Jobsite email marketing –

the last six months

Jobsite email marketing – the last six months

Getting your vacancy in front of the right candidate, at the right time, matters. Email

marketing is a crucial part of how we do this and we’re constantly looking to

improve. Check out what we’ve done in the last six months alone:

• Launched refreshed creative that’s designed for mobile and tablet devices –

getting jobs and career advice to candidates whenever and wherever they want

• Achieved Return Path certification – making sure that our emails hit candidate

inboxes instead of their junk folders

• Better email tracking and reporting – allowing us to monitor job alert

performance even more closely and drive continual improvement

• We’re moving our email programme to ExactTarget, the industry-leading

interactions provider. Jobsite job alerts have already been migrated and we

maintained excellent deliverability throughout (Sender Scores of at least

98/100)

Job alert improvements

From this: To this:

Job alerts – what we’ve done

• Mobile-first design so candidates can

browse your jobs on the move

• Improved email structure for better

deliverability – resulted in 20% open

rate improvement year on year*

• Removed the clutter to get candidates

clicking on what really matters; the jobs

that match their search

*Uplift in open rates March 13 to March 14, Jobsite job alert performance

Candidate communications

From this: To this:

Candidate communications – what we’ve done

• Tailored content for different

audiences: last month we sent

engineering and IT candidates their

own newsletter with industry relevant

content

• April’s engineering newsletter got

70% more engagement than our main

candidate newsletter* – and that was

already up 40% on our old style

newsletter!

• Attractive designs that look great on mobiles, tablets and desktops

*April engineering newsletter click through rate up 70% compared to main candidate newsletter

Distributing our content across multiple channels

• Email plays a key part in our

campaigns, such as the Shorty

Award winning Jobsite Advantage

and STEM shortage #geekpower

• We’re bring the highly engaging

content that’s being produced for

Jobsite’s blog straight into our

candidate inboxes

Customer emails

From this: To this:

Customer emails – what we’ve done

• Only the news that really matters,

looking equally beautiful on your phone

or your desktop

• 44% more of you clicked through to find

out more on this email than on our old

client newsletter (we get it, the old one

was a bit dull…)

Further improvements to our client email

programme are coming soon – watch this

space!

P.S. – What do you really want to hear about from Jobsite? Let us know at media@jobsite.co.uk

What’s in it for you?

• Every job you place with us gets included in the job alerts of

candidates that match it

• Try our targeted HTML product: We’ll work with you to create

a bespoke, branded email and send it to up to 10,000 of the

most relevant candidates who want that kind of job

• Show your expertise by getting involved in our blog content –

and your company could star in our next candidate email!

Contact your Account Manager today to find out more