jobs of the future - neda conference sept 9, 2013
DESCRIPTION
Building a Resilient Workforce – Attracting, Retaining and Preparing Workers for Jobs That Have Not Yet Been Created – Karen Pollard, EDP, CEcD, Deputy City Manager/Director of Community Development, Rochester NH. (Presented at the Northeast Economic Developers Association conference in Portland Maine September 2013)TRANSCRIPT
Presented by Karen Pollard, EDP, CEcDNEDA Annual Conference 2013Building Resilient Communities
Tomorrow’s Workforce: Preparing Workers for Jobs Not Yet Created
Building Resilient Communities
• Resilient Practitioners– You are the External Business Partner– What is the Economic Developer role
when it comes to workforce development?
• Resilient Companies– If predicting the future workforce needs is
so necessary, why isn’t someone else doing it?
• Resilient Communities– How can you uncover the future workforce
needs in your communities?
Introduction
History of Economic Development– Smokestack Chasing – Whales, Gazelles, Gardening– Resources Based Development – Real Estate Development – Knowledge Based Development – Rise
of Universities, incubators
Future: Talent Based Development– Identify your talent strengths &
weaknesses – Takes the cluster concept and
enhances it with people and skills – Value Added
Resilient Practitioners
Recession Became the Ultimate Test
• Top Company Attractors– Available Talent, Taxes, Cost of Doing
Business, Regulations
• Top Talent Attractors– Employment, Education, Health Care,
Culture/Recreation
Strong Correlation between companies that fared well during recession had R&D facilities and adapted to the changing environment.
Major Differentiator -
Forward Looking vs. Backward Looking
Resilient Companies
Phase 2 Medical
Case Study – Safran
Partner – Albany International (BR&E)
1. Workforce: est. 500 skilled & semi-skilled, Payroll $50 Million Annually
2. Incentives: training funds & customized program, site preparation, TIF district
3. Location: 55 acres with option on another 50 acres, 345 ft2 facility
4. Responsiveness: 24-7, personal relationships, 2 year selection process, 2 year construction
Case Study: Safran
Safran LEAP Engine Facility Rendering 2010
http://www.safran-group.com/videos/video.php?sig=9399b116865s&lang=en
http://www.bls.gov/eag/eag.northeast.htm
Workforce Identifiers Quantitative Qualitative
Unemployment X -
- Recent Layoffs NAICS by Codes X X
Education X X
- %/# of Degrees X X
- STEM Degrees X X
- Technical School Degrees X X
ELMI – state, county , regions X -
- Employment by Industry X X
- Underutilization X -
-- Industry Projections X -
Who’se Your Data? – Does the Best Data Win?
• Comparisons Between Regions– Your Unique Labor Market
• Workforce Study • Primary Data Study • BR&E visits
– What questions matter?
• Follow the Herd, or Lead with your Strengths?
Workforce Identifiers
Private Sector (Safran)
Public Sector
(Rochester & NH)
Education (Great Bay
CC)
• Relationships 24-7– High Level of Complexity– International/Global Culture – Uncharted Territory – Had to be Win-Win-Win
• Long Term Investment 20+ years – Leadership– Staff Time– Facilities – Funding– Sustainability
Case Study: Safran
• Create a Customized Program in a new Center of Excellence– No pre-existing composites program in
the US– Other industry programs disconnected
from a career path
• Partnerships – Put Up or Shut Up– City: Location, Local Approvals,
Promotion– College: Create Programs, Acquire
Capital Investment, Implement Training Center Strategy, Develop the Career Path
– Company: Partial Funding, Curriculum, Equipment, Professorial Commitments
– State: Funding, Legislative Action, Public Support of Budget
– Federal: Grant funding, Public Support & involvement
Case Study: Safran
VP Biden praises the program as a “Model partnership to bridge the gap between the skills people have and the skills employers need to grow the American economy.” January 26, 2012
Career Path Development
Pre-K-12Technology HS
Work Ready Program
ATAC Community
College
AS Composite Manufacturing
BS Manufacturing
*New Programs NOW AVAILABLE IN ROCHESTER, NH *Coming Soon
• Community Colleges– Advisory Boards– Customized Industry Training– Nimble for non-credit, eager to achieve
credit status– Able to connect steps in a career path
• Advanced Technology and Academic Center, Rochester NH
• http://www.youtube.com/watch?v=13NoS6QwRUQ&feature=share&list=UU0DgEaQHIG0Ky5t8lbEIvSg
Case Study: Safran
• Wildcards– Companies, Regions and People are Different– Much is out of your control
• How does this impact your role and the role of Economic Development in the future? – How do you prepare your community for
change? – How do you present and talk about the future?– Are you the fulcrum upon which development
balances?
Resilient Communities
• Now it’s your turn– Video of Vala Ashfar, Enterasys in
Salem NH– http://
www.youtube.com/watch?v=EvT_reLOd-Y
• You have a meeting with the Site Selector for Enterasys in 3 days. – Their critical need is talent– Real estate, infrastructure,
incentives are assumed equal for this exercise
– Prove you have the necessary talent to Enterasys
Resilient Practitioners
Adapt or perish, now as ever, is nature's inexorable imperative.
H. G. Wells
Karen Pollard, EDP, CEcDDeputy City Manager/Director of Community DevelopmentCity of Rochester, NH [email protected]