JOBIT A mobile Job application plan by Jobit Inc.

Presented by: Ramaninder Singh Jhajj, Uche Ukeh Oteh and

Gollapinni Karthik

Agenda• Mission and Vision Statement• Introduction• Problem Statement• Our Solution• Opportunity & Market• Market Volume• Technology/Service• Competitive Advantages• Go-to-Market Strategy• Financial Roadmap• Projections• Measure of Success

Mission and Vision Statement• Mission

To develop a Smartphone application which would serve as a central hub for job availability notifications and application system, which users would subscribe to for high quality and authentic information regarding job postings, which will help them advance in their professional lives and carriers.

• VisionJobit Inc.’s vision is to be an authoritative source of job information and application services. We will earn our customers’ trust, by offering only the highest quality information, products and services.

Introduction• Jobit Inc. is a startup organization focused on the

Nigerian Smartphone user market.

• Our plan at Jobit Inc. is to create and launch a smartphone application for the purpose of providing easy, convenient, instant job notification and application services to our users.

• Our smartphone application will be called ‘Jobit’. Jobit will generate revenue through a dynamic subscription plan.

Problem Statement• Unavailability of an automated job notification

and application system– Job seekers are forced to spend lots of money

and/or time job hunting?– Unemployment rates have created a first-

come first-serve scenario– Lots of Job seekers might not own computers

but have smart devices. • Plorification of mobile devices – Cheaper data costs for mobile smart devices– 45% smart devices usage statistics

Our Solution• To reduce the time spend for applying for jobs to

mere seconds, resulting in less time searching for selecting and applying for jobs.

• To develop a smartphone application which would serve as a central hub for job availability notifications and application, which users would subscribe to for high quality and authentic information regarding job postings, which will help them advance in their professional lives and careers .

• To provide on demand and instant access to personalize and general job feeds.

Opportunity & Market

• Market details – Market Size : Total workforce population of

Nigeria – 52,642,336 people– Unemployment rate : ~24% – Job Creation : 38.4% professional sector, 50.4%

educational sector– Target Segment : Employed people who may

want to switch jobs or are interested in knowing current opportunities, the unemployed segment of the population

Market Volume

Market Volume

Technology / Service

• Jobit is a mobile based multiplatform job notification and application system consisting of the web interface, the database and the mobile application for different operating systems.

• It delivers personalized and generalized job feeds for users and allows them to instantly apply for selected jobs by a “single click” of a button.

Technology / Service

• Value proposition :

– Jobit reduces the hassle and stress involved in job hunting and provides a cheaper option for users than the traditional process of applying.

– Easy and Instant.

– In-house developed with the flexibility to dynamically adapt to customer demand.

Technology / Service

Technology / Service

Login Screen

Main Menu

Technology / Service

Job Listings

Job Details and “one click” application

Technology / Service

Technology / Service

Competitive Advantages• Competition :

Features Jobit Jobber man Naijahotjobs Joblistnigeira

Job Information Yes Yes Yes Yes

Notifications on phones Yes Yes (Only SMS)

Mobile Driven Platform Yes

Semi Automatic Job Application

Yes

Competitive Advantages

• Existing competitors do not provide the services which we intend to provide and do not utilize the advantages offered by mobile technology.

• Nigeria has 48.3 million active mobile data subscriptions. Mobile devices are now the primary computing devices used by consumers in Nigeria.

• It is pertinent that such a solution should be available, to take advantage of this rising trend.

Go-to-Market Strategy

• Players– Unemployed and Employed

people seeking new jobs or opportunities.

• Marketing and sales plan– Aggressive marketing strategies

involving talk shows, bill boards, jingles and advertising.

– Internet based advertising.– Referral based mechanism that

rewards subscribers for inviting new members.

Financial Roadmap

• Funding

– Self funded by co-founders

– Start-up cost of N11,480,000

– Initial funding of N12,000,000

Financial Roadmap

• Resource requirement

o Technology -Development, Service, hosting and running

o Administrative -Permits and utilities , Rent, Office Equipment's

o Marketing and Advertising -Public relations, adverts, promotions and marketing

o Personnel - Staff, Salaries and benefits

Projections

• Revenue generation– Create market and establish a premium subscriber

base.

– Bill subscribers for services at N1000 per usage per month.

• Subscription projection

– 500 new subscribers per month.

– 50% returning subscribers per month.

Projections

Expected Customer Growth on Quarterly bases for first year

Measure of success Profit

Steadily increasing subscribers base

Customer satisfaction

Employee satisfaction Owners satisfaction