning - Senior Manager II (M5)SMP.02.056.M40 E-Commerce Strategy & Planning - Senior Manager (M4)SMP.02.056.M30 E-Commerce Strategy & Planning - Manager (M3)SMP.02.056.M20 E-Commerce Strategy & Planning - Team Leader (Professionals) (M2)SMP.02.056.P50 E-Commerce Strategy & Planning - Expert Professional (P5)SMP.02.056.P40 E-Commerce Strategy & Planning - Specialist Professional (P4)SMP.02.056.P30 E-Commerce Strategy & Planning - Senior Professional (P3)SMP.02.056.P20 E-Commerce Strategy & Planning - Experienced Professional (P2)SMP.02.056.P10 E-Commerce Strategy & Planning - Entry Professional (P1)

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Career LevelsE3 Org Head/Function Head/Sub-Function Head

Organization Head: Country Parent/Independent OR Regional (Multi-Country) Non-Parent Function Head: Regional (Multi-Country) Parent/Independent OR Global Non-Parent Sub-function Head: Global Parent/Independent. Establishes and implements strategies that have mid to long-term (3-5 years) impact on business results in alignment with parent/independent organization objectives.• Leads multiple teams of lower-level executives, directors/senior managers, and managers.• Develops mid to long-term (3-5 years) plans for optimizing the organization, function, or sub-function and the talent required to execute strategies in the job area.

E2 Org Head/Function Head/Sub-Function Head

Organization Head: Country Non-Parent Function Head: Country Parent/Independent OR Regional (Multi-Country) Non-Parent Sub-function Head: Regional (Multi-Country) Parent/Independent OR Global Non-Parent. Establishes and implements strategies that have mid to long-term (3-5 years) impact on business results in alignment with parent/independent organization objectives.• Leads multiple teams of lower-level executives, directors/senior managers, and managers.• Develops mid to long-term (3-5 years) plans for optimizing the organization, function, or sub-function and the talent required to execute strategies in the job area.

E1 Function Head/Sub-Function Head

Function Head: Country Non-Parent Sub-function Head: Country Parent/Independent OR Regional (Multi-Country) Non-Parent. Establishes and implements strategies that have short to mid-term (1-3 years) impact on business results in alignment with parent/independent organization objectives.• Leads multiple teams of directors/senior managers, and managers.• Develops short to mid-term (1-3 years) plans for optimizing the organization, function, or sub-function and the talent required to execute strategies in the job area.

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M5 Senior Manager II / Operational Sub-Department Head

A Senior Manager II (M5) typically manages multiple teams led by Senior Managers and Managers. May be a Country Sub-function Head.Responsibilities typically include: • Ownership of short to mid-term (1-3 years) strategy execution and operational direction in alignment with parent/independent organization objectives. • Decisions have a serious impact on the overall success or failure on area of accountability. • Interacts with executive leadership and others concerning matters of significance to the organization.

M4 Senior Manager

A Senior Manager (M4) typically manages a department or small unit that includes multiple teams led by Managers and/or Team Leaders. Responsibilities typically include: • Ownership of short to mid-term (1-3 years) execution of functional strategy and the operational direction of the Department. • Problems faced are often complex and require extensive investigation and analysis. • Requires ability to influence others to accept practices and approaches, and ability to communicate and influence executive leadership.

M3 Manager

A Manager (M3) manages experienced professionals who exercise latitude and independence in assignments. Responsibilities typically include: • Policy and strategy implementation for short-term results (1 year or less). • Problems faced are difficult to moderately complex. • Influences others outside of own job area regarding policies, practices and procedures.

M2 Team Leader (Professionals)A Team Leader (M2) supervises professional level employees (typically entry or experienced level) and may also supervise some para-professional employees. Responsibilities typically include: • Setting goals and objectives for team members for achievement of operational results. • Problems faced may be difficult but typically are not complex. • Ensures policies, practices and procedures are understood and followed by direct reports, customers and stakeholders.

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P6 Pre-eminent Professional

A Pre-eminent Professional (P6) is recognized both within and outside the organization as thought leader in area of expertise. Responsibilities typically include: • Recommending operational strategies and plans with direct impact on results. • Influencing business decisions made by leadership. • Problems are complex and multi-dimensional. • Requires communication with executive leadership on matters of strategic importance.

P5 Expert ProfessionalAn Expert Professional (P5) is a recognized master in professional discipline typically obtained through advanced education and work experience. Typically responsible for: • Establishing operational plans for job area. • Developing and implementing new products, processes, standards or operational plans that will have impact on the achievement of functional results. • Requires communication with leadership.

P4 Specialist Professional

A Specialist Professional (P4) is a recognized subject matter expert in job area typically obtained through advanced education and work experience. Responsibilities typically include: • Managing large projects or processes with limited oversight from manager. • Coaching, reviewing and delegating work to lower level professionals. • Problems faced are difficult and often complex.

P3 Senior ProfessionalA Senior Professional (P3) applies advanced knowledge of job area typically obtained through advanced education and work experience. Responsibilities may include: • Managing projects / processes, working independently with limited supervision. • Coaching and reviewing the work of lower level professionals. • Problems faced are difficult and sometimes complex.

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P2 Experienced Professional

An Experienced Professional (P2) applies practical knowledge of job area typically obtained through advanced education and work experience. May require the following proficiency: • Works independently with general supervision. • Problems faced are difficult but typically not complex. • May influence others within the job area through explanation of facts, policies and practices.

P1 Entry Professional

An Entry Professional (P1) applies broad theoretical job knowledge typically obtained through advanced education. May require the following proficiency: • Work is closely supervised. • Problems faced are not typically difficult or complex. • Explains facts, policies and practices related to job area.

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