jodie jones' portfolio

80
Jodie Jones Freelance Fashion & Luxury Lifestyle Journalist Contact E: [email protected] W: www.MissJodieJones.com Social Twitter / Pinterest / Instagram: @MissJodieJones

Upload: miss-jodie-jones

Post on 22-Mar-2016

240 views

Category:

Documents


3 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Jodie Jones' Portfolio

Jodie JonesFreelance Fashion & Luxury Lifestyle Journalist

ContactE: [email protected]: www.MissJodieJones.com

SocialTwitter / Pinterest / Instagram:

@MissJodieJones

Page 2: Jodie Jones' Portfolio

T: 07411 964 574 • E: [email protected] • W: www.MissJodieJones.com

Professional Experience

WGSN • London • Jan 2013 - Oct 2013Catwalks assistant

Flaunt Magazine • Los Angeles • Aug 2012 - Oct 2012Fashion editor’s assistant

WŝĂũĞŚŽƵƟƋƵĞ• Surrey/London • May 2010 - Aug 2012Sales & stylist assistant

ZŝǀĞƌ/ƐůĂŶĚ,ĞĂĚKĸĐĞ• London • Apr 2011Press & buying team intern

Bank Fashion • Reading • Oct 2007 - Aug 2009Sales assistant

Freelance Roles

No Cigar Magazine • London • PresentFreelance contributor

GOOD Magazine • Los Angeles • PresentFreelance global contributor

www.cdclifestyle.com • London • PresentFreelance editor

Veni Vidici Events • London • Sep 2013Freelance copywriter

Atalli London • London • Mar 2013 - May 2013Freelance copywriter

www.theupcoming.com • London • Jan 2013Freelance contributor

@MissJodieJones

JODIE JONES

YƵĂůŝĮĞĚĨĂƐŚŝŽŶũŽƵƌŶĂůŝƐƚǁŝƚŚŽŶůŝŶĞĂŶĚƉƌŝŶƚĞdžƉĞƌŝĞŶĐĞdŝƚůĞƐŝŶĐůƵĚĞt'^EEŽŝŐĂƌDĂŐĂnjŝŶĞ&ůĂƵŶƚDĂŐĂnjŝŶĞĂŶĚ'KKDĂŐĂnjŝŶĞƵƌƌĞŶƚůLJǁŽƌŬŝŶŐ

freelance and looking to become part of a dedicated editorial team.

YƵĂůŝĮĐĂƟŽŶƐ

hŶŝǀĞƌƐŝƚLJĨŽƌƚŚĞƌĞĂƟǀĞƌƚƐ • SurreySep 2009 - Jul 2012BA (Hons) Fashion Journalism

>ŝƩůĞ,ĞĂƚŚ^ĞĐŽŶĚĂƌLJ^ĐŚŽŽů• ReadingSep 2007 - Jul 2009A-LevelsMedia A, English Lang & Lit B, Business C, History C

Skills

Online publishing • Fashion Journalism • ĚŝƟŶŐ

Social Media • Photoshop • InDesign • Mac / PC

Styling • Visual Merchandising • ǀĞŶƚWƌŽĚƵĐƟŽŶ

WordPress • SEOͻD^KĸĐĞͻ/ŶƚĞƌǀŝĞǁŝŶŐ

dƌĂŶƐĐƌŝďŝŶŐ • Editorial Prep ͻƐƐŝƐƟŶŐ

&ĂƐŚŝŽŶtĞĞŬdŝĐŬĞƚZĞƋƵĞƐƟŶŐ• Buying

Food Journalism • Event Coverage • Blogging

Product ReviewsͻWƌŽĚƵĐƚĞƐĐƌŝƉƟŽŶͻ^ĂůĞƐ

Restaurant Reviews • ĂƚǁĂůŬZĞƉŽƌƟŶŐ

ŽƉLJǁƌŝƟŶŐ • ĸůŝĂƚĞDĂƌŬĞƟŶŐ • Researching

dƌĞŶĚ&ŽƌĞĐĂƐƟŶŐΘŶĂůLJƐŝƐ• Music Journalism

References available upon request

Page 3: Jodie Jones' Portfolio
Page 4: Jodie Jones' Portfolio

WGSN

Jodie JonesFreelance Fashion & Luxury Lifestyle Journalist

ContactE: [email protected] W: www.MissJodieJones.com

SocialTwitter / Pinterest / Instagram:

@MissJodieJones

Page 5: Jodie Jones' Portfolio
Page 6: Jodie Jones' Portfolio

3ODLQZKLWHWHHXSGDWH

%\-RGLH-RQHV:*612FWREHU

7KHVWDSOHZKLWH7VKLUWFRPHVWKURXJKLQERQGHGIDEULFVFULVSVFRWWRQVDQGSDQHOOHGVW\OHVDQGLVEHVWZRUQZLWKODG\OLNHSOHDWHGDQGSHQFLOVNLUWVLQMHFWLQJDKLQWRIVSRUWVOX[H$VWDQGRXWFRPPHUFLDOLWHPWKDWZLOOZRUNDFURVVDOOPDUNHWV

.H\FRORXUVZKLWH

.H\IDEULFVOHDWKHUERQGHGIDEULFVFRWWRQ

3HWHU6RPVSULQJVXPPHU .RRQKRUVSULQJVXPPHU 'DPLU'RPDVSULQJVXPPHU

&KDOD\DQVSULQJVXPPHU '.1<VSULQJVXPPHU -LO6DQGHU1DY\VSULQJVXPPHU

l:*61

Page 7: Jodie Jones' Portfolio

6KHHUWHHVZHDWVKLUW

%\-RGLH-RQHV:*612FWREHU

$WKOHWLFLQVSLUHGVLOKRXHWWHVLQIRUPVKHHUVRIWO\IHPLQLQHWHHVDQGVZHDWVKLUWVSHUIHFWO\FRXQWHUEDODQFLQJIHPLQLQLW\DQGFDVXDOVW\OLQJ*LYHWKHORRNDPRUHFRPPHUFLDODSSHDOZLWKVROLGSDQHOGHWDLOVFUHDWLQJDSHHNDERRHIIHFWZKLOHWKHVHDVRQVNH\EUDOHWRUEDQGHDXWRSVSURYLGHWKHSHUIHFWOD\HULQJSLHFHVXQGHUVKHHUOD\HUV

.H\FRORXUVZKLWHRUVRIWSDVWHOV

.H\IDEULFVVLONFKLIIRQVKHHURUJDQ]DJD]DUQ\ORQV

.UL]LDVSULQJVXPPHU &DOYLQ.OHLQ&ROOHFWLRQVSULQJVXPPHU $)9DQGHYRUVWVSULQJVXPPHU

=Rs-RUGDQVSULQJVXPPHU &KULVWLDQ'LRUVSULQJVXPPHU &KULVWRSKHU5DHEXUQVSULQJVXPPHU

l:*61

Page 8: Jodie Jones' Portfolio

!"#$$%&'()%*+'$)%,*'-./#*+

!"#$%&'(#$%)(*+#,-./+#00#123%4(5#6708

9#5(')3(5:5(3(&#;(5*'%)#%<#3=(#:(5())'>?#@='3(#*='53#>?*%#2%A(*#3=5%BC=+#@'3=#D%&(5)#E%A>)2(

*()*'4'?'3'(*#*(()#3=5%BC=#*%<3#*'?F#<>45'2*#>)&#>#25'*:#@='3(#:>?(33(G#H%%*(#=>)&F(52='(<#=(A?')(*+

:?(>3')C#>)&#2%??>5?(**#&(3>'?*+#@'3=#<?"#<5%)3*#2%)2(>?')C#4B33%)*+#A>F(#<%5#>#*%<3(5#<((?G#.?((;(*#;>5"

4(3@(()#<B??I?()C3=+#3=5((IJB>53(5#>)&#=>?<#I*?((;(&G

!"#$%&'&()*+$@='3(

!"#$,-.)/%*+#2%33%)+#*'?F

!K!-#D>L#9M5'>#*:5')CN*BAA(5#670O !>54>5>#!B'#*:5')CN*BAA(5#670O P5>)2(*2%#.2%C)>A'C?'%#*:5')CN*BAA(5#670O

K=5'*3%:=(5#Q>)(#*:5')CN*BAA(5#670O K=5'*3%:=(#H(A>'5(#*:5')CN*BAA(5#670O E'2=>5&#/'2%??#*:5')CN*BAA(5#670O

!"#$%&'()*

Page 9: Jodie Jones' Portfolio

6KHHUVKLUWV

%\-RGLH-RQHV:*612FWREHU

,QOLQHZLWKRXU0RGHUQ5RPDQFHWKHPHVKLUWVDUHFUDIWHGIURPVKHHUIDEULFVPDNLQJIRUDQRYHUWO\IHPLQLQHORRN:RUNHGLQDVRIWFRORXUSDOHWWHWKHVWURQJHVWORRNVIHDWXUHFRQWUDVWLQJSODFNHWVDQGFROODUGHWDLOVDQGDUHOD\HUHGRYHUVSRUW\EDQGHDXVRUIHDWXUH'IORUDOHPEHOOLVKPHQWV

.H\FRORXUVVRIWQHXWUDOVDQGSDVWHOV

.H\IDEULFVVLONFKLIIRQ

%XUEHUU\3URUVXPVSULQJVXPPHU 'DPLU'RPDVSULQJVXPPHU $LJQHUVSULQJVXPPHU

%OXPDULQHVSULQJVXPPHU 3KLORVRSK\VSULQJVXPPHU =Rs-RUGDQVSULQJVXPPHU

l:*61

Page 10: Jodie Jones' Portfolio

)LQHJDXJHNQLWV

%\-RGLH-RQHV:*612FWREHU

,QFRQWUDVWWRWKH\RXWKIXOFDVXDODVSHFWVRIRSHQZRUNWH[WXUDONQLWZHDUILQHJDXJHNQLWVDOVRHPHUJHIRUQH[WVHDVRQVXLWLQJDPRUHFRQWHPSRUDU\PDUNHWXSGDWHGZLWKVLPSOHEORFNHGFRORXUZD\V%UHWRQVWULSHVDQGGHFRUDWLYHDSSOLTXp6OLPOLQHDQGILWWHGWKHILQHJDXJHNQLWVLWVEHVWZLWKWDLORUHGERWWRPZHLJKWVVXFKDVSHQFLOVNLUWVDQGWDLORUHGVKRUWVEXWDOVRDGGVDVLPSOHFRXQWHUSDUWWRWKLVVHDVRQVIOLUW\KDQGNHUFKLHIKHPV

6DOYDWRUH)HUUDJDPRVSULQJVXPPHU %XUEHUU\3URUVXPVSULQJVXPPHU $JQqV%VSULQJVXPPHU

3UHHQE\7KRUQWRQ%UHJD]]LVSULQJVXPPHU 1LQD5LFFLVSULQJVXPPHU -DVSHU&RQUDQVSULQJVXPPHU

l:*61

Page 11: Jodie Jones' Portfolio

&URSSHGORQJVOHHYHGNQLWV

%\-RGLH-RQHV:*612FWREHU

&URSSHGVZHDWHUVZLWKORQJVOHHYHVZHUHDVWURQJORRNDFURVVDOOWKHLQWHUQDWLRQDOFDWZDONVZRUNHGLQERWKILQHJDXJHDQGWKLFNWH[WXUDO\DUQV'HFRUDWLRQUHPDLQVVLPSOHZLWKIDEULFSDQHOOLQJEUHDNLQJXSVROLGFRORXUV6ZHDWHUVDUHRIWHQSDLUHGZLWK$OLQHFLUFOHVNLUWVPLQLVNLUWVDQGZUDSVNLUWVEXWIRUDPRUHFRPPHUFLDOWDNHOD\HUWKHPRYHUFROODUHGEORXVHVRUVLPSOHEDVLFVVXFKDVDYHVWWRSRUSUHWW\FDPL

&KDQHOVSULQJVXPPHU 6DOYDWRUH)HUUDJDPRVSULQJVXPPHU /HV&RSDLQVVSULQJVXPPHU

-XVW&DYDOOLVSULQJVXPPHU 3HWHU6RPVSULQJVXPPHU 'DLV\)XHQWHVVSULQJVXPPHU

l:*61

Page 12: Jodie Jones' Portfolio

NO CIGAR MAGAZINE

Jodie Jones

Freelance Fashion & Luxury Lifestyle Journalist

Contact

E: [email protected]

W: www.MissJodieJones.com

Social

Twitter / Pinterest / Instagram:

@MissJodieJones

Page 13: Jodie Jones' Portfolio
Page 14: Jodie Jones' Portfolio

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

()*+',"!8%'1!#4!7'!)8=&!)4/'!#/'.1!1/+0'.!7'=(8%'!"!*(%!*4/3+.9!+.!(!)(9(D+.'2!:48$/'!'E54%'1!#4!#&'!#45!;0'!#/'.1%!4/!#&'!#45!%'0'.!#/'.1%!(.1!:48$/'!%''+.9!(66!#&+%!%#8F!=4)+.9!+.!(.1!48#,

-."/*&0'!G/4)!(!5&4#49/(5&'/$%!54+.#!4<!0+'*2!#&'!5'456'!*&4!(/'!*'(/+.9!#&'!#/'.1%2!:48!)+9&#!%&44#!#&')!7'=(8%'!:48!.''1! #4! %'66! #&(#! %#4/:2! 78#! +.! #'/)%!4<! ('%#&'#+=! %#8F!"!*4861!)8=&!/(#&'/!%&44#!#&'!4.'%!*&4!(/'!*'(/+.9!:48/!3+.1!4<!%#:6'!7'=(8%'!+#!6443%!=4)<4/#(76'!4/!+#!6443%!9/'(#,!"#!)+9&#!.4#!7'!#&'!5&4#4!#&(#!%'66%!#&'!)4%#!7'=(8%'!+#$%!.4#!(!H+0'.=&:!I4##*'+6'/,

1"2"%$&'! "! 6+3'! +#! *&'.! :48! 94! #4! (! %#/''#! %#:6'! 7649! (.1!:48!%''!5&4#4%!#&(#!:48!14.$#!.4/)(66:!%'',!"!)'(.!#&'/'!+%!

(6*(:%!#&(#!4.'!5'/%4.!*'(/+.9!J#&(#!=/(D:!=4(#$!(.1!#&':$/'!4.!'0'/:!%+.96'!7649!(.1!:48!B8%#!9'#!%+=3!4<!+#,

()*+', "#$%! <8..:C! %4)'#+)'%! #&+.9%! #&(#! 6443! 9/'(#! 14.$#!(6*(:%! %&44#! #&(#! *'662! 6+3'! +<! #&':$/'! *'(/+.9! #45K#4K#4'!76(=3,!

-"03$4/,5&&6,74428&".',9&&%0,4.,-%"20:

1"2"%$&',-&'.!"!*(%!*4/3+.9!<(%&+4.!*''32!.4#!B8%#!<4/!):!7649!"$1!(6*(:%!*'(/!&''6%!(.1!.4*!"!14.$#!L8+#'!3.4*!&4*!"!1+1!#&(#M!"!*'(/!):!"%(7'6!N(/(.#!#/(+.'/%2!*&+=&!(/'!9/'(#!(.1! /'(66:! =4)<4/#(76'!78#! "! (=#8(66:!1+1.$#!*'(/!&''6%! <4/!#&'!*&46'!4<!<(%&+4.!*''3,

()*+'!"!8%'1!#4!(6*(:%!*'(/!&''6%!7'=(8%'!"$1!<''6!6+3'!#&'!4.6:!5'/%4.!#&(#!*(%.$#,!O8#!.4*!"!B8%#!*'(/,,,

-."/*&0'!O44#%M

()*+',,,,744#%!*+#&!(!%6+9&#6:!=&8.3:!&''6,

-."/*&0'! "! (6*(:%! #(3'! 5+=#8/'%! 4<! 744#%! 18/+.9! <(%&+4.!*''3,

()*+',P'(&2!"!&(0'!(!64#!4<!744#%,

!"#$%%&',"!14.$#!3.4*,!"!<''6! 6+3'!+<!:48!(/'!94+.9!#4!*'(/!&''6%2!:48!&(0'!#4!5+=3!#&'!4.'%!:48$/'!)4%#!=4)<4/#(76'!+.,

1"2"%$&'!-'19'%! (/'! (! .+9&#)(/'! 4.! #&4%'! =4776'%M!Q.:!56(#<4/)%!4/!*'19'%2!:48!B8%#!/4=3,!

R'%#6'1! +.#4! (! L8+'#! =(<S! 744#&! +.! T'.%+.9#4.$%! G/'.=&!U8(/#'/2! V41+'! V4.'%! (.1! <48/! 5/4)+.'.#! <(%&+4.! 76499'/%!)8.=&'1!4.!7/8.=&!(.1!=&+#K=&(##'1!(748#!G(%&+4.!-''3,!

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

;&0*.$<&,+4).,2+=$*"%,-"03$4/,5&&6,02+%&>

1"2"%$&'!"#!1'5'.1%!4.!*&4)!"$)!*4/3+.9!<4/!#&(#!%'(%4.!4/! *&'#&'/! "$)! /'5/'%'.#+.9! (! =4)5(.:! 4/! *&'#&'/! "$)!%8554%'1!#4!7'!*/+#+.9!(748#!*&(#$%!4.!#&'!/8.*(:,!"#! B8%#!#4#(66:!1'5'.1%!4.!*&(#!B47!"$)!14+.9!#&(#!1(:,

-."/*&0'! "<2! +.! #&'! /8.K85! #4! <(%&+4.! *''32! 5'456'! &(0'!9+0'.!)'!#&+.9%!4/!6'.#!)'!#&+.9%!*+#&!#&'!+)56+=(#+4.!#&(#!#&':!*(.#!#&')!#4!9'#!%&4#2!"$66!1';.+#'6:!*'(/!#&')!7'=(8%'!

?53&/,@,"..$A&BC,@,6/&8,04#&,=&4=%&,23"2,3"B,<4)D32,&/2$.&%+,/&8,4)2E20,"/B,23&+,8&.&/F2,&A&/,D4$/D,24,"/+,47,23&,03480C,23&+,

8&.&,%$2&."%%+,23&.&,24,<&,=3424D."=3&B>G,

"!*(.#!#4!14!(!9441!B47!<4/!#&4%'!`I%,

!"#$%%&'!N:!/'(%4.+.9!+%!)4/'!#4!14!*+#&>!"$)!.4#!94+.9!#4!78:!(.:#&+.9!.'*!7'=(8%'!+#$%!<(%&+4.!*''3,!"$)!.4#!94+.9!#4!94!48#!(.1!%5'.1!%+66:!)4.':!4.!#&+.9%!"$)!94+.9!#4!*'(/!4.=',!"!6+#'/(66:!*'(/!&'(1K#4K#4'!&+9&!%#/''#>!#&+.9%!"$1!&(1!<4/! aKbc! )4.#&%! (.1! +#! *(%.$#! (! 5/476'),! "! 94#! (%! )8=&!(##'.#+4.!(%!(.:4.'!'6%',!d.!#&'!)4/.+.9!"!1+1.$#!'0'.!3.4*!*&(#!"!*(%!94+.9!#4!*'(/,

()*+'! `'456'! (%3! )'>! ?\4*! <(/! +.! (10(.='! 14! :48! 56(.!:48/! 48#;#%@A! (.1! "$)! #&+.3+.9>! ?H41,! "! *+%&! "! *(%! #&(#!4/9(.+%'1MA

1"2"%$&',O+D(//'6:2!"!(6*(:%!<'6#!)4%#!%(/#4/+(66:!</''!+.!R'*!P4/3,!N(:7'! +#$%! B8%#!7'=(8%'! +#$%! #&'!7'9+..+.9!4<! <(%&+4.!)4.#&!(.1!"!<'6#!</'%&!(.1!7:!#&'!'.1!"$)!B8%#!6+3'!?*&(#'0'/2!#K%&+/#!(.1!B'(.%MA!

!"#$%%&',P48!&(0'!#4!#&+.3!(748#!#&'!*'(#&'/!4.!#&'!1(:2!#44,!

()*+', "$)! .4#! #&(#! 5'/%4.! #&(#! &(%! #&'! .'*'%#2! 4/! #&(#!%'(%4.!=4(#!4/!#&(#!%'(%4.!7(92!"!B8%#!&(0'!%#8F!#&(#!"!*'(/!(9(+.!(.1!(9(+.!(.1!(9(+.,!

-."/*&0',"#!B8%#!3+66%!:48/!(.36'%!14'%.$#!+#@

()*+'!"#$%!B8%#!(!.+='!'E5'/+'.='!#4!(=#8(66:!7'!(76'!#4!*(63!#4!#&'!#87'!(.1!7'!(76'!#4!/8.!4/!*(63!%6+9&#6:!L8+=36:!+<!:48!.''1!#4,!

-."/*&0',"!B8%#!*'(/!=4.0'/%'%!(.1!#/(+.'/%!#4!%#8F!.4*,!"!9'#!%4!)8=&!)4/'!*4/3!14.',!e4)'#+)'%!:48!.''1!#4!/'(66:!/8.!(<#'/!5'456'!14*.!#&'!%#/''#,

1"2"%$&'!"<!:48!:48$/'!14+.9!%#/''#!%#:6'!(.1!:48$/'!*'(/+.9!%4)'#&+.9! /'(66:! 48#6(.1+%&! (.1! %4)'! =/(D:! &''6%! #&'.!:48$/'! B8%#! 1/(*+.9! (##'.#+4.! #4! :48/%'6<2! (.1! :48! 3+.1! 4<!*(.#!#4!7'!(.4.:)48%!*+#&!:48/!=()'/(,

53"2,".&,+4),7"03$4/,8&&6,3"/B<"D,&00&/2$"%0:

()*+',f&'!\(+64!Q55! <4/! 6(%#!)+.8#'!76(=3!=(7%2!7'=(8%'!"$)!(6*(:%!/8..+.9!6(#',!Q.1!"!(6*(:%!&(0'!%4)'#&+.9!'1+76'!7'=(8%'!:48!14.$#!/'(66:!&(0'!#+)'!#4!'(#,!`/'#D'6%2!(.!(556'!K!7(%+=(66:!&(0'!(!68.=&!74E,

-."/*&0'!"<!:48!14.$#!#(3'!%4)'#&+.9!#&'.!:48!'.1!85!B8%#!94+.9!48#!<4/!1+..'/!(.1!%5'.1+.9!64(1%!(.1!64(1%!4<!)4.':!4.!94+.9!48#!<4/!68.=&,

()*+',e4)'#+)'%!g(#!%&4'%!+<!"!=(.!;#!#&')!+.,

!"#$%%&',O8%+.'%%!=(/1%,

-."/*&0'!Q!<'*!:'(/%!(94!"!8%'1!#4!#(3'!(.!'.4/)48%!7(9!78#!.4*!"!#/:!.4#!#4!'0'.!#(3'!(!7(92!B8%#!%&40'!'0'/:#&+.9!+.!):!54=3'#%! (.1! =(//:!):! =()'/(,! "<! :48! %#(/#! #&+.3+.9!(748#!(66!#&'!#&+.9%!:48!)+9&#!.''1!:48!B8%#!'.1!85!#(3+.9!#44!)8=&!%#8F,!f/:!9'##+.9!(!=4(#!*+#&!7+9!54=3'#%,!Q.1!"!*'(/!g(#!%&4'%!.4*,

()*+',"!(6*(:%!'.1!85!7:!#&'!'.1!4<!#&'!1(:!&(0+.9!(!#4#'!7(9!(%!*'66,!Q.1!#&'.!:48!B8%#!6443!6+3'!(!7(9!6(1:M!e4!"!#'.1!#4!#/:!(.1!B8%#!.'0'/!78:!%#8F,

-."/*&0'!Q.1!"!9'#!%4!%+=32!+<!"$)!%&44#+.9!%#/''#!%#:6'!(%!*'662! :48! %#45! %4)'4.'! (.1! :48$/'! 6+3'! ?"$66! B8%#! #(3'! #&(#!H/(D+(!7(9!4F!:48A,,,!#&+%!7/+9&#!4/(.9'!#4#'!7(9,

()*+',"!.4*!)(3'! +#! (!54+.#!.4#! #4! #(3'! #&4%'! </''!7(9%2!#&4%'! </''! N867'//:! 7(9%2! 7'=(8%'! 4#&'/*+%'! "! '.1! B8%#!;66+.9!#&')!85,

-."/*&0',"!(6*(:%!9+0'!#&'!</''!#4#'%!#4!):!g(#!)(#'%,

53&/, +4), E.02, 02".2&B, 84.6$/D, (-5C, B$B, +4),=).=40&%+,&/B&"A4).,24,D&2,/42$*&B:

1"2"%$&',P'(&!"!98'%%!%4,!"!640'!7/+9&#!=4648/%!(.:*(:2!%4!"!(6*(:%!*4/'!7/+9&#!=4648/%,

-."/*&0',"!#8/.'1!85!4.!#&'!;/%#!1(:!B8%#!*'(/+.9!B'(.%!(.1!

The Blogger Panel

thoughts

29

thoughts

Page 15: Jodie Jones' Portfolio

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

()*+',"!8%'1!#4!7'!)8=&!)4/'!#/'.1!1/+0'.!7'=(8%'!"!*(%!*4/3+.9!+.!(!)(9(D+.'2!:48$/'!'E54%'1!#4!#&'!#45!;0'!#/'.1%!4/!#&'!#45!%'0'.!#/'.1%!(.1!:48$/'!%''+.9!(66!#&+%!%#8F!=4)+.9!+.!(.1!48#,

-."/*&0'!G/4)!(!5&4#49/(5&'/$%!54+.#!4<!0+'*2!#&'!5'456'!*&4!(/'!*'(/+.9!#&'!#/'.1%2!:48!)+9&#!%&44#!#&')!7'=(8%'!:48!.''1! #4! %'66! #&(#! %#4/:2! 78#! +.! #'/)%!4<! ('%#&'#+=! %#8F!"!*4861!)8=&!/(#&'/!%&44#!#&'!4.'%!*&4!(/'!*'(/+.9!:48/!3+.1!4<!%#:6'!7'=(8%'!+#!6443%!=4)<4/#(76'!4/!+#!6443%!9/'(#,!"#!)+9&#!.4#!7'!#&'!5&4#4!#&(#!%'66%!#&'!)4%#!7'=(8%'!+#$%!.4#!(!H+0'.=&:!I4##*'+6'/,

1"2"%$&'! "! 6+3'! +#! *&'.! :48! 94! #4! (! %#/''#! %#:6'! 7649! (.1!:48!%''!5&4#4%!#&(#!:48!14.$#!.4/)(66:!%'',!"!)'(.!#&'/'!+%!

(6*(:%!#&(#!4.'!5'/%4.!*'(/+.9!J#&(#!=/(D:!=4(#$!(.1!#&':$/'!4.!'0'/:!%+.96'!7649!(.1!:48!B8%#!9'#!%+=3!4<!+#,

()*+', "#$%! <8..:C! %4)'#+)'%! #&+.9%! #&(#! 6443! 9/'(#! 14.$#!(6*(:%! %&44#! #&(#! *'662! 6+3'! +<! #&':$/'! *'(/+.9! #45K#4K#4'!76(=3,!

-"03$4/,5&&6,74428&".',9&&%0,4.,-%"20:

1"2"%$&',-&'.!"!*(%!*4/3+.9!<(%&+4.!*''32!.4#!B8%#!<4/!):!7649!"$1!(6*(:%!*'(/!&''6%!(.1!.4*!"!14.$#!L8+#'!3.4*!&4*!"!1+1!#&(#M!"!*'(/!):!"%(7'6!N(/(.#!#/(+.'/%2!*&+=&!(/'!9/'(#!(.1! /'(66:! =4)<4/#(76'!78#! "! (=#8(66:!1+1.$#!*'(/!&''6%! <4/!#&'!*&46'!4<!<(%&+4.!*''3,

()*+'!"!8%'1!#4!(6*(:%!*'(/!&''6%!7'=(8%'!"$1!<''6!6+3'!#&'!4.6:!5'/%4.!#&(#!*(%.$#,!O8#!.4*!"!B8%#!*'(/,,,

-."/*&0'!O44#%M

()*+',,,,744#%!*+#&!(!%6+9&#6:!=&8.3:!&''6,

-."/*&0'! "! (6*(:%! #(3'! 5+=#8/'%! 4<! 744#%! 18/+.9! <(%&+4.!*''3,

()*+',P'(&2!"!&(0'!(!64#!4<!744#%,

!"#$%%&',"!14.$#!3.4*,!"!<''6! 6+3'!+<!:48!(/'!94+.9!#4!*'(/!&''6%2!:48!&(0'!#4!5+=3!#&'!4.'%!:48$/'!)4%#!=4)<4/#(76'!+.,

1"2"%$&'!-'19'%! (/'! (! .+9&#)(/'! 4.! #&4%'! =4776'%M!Q.:!56(#<4/)%!4/!*'19'%2!:48!B8%#!/4=3,!

R'%#6'1! +.#4! (! L8+'#! =(<S! 744#&! +.! T'.%+.9#4.$%! G/'.=&!U8(/#'/2! V41+'! V4.'%! (.1! <48/! 5/4)+.'.#! <(%&+4.! 76499'/%!)8.=&'1!4.!7/8.=&!(.1!=&+#K=&(##'1!(748#!G(%&+4.!-''3,!

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

;&0*.$<&,+4).,2+=$*"%,-"03$4/,5&&6,02+%&>

1"2"%$&'!"#!1'5'.1%!4.!*&4)!"$)!*4/3+.9!<4/!#&(#!%'(%4.!4/! *&'#&'/! "$)! /'5/'%'.#+.9! (! =4)5(.:! 4/! *&'#&'/! "$)!%8554%'1!#4!7'!*/+#+.9!(748#!*&(#$%!4.!#&'!/8.*(:,!"#! B8%#!#4#(66:!1'5'.1%!4.!*&(#!B47!"$)!14+.9!#&(#!1(:,

-."/*&0'! "<2! +.! #&'! /8.K85! #4! <(%&+4.! *''32! 5'456'! &(0'!9+0'.!)'!#&+.9%!4/!6'.#!)'!#&+.9%!*+#&!#&'!+)56+=(#+4.!#&(#!#&':!*(.#!#&')!#4!9'#!%&4#2!"$66!1';.+#'6:!*'(/!#&')!7'=(8%'!

?53&/,@,"..$A&BC,@,6/&8,04#&,=&4=%&,23"2,3"B,<4)D32,&/2$.&%+,/&8,4)2E20,"/B,23&+,8&.&/F2,&A&/,D4$/D,24,"/+,47,23&,03480C,23&+,

8&.&,%$2&."%%+,23&.&,24,<&,=3424D."=3&B>G,

"!*(.#!#4!14!(!9441!B47!<4/!#&4%'!`I%,

!"#$%%&'!N:!/'(%4.+.9!+%!)4/'!#4!14!*+#&>!"$)!.4#!94+.9!#4!78:!(.:#&+.9!.'*!7'=(8%'!+#$%!<(%&+4.!*''3,!"$)!.4#!94+.9!#4!94!48#!(.1!%5'.1!%+66:!)4.':!4.!#&+.9%!"$)!94+.9!#4!*'(/!4.=',!"!6+#'/(66:!*'(/!&'(1K#4K#4'!&+9&!%#/''#>!#&+.9%!"$1!&(1!<4/! aKbc! )4.#&%! (.1! +#! *(%.$#! (! 5/476'),! "! 94#! (%! )8=&!(##'.#+4.!(%!(.:4.'!'6%',!d.!#&'!)4/.+.9!"!1+1.$#!'0'.!3.4*!*&(#!"!*(%!94+.9!#4!*'(/,

()*+'! `'456'! (%3! )'>! ?\4*! <(/! +.! (10(.='! 14! :48! 56(.!:48/! 48#;#%@A! (.1! "$)! #&+.3+.9>! ?H41,! "! *+%&! "! *(%! #&(#!4/9(.+%'1MA

1"2"%$&',O+D(//'6:2!"!(6*(:%!<'6#!)4%#!%(/#4/+(66:!</''!+.!R'*!P4/3,!N(:7'! +#$%! B8%#!7'=(8%'! +#$%! #&'!7'9+..+.9!4<! <(%&+4.!)4.#&!(.1!"!<'6#!</'%&!(.1!7:!#&'!'.1!"$)!B8%#!6+3'!?*&(#'0'/2!#K%&+/#!(.1!B'(.%MA!

!"#$%%&',P48!&(0'!#4!#&+.3!(748#!#&'!*'(#&'/!4.!#&'!1(:2!#44,!

()*+', "$)! .4#! #&(#! 5'/%4.! #&(#! &(%! #&'! .'*'%#2! 4/! #&(#!%'(%4.!=4(#!4/!#&(#!%'(%4.!7(92!"!B8%#!&(0'!%#8F!#&(#!"!*'(/!(9(+.!(.1!(9(+.!(.1!(9(+.,!

-."/*&0',"#!B8%#!3+66%!:48/!(.36'%!14'%.$#!+#@

()*+'!"#$%!B8%#!(!.+='!'E5'/+'.='!#4!(=#8(66:!7'!(76'!#4!*(63!#4!#&'!#87'!(.1!7'!(76'!#4!/8.!4/!*(63!%6+9&#6:!L8+=36:!+<!:48!.''1!#4,!

-."/*&0',"!B8%#!*'(/!=4.0'/%'%!(.1!#/(+.'/%!#4!%#8F!.4*,!"!9'#!%4!)8=&!)4/'!*4/3!14.',!e4)'#+)'%!:48!.''1!#4!/'(66:!/8.!(<#'/!5'456'!14*.!#&'!%#/''#,

1"2"%$&'!"<!:48!:48$/'!14+.9!%#/''#!%#:6'!(.1!:48$/'!*'(/+.9!%4)'#&+.9! /'(66:! 48#6(.1+%&! (.1! %4)'! =/(D:! &''6%! #&'.!:48$/'! B8%#! 1/(*+.9! (##'.#+4.! #4! :48/%'6<2! (.1! :48! 3+.1! 4<!*(.#!#4!7'!(.4.:)48%!*+#&!:48/!=()'/(,

53"2,".&,+4),7"03$4/,8&&6,3"/B<"D,&00&/2$"%0:

()*+',f&'!\(+64!Q55! <4/! 6(%#!)+.8#'!76(=3!=(7%2!7'=(8%'!"$)!(6*(:%!/8..+.9!6(#',!Q.1!"!(6*(:%!&(0'!%4)'#&+.9!'1+76'!7'=(8%'!:48!14.$#!/'(66:!&(0'!#+)'!#4!'(#,!`/'#D'6%2!(.!(556'!K!7(%+=(66:!&(0'!(!68.=&!74E,

-."/*&0'!"<!:48!14.$#!#(3'!%4)'#&+.9!#&'.!:48!'.1!85!B8%#!94+.9!48#!<4/!1+..'/!(.1!%5'.1+.9!64(1%!(.1!64(1%!4<!)4.':!4.!94+.9!48#!<4/!68.=&,

()*+',e4)'#+)'%!g(#!%&4'%!+<!"!=(.!;#!#&')!+.,

!"#$%%&',O8%+.'%%!=(/1%,

-."/*&0'!Q!<'*!:'(/%!(94!"!8%'1!#4!#(3'!(.!'.4/)48%!7(9!78#!.4*!"!#/:!.4#!#4!'0'.!#(3'!(!7(92!B8%#!%&40'!'0'/:#&+.9!+.!):!54=3'#%! (.1! =(//:!):! =()'/(,! "<! :48! %#(/#! #&+.3+.9!(748#!(66!#&'!#&+.9%!:48!)+9&#!.''1!:48!B8%#!'.1!85!#(3+.9!#44!)8=&!%#8F,!f/:!9'##+.9!(!=4(#!*+#&!7+9!54=3'#%,!Q.1!"!*'(/!g(#!%&4'%!.4*,

()*+',"!(6*(:%!'.1!85!7:!#&'!'.1!4<!#&'!1(:!&(0+.9!(!#4#'!7(9!(%!*'66,!Q.1!#&'.!:48!B8%#!6443!6+3'!(!7(9!6(1:M!e4!"!#'.1!#4!#/:!(.1!B8%#!.'0'/!78:!%#8F,

-."/*&0'!Q.1!"!9'#!%4!%+=32!+<!"$)!%&44#+.9!%#/''#!%#:6'!(%!*'662! :48! %#45! %4)'4.'! (.1! :48$/'! 6+3'! ?"$66! B8%#! #(3'! #&(#!H/(D+(!7(9!4F!:48A,,,!#&+%!7/+9&#!4/(.9'!#4#'!7(9,

()*+',"!.4*!)(3'! +#! (!54+.#!.4#! #4! #(3'! #&4%'! </''!7(9%2!#&4%'! </''! N867'//:! 7(9%2! 7'=(8%'! 4#&'/*+%'! "! '.1! B8%#!;66+.9!#&')!85,

-."/*&0',"!(6*(:%!9+0'!#&'!</''!#4#'%!#4!):!g(#!)(#'%,

53&/, +4), E.02, 02".2&B, 84.6$/D, (-5C, B$B, +4),=).=40&%+,&/B&"A4).,24,D&2,/42$*&B:

1"2"%$&',P'(&!"!98'%%!%4,!"!640'!7/+9&#!=4648/%!(.:*(:2!%4!"!(6*(:%!*4/'!7/+9&#!=4648/%,

-."/*&0',"!#8/.'1!85!4.!#&'!;/%#!1(:!B8%#!*'(/+.9!B'(.%!(.1!

The Blogger Panel

thoughts

29

thoughts

Page 16: Jodie Jones' Portfolio

!"#$%&'%()*#+'%),')-&#./.01)2+,(%)+3,2+%),3)(4%)'%3'%)(4/()'(&%%()'(10%)-4#(#5&/-4%&')6/3)4/35)#+()(4%&%),3).%(7%%3)'4#7')/38)1#+)

$,54()7%00)938)'#$%#3%)(4/()3#)#3%)%0'%)'%%':;)

!" #$%&'(#" !)*" %+,-+)-" ." /)-0" 1!,-" +2-(" #+",-" !)*" %!'*3"45&!#6%"0(+)78"9+" :+;" )--*",-" #+" 7-#" %+,-+)-" #+" <-)*":+;"%!,=<-%8>???

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

>&/36%'=)5&-)"." %#!(#-*"7+')7" #+" @!%&'+)"0--/A" ."0+;<*"#!/-"!"0--/"+H"%1&++<"0&-)"."0!%"!B+;#"%'C#--)"!)*"1+,-"#+"I+)*+)"@+("#&-"0--/?"J)*"."0+;<*"B-"!B<-"#+"0-!("%#;H"#&!#"."1+;<*")-2-("0-!("!#"&+,-A"B-1!;%-"=-+=<-"0+;<*"<!;7&"!#",-"!)*"'#"0!%"%+",;1&"@;)?"."0!%)6#"(-!<<:"*+')7"'#"#+"7-#",:"=&+#+"#!/-)A"."0!%"*+')7"'#"B-1!;%-"."1+;<*?

"#) 8#) 1#+) 938) (4/() 1#+) /&%) $#&%) #?(%3) (4%)-4#(#5&/-4%&)#&)(4%)'(&%%()'(10%)'+.@%6(A

B/(/0,%=)5-<<"<!%#"%-!%+)"."0!%"0+(/')7"@+("!"@-0"1+,=!)'-%"%+"."0!%"#!/')7"%#(--#"%#:<-",+(-"#&!)"."0!%"7+')7"K;%#"#+"B-"!"L%&+07'(<6"#:=-"+@"#&')7?"M+"."0!%"#+#!<<:"*(-%%-*"*+0)A"!<<"

')"B<!1/?"."N;'#-"<'/-*"#&!#"<-2-<"+@"!)+):,'#:?

>&/36%'=" O2-(" #&-" =!%#" @+;(" +(" F2-" :-!(%" .62-" *-F)'#-<:"%<+0<:",+2-*"!0!:"@(+,"0!)#')7"#+"7+"#+"%&+0%G"B-"')%'*-A"B-" ')" @(+)#"+@" #&-"1!,-(!?"P+0"." %=-)*",+(-"+@",:" #',-"+;#%'*-A"B-&')*"#&-"1!,-(!?".@"=-+=<-"*+"0!)#" #+" #!/-",:"='1#;(-" #&!#6%" F)-A" B;#" ;%;!<<:" ." +)<:" %!:" :-%" #+" =-+=<-" ."/)+0A".6*"(!#&-("'#"B-"%+,-+)-"."/)+0Q

C#)1#+)(4,3D)E>FG')'(&%%()'(10%),')(4%)$#'()8,H%&'%A

</$,00%=" ." #&')/" '#" ;%-*" #+" B-" <'/-" #&!#G"I+)*+)";%-*" #+"B-"0!:",+(-"+;#"#&-(-"!)*"-11-)#('1?"." #&')/"B-1!;%-")+#"-2-(:"+)-"1!)"!H+(*"#+"#(!2-<"@(+,"I+)*+)"#+"!<<"#&-"@!%&'+)"0--/%":+;"1!)"7-#",+(-"*!(')7"=-+=<-"&-(-?"."0!%"')"D!('%"!)*"'#"0!%"#&-"%!,-"=-+=<-"0-!(')7"#&-"%!,-"/')*"+@"#&')7%"!)*"."0!%" <++/')7"!#" #&-"P-0"R+(/"=&+#+%"!)*" '#"0!%" #&-"%!,-"=-+=<-"0-!(')7"#&-"%!,-"#&')7%?"M+???

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

B/(/0,%=)."#&')/"'#6%"!<%+"#&-"<+1!#'+)?"."*+)6#"/)+0"0&!#"'#"'%"!B+;#"M+,-(%-#"&+;%-"#&!#"K;%#"%--,%"%+"+=-)"#+"#&-"=;B<'1?"

.)"#&-"+#&-("1'#'-%"'#6%"!"<+#",+(-"1-)#(!<'%-*?

</$,00%=".#6%")+#"!<0!:%"(-!<<:"!<<"')"#&-"%!,-"=<!1-?"D!('%"'%"%;1&"!",-%%":+;"&!2-"#+"%+(#"+@"(;)"!(+;)*"!)*"#(:"!)*"F)*"#&-"2-);-%?

E+61=) M+,-(%-#" U+;%-" '%" =(+B!B<:" N;'#-" ;)'N;-" ')" #&-"%-)%-"#&!#"%#(--#"%#:<-"=&+#+7(!=&-(%"1!)"&!)7"+;#"#&-(-"')"B-#0--)" %&+0%" !)*" :+;",'7&#"0-<<" F)*" %+,-+)-" #&!#" )+"+)-"-<%-"%--%?"

</$,00%=)9'*":+;"%--"')"D!('%"!#"#&-"V&!)-<"2-);-"#&-:"&!*"%-#";="!"%#(--#"%#:<-"%#;*'+A"0'#&"!"=<!')"0&'#-"B!1/7(+;)*"#+"7-#"7++*"%#(--#"%#:<-"='1#;(-%8

>&/36%'="W(-)1&"E<<-"*'*"#&!#A"!#"!B+;#"X"*'H-(-)#"%&+0%?

</$,00%=).#6%"K;%#"<'/-3"4'%"#&'%"0&!#"%#(--#"%#:<-"'%"B-1+,')7")+08>"."#&')/"#&-"(-!%+)"=-+=<-"<'/-"%#(--#"%#:<-"%+",;1&"'%"B-1!;%-"#&-:6(-"%--')7"1<+#&-%"#&!#"#&-:62-"%--)"')"-*'#+('!<%"')"!"(-!<<:"(-!<'%#'1"%-##')7"!)*"#&!#6%"#!/')7"!<<"+@"#&!#"!0!:"@(+,"'#?

>&/36%'=)."#&')/"0-6(-"!<<"!"B'#"#++":+;)7"#+"&!2-"B--)"7+')7"#+" @!%&'+)"0--/" B-@+(-" %#(--#" %#:<-" (-!<<:" -C'%#-*?" ." #&')/"=-+=<-"&!2-"!<0!:%"*(-%%-*";="@+("@!%&'+)"%&+0%A"'#6%"K;%#"#&-"@!1#"#&!#"'#6%"%#!(#-*"#+"B-"*+1;,-)#-*")+0G"#&!#6%"#&-")-0"

#&')7?".",-!)"T'<<"V;))')7&!,"&!%"!<0!:%"B--)"+)"'#?

</$,00%=) T;#" #&-(-6%" !" *'H-(-)1-" B-#0--)" 7+')7" #+"@!%&'+)"0--/"*+<<-*$;=A"!)*"7+')7" #+" @!%&'+)"0--/" #+" K;%#"%+" %+,-B+*:" 0'<<" #!/-" :+;(" ='1#;(-A" B-1!;%-" #&!#6%" 0&!#6%"&!==-)')7" )+0?" R+;" %#!(#" #+" (-!<'%-" #&!#" =-+=<-" !(-)6#"')#-(-%#-*"')"@!%&'+)"41!='#!<"W>A"#&-:6(-"')#-(-%#-*"')"#;()')7"#&-,%-<2-%"')#+"!)".#"Y'(<?

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

>&/36%'=)R-!&A"#&!#"B'#"0&-)"-2-(:+)-"7+-%"')"!)*":+;("<-@#"+;#%'*-???"'#%"7+#"#+"B-"-,B!((!%%')7?

</$,00%=" .#" '%" 0-'(*" 0&!#" '#6%" #;()-*" ')#+" B-1!;%-" .62-")+#"-2-)"B--)"*+')7"#&'%"@+("<+)7A"B;#"')"K;%#"Z$[":-!(%"#&-"*'H-(-)1-"'%",!%%'2-?

E+61=)M#(--#" %#:<-" '%",!/')7" @!%&'+)" 0&!#" '#" '%" )+0?" .@" '#"0-(-)6#"@+("')#-(-%#')7"%#(--#"%#:<-")+)-"+@";%"0+;<*"B-"*+')7"0&!#"0-"*+?"M+"'#6%"!<<"=!(#"+@"#&-"=!(1-<?".#6%"')#-(-%#')7"#+"

!"#$%&'!!'()*+++,-./01234532+,6728/92:,;24

thoughts

Page 17: Jodie Jones' Portfolio

!"#$%&'%()*#+'%),')-&#./.01)2+,(%)+3,2+%),3)(4%)'%3'%)(4/()'(&%%()'(10%)-4#(#5&/-4%&')6/3)4/35)#+()(4%&%),3).%(7%%3)'4#7')/38)1#+)

$,54()7%00)938)'#$%#3%)(4/()3#)#3%)%0'%)'%%':;)

!" #$%&'(#" !)*" %+,-+)-" ." /)-0" 1!,-" +2-(" #+",-" !)*" %!'*3"45&!#6%"0(+)78"9+" :+;" )--*",-" #+" 7-#" %+,-+)-" #+" <-)*":+;"%!,=<-%8>???

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

>&/36%'=)5&-)"." %#!(#-*"7+')7" #+" @!%&'+)"0--/A" ."0+;<*"#!/-"!"0--/"+H"%1&++<"0&-)"."0!%"!B+;#"%'C#--)"!)*"1+,-"#+"I+)*+)"@+("#&-"0--/?"J)*"."0+;<*"B-"!B<-"#+"0-!("%#;H"#&!#"."1+;<*")-2-("0-!("!#"&+,-A"B-1!;%-"=-+=<-"0+;<*"<!;7&"!#",-"!)*"'#"0!%"%+",;1&"@;)?"."0!%)6#"(-!<<:"*+')7"'#"#+"7-#",:"=&+#+"#!/-)A"."0!%"*+')7"'#"B-1!;%-"."1+;<*?

"#) 8#) 1#+) 938) (4/() 1#+) /&%) $#&%) #?(%3) (4%)-4#(#5&/-4%&)#&)(4%)'(&%%()'(10%)'+.@%6(A

B/(/0,%=)5-<<"<!%#"%-!%+)"."0!%"0+(/')7"@+("!"@-0"1+,=!)'-%"%+"."0!%"#!/')7"%#(--#"%#:<-",+(-"#&!)"."0!%"7+')7"K;%#"#+"B-"!"L%&+07'(<6"#:=-"+@"#&')7?"M+"."0!%"#+#!<<:"*(-%%-*"*+0)A"!<<"

')"B<!1/?"."N;'#-"<'/-*"#&!#"<-2-<"+@"!)+):,'#:?

>&/36%'=" O2-(" #&-" =!%#" @+;(" +(" F2-" :-!(%" .62-" *-F)'#-<:"%<+0<:",+2-*"!0!:"@(+,"0!)#')7"#+"7+"#+"%&+0%G"B-"')%'*-A"B-" ')" @(+)#"+@" #&-"1!,-(!?"P+0"." %=-)*",+(-"+@",:" #',-"+;#%'*-A"B-&')*"#&-"1!,-(!?".@"=-+=<-"*+"0!)#" #+" #!/-",:"='1#;(-" #&!#6%" F)-A" B;#" ;%;!<<:" ." +)<:" %!:" :-%" #+" =-+=<-" ."/)+0A".6*"(!#&-("'#"B-"%+,-+)-"."/)+0Q

C#)1#+)(4,3D)E>FG')'(&%%()'(10%),')(4%)$#'()8,H%&'%A

</$,00%=" ." #&')/" '#" ;%-*" #+" B-" <'/-" #&!#G"I+)*+)";%-*" #+"B-"0!:",+(-"+;#"#&-(-"!)*"-11-)#('1?"." #&')/"B-1!;%-")+#"-2-(:"+)-"1!)"!H+(*"#+"#(!2-<"@(+,"I+)*+)"#+"!<<"#&-"@!%&'+)"0--/%":+;"1!)"7-#",+(-"*!(')7"=-+=<-"&-(-?"."0!%"')"D!('%"!)*"'#"0!%"#&-"%!,-"=-+=<-"0-!(')7"#&-"%!,-"/')*"+@"#&')7%"!)*"."0!%" <++/')7"!#" #&-"P-0"R+(/"=&+#+%"!)*" '#"0!%" #&-"%!,-"=-+=<-"0-!(')7"#&-"%!,-"#&')7%?"M+???

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

B/(/0,%=)."#&')/"'#6%"!<%+"#&-"<+1!#'+)?"."*+)6#"/)+0"0&!#"'#"'%"!B+;#"M+,-(%-#"&+;%-"#&!#"K;%#"%--,%"%+"+=-)"#+"#&-"=;B<'1?"

.)"#&-"+#&-("1'#'-%"'#6%"!"<+#",+(-"1-)#(!<'%-*?

</$,00%=".#6%")+#"!<0!:%"(-!<<:"!<<"')"#&-"%!,-"=<!1-?"D!('%"'%"%;1&"!",-%%":+;"&!2-"#+"%+(#"+@"(;)"!(+;)*"!)*"#(:"!)*"F)*"#&-"2-);-%?

E+61=) M+,-(%-#" U+;%-" '%" =(+B!B<:" N;'#-" ;)'N;-" ')" #&-"%-)%-"#&!#"%#(--#"%#:<-"=&+#+7(!=&-(%"1!)"&!)7"+;#"#&-(-"')"B-#0--)" %&+0%" !)*" :+;",'7&#"0-<<" F)*" %+,-+)-" #&!#" )+"+)-"-<%-"%--%?"

</$,00%=)9'*":+;"%--"')"D!('%"!#"#&-"V&!)-<"2-);-"#&-:"&!*"%-#";="!"%#(--#"%#:<-"%#;*'+A"0'#&"!"=<!')"0&'#-"B!1/7(+;)*"#+"7-#"7++*"%#(--#"%#:<-"='1#;(-%8

>&/36%'="W(-)1&"E<<-"*'*"#&!#A"!#"!B+;#"X"*'H-(-)#"%&+0%?

</$,00%=).#6%"K;%#"<'/-3"4'%"#&'%"0&!#"%#(--#"%#:<-"'%"B-1+,')7")+08>"."#&')/"#&-"(-!%+)"=-+=<-"<'/-"%#(--#"%#:<-"%+",;1&"'%"B-1!;%-"#&-:6(-"%--')7"1<+#&-%"#&!#"#&-:62-"%--)"')"-*'#+('!<%"')"!"(-!<<:"(-!<'%#'1"%-##')7"!)*"#&!#6%"#!/')7"!<<"+@"#&!#"!0!:"@(+,"'#?

>&/36%'=)."#&')/"0-6(-"!<<"!"B'#"#++":+;)7"#+"&!2-"B--)"7+')7"#+" @!%&'+)"0--/" B-@+(-" %#(--#" %#:<-" (-!<<:" -C'%#-*?" ." #&')/"=-+=<-"&!2-"!<0!:%"*(-%%-*";="@+("@!%&'+)"%&+0%A"'#6%"K;%#"#&-"@!1#"#&!#"'#6%"%#!(#-*"#+"B-"*+1;,-)#-*")+0G"#&!#6%"#&-")-0"

#&')7?".",-!)"T'<<"V;))')7&!,"&!%"!<0!:%"B--)"+)"'#?

</$,00%=) T;#" #&-(-6%" !" *'H-(-)1-" B-#0--)" 7+')7" #+"@!%&'+)"0--/"*+<<-*$;=A"!)*"7+')7" #+" @!%&'+)"0--/" #+" K;%#"%+" %+,-B+*:" 0'<<" #!/-" :+;(" ='1#;(-A" B-1!;%-" #&!#6%" 0&!#6%"&!==-)')7" )+0?" R+;" %#!(#" #+" (-!<'%-" #&!#" =-+=<-" !(-)6#"')#-(-%#-*"')"@!%&'+)"41!='#!<"W>A"#&-:6(-"')#-(-%#-*"')"#;()')7"#&-,%-<2-%"')#+"!)".#"Y'(<?

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

>&/36%'=)R-!&A"#&!#"B'#"0&-)"-2-(:+)-"7+-%"')"!)*":+;("<-@#"+;#%'*-???"'#%"7+#"#+"B-"-,B!((!%%')7?

</$,00%=" .#" '%" 0-'(*" 0&!#" '#6%" #;()-*" ')#+" B-1!;%-" .62-")+#"-2-)"B--)"*+')7"#&'%"@+("<+)7A"B;#"')"K;%#"Z$[":-!(%"#&-"*'H-(-)1-"'%",!%%'2-?

E+61=)M#(--#" %#:<-" '%",!/')7" @!%&'+)" 0&!#" '#" '%" )+0?" .@" '#"0-(-)6#"@+("')#-(-%#')7"%#(--#"%#:<-")+)-"+@";%"0+;<*"B-"*+')7"0&!#"0-"*+?"M+"'#6%"!<<"=!(#"+@"#&-"=!(1-<?".#6%"')#-(-%#')7"#+"

!"#$%&'!!'()*+++,-./01234532+,6728/92:,;24

thoughts

Page 18: Jodie Jones' Portfolio

!"#$%&'()*&+%%,&*-./&-0&+1&234*-536&7%4896:;&"#:&<-3,<&*-&.%6$%&,-=>?

!""#$%&#'()!#"*%+*',-#.,/#$%&#'()!#0$.,-',-#($',-!1

@-&1-(&96$%&6,1&:%:-56+.%&A6)93-,&=%%8&:-:%,*)&-5&9-55-5&)*-53%)B

C6*6.3%D&2$",# 3"4%,0"# !5'+"/# .(#5"6# 7$"# !.&#5"# &'($#$"8#"4"!6#39(#.#08',-4#5%5",(#&.!#&$",#:'0(%8'.#3"0;$.5#(%+/#5"#%<#=%8#>$%(%-8.>$',-#$"81#7$"#&.!#!(%%/#(.+;',-#(%#?'+.84#@+"A.,/"8#.=("8#$"8#>8"!",(.('%,#.,/#B)5#,%(#-%',-#(%#',("889>(#?'+.84#@+"A.,/"86#7%#B#&.!#(84',-#(%#(.;"#>'0(98"!#=8%5#.=.8#.,/#!$"#(%+/#5"#%<1#C$.(#&.!#8".++4#.&;&.8/1#DB)*"#E9!(#F"",#(%+/#%<#F4#:'0(%8'.#3"0;$.5G#B)5#-%',-#(%# +".*"#,%&6H

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

F3*9& )-:%& +56,/)& 6.5%6/1& 49--)3,<& *-& .3$%& )*5%6:&*9%35&)9-=)&-,.3,%;&/-&1-(&*93,8&3,&*9%&A(*(5%&A6)93-,&=%%8&=3..&*68%&G.64%&%,*35%.1&-,.3,%B&F-(./&1-(&.38%&3*B

C6*6.3%D&P%1

H(41D#B#/%,)(#($',;#.,4%,"#&%9+/1#Q%9#/%,)(#!""#$%&#($',-!#5%*"R#4%9#/%,)(#!""#&$.(#=.F8'0!#($"4#.8"1#B#$.*"#(%#9!"#.#+%(#%=#'5.-"!#=8%5#P"&#Q%8;#.,/#S'+.,#.,/#O.8'!#F9(#&$",#'(#0%5"!#(%#($"#!$%&!#4%9)*"#.0(9.++4#!"",#',#T%,/%,G#4%9#$.*"#.#590$#F"(("8#'/".#%=#&$.(#($"4)8"#.++#.F%9(1#@,/#B#($',;#'(#&%9+/#F"#($"#!.5"#&'($#!(8".5',-1#B# ($',;# '(!#-8".(# (%#/%#($"5#F%($#.(#($"#!.5"#('5"R#-'*"#"*"84%,"#($"#%>>%8(9,'(4#(%#!""#'(1#39(#B#/%,)(#($',;#'(#&%9+/#"*"8#>98"+4#F"#+';"#($.(1#

C6*6.3%D#B#($',;#4%98#8'-$(#F"0.9!"#!%5"('5"!#B)*"#-%,"#(%#.#!$%&#.,/#+%%;"/#.(#($"#>'0(98"!#.=("8#.,/#($%9-$(G#DB!#($'!#($"#!.5"#!$%&NH

H(41D#B()!#.+!%#.F%9(#($"#*'F"G#(%%1

I6:3..%D#Q".$# .,/# .+!%# ($"#59!'0G# ($"#&.4# >"%>+"# 8".0(G#F"',-# .F+"# (%# !""#>"%>+")!# =.0"!# .,/# ($"#&.4# ($"4# 8".0(# (%#($"#0+%($"!#'!#8".++4#',("8"!(',-1#B#5".,#($.()!#&$4#'()!#.#!$%&1

F9349& )9-=)&=-(./& 1-(& .-$%& *-& 6**%,/& +(*& 96$%,#*&+%%,&6+.%&*-&1%*B

H(41D#3.+",0'.-.#%8#3.+5.',1

C6*6.3%D&2$",#B#&.!#0%*"8',-#($"#!$%&!#=%8#P"(U@UO%8("8G#B#&.!#%,+4#0%*"8',-#($"#!$%&!#&"#F%9-$(G#!%#B)*"#,"*"8#F"",#(%#.#V$.,"+#!$%&G#&$'0$#B)/#+%*"#(%#/%1

H(41D&C$"8"#.8"#.#,95F"8#%=#O.8'!#!$%&!#B)/#+%*"#(%#/%1

I6:3..%D&Q".$G#($.()!#&$.()!#!%#'8%,'0#.F%9(#5"W#!',0"#B)*"#F"",#F+%--',-#.,/#',#($"#=.!$'%,#',/9!(84#B)*"#,%(#-%,"#(%#.,4#%=#($"#O.8'!#!$%&!1#2$",#B#&.!#4%9,-"8#B#&%8;"/#.!#.#=.!$'%,#&"";#$%!("!!G#%,"#%=#($"#-'8+!#($.(#!$%&!#"*"84%,"#(%#($"'8#!".(!1#7%#B#&",(#(%#V$.,"+G#X".,#O.9+#Y.9+('"8G#?"85Z!G#.++#%=#($.(#!',0"#B#&.!#.F%9(#!'A("",#.,/#($.()!#$%&#B#-%(#(%#+%*"#'(#!%#&"++1#@,/#%=#0%98!"#4%9#-"(#(%#!(.4#.,/#&.(0$6

C6*6.3%D&Q".$G# B)*"# ,"*"8# !"",# ?"85Z!# .0(9.++4R# ?"85Z!#.,/#V$.,"+#.8"#%,"!#($.(#B)*"#,"*"8#!"",1

I6:3..%D&V$.,"+#&.!#',!.,"+4#!>"0'.+1

E56,4%)D#B#&",(#(%#:';(%8#[#\%+=#($'!#!".!%,#.,/#'(#&.!#!%#=9,1#C$"4#8".++4#5.;"#.#!$%&1

C6*6.3%D&B#+%*"#B!.F"+#S.8.,(1

H(41D&Q".$# B# /%G# (%%1#C$"# 5%/"+!# .8"# .+&.4!# +%%;',-# !%#F".9('=9+#.,/#!$"#9!"!#=8"!$G#8".++4#-8".(U+%%;',-#5%/"+!1

C6*6.3%D&Q".$G#F9(#"*",#!%#($.(#&.!#.#!$%&#&$"8"#B#+%%;"/#.(#($"#>'0(98"!#.=("8&.8/!#.,/#B)/#($',;#'(#E9!(#/%"!,)(#+%%;#

+';"# ($"# !.5"# ($',-1# 7$"# .+&.4!#>+.4!# 8".++4# 0%%+#?'>U?%>#.,/#($"#5%/"+!#.8"#E9!(#+';"#!(%5>',-111#($.(#!$%&#&.!#%,"#%=# ($"# !$%&!# ($.(# .+&.4!#5./"#5"# =""+# +';"G# DQ".$# ($'!# '!#&$4#B)5#/%',-#($'!GH#"*",#($%9-$#($"8"#'!#.#+%(#%=#08'('0'!5#.-.',!(#$"81

H(41D&B)/#+%*"#(%#!""#@+"A.,/"8#2.,-#.,/#,%&#B)/#/"],'("+4#+';"# (%# !""#3.+",0'.-.#,"A(# !".!%,6#Y'*",0$4111#F.!'0.++4# .++#($"#F8.,/!#($.(#B#+%*"1

I6:3..%D#@,4($',-#F4#\.=#7'5%,!G#.,4&$"8"#$"#-%"!#B#&'++#=%++%&6#

E56,4%)D&B#+%*"#.++#($"#F'-#@5"8'0.,#,.5"!1#B)/#+%*"#(%#!""#V.+*',#^+"',G#\.+>$#T.98",#%8#.#C%554#?'+]-"8#!$%&#E9!(#F"0.9!"#B)5#!%#',(%#($%!"#F'-#@5"8'0.,#F8.,/!1

H(41D&B#$.*",)(#F"",#(%#.#V$8'!(%>$"8#^.,"#!$%&#=%8#.#="&#!".!%,!#.0(9.++4#.,/#B#.+&.4!#+%*"#$'!#!(9<1#

F9349&)9-=)&96$%&1-(&=-58%/B

I6:3..%D&2"++#($'!#4".8G#',#T%,/%,#B#&.!#/%',-#@0,"G#\.-#[#3%,"G#.#0%9>+"#%=#($"#4%9,-"8#5%8"#"5"8-',-#/"!'-,"8!G#.++#%=#:.9A$.++#I.!$'%,#70%9(G#X121#@,/"8!%,111#B(#&.!#8".++4#=9,G#B#8".++4#+';"/#'(1

E56,4%)D#@#-%%/#=.!$'%,#!$%&#'!,)(#.+&.4!#"*",#.F%9(#($"#0+%($"!R# B# +%*"# ($"# "A>"8'",0"# %=# .# =.!$'%,# !$%&# .,/# '()!#!%5"($',-#B)5#.+&.4!#-%',-#(%#",E%41#_*",#'=#B)5#!'0;#(%#($"#F.0;#(""($#%=# =.!$'%,#&"";#.!#.,#",('(4#B# !('++# .+&.4!# +%%;#=%8&.8/#(%#.#8".++4#-%%/#=.!$'%,#!$%&1#@,/#($"8"#.8"#!%5"#"*"84#!".!%,#($.(#4%9#;,%&#.8"#-%',-#(%#F"#.5.J',-1

C6*6.3%D&Q".$#"*",#.(#($"#",/#%=#=.!$'%,#5%,($G#4%9)*"#$./#

!"#$%%&'V?@\\B`\_((()*+,-../01/234/2+-560()*0,

33

thoughts

Page 19: Jodie Jones' Portfolio

!"#$%&'()*&+%%,&*-./&-0&+1&234*-536&7%4896:;&"#:&<-3,<&*-&.%6$%&,-=>?

!""#$%&#'()!#"*%+*',-#.,/#$%&#'()!#0$.,-',-#($',-!1

@-&1-(&96$%&6,1&:%:-56+.%&A6)93-,&=%%8&:-:%,*)&-5&9-55-5&)*-53%)B

C6*6.3%D&2$",# 3"4%,0"# !5'+"/# .(#5"6# 7$"# !.&#5"# &'($#$"8#"4"!6#39(#.#08',-4#5%5",(#&.!#&$",#:'0(%8'.#3"0;$.5#(%+/#5"#%<#=%8#>$%(%-8.>$',-#$"81#7$"#&.!#!(%%/#(.+;',-#(%#?'+.84#@+"A.,/"8#.=("8#$"8#>8"!",(.('%,#.,/#B)5#,%(#-%',-#(%#',("889>(#?'+.84#@+"A.,/"86#7%#B#&.!#(84',-#(%#(.;"#>'0(98"!#=8%5#.=.8#.,/#!$"#(%+/#5"#%<1#C$.(#&.!#8".++4#.&;&.8/1#DB)*"#E9!(#F"",#(%+/#%<#F4#:'0(%8'.#3"0;$.5G#B)5#-%',-#(%# +".*"#,%&6H

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

F3*9& )-:%& +56,/)& 6.5%6/1& 49--)3,<& *-& .3$%& )*5%6:&*9%35&)9-=)&-,.3,%;&/-&1-(&*93,8&3,&*9%&A(*(5%&A6)93-,&=%%8&=3..&*68%&G.64%&%,*35%.1&-,.3,%B&F-(./&1-(&.38%&3*B

C6*6.3%D&P%1

H(41D#B#/%,)(#($',;#.,4%,"#&%9+/1#Q%9#/%,)(#!""#$%&#($',-!#5%*"R#4%9#/%,)(#!""#&$.(#=.F8'0!#($"4#.8"1#B#$.*"#(%#9!"#.#+%(#%=#'5.-"!#=8%5#P"&#Q%8;#.,/#S'+.,#.,/#O.8'!#F9(#&$",#'(#0%5"!#(%#($"#!$%&!#4%9)*"#.0(9.++4#!"",#',#T%,/%,G#4%9#$.*"#.#590$#F"(("8#'/".#%=#&$.(#($"4)8"#.++#.F%9(1#@,/#B#($',;#'(#&%9+/#F"#($"#!.5"#&'($#!(8".5',-1#B# ($',;# '(!#-8".(# (%#/%#($"5#F%($#.(#($"#!.5"#('5"R#-'*"#"*"84%,"#($"#%>>%8(9,'(4#(%#!""#'(1#39(#B#/%,)(#($',;#'(#&%9+/#"*"8#>98"+4#F"#+';"#($.(1#

C6*6.3%D#B#($',;#4%98#8'-$(#F"0.9!"#!%5"('5"!#B)*"#-%,"#(%#.#!$%&#.,/#+%%;"/#.(#($"#>'0(98"!#.=("8#.,/#($%9-$(G#DB!#($'!#($"#!.5"#!$%&NH

H(41D#B()!#.+!%#.F%9(#($"#*'F"G#(%%1

I6:3..%D#Q".$# .,/# .+!%# ($"#59!'0G# ($"#&.4# >"%>+"# 8".0(G#F"',-# .F+"# (%# !""#>"%>+")!# =.0"!# .,/# ($"#&.4# ($"4# 8".0(# (%#($"#0+%($"!#'!#8".++4#',("8"!(',-1#B#5".,#($.()!#&$4#'()!#.#!$%&1

F9349& )9-=)&=-(./& 1-(& .-$%& *-& 6**%,/& +(*& 96$%,#*&+%%,&6+.%&*-&1%*B

H(41D#3.+",0'.-.#%8#3.+5.',1

C6*6.3%D&2$",#B#&.!#0%*"8',-#($"#!$%&!#=%8#P"(U@UO%8("8G#B#&.!#%,+4#0%*"8',-#($"#!$%&!#&"#F%9-$(G#!%#B)*"#,"*"8#F"",#(%#.#V$.,"+#!$%&G#&$'0$#B)/#+%*"#(%#/%1

H(41D&C$"8"#.8"#.#,95F"8#%=#O.8'!#!$%&!#B)/#+%*"#(%#/%1

I6:3..%D&Q".$G#($.()!#&$.()!#!%#'8%,'0#.F%9(#5"W#!',0"#B)*"#F"",#F+%--',-#.,/#',#($"#=.!$'%,#',/9!(84#B)*"#,%(#-%,"#(%#.,4#%=#($"#O.8'!#!$%&!1#2$",#B#&.!#4%9,-"8#B#&%8;"/#.!#.#=.!$'%,#&"";#$%!("!!G#%,"#%=#($"#-'8+!#($.(#!$%&!#"*"84%,"#(%#($"'8#!".(!1#7%#B#&",(#(%#V$.,"+G#X".,#O.9+#Y.9+('"8G#?"85Z!G#.++#%=#($.(#!',0"#B#&.!#.F%9(#!'A("",#.,/#($.()!#$%&#B#-%(#(%#+%*"#'(#!%#&"++1#@,/#%=#0%98!"#4%9#-"(#(%#!(.4#.,/#&.(0$6

C6*6.3%D&Q".$G# B)*"# ,"*"8# !"",# ?"85Z!# .0(9.++4R# ?"85Z!#.,/#V$.,"+#.8"#%,"!#($.(#B)*"#,"*"8#!"",1

I6:3..%D&V$.,"+#&.!#',!.,"+4#!>"0'.+1

E56,4%)D#B#&",(#(%#:';(%8#[#\%+=#($'!#!".!%,#.,/#'(#&.!#!%#=9,1#C$"4#8".++4#5.;"#.#!$%&1

C6*6.3%D&B#+%*"#B!.F"+#S.8.,(1

H(41D&Q".$# B# /%G# (%%1#C$"# 5%/"+!# .8"# .+&.4!# +%%;',-# !%#F".9('=9+#.,/#!$"#9!"!#=8"!$G#8".++4#-8".(U+%%;',-#5%/"+!1

C6*6.3%D&Q".$G#F9(#"*",#!%#($.(#&.!#.#!$%&#&$"8"#B#+%%;"/#.(#($"#>'0(98"!#.=("8&.8/!#.,/#B)/#($',;#'(#E9!(#/%"!,)(#+%%;#

+';"# ($"# !.5"# ($',-1# 7$"# .+&.4!#>+.4!# 8".++4# 0%%+#?'>U?%>#.,/#($"#5%/"+!#.8"#E9!(#+';"#!(%5>',-111#($.(#!$%&#&.!#%,"#%=# ($"# !$%&!# ($.(# .+&.4!#5./"#5"# =""+# +';"G# DQ".$# ($'!# '!#&$4#B)5#/%',-#($'!GH#"*",#($%9-$#($"8"#'!#.#+%(#%=#08'('0'!5#.-.',!(#$"81

H(41D&B)/#+%*"#(%#!""#@+"A.,/"8#2.,-#.,/#,%&#B)/#/"],'("+4#+';"# (%# !""#3.+",0'.-.#,"A(# !".!%,6#Y'*",0$4111#F.!'0.++4# .++#($"#F8.,/!#($.(#B#+%*"1

I6:3..%D#@,4($',-#F4#\.=#7'5%,!G#.,4&$"8"#$"#-%"!#B#&'++#=%++%&6#

E56,4%)D&B#+%*"#.++#($"#F'-#@5"8'0.,#,.5"!1#B)/#+%*"#(%#!""#V.+*',#^+"',G#\.+>$#T.98",#%8#.#C%554#?'+]-"8#!$%&#E9!(#F"0.9!"#B)5#!%#',(%#($%!"#F'-#@5"8'0.,#F8.,/!1

H(41D&B#$.*",)(#F"",#(%#.#V$8'!(%>$"8#^.,"#!$%&#=%8#.#="&#!".!%,!#.0(9.++4#.,/#B#.+&.4!#+%*"#$'!#!(9<1#

F9349&)9-=)&96$%&1-(&=-58%/B

I6:3..%D&2"++#($'!#4".8G#',#T%,/%,#B#&.!#/%',-#@0,"G#\.-#[#3%,"G#.#0%9>+"#%=#($"#4%9,-"8#5%8"#"5"8-',-#/"!'-,"8!G#.++#%=#:.9A$.++#I.!$'%,#70%9(G#X121#@,/"8!%,111#B(#&.!#8".++4#=9,G#B#8".++4#+';"/#'(1

E56,4%)D#@#-%%/#=.!$'%,#!$%&#'!,)(#.+&.4!#"*",#.F%9(#($"#0+%($"!R# B# +%*"# ($"# "A>"8'",0"# %=# .# =.!$'%,# !$%&# .,/# '()!#!%5"($',-#B)5#.+&.4!#-%',-#(%#",E%41#_*",#'=#B)5#!'0;#(%#($"#F.0;#(""($#%=# =.!$'%,#&"";#.!#.,#",('(4#B# !('++# .+&.4!# +%%;#=%8&.8/#(%#.#8".++4#-%%/#=.!$'%,#!$%&1#@,/#($"8"#.8"#!%5"#"*"84#!".!%,#($.(#4%9#;,%&#.8"#-%',-#(%#F"#.5.J',-1

C6*6.3%D&Q".$#"*",#.(#($"#",/#%=#=.!$'%,#5%,($G#4%9)*"#$./#

!"#$%%&'V?@\\B`\_((()*+,-../01/234/2+-560()*0,

33

thoughts

Page 20: Jodie Jones' Portfolio

!"#"$%&'()*(&+

,,,-./00123/45670-.78

!"#$%&'(#)'*%#*)+,#(%-./#01#)23)4(#/%#)*5#2%3#/64-7*8#"2#+%&.31#%&/*4(1#/61#*6%$#)-(#1913+%-1.*#7%-1#4-,#7%#&:#/%#/61#7&+#%-#/61#(%%3#)-(#

)*5#42#+%&#;)-#7%#4-8<

!"#$%%&%!'(#)"*#+#,"-./%#")#$%%&(0#1"-2*%#3//#+!'#45%!#$5%!#1"-#(%%#+!#+6+73!8#(5"$#1"-#453!&0#45+42(#349#:53(#3(#$51#;26#'"3!8#453(<#="-#,+!#8%4#4"#+#."3!4#$5%*%#1"-2*%#*%+//1#(4*%((%'#+!'#(4->#+!'#1"-#453!&#?$51#+6#;#'"3!8#453(@9A#B!'#+#*%+//1#8*%+4#(5"$#6+&%(#34#+//#$"*45$53/%<

=%#+%&#6)91#)#:312131-;1#%2#*1)*%-#$61-#4/#;%>1*#/%#;%9134-7#/61#*6%$*?

@)/)'41A#B-4-6!CD3!4%*#)"*#6%<#;#/"E%#B-4-6!CD3!4%*<

B)>4''1A#;#$+(#F-34%#'3(+.."3!4%'#$345#G.*3!8CG-66%*#453(#1%+*#H%,+-(%# 34#$+(#F-34%#B-4-6!CD3!4%*<#:5%#,"//%,43"!(#$%*%#("#'+*&0#;#6%+!#+-(4%*%#3(#45%#$"*'<#:5%*%#$+(#+#/"4#")#$534%#H-4#45%*%#$+(#+/("#+#/"4#")#H/+,&#+!'#!"4#6+!1#,"/"-*(<#;#*%+//1#/3&%#45%#63!36+/3(4#+%(45%43,#+!1$+1#("#;#(5"-/'!24#*%+//1#63!'#H-4#342(#I-(4J#342(#(-66%*9

C6)/#%/613#2)*64%-#$115*#6)91#+%&#$%351(?

D&;+A#;2E%#I-(4#'"!%#K+*3(#H-4#;#5+E%!24#H%%!#4"#L%$#="*&#"*#M3/+!#1%4<

E3)-;1*A# K+*3(# +!'# L%$#="*&0# !"4# M3/+!<# M3/+!# 3(# /3&%#

8*"$!N-.#)+(53"!#$%%&<

D&;+A#;#'3'#G4",&5"/6#453(#(%+("!#+!'#45+4#$+(#+$%("6%<#;4#$+(#*%+//10#*%+//1#,""/<#:5%3*#(41/%#3(#!"4#4*1N5+*'0#342(#I-(4#("#,""/#+!'#%E%*1"!%#/""&(#8""'<#;4#.*"H+H/1#$+(#H%,+-(%#34#$+(#)+(53"!#$%%&#H-4#%E%*1"!%#/""&%'#8""'0#45%1#5+E%#8*%+4#(41/%#+!'#45%#(5"$(#$%*%#("#8""'<

C6)/#*6%$*#)31#+%&# '%%54-7# 2%3$)3(# /%#*114-7# /64*#*1)*%-?

B)>4''1A#O%P!34%/1#Q+/%!,3+8+<

@)/)'41A#D%//# ;26#"!/1#./+!!3!8#"!#'"3!8#R"!'"!0#H-4# 3)#S5+!%/#+(&(#6%9<<<

E3)-;1*A#;#+/$+1(#4*1#+!'#8"#4"#B(53(5#%E%*1#(%+("!0#;#/"E%#34#H%,+-(%#34#+/$+1(#5+(#+#45%6%#+!'#;#/"E%#45%6%(<

B)>4''1A#;#+,4-+//1#+/$+1(#/3&%#:".(5".#+(#$%//0#H%,+-(%#1"-#+/$+1(#&!"$#$5+4%E%*#45%1#.-4#"-4#45%*%0#1"-2*%#8"3!8#4"#H%#+H/%#4"#+>"*'<

E3)-;1*A#;2'#*%+//1#/3&%#4"#8"#4"#L3,"/%#T+*53#+(#$%//0#45+42(#+/$+1(# (-.%*# ,""/<# U%+//1# 8""'# .%"./%N$+4,53!8# 4""0# (%%#.%"./%#/3&%#Q3//#L3851#+!'#(4->#/3&%#45+4<

B)>4''1A#;42(#)-!!10#;#'"!24#)%%/#/3&%#;#+6#3!4"#+(#6+!1#;4+/3+!#H*+!'(#+(#6-,50#H-4#;#453!&#342(#/3&%#1"-#(+3'#;#)%%/#45%12*%#+#H34#6"*%#8*"$!N-.<

C6)/# $%&'(# 01# +%&3# /%:# /4:*# /%# )# 2)*64%-# $115#-1$;%>13?

@)/)'41A#;!#4%*6(#")#,"E%*+8%#;2'#(+1#,"E%*#+//# 45%#">#45%#H%+4%!# 4*+,&# (4-><# :5%# ,""/# /344/%# 7%348%3(4# 453!8(0# $5+4#.%"./%#+*%#%+43!80#$5+4#/344/%#,+)%(#.%"./%#/"E%0#45%#?(,%!%1A#(4-><#;#453!&#.%"./%#/3&%#4"#&!"$#45+4#("*4#")#453!8V#+!1#"!%#,+!#/""&#+4#45%#,+4$+/&#.3,4-*%(<#B!'#'"!24#(34#3!#45%#)*"!4#*"$#3)#1"-#'"!24#5+E%#+#)*"!4#*"$#43,&%49

E3)-;1*A#;#453!&#;2'#5+E%#4"#(+1#4+/&#4"#+(#6+!1#.%"./%#+(#1"-#,+!<#G"6%#.%"./%#$3//#H*-(5#1"-#">#+!'#H%#(!"HH1#+H"-4#34#H-4#1"-#63854#6%%4#45%#*3854#.%*("!#$5"#4+&%(#1"-#4"#+#,""/#.+*41#"*#5+(#+#(.+*%#43,&%4#)"*#+#(5"$<

B)>4''1A#W:"#T*+!,%(X#D%//#45+42(#5"$#;#6%4#1"-<#Q%,+-(%#$5%!#;#4-*!%'#-.#)"*#61#P*(4#)+(53"!#$%%&#;#$+(#+//#"!#61#"$!#;#'3'!24#&!"$#+!1"!%<#;#$+(#4+/&3!8#4"#T*+!,%(#+!'#(5%#$+(#I-(4#("#!3,%9#B!'#45+42(#5"$#1"-#(4+*4#6+&3!8#)*3%!'(#3!#45%#3!'-(4*1#+!'#%E%*1453!8#I-(4#(!"$H+//(#)*"6#45%*%<

D&;+A#;#8-%((#;#$"-/'#(+1#'"!24# 38!"*%#45%#(6+//%*#(5"$(<#G"6%436%(# 45%*%2(# +# /"4# ")# +44%!43"!# "!# 45%# H388%*# "!%(#H-4# 342(# ("6%436%(# +6+73!8# 4"# 8"# 4"# +# *%+//1# (6+//# E%!-%0#(%%#%E%*1453!8#-.#,/"(%<#="-#8%4#+#*%+//1#8""'#E3%$#")#45%(%#'%(38!%*(#45+4#3!#+#)%$#(%+("!(#63854#$%//#H%#3!#45"(%#5-8%#E%!-%(#+!'#34(#8*%+4#4"#(%%#45%6#+4#45%#H%83!!3!8<

B)>4''1A#B/("0#!%E%*#H%#*-'%#4"#+!1"!%#H%,+-(%#1"-#!%E%*#&!"$#$5"#5%#"*#(5%#6+1#H%<

E3)-;1*A#;#$"-/'#+/("#(+10#'"!24#H%#+)*+3'#4"#+(&#)"*#453!8(<#;)#1"-2*%#"-4(3'%#45%#(5"$#+!'#%E%*1"!%2(#8"!%#3!0#8"#-.#4"#45%#8-1#"!#45%#'""*#+!'#+(&#3)#1"-#,+!#8"#3!<#Y%#63854#(+1#1%(0#45%*%#+*%#PE%#(.+*%#(%+4(<#;42(#H%44%*#4"#I-(4#+(&#45+!#4*1#4"#(!%+&#3!<

B)>4''1A#G4+1#$+*60#H%,+-(%#342(#("#,"/'9

E3)-;1*A#;)#;26#83E%!#+#(%+4#"!#45%#453*'#*"$0#;#8"#4"#45%#6"-45#")#45%#,+4$+/&#$5%*%#45%#6"'%/(#,"6%#"-4V#3)#1"-2*%#+363!8#4"#(5""4#'%4+3/#(5"4(#45%!#45+42(#45%#./+,%#4"#H%<

B)>4''1A#:5%#"45%*#453!8#;#$"-/'#(+1#)"*#45"(%#45+4#+*%!24#.5"4"8*+.5%*(# +!'# +*%!24# +(# 3!4%*%(4%'# 3!# .5"4"8*+.510#6+1H%#'"!24#(.%!'#1"-*#(5"$#4*13!8#4"#(!+.#+$+1#H%,+-(%#1"-*#.3,4-*%(#+*%#!"4#8"3!8#4"#H%#+(#8""'#+(#45%#.*")%((3"!+/(<#:*1#4"#%!I"1#45%#6"6%!4#+!'#*%+//1#)%%/#$5+4#45%#'%(38!%*#3(#4*13!8#4"#(+1#+!'#1"-2//#8%4#45+4#)*"6#/""&3!8#+4#45%#,/"45%(0#/""&3!8#+4#45%#$+1#45%#83*/(#+*%#$+/&3!80#45%#6-(3,0#45%#.%"./%#+!'#1"-#'"!24#8%4#45+4#3)#1"-*#)",-(%'#"!#4+&3!8#.3,4-*%(<

E4-)'# F&1*/4%-A# C6%# (%# +%&# *11# )*# 2)*64%-.*# -1G/#34*4-7#*/)3?

B)>4''1A#;#*%+//1#/3&%0#;#'"!24#&!"$#3)#1"-2E%#5%+*'#")#5360#+#T*%!,5#'%(38!%*#,+//%'#Z+,F-%6-(0#$5"#(5"$%'#)"*#45%#P*(4#436%#3!#K+*3(#453(#(%+("!#+!'#;#+H("/-4%/1#/"E%'#34<#Y3(#(41/%#3(#E%*1#(36./%0#&3!'#")#/3&%#G4%//+<#S/%+!#,-4(0#H*3854#,"/"-*(0#"*+!8%(0#*%'(0#$534%(0#E%*1#63!36+/#,-4(0#H"[10#342(#*%+//1#,""/<#

thoughts

Page 21: Jodie Jones' Portfolio

!"#"$%&'()*(&+

,,,-./00123/45670-.78

!"#$%&'(#)'*%#*)+,#(%-./#01#)23)4(#/%#)*5#2%3#/64-7*8#"2#+%&.31#%&/*4(1#/61#*6%$#)-(#1913+%-1.*#7%-1#4-,#7%#&:#/%#/61#7&+#%-#/61#(%%3#)-(#

)*5#42#+%&#;)-#7%#4-8<

!"#$%%&%!'(#)"*#+#,"-./%#")#$%%&(0#1"-2*%#3//#+!'#45%!#$5%!#1"-#(%%#+!#+6+73!8#(5"$#1"-#453!&0#45+42(#349#:53(#3(#$51#;26#'"3!8#453(<#="-#,+!#8%4#4"#+#."3!4#$5%*%#1"-2*%#*%+//1#(4*%((%'#+!'#(4->#+!'#1"-#453!&#?$51#+6#;#'"3!8#453(@9A#B!'#+#*%+//1#8*%+4#(5"$#6+&%(#34#+//#$"*45$53/%<

=%#+%&#6)91#)#:312131-;1#%2#*1)*%-#$61-#4/#;%>1*#/%#;%9134-7#/61#*6%$*?

@)/)'41A#B-4-6!CD3!4%*#)"*#6%<#;#/"E%#B-4-6!CD3!4%*<

B)>4''1A#;#$+(#F-34%#'3(+.."3!4%'#$345#G.*3!8CG-66%*#453(#1%+*#H%,+-(%# 34#$+(#F-34%#B-4-6!CD3!4%*<#:5%#,"//%,43"!(#$%*%#("#'+*&0#;#6%+!#+-(4%*%#3(#45%#$"*'<#:5%*%#$+(#+#/"4#")#$534%#H-4#45%*%#$+(#+/("#+#/"4#")#H/+,&#+!'#!"4#6+!1#,"/"-*(<#;#*%+//1#/3&%#45%#63!36+/3(4#+%(45%43,#+!1$+1#("#;#(5"-/'!24#*%+//1#63!'#H-4#342(#I-(4J#342(#(-66%*9

C6)/#%/613#2)*64%-#$115*#6)91#+%&#$%351(?

D&;+A#;2E%#I-(4#'"!%#K+*3(#H-4#;#5+E%!24#H%%!#4"#L%$#="*&#"*#M3/+!#1%4<

E3)-;1*A# K+*3(# +!'# L%$#="*&0# !"4# M3/+!<# M3/+!# 3(# /3&%#

8*"$!N-.#)+(53"!#$%%&<

D&;+A#;#'3'#G4",&5"/6#453(#(%+("!#+!'#45+4#$+(#+$%("6%<#;4#$+(#*%+//10#*%+//1#,""/<#:5%3*#(41/%#3(#!"4#4*1N5+*'0#342(#I-(4#("#,""/#+!'#%E%*1"!%#/""&(#8""'<#;4#.*"H+H/1#$+(#H%,+-(%#34#$+(#)+(53"!#$%%&#H-4#%E%*1"!%#/""&%'#8""'0#45%1#5+E%#8*%+4#(41/%#+!'#45%#(5"$(#$%*%#("#8""'<

C6)/#*6%$*#)31#+%&# '%%54-7# 2%3$)3(# /%#*114-7# /64*#*1)*%-?

B)>4''1A#O%P!34%/1#Q+/%!,3+8+<

@)/)'41A#D%//# ;26#"!/1#./+!!3!8#"!#'"3!8#R"!'"!0#H-4# 3)#S5+!%/#+(&(#6%9<<<

E3)-;1*A#;#+/$+1(#4*1#+!'#8"#4"#B(53(5#%E%*1#(%+("!0#;#/"E%#34#H%,+-(%#34#+/$+1(#5+(#+#45%6%#+!'#;#/"E%#45%6%(<

B)>4''1A#;#+,4-+//1#+/$+1(#/3&%#:".(5".#+(#$%//0#H%,+-(%#1"-#+/$+1(#&!"$#$5+4%E%*#45%1#.-4#"-4#45%*%0#1"-2*%#8"3!8#4"#H%#+H/%#4"#+>"*'<

E3)-;1*A#;2'#*%+//1#/3&%#4"#8"#4"#L3,"/%#T+*53#+(#$%//0#45+42(#+/$+1(# (-.%*# ,""/<# U%+//1# 8""'# .%"./%N$+4,53!8# 4""0# (%%#.%"./%#/3&%#Q3//#L3851#+!'#(4->#/3&%#45+4<

B)>4''1A#;42(#)-!!10#;#'"!24#)%%/#/3&%#;#+6#3!4"#+(#6+!1#;4+/3+!#H*+!'(#+(#6-,50#H-4#;#453!&#342(#/3&%#1"-#(+3'#;#)%%/#45%12*%#+#H34#6"*%#8*"$!N-.<

C6)/# $%&'(# 01# +%&3# /%:# /4:*# /%# )# 2)*64%-# $115#-1$;%>13?

@)/)'41A#;!#4%*6(#")#,"E%*+8%#;2'#(+1#,"E%*#+//# 45%#">#45%#H%+4%!# 4*+,&# (4-><# :5%# ,""/# /344/%# 7%348%3(4# 453!8(0# $5+4#.%"./%#+*%#%+43!80#$5+4#/344/%#,+)%(#.%"./%#/"E%0#45%#?(,%!%1A#(4-><#;#453!&#.%"./%#/3&%#4"#&!"$#45+4#("*4#")#453!8V#+!1#"!%#,+!#/""&#+4#45%#,+4$+/&#.3,4-*%(<#B!'#'"!24#(34#3!#45%#)*"!4#*"$#3)#1"-#'"!24#5+E%#+#)*"!4#*"$#43,&%49

E3)-;1*A#;#453!&#;2'#5+E%#4"#(+1#4+/&#4"#+(#6+!1#.%"./%#+(#1"-#,+!<#G"6%#.%"./%#$3//#H*-(5#1"-#">#+!'#H%#(!"HH1#+H"-4#34#H-4#1"-#63854#6%%4#45%#*3854#.%*("!#$5"#4+&%(#1"-#4"#+#,""/#.+*41#"*#5+(#+#(.+*%#43,&%4#)"*#+#(5"$<

B)>4''1A#W:"#T*+!,%(X#D%//#45+42(#5"$#;#6%4#1"-<#Q%,+-(%#$5%!#;#4-*!%'#-.#)"*#61#P*(4#)+(53"!#$%%&#;#$+(#+//#"!#61#"$!#;#'3'!24#&!"$#+!1"!%<#;#$+(#4+/&3!8#4"#T*+!,%(#+!'#(5%#$+(#I-(4#("#!3,%9#B!'#45+42(#5"$#1"-#(4+*4#6+&3!8#)*3%!'(#3!#45%#3!'-(4*1#+!'#%E%*1453!8#I-(4#(!"$H+//(#)*"6#45%*%<

D&;+A#;#8-%((#;#$"-/'#(+1#'"!24# 38!"*%#45%#(6+//%*#(5"$(<#G"6%436%(# 45%*%2(# +# /"4# ")# +44%!43"!# "!# 45%# H388%*# "!%(#H-4# 342(# ("6%436%(# +6+73!8# 4"# 8"# 4"# +# *%+//1# (6+//# E%!-%0#(%%#%E%*1453!8#-.#,/"(%<#="-#8%4#+#*%+//1#8""'#E3%$#")#45%(%#'%(38!%*(#45+4#3!#+#)%$#(%+("!(#63854#$%//#H%#3!#45"(%#5-8%#E%!-%(#+!'#34(#8*%+4#4"#(%%#45%6#+4#45%#H%83!!3!8<

B)>4''1A#B/("0#!%E%*#H%#*-'%#4"#+!1"!%#H%,+-(%#1"-#!%E%*#&!"$#$5"#5%#"*#(5%#6+1#H%<

E3)-;1*A#;#$"-/'#+/("#(+10#'"!24#H%#+)*+3'#4"#+(&#)"*#453!8(<#;)#1"-2*%#"-4(3'%#45%#(5"$#+!'#%E%*1"!%2(#8"!%#3!0#8"#-.#4"#45%#8-1#"!#45%#'""*#+!'#+(&#3)#1"-#,+!#8"#3!<#Y%#63854#(+1#1%(0#45%*%#+*%#PE%#(.+*%#(%+4(<#;42(#H%44%*#4"#I-(4#+(&#45+!#4*1#4"#(!%+&#3!<

B)>4''1A#G4+1#$+*60#H%,+-(%#342(#("#,"/'9

E3)-;1*A#;)#;26#83E%!#+#(%+4#"!#45%#453*'#*"$0#;#8"#4"#45%#6"-45#")#45%#,+4$+/&#$5%*%#45%#6"'%/(#,"6%#"-4V#3)#1"-2*%#+363!8#4"#(5""4#'%4+3/#(5"4(#45%!#45+42(#45%#./+,%#4"#H%<

B)>4''1A#:5%#"45%*#453!8#;#$"-/'#(+1#)"*#45"(%#45+4#+*%!24#.5"4"8*+.5%*(# +!'# +*%!24# +(# 3!4%*%(4%'# 3!# .5"4"8*+.510#6+1H%#'"!24#(.%!'#1"-*#(5"$#4*13!8#4"#(!+.#+$+1#H%,+-(%#1"-*#.3,4-*%(#+*%#!"4#8"3!8#4"#H%#+(#8""'#+(#45%#.*")%((3"!+/(<#:*1#4"#%!I"1#45%#6"6%!4#+!'#*%+//1#)%%/#$5+4#45%#'%(38!%*#3(#4*13!8#4"#(+1#+!'#1"-2//#8%4#45+4#)*"6#/""&3!8#+4#45%#,/"45%(0#/""&3!8#+4#45%#$+1#45%#83*/(#+*%#$+/&3!80#45%#6-(3,0#45%#.%"./%#+!'#1"-#'"!24#8%4#45+4#3)#1"-*#)",-(%'#"!#4+&3!8#.3,4-*%(<

E4-)'# F&1*/4%-A# C6%# (%# +%&# *11# )*# 2)*64%-.*# -1G/#34*4-7#*/)3?

B)>4''1A#;#*%+//1#/3&%0#;#'"!24#&!"$#3)#1"-2E%#5%+*'#")#5360#+#T*%!,5#'%(38!%*#,+//%'#Z+,F-%6-(0#$5"#(5"$%'#)"*#45%#P*(4#436%#3!#K+*3(#453(#(%+("!#+!'#;#+H("/-4%/1#/"E%'#34<#Y3(#(41/%#3(#E%*1#(36./%0#&3!'#")#/3&%#G4%//+<#S/%+!#,-4(0#H*3854#,"/"-*(0#"*+!8%(0#*%'(0#$534%(0#E%*1#63!36+/#,-4(0#H"[10#342(#*%+//1#,""/<#

thoughts

Page 22: Jodie Jones' Portfolio

!"#$%&'() !" #$%&'" ()$**+" ',-%." /0" $%+1" !" 2%3" 4/5)" /0" ',)"%)6"7/%3/%"/%)4"$"8-'"'//"9$58/+$%'"0/("5)1"!"*/:)"6,$'";,$(*-)"<$+" -4" 3/-%=1" >,)&4" ?@''-%=" /@'" $5$A-%=B" $5$A-%="4'@C"$%3"4,)&4"$" ()$**+"%-#)"=-(*"$4"6)**1"!'&4"$**".-%3"/0" *-.)"*)$',)(B"D#%)E)4F@)"3($?)4"$%3"$4+55)'(-#"4'@C1"

*#+#,-&("!"5)$%"',-4"-4%&'"4/"@?E$%3E#/5-%="-%"',$'"4,)"-4"$"3)4-=%)("4'/#.)3"/%"G)'E$EH/(')("%/6"8@'"!"0))*" *-.)"4,)",$4%&'" ()$**+" #/5)" '/" ?(/5-%)%#)" +)'I"J-@*-)''$1" !" */:)" $**"/0",)("4'@C1"!'&4":)(+".-%3"/0"4-K'-)4B"#*)$%E#@'B"6,-')"#/**$(4B"8*$#."45/#."3()44)4"$%3"-'&4"L@4'"()$**+"#//*1"M:)%"',/@=,"4,)"-4"4'/#.)3"-%"F@-')"$"0)6"?*$#)4"%/6B"!"3/"0))*"$4"',/@=,"4,)"-4"4'-**"$"8-'"@%3)("',)"($3$(1

+&.+)/0123)/0*34567+78"#569):*;<0*=)>3?:@3

!"#$%&'()#*+',$---./011234560785.69:

37

thoughts

Page 23: Jodie Jones' Portfolio

!"#$%&'() !" #$%&'" ()$**+" ',-%." /0" $%+1" !" 2%3" 4/5)" /0" ',)"%)6"7/%3/%"/%)4"$"8-'"'//"9$58/+$%'"0/("5)1"!"*/:)"6,$'";,$(*-)"<$+" -4" 3/-%=1" >,)&4" ?@''-%=" /@'" $5$A-%=B" $5$A-%="4'@C"$%3"4,)&4"$" ()$**+"%-#)"=-(*"$4"6)**1"!'&4"$**".-%3"/0" *-.)"*)$',)(B"D#%)E)4F@)"3($?)4"$%3"$4+55)'(-#"4'@C1"

*#+#,-&("!"5)$%"',-4"-4%&'"4/"@?E$%3E#/5-%="-%"',$'"4,)"-4"$"3)4-=%)("4'/#.)3"/%"G)'E$EH/(')("%/6"8@'"!"0))*" *-.)"4,)",$4%&'" ()$**+" #/5)" '/" ?(/5-%)%#)" +)'I"J-@*-)''$1" !" */:)" $**"/0",)("4'@C1"!'&4":)(+".-%3"/0"4-K'-)4B"#*)$%E#@'B"6,-')"#/**$(4B"8*$#."45/#."3()44)4"$%3"-'&4"L@4'"()$**+"#//*1"M:)%"',/@=,"4,)"-4"4'/#.)3"-%"F@-')"$"0)6"?*$#)4"%/6B"!"3/"0))*"$4"',/@=,"4,)"-4"4'-**"$"8-'"@%3)("',)"($3$(1

+&.+)/0123)/0*34567+78"#569):*;<0*=)>3?:@3

!"#$%&'()#*+',$---./011234560785.69:

37

thoughts

Page 24: Jodie Jones' Portfolio

JTIbMZB7Ï27:,)6[PQZ\-9=185-6<\ZW][MZ[>1>1-66-?-;<?77,ITTNZWU;<):<476,76OWTL_I\KP:74-@,)A<76)Ja<PM?I\KP/ITTMZa

Page 25: Jodie Jones' Portfolio

SCARLETTALICE

JOHNSONphotography KAI KNOERZERstyling KYLE LO MONACO

hair CHRISTOS INTZESmake up MAGDALENA SKOCZYLAS

feature

Page 26: Jodie Jones' Portfolio

!"#$ %&'()%$ *+,-$ .&'/0-$ +($ 1$ 2&%3+#1*45$ #2-$ 6&0#2$ 7&()&($18#0-%%$ 8&(9-%%-%:$ 2-0$ %3--82$ )-8&01#-)$ ;+#2$ %*+<2#*.$ 1(=+&'%$+(>-8#+&(%?$ @$ 8'%#&A10.4$ <0-.B%,+-)$ 1()$ )0+CC*+(<$ )1.$ 9&%#-0%$#2-$ 1#A&%32-0-$ &'#%+)-$ 1%$ &'0$ %2&&#$ 8&AA-(8-%$ +($ 1($ D1%#$7&()&($ %#')+&?$ "#/%$ #2-$ E--3+(<$ &9$ #2-$ 32&#&<0132-0/%$ 81A-014$3&%#B813#'0-4$ #21#/%$ E&#2-0+(<$ 2-0?$F2-$ #;&$ 2+<2B3+#82-)$ E--3%$10-$'E+G'+#&'%$#&$%2&&#%$1()$%&A-#2+(<$#21#$#2-$0-%#$&9$#2-$#-1A$10-$ &E*+H+&'%$ #&4$ E'#$ I810*-##$@*+8-$ J&2(%&($ +%$ E-+(<$ *-(%-)$ 9&0$&(-$&9$2-0$K0%#$2+<2B-()$-)+#&0+1*%$1()$(&#+8-%$#2-$2+<2B3+#82-)$0-H-0E-01#+&(%$90&A$#2-$&L%-#?$

$M'82$ A&0-$ 1#$ 2&A-$ +($ 90&(#$ &9$ 1$ K*AA1,-0N%$ *-(%4$ #2-$

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`$["#/%$0-1**.$010-4$"/H-$(&#$21)$+#$;+#2$1(.$&#2-0$18#&0%$E'#$.&'$)&$80&%%$31#2%$;+#2$

3-&3*-$1**$#2-$#+A-?$"#$%--A%$#21#$#2-$a%A1**$;&0*)N$32-(&A-(1$+%$<1+(+(<$A&0-$30&A+(-(8-`$V'($918#R$E-9&0-$#2-.$;-0-$82&%-($1%$.&'(<$310-(#%B#&BE-$+($X01A918-4$I810*-##$1()$I-1($M+821-*$U-0-.$b;2&$3*1.%$E1E.$)1)).$J1A+-c$;-0-$31+0-)$'3$9&0$1(&#2-0$%2&;?

@()$ +($ 81%-$ .&'$ 21H-(N#$ %--($ #2-$ <-(+'%$ #21#$ +%$ X01A918-$b;2-0-$ 21H-$ .&'$ E--(dc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d$!"#/%$(&#$91+0$#&$)-8+)-$#21#$E-81'%-$.&'$21H-$1$E1E.$.&'0$*+9-$+%$&H-04$+#N%$(&#$#0'-4!$%1.%$ I810*-##4$ )-9-()+(<$ 2-0$ 821018#-0$ 1()$ #2-$ -H-0B8+08'*1#+(<$(&#+&($#21#$#--(1<-$30-<(1(8.$-G'1#-%$#2-$8&(8*'%+&($&9$.&'#2?$I2-$8&(#+('-%$#21#$+#$;1%$+A3&0#1(#$#&$8-*-E01#-$71'01N%$%#1#'%$1%$1$.&'(<$A'A$1()$(&#$#&$30&Z-8#$#2-$+)-1$#21#$%2-$+%$8&(%'A-)$&0$

!"#$%&'()*('+,%$-.'%*(/'.'0/'1%*(%0+*&2/+,%$-.'%3-$4+*35/'1%4'.0-(5+*/*'06%5(1%0-%*7%/25/% $'5(0% /2',#.'% 3-(/.-8'.0*5+% -.% (-/%

/2'(%"%1-(#/%$*(1%.'5++,9:

!"#$%&'()*+,')-./-.

0123'45678'9-),:'

/*;<-.*'=>'<8%'?5678'

@522%&>

!%5AB'9CD+'-?,.E

feature

Page 27: Jodie Jones' Portfolio

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

$M'82$ A&0-$ 1#$ 2&A-$ +($ 90&(#$ &9$ 1$ K*AA1,-0N%$ *-(%4$ #2-$

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`$["#/%$0-1**.$010-4$"/H-$(&#$21)$+#$;+#2$1(.$&#2-0$18#&0%$E'#$.&'$)&$80&%%$31#2%$;+#2$

3-&3*-$1**$#2-$#+A-?$"#$%--A%$#21#$#2-$a%A1**$;&0*)N$32-(&A-(1$+%$<1+(+(<$A&0-$30&A+(-(8-`$V'($918#R$E-9&0-$#2-.$;-0-$82&%-($1%$.&'(<$310-(#%B#&BE-$+($X01A918-4$I810*-##$1()$I-1($M+821-*$U-0-.$b;2&$3*1.%$E1E.$)1)).$J1A+-c$;-0-$31+0-)$'3$9&0$1(&#2-0$%2&;?

@()$ +($ 81%-$ .&'$ 21H-(N#$ %--($ #2-$ <-(+'%$ #21#$ +%$ X01A918-$b;2-0-$ 21H-$ .&'$ E--(dc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d$!"#/%$(&#$91+0$#&$)-8+)-$#21#$E-81'%-$.&'$21H-$1$E1E.$.&'0$*+9-$+%$&H-04$+#N%$(&#$#0'-4!$%1.%$ I810*-##4$ )-9-()+(<$ 2-0$ 821018#-0$ 1()$ #2-$ -H-0B8+08'*1#+(<$(&#+&($#21#$#--(1<-$30-<(1(8.$-G'1#-%$#2-$8&(8*'%+&($&9$.&'#2?$I2-$8&(#+('-%$#21#$+#$;1%$+A3&0#1(#$#&$8-*-E01#-$71'01N%$%#1#'%$1%$1$.&'(<$A'A$1()$(&#$#&$30&Z-8#$#2-$+)-1$#21#$%2-$+%$8&(%'A-)$&0$

!"#$%&'()*('+,%$-.'%*(/'.'0/'1%*(%0+*&2/+,%$-.'%3-$4+*35/'1%4'.0-(5+*/*'06%5(1%0-%*7%/25/% $'5(0% /2',#.'% 3-(/.-8'.0*5+% -.% (-/%

/2'(%"%1-(#/%$*(1%.'5++,9:

!"#$%&'()*+,')-./-.

0123'45678'9-),:'

/*;<-.*'=>'<8%'?5678'

@522%&>

!%5AB'9CD+'-?,.E

feature

Page 28: Jodie Jones' Portfolio

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

[+,',-%'U!7,',#*%'7-%17',3D%$'+$',-%'$+,+!#+"75)',+"4-'!+5%'+6'3'E!%4$3$,',%%$'F7%%:'\37,\$&%!7G:'C93!5%,,17'39,#$4'7D#557'-3H%'E!+9"!%&'3'9%!,3#$']53$'37'3'!%7"5,'+6'-%!'(39D4!+"$&'#$',-%3,!%B'^#H%$'#,7'_5#H%M'37E%9,:',-%'7,34%'#7'+6,%$'!%43!&%&'37'3$'#$63*+"75)',%7,#$4' 39,#$4' *%&#"*' (",' C93!5%,,M7' $+$9-353$,' 3,,#,"&%' +$5)'%;,%$&7'-%!'E!+6%77#+$35' 3"!3.' IJ1*'$+,' 793!%&'+6' ,-%3,!%' #$' ,-%'7%$7%' ,-3,' J1*' $+,' 2+!!#%&' 3(+",' ,-%' 3"&#%$9%S' F2-#9-' 2+"5&'E!+(3(5)'(%',-%'*+7,'&3"$,#$4'E3!,',+'"7'*%!%'*+!,357GB'O-%3,!%M7'!%Q"#!%*%$,7'&+' 7%,' #,' 3E3!,' 6!+*' ,-%' 79!%%$' ,-+"4-:' #,17'*"9-'*+!%'7+5#,3!)'39,"355)B' +"'-3H%',+'7E%$&'*+!%',#*%'+$')+"!'+2$'(%6+!%')+"'9+*%',+'2+!D:',-#$D#$4'3(+",'-+2')+"'*#4-,'23$,',+'E53)',-#$47'3$&'*3D#$4'&%9#7#+$7',-3,'3!%$1,'$%9%773!#5)'#$6+!*%&'()',-%'+,-%!'39,+!7'+!' ,-%'E3!,#9"53!7'+6' ,-%'E539%')+"M!%' #$N' #,17'*"9-'*+!%'3(+",'-+2')+"'6%%5BS'O-%'K+$&+$%!17',-%7E#3$',35%$,7'-3H%'7%%$'-%!' !%35#7%' ,-%'!+5%7'+6' 7,3!A9!+77%&' 5+H%!' P"5#%,:' F/J1H%'3523)7'23$,%&',+'&+'*+!%'C-3D%7E%3!%/G:',-%'Q"#$,%77%$,#35'63#!)',35%'R!#$9%77'a#$&%!%553:'3$&',-%'3-%3&'+6'-%!',#*%:'!%E",3,#+$A355)'#!!%7E+$7#(5%'T3#7)'V#55%!B'b5,-+"4-:'399+!&#$4',+'C93!5%,,:'$+$%'+6',-%7%'93$'953#*'E+77%77#+$'+6' 1*+7,'9-355%$4#$4'!+5%1:' #$7,%3&',-%'035539%'C-32$'9!%3,#+$'b"$,'T3$'3$&'K%*+$'2#$7',-%'E!#W%'#$',-3,'&%E3!,*%$,.'IV)'9-3!39,%!'237'E3!,'+6'3'c37-(39D:'*+$,34%'7%9,#+$'#$',-%'E53):'2-#9-'237'*%3$,',+'(%'%;,!%*%5)'3*(#4"+"7'#$'

,%!*7'+6'-+2'#,'U,,%&'#$'2#,-',-%'+,-%!'!+5%7B'J,'2+!D%&'(%3",#6"55)'(%93"7%'#,'237'7+'7,)5#7,#9BS'C+:'#7',-%3,!%'9+*E3!3,#H%5)',-%'*+7,',%7,#$4'*%&#"*d' I +"'"7%' 355' ,-%' 73*%' ,++57'(",' #,M7' 3' &#8%!%$,',-#$4B'J'7"EE+7%'#,17'5#D%'3$'3!,#7,'*3D#$4'3'79"5E,"!%'+!'E3#$,#$4'3'E3#$,#$4:',-%)1!%'7,#55'3!,'(",',-%)1!%',2+'H%!)'7%E3!3,%',-#$47B/

'O-#7' 73*%' ,-%+!)' +6' &#8%!%$,#357' 93$' 357+' (%' 3EE5#%&' ,+'

39,#$4'#$'H3!#+"7'4%$!%7:'+!'7+'73)7'C93!5%,,B'Iea+*%&)f'#7'3'-"4%'9-355%$4%'#$',-%'7%$7%',-3,')+"!',#*#$4'-37',+'(%'!#4-,:')+"'-3H%'(%'

H%!)' E-)7#9355)' 323!%:' )+"' -3H%' ,+'(%'93!%6"5'$+,',+'+H%!E53):')+"'-3H%',+'(%'93!%6"5'$+,',+'"$&%!7%55B'J,' #7'!%355)'&#g9"5,' ,+'U$&',-3,'(353$9%B'^+&' D$+27' #6' J' &+ZS' h5,#*3,%5):',-%!%' #7'3'H%!)'U$%'(353$9%.'Ib$4"7'T%3),+$' 73#&' ,-%' +,-%!' &3).' IO-%',-#$4'2#,-' 9+*%&)' #7' #,17' 3' 79#%$9%'$+,'3$'3!,BS'a+$,!37,#$45):'3'6%3!'+6'*#77#$4' ,-%' *3!D' +6' 3",-%$,#9#,)'E534"%7' *+!%' 7%!#+"7' !+5%7:' 5#D%'b&"5,-++&M7' K%;#:' 6+!' %;3*E5%B'a-3!39,%!7'2#,-' 7"9-'3' 7E%9#U9' 7%,'+6' 9-3!39,%!#7,#97' !%Q"#!%' &%%E%!'9+$,%*E53,#+$' (%6+!%' 3$)' 7,%E7',+23!&'3'$3,"!35#7,#9'!%E!%7%$,3,#+$'93$'%H%$'(%'9+$7#&%!%&B' I +"'-3H%',+'#**%!7%')+"!7%56'#$'#,'3$&'3(7+!('#,:' ,-%$' E53)' #,' (39D' !%35#7,#9355)'2#,-+",' 6%%5#$4' #$-#(#,%&' 3$&' 5#D%')+"1!%' 4+#$4' ,+' &+' ,-%' 9-3!39,%!' 3'&#77%!H#9%N' )+"' -3H%' ,+' ,-#$D' 6!+*',-%' #$7#&%'+",BS'b7' 6+!' 6","!%' !+5%7'C93!5%,' 9+**%$,7' &#E5+*3,#9355)'2-%$' J' 37D' -%!' 2-#9-' 9-3!39,%!'7-%'2+"5&' 5+H%' ,+'E53).' IO-%!%' 3!%'3' 5+,'+6'95377#9' ,-%3,!#935' !+5%7' ,-3,'J'2+"5&' 5+H%' ,+'E53)B'i",' ,-%$' J1*'H%!)' -3EE)' ,+' &+' 7,"8' ,-3,M7' X"7,'(%%$'2!#,,%$:',++BS

J,' 7%%*7' 37' ,-+"4-' 7-%'#7' +$%' ,+"4-' 9++D#%' ,+' 9!39D:'$+,' &#7-%3!,%$%&' ()' 4%$!%' +!'E%!6+!*3$9%' *%,-+&:' 7-%' %H%$'9+$9%&%7' ,-3,' ,-%' 7%;"355)A9-3!4%&'

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j%6!%7-#$45):',-%'#*E%993(5)'E!+6%77#+$35'3$&'E+5#,%5)'$%",!35'39,!%77'7,3,%7'3'E!%6%!%$9%B'Ib7'5+$4'37'#,17'$+,'4!3,"#,+"7',-%$'J'&+$1,'7%%'3$)'-3!*'#$'#,'(%93"7%'#,M7'3'E3!,'+6'355'+"!'5#H%7B/

b7' ,-%' E-+,+' 7-++,' 2!3E7:' ,-%' 9-3!*#$45)' 7%56A9!#,#935'7,3!5%,'(5"!,7'+",.'IJ1*'$+,'H%!)'4++&'3,'-#4-A*3#$,%$3$9%'7,"8S'3$&'J'37D'3(+",',-%'&#8%!%$9%'(%,2%%$'75#EE#$4'#$'9-3!39,%!'3$&'75#EE#$4' #$,+' 7$3D%' E!#$,' (5+"7%7' 6+!' %&#,+!#357B' IJ' 7E%$&' 355'*)',#*%',-#$D#$4'6!+*',-%'#$7#&%'+",'7+'#,17'$+,'37'7#*E5%'37'73)#$4:'1C,3$&',-%!%'3$&'E!%,%$&',+'(%',-#71'(%93"7%',-3,17'X"7,'E!%,%$&#$4'3$&',-3,17'7+*%,-#$4',-3,')+"'93$'&+'(",' #,17'$+,'4+#$4',+'7%55BS'a53&' #$' &%7#4$%!' 95+,-#$4' 2#,-' 3' &3!D' 5#E' 3$&' %&4)' -3#!:' #,M7' 3'

!"#$%#&'()*+(,-*.'/(,0

1$2'34)5*..6

7$88'9&:;'<=(.=')>,->,?

103

feature

Page 29: Jodie Jones' Portfolio

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a#$&%!%553:'3$&',-%'3-%3&'+6'-%!',#*%:'!%E",3,#+$A355)'#!!%7E+$7#(5%'T3#7)'V#55%!B'b5,-+"4-:'399+!&#$4',+'C93!5%,,:'$+$%'+6',-%7%'93$'953#*'E+77%77#+$'+6' 1*+7,'9-355%$4#$4'!+5%1:' #$7,%3&',-%'035539%'C-32$'9!%3,#+$'b"$,'T3$'3$&'K%*+$'2#$7',-%'E!#W%'#$',-3,'&%E3!,*%$,.'IV)'9-3!39,%!'237'E3!,'+6'3'c37-(39D:'*+$,34%'7%9,#+$'#$',-%'E53):'2-#9-'237'*%3$,',+'(%'%;,!%*%5)'3*(#4"+"7'#$'

,%!*7'+6'-+2'#,'U,,%&'#$'2#,-',-%'+,-%!'!+5%7B'J,'2+!D%&'(%3",#6"55)'(%93"7%'#,'237'7+'7,)5#7,#9BS'C+:'#7',-%3,!%'9+*E3!3,#H%5)',-%'*+7,',%7,#$4'*%&#"*d' I +"'"7%' 355' ,-%' 73*%' ,++57'(",' #,M7' 3' &#8%!%$,',-#$4B'J'7"EE+7%'#,17'5#D%'3$'3!,#7,'*3D#$4'3'79"5E,"!%'+!'E3#$,#$4'3'E3#$,#$4:',-%)1!%'7,#55'3!,'(",',-%)1!%',2+'H%!)'7%E3!3,%',-#$47B/

'O-#7' 73*%' ,-%+!)' +6' &#8%!%$,#357' 93$' 357+' (%' 3EE5#%&' ,+'

39,#$4'#$'H3!#+"7'4%$!%7:'+!'7+'73)7'C93!5%,,B'Iea+*%&)f'#7'3'-"4%'9-355%$4%'#$',-%'7%$7%',-3,')+"!',#*#$4'-37',+'(%'!#4-,:')+"'-3H%'(%'

H%!)' E-)7#9355)' 323!%:' )+"' -3H%' ,+'(%'93!%6"5'$+,',+'+H%!E53):')+"'-3H%',+'(%'93!%6"5'$+,',+'"$&%!7%55B'J,' #7'!%355)'&#g9"5,' ,+'U$&',-3,'(353$9%B'^+&' D$+27' #6' J' &+ZS' h5,#*3,%5):',-%!%' #7'3'H%!)'U$%'(353$9%.'Ib$4"7'T%3),+$' 73#&' ,-%' +,-%!' &3).' IO-%',-#$4'2#,-' 9+*%&)' #7' #,17' 3' 79#%$9%'$+,'3$'3!,BS'a+$,!37,#$45):'3'6%3!'+6'*#77#$4' ,-%' *3!D' +6' 3",-%$,#9#,)'E534"%7' *+!%' 7%!#+"7' !+5%7:' 5#D%'b&"5,-++&M7' K%;#:' 6+!' %;3*E5%B'a-3!39,%!7'2#,-' 7"9-'3' 7E%9#U9' 7%,'+6' 9-3!39,%!#7,#97' !%Q"#!%' &%%E%!'9+$,%*E53,#+$' (%6+!%' 3$)' 7,%E7',+23!&'3'$3,"!35#7,#9'!%E!%7%$,3,#+$'93$'%H%$'(%'9+$7#&%!%&B' I +"'-3H%',+'#**%!7%')+"!7%56'#$'#,'3$&'3(7+!('#,:' ,-%$' E53)' #,' (39D' !%35#7,#9355)'2#,-+",' 6%%5#$4' #$-#(#,%&' 3$&' 5#D%')+"1!%' 4+#$4' ,+' &+' ,-%' 9-3!39,%!' 3'&#77%!H#9%N' )+"' -3H%' ,+' ,-#$D' 6!+*',-%' #$7#&%'+",BS'b7' 6+!' 6","!%' !+5%7'C93!5%,' 9+**%$,7' &#E5+*3,#9355)'2-%$' J' 37D' -%!' 2-#9-' 9-3!39,%!'7-%'2+"5&' 5+H%' ,+'E53).' IO-%!%' 3!%'3' 5+,'+6'95377#9' ,-%3,!#935' !+5%7' ,-3,'J'2+"5&' 5+H%' ,+'E53)B'i",' ,-%$' J1*'H%!)' -3EE)' ,+' &+' 7,"8' ,-3,M7' X"7,'(%%$'2!#,,%$:',++BS

J,' 7%%*7' 37' ,-+"4-' 7-%'#7' +$%' ,+"4-' 9++D#%' ,+' 9!39D:'$+,' &#7-%3!,%$%&' ()' 4%$!%' +!'E%!6+!*3$9%' *%,-+&:' 7-%' %H%$'9+$9%&%7' ,-3,' ,-%' 7%;"355)A9-3!4%&'

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j%6!%7-#$45):',-%'#*E%993(5)'E!+6%77#+$35'3$&'E+5#,%5)'$%",!35'39,!%77'7,3,%7'3'E!%6%!%$9%B'Ib7'5+$4'37'#,17'$+,'4!3,"#,+"7',-%$'J'&+$1,'7%%'3$)'-3!*'#$'#,'(%93"7%'#,M7'3'E3!,'+6'355'+"!'5#H%7B/

b7' ,-%' E-+,+' 7-++,' 2!3E7:' ,-%' 9-3!*#$45)' 7%56A9!#,#935'7,3!5%,'(5"!,7'+",.'IJ1*'$+,'H%!)'4++&'3,'-#4-A*3#$,%$3$9%'7,"8S'3$&'J'37D'3(+",',-%'&#8%!%$9%'(%,2%%$'75#EE#$4'#$'9-3!39,%!'3$&'75#EE#$4' #$,+' 7$3D%' E!#$,' (5+"7%7' 6+!' %&#,+!#357B' IJ' 7E%$&' 355'*)',#*%',-#$D#$4'6!+*',-%'#$7#&%'+",'7+'#,17'$+,'37'7#*E5%'37'73)#$4:'1C,3$&',-%!%'3$&'E!%,%$&',+'(%',-#71'(%93"7%',-3,17'X"7,'E!%,%$&#$4'3$&',-3,17'7+*%,-#$4',-3,')+"'93$'&+'(",' #,17'$+,'4+#$4',+'7%55BS'a53&' #$' &%7#4$%!' 95+,-#$4' 2#,-' 3' &3!D' 5#E' 3$&' %&4)' -3#!:' #,M7' 3'

!"#$%#&'()*+(,-*.'/(,0

1$2'34)5*..6

7$88'9&:;'<=(.=')>,->,?

103

feature

Page 30: Jodie Jones' Portfolio

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

!"#!$%&'()$%&*)+

!"#$%#&'()*+(,-*.'/(,0

1$2'34)5*..6

%&78!#&!'9:9:*,,*'/*;</==-

>$??'@&7A';<(.<')=,-=,B

!C7#!'=DD:E*

27?F'"$%GC'.=)*+'-(6<=,('1H'<C#'/$%GC'0$??#&H

Page 31: Jodie Jones' Portfolio

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

!"#!$%&'()$%&*)+

!"#$%#&'()*+(,-*.'/(,0

1$2'34)5*..6

%&78!#&!'9:9:*,,*'/*;</==-

>$??'@&7A';<(.<')=,-=,B

!C7#!'=DD:E*

27?F'"$%GC'.=)*+'-(6<=,('1H'<C#'/$%GC'0$??#&H

Page 32: Jodie Jones' Portfolio

MADE IN THE UK

!"#$%&'( #)*+#,&-( ."%( /01.( 2#/0+1(3#)414#$( 2#1"40$( "0+1%( 4$( ."%( 50)&67( #(8)0+6'( 5%&&9:$05$( #$6( 5%&&960;+/%$.%6("41.0)-7( <)%$;"( 8#1140$( 1%%/4$*&-( 1%5$(4$.0(%#;"("#$691.4.;"%6(1%#/=(>"%(;)%#.0)(02(1#).0)4#&(6)%#/1(#$6(/#:%9,%&4%?%(;0/%(!0+.+)%( 5%%:( @1;)#.;"( ."#.'( ."%( ;)%#.0)(02( 1#).0)4#&( 6)%#/1( #$6( /#:%9,%&4%?%'(8%)406A=( B.C1( %?%$( $4;%( .0( 1#-( D!"#$%&D'(#&5#-1( 10+$64$*( 4$;0/8#)#,&-( ,%#+.42+&(5"%$( ?04;%6( 4$( ."%( )0/#$.4;( ;#6%$;%( 02(<)%$;"(?%)$#;+&#)E

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

Y$.4&(!"#$%&(,0+*".(O#))4%(Z$4.5%#)(&#1.([;.0,%)'(#2.%)(O#))4%C1(8#)%$.(;0/8#$-(5#1( )%$6%)%6( V$#$;4#&&-( 4$;#8#,&%=(K01.(

8%08&%( 9( $0( 60+,.( 4$;&+64$*( ."%( <)%$;"("0+1%C1(/01.(641;%)$4$*(;+1.0/%)1(9(646$\.(%?%$(:$05(O#))4%(Z$4.5%#)(%J41.%6=(

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

!"#$%&C1( ,0+$6&%11&-( ;"#)4.#,&%(0T%)( 18#):%6( 4$.%)%1.(#.( ."%(50)&6(02(I0(!4*#)( 4$.0( ."%( ;+))%$.( 1.#.%( 02( 2#1"40$(#$6( .%J.4&%( /#$+2#;.+)4$*( 54."4$( ."%(YZ=( R?46%$.&-( 2#;4&4.4%1( %F+488%6( 54."(."%( $%;%11#)-( 8)0?4140$1( 20)( 2#,)4;( #$6(;&0."4$*( 8)06+;.40$( 1.4&&( %J41.'( "05%?%)(2%5(."%)%(/#-(,%'(#$6(-%.(."%(&#,%&1(4$(0+)(;&0."%1( #)%( 2)%F+%$.&-( 6%;&#)4$*( 8)06+;.1(#1($#.4?%1( .0( 20)%4*$( )%*40$1=(R?%$(5"%)%(CO)4.41"C(&#,%&1(#)%(;0$;%)$%6'(."%()%#&4.-(41(641/#&=(

B1( 4.( $0.( 1&4*".&-( 4)0$4;( ."#.( 14*"4$*(%$6&%11&-(0?%)(641+1%6( 2#;.0)4%1( 9(#$6($0.(.0( /%$.40$( #&&( ."%( 0."%)( 4//%#1+)#,&%(%$.#4&/%$.1( ,0)$( 02( #$( %?%)9654$6&4$*(/%#$1( 02( 1#).0)4#&( 8)06+;.40$( 9( 5%( "#6(.0( )%&-( 0$( #( 20)%4*$( 4$?%1./%$.( 4$( 0)6%)(

.0( 1#?%( -%.( #$0."%)( O)4.41"( 4$1.4.+.40$(2)0/(,#$:)+8.;-`(G0(5"#.C1(."%(64T%)%$;%(4$( !"#$%&( C0+.10+);4$*C( .0( G;0.&#$6(#$6( O)4.41"( &#,%&1( )%#;"4$*( #,)0#6( 20)(;"%#8%)( #&.%)$#.4?%1`( _%&&( ."%( 2#;.( 41(."#.(20)(!"#$%&( 4.(5#1(#(14/8&%(/#..%)(02(F+#&4.-'($0.(#(F+4;:(,#)*#4$( .0( 1#?%(#( 2%5(8%$$4%1(8%)(4.%/=(I05'(2#1"40$(#$6(.%J.4&%(8)06+;.40$( 41( 4$;)%#14$*&-( ,%;0/4$*( #(;4);+/1.#$;%(64;.#.%6(,-( ."%($%%6( .0(#;.(V1;#&( %;0$0/4;#&&-( *+4&%2+&'(5"#.%?%)( ."%(;0$1%F+%$;%1=

O+.(5"#.(60%1(."#.(/%#$(20)(."%()%1.(02( +1`( >"%( V$#$;4#&&-( .4/0)0+1( #)%( &%2.(,%)%2.( 02( 1+1.#4$#,&%'( "0/%*)05$'( K#6%(4$(."%(YZ(08.40$1'(5"4;"(;0+&6(80.%$.4#&&-(#46( 4$( "%#&4$*( 0+)( %;0$0/4;( 50+$61=(

B$1.%#6'(;"%#8( a2#1.( 2#1"40$\( 41(18%5%6(0+.(02(."%(;0//%);4#&(/#;"4$%( #.( #&#)/4$*( )#.%1=(>"%( )%1+))%;.40$( 02( 0+)(/0$%.#)-( 64U;+&.4%1( /+1.(,%*4$( #.( "0/%'( /%#$4$*( 5%(/+1.(1.#).( 4$?%1.4$*( 4$(O)4.41"(*0061(42(5%(#)%(.0(%$1+)%(."%4)(1+)?4?#&=( S1( 4.( 41'( ."%( &#,%&1(."#.( #)%( 1+8801%6&-( C8)0+6( .0(,%( O)4.41"C( ,0#1.( 1.0)%1( 54."(,#)%&-(#$-(/%);"#$641%($#.4?%(.0(YZ(1"0)%1=(

R11%$.4#&&-'( #&."0+*"(8%;+$4#)-( .)0+,&%1( 1%%/()%&%$.&%11&-( %?%)98)%1%$.'(."%( 8)06+;.40$( ;-;&%( ;#$$0.(2+$;.40$( 54."0+.( #&&( 02( 4.1(

?4.#&( %&%/%$.1'( ."%( /4114$*( 8#).( ,%4$*H(6%/#$6=(b%1'( ."#.( 0&6( ;&4;"cH( 1+88&-( #$6(6%/#$6=( O+.( &4:%( /#$-( 0&6( .)+41/1( ."41(0$%(60%1(1.#$6(."%(.%1.(02(.4/%(#$6(8)0?%(#$$0-4$*&-(.)+%=

G0(5"#.(60%1(10/%0$%(4$(."%(,+14$%11("#?%( .0( 1#-( #,0+.( #&&( ."41`( G0/%0$%(54."(#( 5%#&."( 02( :$05&%6*%( #$6( ."%( 1.#.+1( .0(8)0?%( 4.=( G0/%0$%( &4:%'( 8%)"#81'( d0"$(K4&$'(."%(!R[(02(."%(YZ<>(@,+.(60$C.(&%.(."01%(#,,)%?4#.40$1(8+.(-0+(0TA=(>"%(YZ(<#1"40$(#$6(>%J.4&%1(#110;4#.40$'(1#-1(d0"$'(41'(D."%(&%#64$*(.)#6%(,06-(20)(."%(5"0&%(02(."%(2#1"40$(#$6(.%J.4&%(4$6+1.)-'(5%(#)%(."%(?04;%(02(."%(4$6+1.)-(.")0+*"(&0,,-4$*(."%(*0?%)$/%$.( .0(/#:%( 1+)%(0+)( 4$6+1.)-( 41("4*"( 0$( ."%( #*%$6#7(5%( .#;:&%( #$-(/#]0)(4$6+1.)-9546%( 411+%1=D( 3%)2%;.=( d+1.( 5"#.(

!"#$%&'()*#+&',-./)$'0*11%+'2#%$3+*1' &*4$'56$-,+17'*8$+1'0*11%+94' :*1+#$' 6-;:*#<'3*4' 1+#=+1+=' >#*#6%*&&<'%#6*:*,&+?' @-4$' :+-:&+' A' #-'=-.,$' %#6&.=%#/' $)+' B1+#6)')-.4+94' ;-4$' =%46+1#%#/'6.4$-;+14'A'=%=#9$'+C+#'D#-3'0*11%+'2#%$3+*1'+E%4$+=?F

5%( $%%6'( ,+.( 5"#.( #,0+.( ."%( 4$"%)%$.( &#;:( 02( YZ9,#1%6(/#$+2#;.+)%)1(#$6(8)06+;.1`

DK0)%(8%08&%($%%6( .0(,%(,)0+*".( 4$.0( ."%( 4$6+1.)-( #$6(.)#4$%6( 4$(/#$+2#;.+)4$*=(>"41( $%%61( .0( ,%( #( &0$*( .%)/( 1"42.(1+880).%6( ,-( ."%( *0?%)$/%$.( #$6( :%-( 4$6+1.)-( ,064%1( .0(/#:%(YZ(/#$+2#;.+)4$*( ;0/8%.4.4?%=D( B.C1( #&&( ?%)-(5%&&( +14$*(."%(*0?%)$/%$.(#1(#(1;#8%*0#.'(,+.(5"#.(%J#;.&-(41(."%(YZ<>(604$*(.0("%&8(."41( 411+%`(D_%(#)%(#( 10+);%(02( 4$20)/#.40$(#$6(.)#4$4$*(#$6()+$(1%/4$#)1(.0("%&8(2#1"40$(#$6(.%J.4&%(,+14$%11%1(*)05'(5%(#))#$*%(2+$64$*(.")0+*"(."%(YZ>BC1(>S3(8)0*)#//%(.0( 1%;+)%(*)#$.1( 20)(,+14$%11%1'(5%("0&6($%.50):4$*(%?%$.1( .0(,)4$*( ."%( 4$6+1.)-( .0*%."%)( #$6( "#?%( &#+$;"%6( #( $%.50):( 20)(."%($%J.(*%$%)#.40$'(;#&&%6(CYZ<>(e41%C'(20)(+$6%)(fX1(50):4$*(4$(."%(4$6+1.)-=D(e%]04;%g(>"%)%(#)%(0)*#$41#.40$1(6%64;#.%6(.0(2+%&&4$*( ."%(/%.#8"0)4;#&( ^#/%1( 02( #( .)#6%( #88#)%$.&-( 6%?046(02( ^#//#,&%1=( d0"$( ;0$.4$+%1( .0( %J8&#4$( ."#.( ."%(YZ<>("#1(#&10(6%?41%6(#(64)%;.0)-(02(YZ9,#1%6(,)#$61(;#&&%6(h%.C1(K#:%(4.(P%)%H(DYZ(/#$+2#;.+)%)1(;#$()%*41.%)(20)(2)%%(10(."#.(8%08&%(&00:4$*( 20)( YZ(/#$+2#;.+)4$*( ;#$( V$6( ."%/( #$6( "4)%( ."%/(20)(18%;4V;(50):(0)(1:4&&1=D(G#6&-'(d0"$(60%1(%J8)%11(#(&%11(."#$(%$."+14#1.4;( #..4.+6%( .05#)6( ."%( &4:%&4"006( 02( ."%( YZ( 0$;%(#*#4$("0+14$*(#(,+1.&4$*(.%J.4&%1(#$6(;&0."4$*(4$6+1.)-=(DB(60($0.(."4$:(."#.(?0&+/%(8)06+;.40$(41(2%#14,&%(#*#4$(#$6(5%(50+&6(,%(+$)%#&41.4;(.0(1#-(10=(P05%?%)(."%)%(41(*)05."(.0(,%("#6(#$6(5%(1"0+&6(,%(."%("+,(20)("4*"(%$6(#$6($4;"%(/#$+2#;.+)4$*=D(

S$6(%?46%$.4#)-(804$.%)1(;#$(#&)%#6-(,%(6%.%;.%6(02(."41(80.%$.4#&( /0?%( .05#)61( 1%;+)4$*( #( )%8+.#.40$( 20)( "4*"9%$6'($4;"%(8)06+;.40$(/%."061(#$6()%1+&.1=(O+.(."#.(41(."%(8)0,&%/7(."%)%( #)%$C.( #T0)6#,&%( aK#6%( 4$( ."%(YZ\( 08.40$1'( 0$&-( ;01.&-(0$%1=(DB.(41(,%;#+1%(5%("#?%(#("4*"%)(/4$4/+/(5#*%(#$6(;01.(,#1%(."#$(;0+$.)4%1(1+;"(#1(!"4$#(#$6(B$64#=D(>"%)%(#)%(1&4*".(1+**%1.40$1(."#.(."%(/0?%(,#;:(.0(R$*&#$6(41(4//4$%$.(*4?%$(#$(4$;)%#1%(4$(0?%)1%#1(2%%1=(D!01.1(4$(."%1%(%/%)*4$*(/#):%.1(#)%(*04$*(+8'(#1(#)%(.)#$180).(;01.1(10'(#&."0+*"(."%(;01.1(54&&($%?%)(,%(&05%)("%)%'(."%(*#8(41(1")4$:4$*(#$6(/#$-(8%08&%(#)%(,)4$*4$*(8)06+;.40$(;&01%)(.0("0/%=D((!&%#)&-(."%(80.%$.4#&(&4%1(4$("05(5%(6%;46%(.0(+.4&41%(0+)("0/%*)05$(.#&%$.1(#$6()%10+);%1=(B.(41($0(1%;)%.(."#.(."%(YZ(5#1(0$;%(5%&&(:$05$(20)(2#1"40$(8)06+;.40$=([$(!"#$%&C1(#;F+414.40$(02(O#))4%(Z$4.5%#)'(d0"$(1#-1'(DB(."4$:(."#.( 4.(5#1( #( *)%#.( ,001.( 20)( ."%(/#$+2#;.+)4$*( 4$6+1.)-=(>"%(G;0..41"(;#1"/%)%(4$6+1.)-(41(0$%(02(."%(,%1.(%J#/8&%1(02("05(*)%#.(K#6%(B$(O)4.#4$(;#$(,%=(>"%1%(10).1(02(8#).$%)1"481(;#$()%#&&-("%&8(1+880).(."%(/#$+2#;.+)4$*(4$6+1.)-(#$6(B("08%(5%(54&&(1%%(/0)%(02(."%/=D

_%&&(d0"$'(/%%.(>"0/(O#)$%..'(05$%)(02(."%(4$6%8%$6%$.(O)4.41"( &#,%&(K#/$4;:=(>#:4$*( #6?#$.#*%( 02( &0;#&( )%10+);%1( 41(10/%."4$*(>"0/( :$051( #( &0.( #,0+.'( *4?%$( ."%( 2#;.( ."#.( ."%(2#/0+1&-(84;.+)%1F+%(3%#:(i41.)4;.( 0T%)1(64)%;.'( )4*".90$9"419600)1.%8( #11%.1=( DB( 1%.90T( 0$9200.( 0$%( /0)$4$*( 54."( #$( 46%#(.0(/#:%(#(/0$%-(;&48(2)0/(G"%U%&6(1.%%&=(S2.%)(#$("0+)19&0$*(641;+1140$(54."(."%(2#;.0)-(05$%)(B(;#/%(#5#-(54."(.50(1.%%&(8)0.0.-8%1'(/#6%(,-("#$6'(%J#;.&-("05(BC6(%$?41#*%6=D(S664$*("#1.4&-(.")0+*"("41(/06%1.-(."#.("%(2%%&1("%(5#1(?%)-(&+;:-=(jB(2%%&( 8)0+6( .0(/#:%( ."4$*1( 4$( ."%(YZ=(K#/$4;:( 41( $0.( ]+1.( #(,)#$6(B(6)%#/%6(+8=(B.C1(&4$:%6(.0(/%(2)0/(/-(&0?%(02(."%(3%#:(i41.)4;.(#$6(/-(k)#$66#6\1(50):4$*(&42%(54."(."%(G"%U%&6(1.%%&(4$6+1.)-=l

>"%(,)#$6($05(;0/8)41%1(?#)4#.40$1(02(."%(#20)%/%$.40$%6(;&481(#1(5%&&(#1(#(1%&%;.40$(02(/%$15%#)(1"4).1'(5"4;"(1+)8)414$*&-(60(?%)-(5%&&(4$(d#8#$=(DB$(d#8#$'(."%)%(41(#(,4*(;0$1+/%)(/#):%.(5"0(&0?%(."%(CK#6%(4$(R$*&#$6C(&#,%&=D(S(1.#.%/%$.(5"4;"(,%*1(F+%1.40$1( 1+))0+$64$*( ."%( O)4.41"( *0?%)$/%$.\1( ;#.#1.)08"4;(&#;:(02(%T0).(.0(;#84.#&41%(0$(."%(%J41.%$;%(02(#$(4$.%)$#.40$#&(/#):%.( 20)( YZ(/#6%( 8)06+;%=(I0.( .0(/%$.40$( ."%( 6%;)%#1%(4$( +$%/8&0-/%$.( &%?%&1( ."#.( 50+&6( ,%( 1+)%( .0( 18)4$*( 2)0/( #(

)%?4.#&41%6( 4$6+1.)-( ."#.\1(8)#;.4;#&&-( &-4$*(60)/#$.=( B$(#( .)+&-(0$5#)6( #$6( +85#)61( 184)4.'(>"0/(8#11%1( "41( 084$40$( 0$( ."41H(D_%("#?%( .0(;0/%( .0( .%)/1(54."( ."%( 2#;.( ."#.( ."%(YZ( 41($0.(5"#.(4.(+1%6(.0(,%(4$(.%)/1(02(/#$+2#;.+)4$*(#$6(]+1.(*%.(0$(54."(4.=D(3%)"#81(10'(,+.(42(K#/$4;:(#&0$%(#..)#;.1(#(&0-#&(2#$(,#1%'(."%$(5"#.(;0+&6(.%$(,+14$%11%1(&4:%(>"0/\1(#;"4%?%`(

S1(#(YZ(6%14*$%)(#$6(/#$+2#;.+)%)'(>"0/(41(1+)8)414$*&-(+$6%)(5"%&/%6(,-(."%(aK#6%(4$(R$*&#$6mYZ\(&#,%&H(jB.C1(#(.#*9&4$%(."#.(1%%/1(.0(.)#$1&#.%(.0(F+#&4.-(6+%(.0(0+)(/#$+2#;.+)4$*(8#1.7(-0+(;#$(*%.(]+1.(#1(*006(F+#&4.-(0+.146%(02(."%(YZ'(.00=l(>"%(b0):1"4)%9,)%6(6%14*$%)(41(1%%/4$*&-(6%?046(02(8#.)40.41/(5"%$(4.(;0/%1(.0(."41(.084;=(_"#.\1(/0)%'(4.(1%%/1("41(%T0).1(#)%(]+1.(%;092)4%$6&-(#$6(#(80.%$.4#&(,001.(.0(."%(O)4.41"()#*(.)#6%(,-(6%2#+&.H(jB(;"001%(.0(/#:%(*#)/%$.1(4$(."%(YZ(,%;#+1%(4.C1(;0$?%$4%$.(20)(/%=(B(.)#?%&(.0(2#;.0)4%1(,-(,4:%(#$6(4.C1(4/80).#$.(20)(/%(.0(0?%)9&00:(."%(8)06+;.40$(02(."4$*1'(B(;0+&6$C.(60(."#.(42(B("#6(/-(8)06+;.1(/#6%(4$(#$0."%)(;0+$.)-=l

([$(."%(^489146%'(/+;"(/0)%(]4$*041.(."#$(;-$4;41.(41(S-.%$(

K+1.#2#'(05$%)(02(."%(&+J+)-(&4$*%)4%(&#,%&(S-.%$(k#110$=(>"%(6%14*$%)(2%&.(#(;0$1#$*+4$%0+1()%180$14,4&4.-(.0(8+.(O)4.#4$(,#;:(0$(."%(/#$+2#;.+)4$*(/#8=(jk)054$*(+8(B(:$%5(."%(4/80).#$;%(02( 5%&&9/#6%( 84%;%1'( #$6( ."%( "41.0)-( #$6( 1:4&&( 4$( O)4.41"(/#$+2#;.+)4$*=( K-( /0."%)( "#6( 50):%6( #1( #( 1%#/1.)%11( 20)(S);#64#(#$6(B()%/%/,%)(/-(*)#$6/0."%)(50):4$*(4$(#(I0)."(h0$60$( 2#;.0)-( 8)06+;4$*( ;&0."4$*( 20)( #.( &%#1.( fn( 64T%)%$.(6%14*$%)1( %#;"( 1%#10$=l( R?46%$.&-( ;0$1;40+1( .0( ."%( 50)&6( 02(6%14*$(#$6(;)%#.40$(2)0/(#(-0+$*(#*%'(S-.%$\1(2#.%(1%#/%6(1%#&%6=(O+.( #$0."%)( #$;%1.)#&( ;#&&4$*( #$6( +$6%)1.#$64$*( 02( "%)( )00.1(/#6%(%J;&+14?%&-(YZ9,#1%6(6%14*$4$*(#$6(;)%#.40$(4/8%)#.4?%=(jS1(#$(4$6%8%$6%$.(O)4.41"(6%14*$%)'(B(2%&.(4.(5#1(?4.#&(20)(/%(.0(1+880).(."%(4$6+1.)-(#)0+$6(/%=(B(2%%&(S-.%$(k#110$(41($05(#(F+4$.%11%$.4#&&-(O)4.41"(,)#$6=l

>"%( 64U;+&.4%1( ."#.(S-.%$( 2#;%( 4$( .%)/1( 02( 8)06+;.40$'(*4?%$(."#.("%)(8#).4;+&#)(#)%#(02(%J8%).41%(41()%*#)6%6(20)(&+J+)-(2#,)4;1(#$6(V$41"%1(&4:%(14&:(#$6(&#;%'(,)4$*(.0(&4*".(."%(1#66%$4$*()%#&4.-(02(5"#.(O)4.#4$("#1(,%;0/%H(j>"%)%(41(#(1"0).#*%(02(YZ(&#;%(/#$+2#;.+)%)1'(54."(/#$-(02(."%(,4**%)($#/%1(;&014$*(605$(#$6( 1%&&4$*( ."%4)( 2#$.#1.4;( /#;"4$%)-( .0( ;0/8#$4%1( #,)0#6=(B( #/( &+;:-( .0(,%(50):4$*(54."(0$%(02( ."%( &#1.( )%/#4$4$*( &#;%(/#$+2#;.+)%)1(4$(I0..4$*"#/=l(B.(54&&(;0/%(#1($0(1+)8)41%(."#.(I0..4$*"#/(&#;%(0$;%(1%.(#$(4$6418+.#,&%(8)%;%6%$.(20)(V$%(&#;%(/#:4$*=

>"%(2#;.(."#.(F+#&4.-(;#$(,%(10+);%6(2)0/(0."%)(;0+$.)4%1(41( $0.( ,%4$*( ;"#&&%$*%6( "%)%=( >"%( #4/( 41( .0( %$;0+)#*%( #$(+$6%)1.#$64$*(02(."%()%10+);%1(5%("#?%()4*".("%)%(#$6(."#.(5%(;#$(8)0?46%(/+;"(/0)%(.0(0+)(05$(;0//+$4.4%1(#$6($#.40$#&(;0//+$4.4%1( 42( 5%( )%#&&-( .)-=( jB( 5#1( )%;%$.&-( #1:%6( 42( B( 2%&.(4.%/1(/#6%(4$(!"4$#(5%)%(4$2%)40)(;0/8#)%6(.0(4.%/1(/#6%(4$(."%(YZ=(K-(#$15%)(5#1(02(;0+)1%($0.'(-0+(;0+&6("#?%(."%(,%1.(/#$+2#;.+)4$*(+$4.(4$(!"4$#(54."(4$;)%64,&%(1:4&&(#$6(8)%;4140$(#$6(;0/8#)%(."%/(.0(#(+$4.(4$(."%(YZ(&#;:4$*(."#.(%&%/%$.(02(:$05&%6*%=l

>"%( Y$4.%6( Z4$*60/( 6%V$4.%&-( "#1( *)%#.( 80.%$.4#&( .0()%.+)$( .0( 4.1( 20)/%)( *&0)-'( ,+.( )4*".( $05( 4.\1( 4$( $%%6(02( 10/%(1%)40+1()%?4140$=(S.(&%#1.(20)($05(."%($0.40$(."#.(."%(YZ(;0+&6(0$;%(#*#4$(,%("#4&%6(#("+,(20)(2#1"40$(#$6(.%J.4&%(6%?%&08/%$.("#1(20+$6(:4$1"48(4$(,+)*%0$4$*(-0+$*(6%14*$%)1(1%%:4$*(.0(8+.(."%(Y$4.%6(Z4$*60/(,#;:(0$(."%(2#1"40$#,&%(/#8=

$+E$'G5HIJ'G5KJL

thoughtsthoughts

Page 33: Jodie Jones' Portfolio

MADE IN THE UK

!"#$%&'( #)*+#,&-( ."%( /01.( 2#/0+1(3#)414#$( 2#1"40$( "0+1%( 4$( ."%( 50)&67( #(8)0+6'( 5%&&9:$05$( #$6( 5%&&960;+/%$.%6("41.0)-7( <)%$;"( 8#1140$( 1%%/4$*&-( 1%5$(4$.0(%#;"("#$691.4.;"%6(1%#/=(>"%(;)%#.0)(02(1#).0)4#&(6)%#/1(#$6(/#:%9,%&4%?%(;0/%(!0+.+)%( 5%%:( @1;)#.;"( ."#.'( ."%( ;)%#.0)(02( 1#).0)4#&( 6)%#/1( #$6( /#:%9,%&4%?%'(8%)406A=( B.C1( %?%$( $4;%( .0( 1#-( D!"#$%&D'(#&5#-1( 10+$64$*( 4$;0/8#)#,&-( ,%#+.42+&(5"%$( ?04;%6( 4$( ."%( )0/#$.4;( ;#6%$;%( 02(<)%$;"(?%)$#;+&#)E

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

Y$.4&(!"#$%&(,0+*".(O#))4%(Z$4.5%#)(&#1.([;.0,%)'(#2.%)(O#))4%C1(8#)%$.(;0/8#$-(5#1( )%$6%)%6( V$#$;4#&&-( 4$;#8#,&%=(K01.(

8%08&%( 9( $0( 60+,.( 4$;&+64$*( ."%( <)%$;"("0+1%C1(/01.(641;%)$4$*(;+1.0/%)1(9(646$\.(%?%$(:$05(O#))4%(Z$4.5%#)(%J41.%6=(

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

!"#$%&C1( ,0+$6&%11&-( ;"#)4.#,&%(0T%)( 18#):%6( 4$.%)%1.(#.( ."%(50)&6(02(I0(!4*#)( 4$.0( ."%( ;+))%$.( 1.#.%( 02( 2#1"40$(#$6( .%J.4&%( /#$+2#;.+)4$*( 54."4$( ."%(YZ=( R?46%$.&-( 2#;4&4.4%1( %F+488%6( 54."(."%( $%;%11#)-( 8)0?4140$1( 20)( 2#,)4;( #$6(;&0."4$*( 8)06+;.40$( 1.4&&( %J41.'( "05%?%)(2%5(."%)%(/#-(,%'(#$6(-%.(."%(&#,%&1(4$(0+)(;&0."%1( #)%( 2)%F+%$.&-( 6%;&#)4$*( 8)06+;.1(#1($#.4?%1( .0( 20)%4*$( )%*40$1=(R?%$(5"%)%(CO)4.41"C(&#,%&1(#)%(;0$;%)$%6'(."%()%#&4.-(41(641/#&=(

B1( 4.( $0.( 1&4*".&-( 4)0$4;( ."#.( 14*"4$*(%$6&%11&-(0?%)(641+1%6( 2#;.0)4%1( 9(#$6($0.(.0( /%$.40$( #&&( ."%( 0."%)( 4//%#1+)#,&%(%$.#4&/%$.1( ,0)$( 02( #$( %?%)9654$6&4$*(/%#$1( 02( 1#).0)4#&( 8)06+;.40$( 9( 5%( "#6(.0( )%&-( 0$( #( 20)%4*$( 4$?%1./%$.( 4$( 0)6%)(

.0( 1#?%( -%.( #$0."%)( O)4.41"( 4$1.4.+.40$(2)0/(,#$:)+8.;-`(G0(5"#.C1(."%(64T%)%$;%(4$( !"#$%&( C0+.10+);4$*C( .0( G;0.&#$6(#$6( O)4.41"( &#,%&1( )%#;"4$*( #,)0#6( 20)(;"%#8%)( #&.%)$#.4?%1`( _%&&( ."%( 2#;.( 41(."#.(20)(!"#$%&( 4.(5#1(#(14/8&%(/#..%)(02(F+#&4.-'($0.(#(F+4;:(,#)*#4$( .0( 1#?%(#( 2%5(8%$$4%1(8%)(4.%/=(I05'(2#1"40$(#$6(.%J.4&%(8)06+;.40$( 41( 4$;)%#14$*&-( ,%;0/4$*( #(;4);+/1.#$;%(64;.#.%6(,-( ."%($%%6( .0(#;.(V1;#&( %;0$0/4;#&&-( *+4&%2+&'(5"#.%?%)( ."%(;0$1%F+%$;%1=

O+.(5"#.(60%1(."#.(/%#$(20)(."%()%1.(02( +1`( >"%( V$#$;4#&&-( .4/0)0+1( #)%( &%2.(,%)%2.( 02( 1+1.#4$#,&%'( "0/%*)05$'( K#6%(4$(."%(YZ(08.40$1'(5"4;"(;0+&6(80.%$.4#&&-(#46( 4$( "%#&4$*( 0+)( %;0$0/4;( 50+$61=(

B$1.%#6'(;"%#8( a2#1.( 2#1"40$\( 41(18%5%6(0+.(02(."%(;0//%);4#&(/#;"4$%( #.( #&#)/4$*( )#.%1=(>"%( )%1+))%;.40$( 02( 0+)(/0$%.#)-( 64U;+&.4%1( /+1.(,%*4$( #.( "0/%'( /%#$4$*( 5%(/+1.(1.#).( 4$?%1.4$*( 4$(O)4.41"(*0061(42(5%(#)%(.0(%$1+)%(."%4)(1+)?4?#&=( S1( 4.( 41'( ."%( &#,%&1(."#.( #)%( 1+8801%6&-( C8)0+6( .0(,%( O)4.41"C( ,0#1.( 1.0)%1( 54."(,#)%&-(#$-(/%);"#$641%($#.4?%(.0(YZ(1"0)%1=(

R11%$.4#&&-'( #&."0+*"(8%;+$4#)-( .)0+,&%1( 1%%/()%&%$.&%11&-( %?%)98)%1%$.'(."%( 8)06+;.40$( ;-;&%( ;#$$0.(2+$;.40$( 54."0+.( #&&( 02( 4.1(

?4.#&( %&%/%$.1'( ."%( /4114$*( 8#).( ,%4$*H(6%/#$6=(b%1'( ."#.( 0&6( ;&4;"cH( 1+88&-( #$6(6%/#$6=( O+.( &4:%( /#$-( 0&6( .)+41/1( ."41(0$%(60%1(1.#$6(."%(.%1.(02(.4/%(#$6(8)0?%(#$$0-4$*&-(.)+%=

G0(5"#.(60%1(10/%0$%(4$(."%(,+14$%11("#?%( .0( 1#-( #,0+.( #&&( ."41`( G0/%0$%(54."(#( 5%#&."( 02( :$05&%6*%( #$6( ."%( 1.#.+1( .0(8)0?%( 4.=( G0/%0$%( &4:%'( 8%)"#81'( d0"$(K4&$'(."%(!R[(02(."%(YZ<>(@,+.(60$C.(&%.(."01%(#,,)%?4#.40$1(8+.(-0+(0TA=(>"%(YZ(<#1"40$(#$6(>%J.4&%1(#110;4#.40$'(1#-1(d0"$'(41'(D."%(&%#64$*(.)#6%(,06-(20)(."%(5"0&%(02(."%(2#1"40$(#$6(.%J.4&%(4$6+1.)-'(5%(#)%(."%(?04;%(02(."%(4$6+1.)-(.")0+*"(&0,,-4$*(."%(*0?%)$/%$.( .0(/#:%( 1+)%(0+)( 4$6+1.)-( 41("4*"( 0$( ."%( #*%$6#7(5%( .#;:&%( #$-(/#]0)(4$6+1.)-9546%( 411+%1=D( 3%)2%;.=( d+1.( 5"#.(

!"#$%&'()*#+&',-./)$'0*11%+'2#%$3+*1' &*4$'56$-,+17'*8$+1'0*11%+94' :*1+#$' 6-;:*#<'3*4' 1+#=+1+=' >#*#6%*&&<'%#6*:*,&+?' @-4$' :+-:&+' A' #-'=-.,$' %#6&.=%#/' $)+' B1+#6)')-.4+94' ;-4$' =%46+1#%#/'6.4$-;+14'A'=%=#9$'+C+#'D#-3'0*11%+'2#%$3+*1'+E%4$+=?F

5%( $%%6'( ,+.( 5"#.( #,0+.( ."%( 4$"%)%$.( &#;:( 02( YZ9,#1%6(/#$+2#;.+)%)1(#$6(8)06+;.1`

DK0)%(8%08&%($%%6( .0(,%(,)0+*".( 4$.0( ."%( 4$6+1.)-( #$6(.)#4$%6( 4$(/#$+2#;.+)4$*=(>"41( $%%61( .0( ,%( #( &0$*( .%)/( 1"42.(1+880).%6( ,-( ."%( *0?%)$/%$.( #$6( :%-( 4$6+1.)-( ,064%1( .0(/#:%(YZ(/#$+2#;.+)4$*( ;0/8%.4.4?%=D( B.C1( #&&( ?%)-(5%&&( +14$*(."%(*0?%)$/%$.(#1(#(1;#8%*0#.'(,+.(5"#.(%J#;.&-(41(."%(YZ<>(604$*(.0("%&8(."41( 411+%`(D_%(#)%(#( 10+);%(02( 4$20)/#.40$(#$6(.)#4$4$*(#$6()+$(1%/4$#)1(.0("%&8(2#1"40$(#$6(.%J.4&%(,+14$%11%1(*)05'(5%(#))#$*%(2+$64$*(.")0+*"(."%(YZ>BC1(>S3(8)0*)#//%(.0( 1%;+)%(*)#$.1( 20)(,+14$%11%1'(5%("0&6($%.50):4$*(%?%$.1( .0(,)4$*( ."%( 4$6+1.)-( .0*%."%)( #$6( "#?%( &#+$;"%6( #( $%.50):( 20)(."%($%J.(*%$%)#.40$'(;#&&%6(CYZ<>(e41%C'(20)(+$6%)(fX1(50):4$*(4$(."%(4$6+1.)-=D(e%]04;%g(>"%)%(#)%(0)*#$41#.40$1(6%64;#.%6(.0(2+%&&4$*( ."%(/%.#8"0)4;#&( ^#/%1( 02( #( .)#6%( #88#)%$.&-( 6%?046(02( ^#//#,&%1=( d0"$( ;0$.4$+%1( .0( %J8&#4$( ."#.( ."%(YZ<>("#1(#&10(6%?41%6(#(64)%;.0)-(02(YZ9,#1%6(,)#$61(;#&&%6(h%.C1(K#:%(4.(P%)%H(DYZ(/#$+2#;.+)%)1(;#$()%*41.%)(20)(2)%%(10(."#.(8%08&%(&00:4$*( 20)( YZ(/#$+2#;.+)4$*( ;#$( V$6( ."%/( #$6( "4)%( ."%/(20)(18%;4V;(50):(0)(1:4&&1=D(G#6&-'(d0"$(60%1(%J8)%11(#(&%11(."#$(%$."+14#1.4;( #..4.+6%( .05#)6( ."%( &4:%&4"006( 02( ."%( YZ( 0$;%(#*#4$("0+14$*(#(,+1.&4$*(.%J.4&%1(#$6(;&0."4$*(4$6+1.)-=(DB(60($0.(."4$:(."#.(?0&+/%(8)06+;.40$(41(2%#14,&%(#*#4$(#$6(5%(50+&6(,%(+$)%#&41.4;(.0(1#-(10=(P05%?%)(."%)%(41(*)05."(.0(,%("#6(#$6(5%(1"0+&6(,%(."%("+,(20)("4*"(%$6(#$6($4;"%(/#$+2#;.+)4$*=D(

S$6(%?46%$.4#)-(804$.%)1(;#$(#&)%#6-(,%(6%.%;.%6(02(."41(80.%$.4#&( /0?%( .05#)61( 1%;+)4$*( #( )%8+.#.40$( 20)( "4*"9%$6'($4;"%(8)06+;.40$(/%."061(#$6()%1+&.1=(O+.(."#.(41(."%(8)0,&%/7(."%)%( #)%$C.( #T0)6#,&%( a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d0"$(1#-1'(DB(."4$:(."#.( 4.(5#1( #( *)%#.( ,001.( 20)( ."%(/#$+2#;.+)4$*( 4$6+1.)-=(>"%(G;0..41"(;#1"/%)%(4$6+1.)-(41(0$%(02(."%(,%1.(%J#/8&%1(02("05(*)%#.(K#6%(B$(O)4.#4$(;#$(,%=(>"%1%(10).1(02(8#).$%)1"481(;#$()%#&&-("%&8(1+880).(."%(/#$+2#;.+)4$*(4$6+1.)-(#$6(B("08%(5%(54&&(1%%(/0)%(02(."%/=D

_%&&(d0"$'(/%%.(>"0/(O#)$%..'(05$%)(02(."%(4$6%8%$6%$.(O)4.41"( &#,%&(K#/$4;:=(>#:4$*( #6?#$.#*%( 02( &0;#&( )%10+);%1( 41(10/%."4$*(>"0/( :$051( #( &0.( #,0+.'( *4?%$( ."%( 2#;.( ."#.( ."%(2#/0+1&-(84;.+)%1F+%(3%#:(i41.)4;.( 0T%)1(64)%;.'( )4*".90$9"419600)1.%8( #11%.1=( DB( 1%.90T( 0$9200.( 0$%( /0)$4$*( 54."( #$( 46%#(.0(/#:%(#(/0$%-(;&48(2)0/(G"%U%&6(1.%%&=(S2.%)(#$("0+)19&0$*(641;+1140$(54."(."%(2#;.0)-(05$%)(B(;#/%(#5#-(54."(.50(1.%%&(8)0.0.-8%1'(/#6%(,-("#$6'(%J#;.&-("05(BC6(%$?41#*%6=D(S664$*("#1.4&-(.")0+*"("41(/06%1.-(."#.("%(2%%&1("%(5#1(?%)-(&+;:-=(jB(2%%&( 8)0+6( .0(/#:%( ."4$*1( 4$( ."%(YZ=(K#/$4;:( 41( $0.( ]+1.( #(,)#$6(B(6)%#/%6(+8=(B.C1(&4$:%6(.0(/%(2)0/(/-(&0?%(02(."%(3%#:(i41.)4;.(#$6(/-(k)#$66#6\1(50):4$*(&42%(54."(."%(G"%U%&6(1.%%&(4$6+1.)-=l

>"%(,)#$6($05(;0/8)41%1(?#)4#.40$1(02(."%(#20)%/%$.40$%6(;&481(#1(5%&&(#1(#(1%&%;.40$(02(/%$15%#)(1"4).1'(5"4;"(1+)8)414$*&-(60(?%)-(5%&&(4$(d#8#$=(DB$(d#8#$'(."%)%(41(#(,4*(;0$1+/%)(/#):%.(5"0(&0?%(."%(CK#6%(4$(R$*&#$6C(&#,%&=D(S(1.#.%/%$.(5"4;"(,%*1(F+%1.40$1( 1+))0+$64$*( ."%( O)4.41"( *0?%)$/%$.\1( ;#.#1.)08"4;(&#;:(02(%T0).(.0(;#84.#&41%(0$(."%(%J41.%$;%(02(#$(4$.%)$#.40$#&(/#):%.( 20)( YZ(/#6%( 8)06+;%=(I0.( .0(/%$.40$( ."%( 6%;)%#1%(4$( +$%/8&0-/%$.( &%?%&1( ."#.( 50+&6( ,%( 1+)%( .0( 18)4$*( 2)0/( #(

)%?4.#&41%6( 4$6+1.)-( ."#.\1(8)#;.4;#&&-( &-4$*(60)/#$.=( B$(#( .)+&-(0$5#)6( #$6( +85#)61( 184)4.'(>"0/(8#11%1( "41( 084$40$( 0$( ."41H(D_%("#?%( .0(;0/%( .0( .%)/1(54."( ."%( 2#;.( ."#.( ."%(YZ( 41($0.(5"#.(4.(+1%6(.0(,%(4$(.%)/1(02(/#$+2#;.+)4$*(#$6(]+1.(*%.(0$(54."(4.=D(3%)"#81(10'(,+.(42(K#/$4;:(#&0$%(#..)#;.1(#(&0-#&(2#$(,#1%'(."%$(5"#.(;0+&6(.%$(,+14$%11%1(&4:%(>"0/\1(#;"4%?%`(

S1(#(YZ(6%14*$%)(#$6(/#$+2#;.+)%)'(>"0/(41(1+)8)414$*&-(+$6%)(5"%&/%6(,-(."%(aK#6%(4$(R$*&#$6mYZ\(&#,%&H(jB.C1(#(.#*9&4$%(."#.(1%%/1(.0(.)#$1&#.%(.0(F+#&4.-(6+%(.0(0+)(/#$+2#;.+)4$*(8#1.7(-0+(;#$(*%.(]+1.(#1(*006(F+#&4.-(0+.146%(02(."%(YZ'(.00=l(>"%(b0):1"4)%9,)%6(6%14*$%)(41(1%%/4$*&-(6%?046(02(8#.)40.41/(5"%$(4.(;0/%1(.0(."41(.084;=(_"#.\1(/0)%'(4.(1%%/1("41(%T0).1(#)%(]+1.(%;092)4%$6&-(#$6(#(80.%$.4#&(,001.(.0(."%(O)4.41"()#*(.)#6%(,-(6%2#+&.H(jB(;"001%(.0(/#:%(*#)/%$.1(4$(."%(YZ(,%;#+1%(4.C1(;0$?%$4%$.(20)(/%=(B(.)#?%&(.0(2#;.0)4%1(,-(,4:%(#$6(4.C1(4/80).#$.(20)(/%(.0(0?%)9&00:(."%(8)06+;.40$(02(."4$*1'(B(;0+&6$C.(60(."#.(42(B("#6(/-(8)06+;.1(/#6%(4$(#$0."%)(;0+$.)-=l

([$(."%(^489146%'(/+;"(/0)%(]4$*041.(."#$(;-$4;41.(41(S-.%$(

K+1.#2#'(05$%)(02(."%(&+J+)-(&4$*%)4%(&#,%&(S-.%$(k#110$=(>"%(6%14*$%)(2%&.(#(;0$1#$*+4$%0+1()%180$14,4&4.-(.0(8+.(O)4.#4$(,#;:(0$(."%(/#$+2#;.+)4$*(/#8=(jk)054$*(+8(B(:$%5(."%(4/80).#$;%(02( 5%&&9/#6%( 84%;%1'( #$6( ."%( "41.0)-( #$6( 1:4&&( 4$( O)4.41"(/#$+2#;.+)4$*=( K-( /0."%)( "#6( 50):%6( #1( #( 1%#/1.)%11( 20)(S);#64#(#$6(B()%/%/,%)(/-(*)#$6/0."%)(50):4$*(4$(#(I0)."(h0$60$( 2#;.0)-( 8)06+;4$*( ;&0."4$*( 20)( #.( &%#1.( fn( 64T%)%$.(6%14*$%)1( %#;"( 1%#10$=l( R?46%$.&-( ;0$1;40+1( .0( ."%( 50)&6( 02(6%14*$(#$6(;)%#.40$(2)0/(#(-0+$*(#*%'(S-.%$\1(2#.%(1%#/%6(1%#&%6=(O+.( #$0."%)( #$;%1.)#&( ;#&&4$*( #$6( +$6%)1.#$64$*( 02( "%)( )00.1(/#6%(%J;&+14?%&-(YZ9,#1%6(6%14*$4$*(#$6(;)%#.40$(4/8%)#.4?%=(jS1(#$(4$6%8%$6%$.(O)4.41"(6%14*$%)'(B(2%&.(4.(5#1(?4.#&(20)(/%(.0(1+880).(."%(4$6+1.)-(#)0+$6(/%=(B(2%%&(S-.%$(k#110$(41($05(#(F+4$.%11%$.4#&&-(O)4.41"(,)#$6=l

>"%( 64U;+&.4%1( ."#.(S-.%$( 2#;%( 4$( .%)/1( 02( 8)06+;.40$'(*4?%$(."#.("%)(8#).4;+&#)(#)%#(02(%J8%).41%(41()%*#)6%6(20)(&+J+)-(2#,)4;1(#$6(V$41"%1(&4:%(14&:(#$6(&#;%'(,)4$*(.0(&4*".(."%(1#66%$4$*()%#&4.-(02(5"#.(O)4.#4$("#1(,%;0/%H(j>"%)%(41(#(1"0).#*%(02(YZ(&#;%(/#$+2#;.+)%)1'(54."(/#$-(02(."%(,4**%)($#/%1(;&014$*(605$(#$6( 1%&&4$*( ."%4)( 2#$.#1.4;( /#;"4$%)-( .0( ;0/8#$4%1( #,)0#6=(B( #/( &+;:-( .0(,%(50):4$*(54."(0$%(02( ."%( &#1.( )%/#4$4$*( &#;%(/#$+2#;.+)%)1(4$(I0..4$*"#/=l(B.(54&&(;0/%(#1($0(1+)8)41%(."#.(I0..4$*"#/(&#;%(0$;%(1%.(#$(4$6418+.#,&%(8)%;%6%$.(20)(V$%(&#;%(/#:4$*=

>"%(2#;.(."#.(F+#&4.-(;#$(,%(10+);%6(2)0/(0."%)(;0+$.)4%1(41( $0.( ,%4$*( ;"#&&%$*%6( "%)%=( >"%( #4/( 41( .0( %$;0+)#*%( #$(+$6%)1.#$64$*(02(."%()%10+);%1(5%("#?%()4*".("%)%(#$6(."#.(5%(;#$(8)0?46%(/+;"(/0)%(.0(0+)(05$(;0//+$4.4%1(#$6($#.40$#&(;0//+$4.4%1( 42( 5%( )%#&&-( .)-=( jB( 5#1( )%;%$.&-( #1:%6( 42( B( 2%&.(4.%/1(/#6%(4$(!"4$#(5%)%(4$2%)40)(;0/8#)%6(.0(4.%/1(/#6%(4$(."%(YZ=(K-(#$15%)(5#1(02(;0+)1%($0.'(-0+(;0+&6("#?%(."%(,%1.(/#$+2#;.+)4$*(+$4.(4$(!"4$#(54."(4$;)%64,&%(1:4&&(#$6(8)%;4140$(#$6(;0/8#)%(."%/(.0(#(+$4.(4$(."%(YZ(&#;:4$*(."#.(%&%/%$.(02(:$05&%6*%=l

>"%( Y$4.%6( Z4$*60/( 6%V$4.%&-( "#1( *)%#.( 80.%$.4#&( .0()%.+)$( .0( 4.1( 20)/%)( *&0)-'( ,+.( )4*".( $05( 4.\1( 4$( $%%6(02( 10/%(1%)40+1()%?4140$=(S.(&%#1.(20)($05(."%($0.40$(."#.(."%(YZ(;0+&6(0$;%(#*#4$(,%("#4&%6(#("+,(20)(2#1"40$(#$6(.%J.4&%(6%?%&08/%$.("#1(20+$6(:4$1"48(4$(,+)*%0$4$*(-0+$*(6%14*$%)1(1%%:4$*(.0(8+.(."%(Y$4.%6(Z4$*60/(,#;:(0$(."%(2#1"40$#,&%(/#8=

$+E$'G5HIJ'G5KJL

thoughtsthoughts

Page 34: Jodie Jones' Portfolio

Blake Ritson

E\WKHFUDFNOLQJÀDPHVFDYRUWLQJLQWKHQHDUE\¿UHSODFH

,I \RX WKRXJKW , ZDV VLWWLQJ ZLWK SHUVRQDJH RI WKFHQWXU\ QRELOLW\ \RX¶UH QRW WR EH EODPHG EXW LQ IDFW , ZDVVLWWLQJZLWKWKHLPSHFFDEO\FRRO0U%ODNH5LWVRQZKRIRUKLVODWHVW RQĥVFUHHQ YHQWXUHZLOO EHFRPH&RXQW5LDULR LQ'DYLG6*R\HU¶VIDQWDV\GHSLFWLRQRI5HQDLVVDQFH)ORUHQFH'D9LQFL·V'HPRQV6XUHWRSURQRXQFHKLVGDUNHUVLGH5LDULRORRNVVHWWREHHYHU\WKLQJ(GPXQGLVQ¶W

³,¶YH SOD\HG DQ DZIXO ORW RI YHU\ VZHHW FKDUDFWHUV VRVXGGHQO\ WKH LGHDRIGRLQJ VRPHWKLQJ LQFUHGLEO\GDUN LVTXLWHDSSHDOLQJ´ VD\V5LWVRQZLWKKLV FXWWLQJO\%ULWLVK HQXQFLDWLRQDQG,FDQ¶WKHOSEXWDJUHH

$OWKRXJK RQ IXUWKHU LQYHVWLJDWLRQ LW ZRXOG VHHP WKDW5LWVRQ¶VµGDUN¶GHVFULSWLRQRI5LDULRLVSHUKDSVDOLWWOHUHVHUYHG³:LWK Ĭ5LDULRĭ WKHUH¶V D ORW RI WRUWXULQJ DQG NLOOLQJ ,W¶V QRWWKDWKH¶VDUDYLQJVDGLVW LW¶VVLPSO\WKDWFUXHOW\ LVDSDUWRIKLV

&RPSOHWH ZLWK D URDULQJ 'LFNHQVLDQ ¿UH DJHG ZRRGHQEHDPV DQG EDUH EULFN ZDOOV WKH HQFKDQWLQJ %ULWLVK SXE ZHVHWWOHG LQWR SURYHG WR EH PXFK PRUH DSW WKDQ WKH WUHQG\6KRUHGLWFKFRɱHHVSRWZHKDGLQLWLDOO\DJUHHGXSRQ

:K\VRDSW":HOO ,ZDV WKHUH WR LQWHUYLHZDQDFWRUDQDFWRU EHVW NQRZ IRU JHQWUL¿HG UROHV DQG GHSLFWHG WKRVH ZKRRFFXS\WKHµHOHYDWHGWUDQFKHVRIVRFLHW\¶DQDFWRUZKRQRGRXEWVWROH PDQ\ĥDĥKHDUW ZKHQ KH SOD\HG (GPXQG %HUWUDP LQ DQDGDSWDWLRQRI-DQH$XVWHQ¶V0DQVÀHOG3DUNDQG\HVLI\RXPXVWNQRZDQDFWRUZKR³PXUGHUHG0LFKDHO(OZ\Q¶VVRQ´DOEHLWLQD ¿FWLRQDO VHQVH ZKLOH SHUIRUPLQJ LQ DQ RQVWDJH UHQGLWLRQ RI5RSH

7KDW¶VQRWWRVD\WKDW WKLVGDSSHUDFWRUZRXOGQ¶WEH MXVWDVDWKRPHLQWKHODWHVWFRɱHHMRLQWGXMRXUĥWDNHWKHIDFWWKDWKH GDVKHG Rɱ WR D VKRRW ZLWK0U 3RUWHU RQFH WKH LQWHUYLHZZUDSSHGDVDVXɷFLHQWµIRULQVWDQFH¶ĥEXWERWKKLVPDQQHUDQGKLVHORTXHQFHVHHPWREHLQWKHLUHOHPHQWZKHQFRPSOHPHQWHG

0HHW%ODNH5LWVRQ Ħ WKH GHOLFLRXVO\ HORTXHQW DQG WDOHQWHGDFWRUZKRPZHKDYH IDOOHQKHDGRYHUKHHOVIRU$WUXHFUHDWLYHKLVODWHVWYHQWXUHVKDYHKLPQRQFKDODQWO\MXJJOLQJSKRWRĦVKRRWVWKHUROHRIDGDUN$UPDQLĦFODGWRUWXUHUDQGPXVLQJRYHUDSRWHQWLDOFDUHHU

DVDIRRGFULWLF

talent

Page 35: Jodie Jones' Portfolio

LW ZDV 6ZDQVHD , ZDV YHU\ VXUSULVHG7KH\ KDG ORRNHG DW VKRRWLQJ LQ 6RXWK$IULFDWKH6WDWHVDQGDOORYHUWKHSODFHEXWDW WKHHQGRI WKHGD\ WKH\ WKRXJKW5HQDLVVDQFH )ORUHQFH FRXOG RQO\ EHGRXEOHGLQ6ZDQVHD´

5DWKHUKXPEO\DQGLQFRQWUDVWWRKLVPHUFLOHVV FKDUDFWHU%ODNH FRQIHVVHVKLV IDYRXULWH SDUW RI PDNLQJ WKH VKRZZDV WKH FDVW DQG FUHZ ³, ORYH WKH FDVWDQGFUHZ,NQHZ/DXUDĬ+DGGRFNĭIURP8SVWDLUV'RZQVWDLUV7RPĬ5LOH\ĭ,NQHZDOLWWOHVRFLDOO\,DFWXDOO\NQHZDQDZIXOORW RI WKH FDVW´ $V IRU ZRUNLQJ ZLWK'DYLG*R\HULVFRQFHUQHG³+H¶VVXFKDIRUFHRIQDWXUHWRKDYHRQVHWKHJLYHVDQLQFUHGLEOHHQHUJ\\RXFDQDOPRVWIHHOWKHZKROHFDVWNLQGRIIHHGLQJRɱRIKLVHQHUJ\´

,I \RX DUHQ¶W IDPLOLDU ZLWK5LWVRQDOUHDG\DOORZPHWRLQIRUP\RXWKDWKHDOVR ZULWHV DQG GLUHFWV LQ DGGLWLRQ WRDFWLQJ +H DQG KLV EURWKHU Ī³:H ERWKZULWHDQGZHERWKGLUHFW´īKDYHFUHDWHGIRXU VKRUW ¿OPV DQG KDYH D SOHWKRUDRI H[FLWLQJ QHZ YHQWXUHV OLQHG XS IRUWKH IXWXUH ³:H¶YH ZULWWHQ D ¿OP ZLWK+DPPHU )LOPV DQG WKH %ULWLVK )LOP,QVWLWXWHZKLFKZH¶UHKRSHIXOO\GLUHFWLQJDWWKHHQGRIWKLV\HDUDQGWKHQZH¶YHJRWWKUHH 79 VHULHV¶ LQ GHYHORSPHQW´ )RU5LWVRQ VHJXHLQJ LQWR UROHV EHKLQG WKHFDPHUDV KDVEHHQDVQDWXUDODV EHLQJ LQIURQW RI WKHPH V S H F L D O O \VLQFH ZULWLQJSURYLGHV DV H F R Q G D U \F U H D W L Y HRXWOHW RIZKLFK 5LWVRQVHHPV WR EHLQ FRQVWDQWVHDUFK RI³, MXVW ORYHDQ\ FUHDWLYHSXUVXLW ,¶GORYH WR EH DQDUWLVW ,¶G ORYHWR EH D SKRWRJUDSKHU ,¶G ORYH WR EH DPXVLFLDQ«´

)HDUQRWWKH¿OPLQGXVWU\ZLOOQRWEH ORVLQJ%ODNH WR WKHPXVLFZRUOG MXVW\HW ³, ORYH WKHZKROH FUHDWLYH SURFHVV5LJKWIURPWKHEHJLQQLQJRIZRUNLQJRXWKRZWKHFKDUDFWHUGUHVVHVKRZKHZDONVKRZKHWDONVDQGMXVWDVDQDUWIRUP,¶YHOHDUQWIURPZULWLQJDQGGLUHFWLQJWKDWLW¶VWKHPRVWFROODERUDWLYHIRUPWKHUHLV´

,QWHUHVWVRXWVLGHRIKLVEXVLQHVVOLHKHDUWLO\ LQ IRRG ³, ORYH IRRGJHQHUDOO\, OLNH FRRNLQJ , OLNH JRLQJ RXW , OLNHHDWLQJ´ Ī5LWVRQ WKHQ FRPPHQFHGWR VFKRRO PH RQ /RQGRQ¶V WRS VSRWVī³*HOXSRDQG%RFFDGL/XSRKDVWKHEHVWLFH FUHDP LQ /RQGRQ DQG 2WWROHQJKL

FDNHVLQ1RWWLQJ+LOODQG2[IRUG6WUHHWDUHDPD]LQJ´

6RSHUKDSVLQKLVOLVWRIDVSLUDWLRQV5LWVRQ FRXOG VOLGH LQ GUHDPV RIEHFRPLQJ D IRRG FULWLF" ³:HOO«ZULWHUGLUHFWRU¿UVW%XW ,¶G ORYH WREH D IRRGFULWLF DOWKRXJK ,¶G KDYH WR EH D IRRGFULWLF DORQJVLGH VRPH RWKHU MRXUQDOLVWLFDPELWLRQ , WKLQN LW ZRXOG EH WRRLQGXOJHQWLIDOO,GLGZDVIRRGFULWLFLVP´)LQGLQJDVPXFKFUHDWLYLW\LQIRRGDVKHGRHVLQRWKHUIDFHWVRIOLIHLWVHHPVWKDWFUHDWLYLW\ LV 5LWVRQ¶V GULYLQJ IRUFH ³,UHPHPEHUJRLQJWR7KH)DW'XFNIRUWKH¿UVW WLPH DQG WKLQNLQJ µ,W¶V DPD]LQJ¶7KHUHLVDUHDOWKHDWUHWRLWWKHUH¶VDZLWWKHUH¶VD WRQHDQGWKHUH¶VD UK\WKPDQGLW HFKRHV WKH UK\WKPRI JRLQJ WR VHH DSHUIRUPDQFHĥLWMXVWKDSSHQVWRLQYROYHPRUHVHQVHV´

%HIRUH 5LWVRQ GHSDUWVQRQFKDODQWO\ IRU KLV FRRO SKRWR VKRRWZLWK0U3RUWHU Ħ YHU\ ODUJH VXLWFDVH LQKDQGĦ,FDQ¶WKHOSEXWZRQGHURXWORXGLI KLV SUHGLOHFWLRQ IRU DUFKDLF UROHV LV DFRQVFLRXV GHFLVLRQ ³, QHYHU WKLQN µ,¶PRQO\ JRLQJ WR DFW XS XQWLO ´ ,¶PDOZD\V GULYHQ E\ WKH TXDOLW\ RI VFULSWVDQG WKH TXDOLW\ RI SDUWV´ 7KDW VDLG5LWVRQ GRHV H[SUHVV D VOLJKWO\ PRUHHQWKXVLDVWLF DWWLWXGH WRZDUG WKH/RUGV.LQJV&RXQWV9LVFRXQWVDQG'XNHVKH

KDV EHFRPH IDPRXV IRU EHOLHYLQJ WKDWWKH\DUHSRWHQWLDOO\PRUH LQWHQVH UROHV³$Q\FKDUDFWHUZKHUHWKHVWDNHVDUHYHU\KLJKLVLQWHUHVWLQJWRPHEHFDXVHWKHUH¶VMXVW VR PXFK UHVWLQJ RQ DQ LQGLYLGXDO¶VVKRXOGHUV´

$QG VR LW LV ZLWK D YDULHW\ RIGLUHFWRULDO SURMHFWV WKDW 0U 3RUWHUVKRRW DQG RI FRXUVH 'D9LQFL·V 'HPRQVDOO ZLWKLQ KLV VLJKWVP\ LQWHUYLHZ ZLWK%ODNH5LWVRQFRPHVWRDQHQG«EXWQRWZLWKRXWRQHTXLFNHVSUHVVRLQWKHWUHQG\FRɱHHVKRSGXMRXU¿UVW

:DWFK'D9LQFL·V'HPRQV)ULGD\VDWSPRQ)2;

WH[W-2',(-21(6SKRWRJUDSK\)2;

PHWKRGRORJ\DQGKH¶OOJRWRDQ\OHQJWKVWRJHWZKDWKHZDQWV´5LDULRDSSHDUVWRSHUFK PHQDFLQJO\ RQ WKH H[FHSWLRQDOO\LQWHQVH HQG RI WKH SODFLGLW\ VSHFWUXPZRUOGV DSDUW IURP WKH FRPSDVVLRQDWHVHQVLELOLWLHVRIVZHHW(GPXQG

%XW WKH DZDUG IRU WKH EHVWGHVFULSWLRQ RI D WK FHQWXU\ UHOLJLRXVFUXVDGHU JRHV WR ³+H¶V VRPHZKHUHEHWZHHQ D &,$ H[SHUW LQ IRUFHIXOUHQGLWLRQDQGDPD¿DKLWPDQKH LV DUXWKOHVVEDVWDUG´,I\RXDUHQ¶WLQWULJXHGHQRXJKE\QRZWKHQVKDPHRQ\RXEXWGR DOORZPH WR DWWHPSW WR HQJDJH \RXIXUWKHU

:LWK D FRFNWDLO RI %ULWLVK H\HFDQG\Ī7RP5LOH\%ODNH5LWVRQDQGWKHEHDXWLIXO/DXUD+DGGRFNWRQDPHEXWDIHZīDQGRIFRXUVHWKHVKRZ¶VPDVWHUIXOZULWLQJWDNHQFDUHRIE\QRQHRWKHUWKDQWKHFRĥZULWHURIWKH'DUN.QLJKWWULORJ\'DYLG6*R\HU LW¶VVDIHWRVD\WKDW'D9LQFL·V'HPRQVLVGHVWLQHGWRHQWLFH

$QG\RXQHHGQRWVLPSO\WDNHP\ZRUGIRULW7DNHDSHHNDWWKHYDPSHGĥXS RKĥVR WDQWDOL]LQJ WUDLOHU ZKHUH LWZRXOGVHHP*R\HU¶V%DWPDQEDFNJURXQGLVIDUIURPDEVHQW³,WLVIDUPRUH*RWKDP&LW\ WKDQ 5HQDLVVDQFH )ORUHQFHHYHU\RQH ORRNV OLNH VXSHUKHURHV DQGVXSHUĥYLOODLQV´

,Q VXFK D µUXWKOHVVO\ DHVWKHWLFVKRZ¶ Ī1% WKH FDVW ZHUH WUDLQHG E\WKH VDPH WHDP WKDW SUHSDUHG 'DQLHO&UDLJIRU%RQGīWKHFRVWXPHVFDQQRWEHLJQRUHG:LWK WKHLU FUHDWLRQDFFUHGLWHGWR WKH DZDUGĥZLQQLQJ FRVWXPLHU$QQLH6\PRQV DQG LQVSLUDWLRQ IRXQG LQ DUHDVDVGLYHUVHDV³*UHDVHDQG¶VFRXWXUH´WKH FRVWXPHV JR IXUWKHU WKDQ VLPSO\VKDSLQJ HDFK FKDUDFWHU¶V LGHQWLW\ WKH\ZRUN WR IXUWKHU HQKDQFH WKH VKRZ¶VDHVWKHWLFV

,Q OHQGLQJ KHU VDUWRULDO JHQLXVLWZDV$QQLHZKRGHFLGHG WR LQWURGXFHD WRXFK RI ,WDO\¶V ¿QHVW LQWR 5LDULR¶VZDUGUREH ³$QQLH VDLG Ĭ5LDULRĭ VKRXOGEHZHDULQJDQ$UPDQLVXLWĥVRWKH\JRWKDQGPDGH,WDOLDQOHDWKHUVKRHVDQGWKLVEHDXWLIXO$UPDQLIDEULFZLWKYHU\VXEWOHSLQVWULSHV´$OORIZKLFKLVSDUWRIZKDW%ODNH H[SODLQV WR EH µW\SLFDO $QQLH¶ ĥ³6KH¶OO¿QGDOLWWOHDQDFKURQLVWLFÀRXULVKDQG VKH¶OO ZRUN RXW ZKDW WKH PRGHUQYHUVLRQRILWLV´

6RZKRKDVWKHEHVWFRVWXPH"³,¶PHQWLUHO\ELDVHGVR,WKLQN,GR,EDVLFDOO\KDYHRQHRXW¿W IRU WKHZKROH VHULHV ,WLV HVVHQWLDOO\ RQH XQLIRUP WKDW FKDQJHVVXEWO\EHFDXVHWKHZHDWKHUZDVVREDG´

<HVWKDWEHDXWLIXOO\W\SLFDO%ULWLVKZHDWKHUGLGQRWFHDVHWRPHHWDQ\WKLQJRWKHU WKDQ RXU PLVHUDEOH H[SHFWDWLRQVEXW WKDW¶VZKDW KDSSHQVZKHQ \RX¿OPLQ6ZDQVHD³7REHKRQHVWZKHQ,KHDUG

59

Page 36: Jodie Jones' Portfolio

7:(17<21(

3,/276.QRZQIRUWKHLUFUD]\DQWLFVRQĦVWDJHDQGFKDPSLRQLQJDVFKL]RSKUHQLFJHQUHRISLDQRĦGULYHQLQGLHĦURFNWURQLFD7ZHQW\2QH3LORWVZHUHTXLFNO\VQDWFKHGXSE\WKHSUHVWLJLRXV)%5ODEHODQGDUHQRZUHDG\WRKLWWKH8.

ZLWKWKHLUVRXQG

7ZRKHDGV DUHEHWWHU WKDQRQH WKHEHVW WKLQJV FRPH LQSDLUVWZR¶VFRPSDQ\WKUHH¶VDFURZGWKHG\QDPLFGXRSDUWQHUVLQFULPHWZRSHDVLQSRG«

,¶P QRW JRLQJ WR VWDUW E\ XVLQJ FOLFKpV WR GHVFULEH KRZPXFKRIDJUHDWFRPELQDWLRQ7\OHU-RVHSKDQG-RVK'XQDUHĦ,¶PMXVWJRLQJWRWHOO\RXWKDWWKH\DUHDQG\RXKDYHWREHOLHYHPH2U\RXFRXOGZDWFKWKHLUHSLFOLYHSHUIRUPDQFHV RQOLQH DQG GHFLGH IRU\RXUVHOI

, DP JRLQJ WR WHOO \RX ZKDWKDSSHQV ZKHQ \RX JHW D %ULWLVKĬIDVKLRQĭMRXUQDOLVWLQDURRPZLWKWZRFKHHN\FKDSVIURP2KLRZKRGHFLGHGWRIRUPDEDQGDQGWKURZJLJDQWLFJLJVLQEDVHPHQWVOLYLQJURRPVDQGWKURXJKFDUVSHDNHUVWRDQ\RQHZKRZDQWHGWROLVWHQ ĪDOWKRXJK LQWKHFDVHRIWKHFDUVSHDNHUV WKRVH ZKR GLGQ¶W ZDQW WROLVWHQSUREDEO\GLGQ¶WKDYHPXFKRI DFKRLFHī $Q\ZD\ LQWURGXFLQJ 7ZHQW\2QH3LORWV Ħ WKH WHUUL¿F WZRVRPH ĪVHHZKDW , GLG WKHUH"ī FKXUQLQJ RXW DZKROHQHZVRXQGTXLFNHUWKDQ\RXFDQVD\µ&ROXPEXV2KLR¶«EHFDXVHWKDW¶VZKHUHWKH\¶UHIURP

³:HZHUH ERWK LQ SULVRQ WRJHWKHU7\OHU ZDV SXW LQ IRUPXUGHUDQG,ZDVSXWLQIRUVWHDOLQJDORDIRIEUHDG´VD\V-RVKH[SODLQLQJ WKH RULJLQV RI WKHLU PXVLFDO SDUWQHUVKLS DOWKRXJK, FDQ¶WKHOSEXW IHHO WKLV LV GHWULPHQWDO WR WKH DXWKHQWLFLW\RI7\OHU¶VVWRU\³:HZHUHERWKLQDUHDOO\EDGWUDLQDFFLGHQWDQGZHZHUHWKHRQO\VXUYLYRUV´:KLFKLVLW\RXDVN":HOODFWXDOO\LW¶VQHLWKHU7KHVLPSOHQRĥIULOOVWUXWKLVDPXWXDOIULHQGLQWURGXFHGWKHP«,QKLQGVLJKW,FDQ¶WVD\,EODPHWKHPIRUZDQWLQJWRDGGVRPHGUDPDDWWKHYHU\ OHDVW LWZRXOGKDYHPDGHIRUDEHWWHUUHDG7UDLQFUDVKWUDJHGLHVDQGSULVRQVWRULHVDVLGH,ZDVWKHUHWRLQYHVWLJDWHWKHLUGHEXWDOEXP9HVVHOZKLFKUHOHDVHGRQ-XQHUG

7\OHU³,WZDVDOOZULWWHQLQSULVRQ´1RĦZDLW,WKRXJKWZH¶G PRYHG RQ IURP WKH MDLOĥEDVHG OLHV ,W VHHPV D TXLFNUHDGMXVWPHQW LV LQRUGHU VHULRXV IDFH UHWDLQFRPSRVXUHGHHSEUHDWKDQG«JR³,OLNHWRVD\WKHDOEXPPLJKWFRPHDFURVVDVµLQ WKH ER[¶ DQG OLNH LWZRXOGQ¶W WUDQVODWH OLYH EXW WKH FDVH LVLW VWDUWHG LQ D OLYH VHWWLQJ DQG QRZZH¶UH WU\LQJ WR ¿JXUH RXWKRZWRUHFRUGLWLQDVWXGLR´H[SODLQVOHDGYRFDOLVW7\OHU7KHSDLUWRRNDWULSWR/$WRUHFRUG9HVVHOZLWKUHQRZQSURGXFHU*UHJ:HOOVZKRVH OLVW RI FUHGHQWLDOV LQFOXGH FRQWULEXWLRQV WR7KH+XQJHU*DPHV·VRXQGWUDFN$GHOH¶VPXOWLSOH*UDPP\DZDUGZLQQLQJDOEXPDQGWZR.DW\3HUU\DOEXPV$IDQF\SURGXFHUDQG D UHFRUGLQJ JLJ LQ WKH&LW\ RI$QJHOV WKLV VRXQGVZRUOGV

DSDUWIURPWKHKRPHJURZQRULJLQVRIDOEXPVSDVW³,WZDVUHDOO\RXU¿UVWWLPHLQ/$VRMXVWEHLQJWKHUHZDVDGLɱHUHQWWKLQJIRUXVZHDUHXVHGWRDEDVHPHQWLQ&ROXPEXV´

6R QR KRUURU VWRULHV RI GLFWDWRUĥOLNH SURGXFHUV DQGPHGGOLQJUHFRUG ODEHOV" ³Ĭ*UHJĭ ORYHGWRNHHSWKH LQWHJULW\RIZKDWZHKDGDOUHDG\GRQH+HGLGQ¶WZDQWWRFRPHLQFKDQJHHYHU\WKLQJDQGSXWKLVPDUNRQLWĦLWZDVFRPIRUWLQJWRNQRZZHZHUHLQDVWXGLRZLWKDJX\OLNHWKDW´

,QWHUPVRIVRXQG\RXFDQH[SHFW9HVVHOWRHYDGHDQ\VHQVHRIJHQUHFRQ¿QHPHQWDQGVSHFL¿FLW\ZLWKDQDPDOJDPDWLRQRIHOHFWURQLFVOLYHLQVWUXPHQWVLQJLQJDQGUDSSLQJRIWHQKHDUGRQDVLQJOHWUDFN7KHVSRUDGLFQDWXUHRIWKHLUPXVLFPDNLQJVWHPVIURPERWKDUHIXVDO WREHSLJHRQKROHGDQGDGLVOLNHRI WRGD\¶VQHHGWRH[SOLFLWO\ODEHODQGGH¿QHPXVLF³,ZLVKZHOLYHGLQDZRUOGZKHUH\RXGLGQ¶WQHHGWRNQRZZKDWLWZDVFDOOHGEHIRUH\RXOLVWHQWRLWĦZK\FDQ¶WZHFKDQJHLWDURXQGDQGVD\µ/LVWHQWR WKLV WKHQ WHOOPHZKDW\RX¶GFDOO LW¶´7KLV LVGH¿QLWHO\ WKHFDVHZLWK7ZHQW\2QH3LORWVDV,FRQIHVVWRWKHPWKDW,ZRXOGKDYHDKDUGWLPHH[SODLQLQJWKHLUVRXQGWRIUHVKHDUV,URQLFDOO\WKH EDQG¶V XQSUHGLFWDELOLW\ IXVLRQ RI PXVLFDO LQÀXHQFHV DQG

PLVKPDVK RI LQVWUXPHQWDO XVH KDVEHFRPHWKHLUVLJQDWXUHZLWKQRWLRQVRIµH[SHFWLQJ WKH XQH[SHFWHG¶ SUHVHQW LQOLVWHQHUV¶PLQGV

6R MXVW KRZ GLG WKLV ³GLVWLQFWLYHIXVLRQRISLDQRĥGULYHQVFKL]RLGSRSDQGO\ULFDOXSOLIW´PDNHLWIURPWKHGHSWKVRI&ROXPEXVDOOWKHZD\WR.HQVLQJWRQWRFKDWZLWKPHWKHGD\EHIRUHWKHLUVROGRXW GHEXW /RQGRQ VKRZ" ³:H VWDUWHGRXWOD\LQJLQIURQWRISHRSOHZKRGLGQ¶WNQRZZKRZHZHUH)RUDORWRIEDQGV,WKLQNLWVWDUWVZLWKWKHVRQJV IRUXVLW VWDUWHG ZLWK RXU OLYH SHUIRUPDQFHV6XFKSHUIRUPDQFHVWUXO\KDYHEHHQWKHEDQG¶V VHFUHW ZHDSRQ 7KDW DQG 5HHO%HDU0HGLDDV7\OHUH[SODLQV³2XUOLYHYLGHRV DUH D ELJ UHDVRQ ZK\ ZH ZHUHDEOHWRJDLQWUDFWLRQ:HZHUHOXFN\WR

¿QG RXU IULHQG0DUN RI5HHO %HDU0HGLDZKRPDGH XV ORRNODUJHUWKDQOLIHDQGFDSWXUHGZKDWZHJRIRU+H¶VVWLOOZLWKXVQRZ+H¶VDWWKHKRWHOVOHHSLQJEXWKH¶OOEHYLGHRLQJWKH/RQGRQVKRZ´

,I \RX DUHQ¶W DOUHDG\ IDPLOLDU VHDUFKLQJ7ZHQW\2QH3LORWVRQ<RXWXEHZLOORɱHUVRPHSHUVSHFWLYHRQZKDWH[DFWO\NHHSVFURZGVWXUQLQJXS³:HMXVWFDPHXSZLWKWKLVZKROHSKLORVRSK\RIZRUNLQJ DV KDUG DVZH FDQ IRU WKH FURZG VR WKDW WKH\ FDQ

sounds

Page 37: Jodie Jones' Portfolio

´:H MXVW FDPH XS ZLWK WKLVZKROH SKLORVRSK\ RIZRUNLQJDVKDUGDVZHFDQIRUWKHFURZGVR WKDW WKH\ FDQ DSSUHFLDWHZKDWLWLVZH·UHGRLQJZHZLOOWKURZ RXU ERGLHV RI Rɲ KLJK

SODFHVIRUWKHPµ

DSSUHFLDWHZKDWLWLVZH¶UHGRLQJZHZLOOWKURZRXUERGLHVRIRɱKLJKSODFHVIRUWKHP´2ND\7\OHU,WKLQNSHUKDSV\RXQHHGWRWDNHLWGRZQDQRWFK%XWLW¶VWKLVSDVVLRQDQGHQWKXVLDVPWKDWIXHOVWKHJURXSĦWKH\VHHPWREHORYLQJLWULJKWQRZSURMHFWLQJWKHLUPXVLFDQGZDLWLQJWRVHHZKDWERXQFHVEDFN%XWZKDW¶VQH[W"

³,QWKHSDVWIHZPRQWKVZH¶YHSOD\HGLQVPDOOEDVHPHQWVIRUSHRSOHDQGELJURRPVIRUSHRSOHDQGWKHQODWHUWKLVPRQWKZH¶UHJRLQJ WRRXUKRPHWRZQZKHUH WKLV DOO VWDUWHG WRSOD\DVKRZIRUSHRSOH´6HWWREHDQLQFUHGLEOHVKRZWKHLUKRPHWRZQLVFOHDUO\NHHQJLYHQWKHIDFWWKDWWLFNHWVDUHDOUHDG\VROGRXW ³:H¶YHJRQHWKURXJKDOPRVWHYHU\ VLQJOH W\SHRIJLJ\RXFDQWKLQNRIVRRXUSODQLVWRMXVWGRZKDWZHDOZD\VGRDQGWKDW¶V MXVWWRWU\DQGJLYHWKHSHRSOHLQWKDWDXGLHQFHWKHEHVWVKRZWKH\¶YHHYHUVHHQ´

2QFH WKH /RQGRQ VKRZZUDSV WKH ER\V DUH Rɱ EDFN WRWKH 6WDWHV ³:H¶UH JRLQJ KRPH IRU WKUHH GD\ DQG WKHQ PRUHWUDYHOLQJ VR IDU ,¶P QRW HYHQ FORVH WR EHLQJ WLUHG RI LW´ VD\V-RVKZKRGRHVQ¶WVHHPRQHELWSKDVHGRUGUDLQHGE\WKHHOHFWURĥVXSHUĥFKDUJHG SHUIRUPDQFHV WKH\ SOD\ KLPVHOI KLWWLQJ WKHGUXPV OLNHDPDGHPDQ$V IRU7\OHU LW¶VKLVYLVLRQIRU7ZHQW\2QH3LORWV³WREHWKHELJJHVWEDQGLQWKHZRUOG´DUHIUHVKLQJO\KRQHVW DQG DPELWLRXV VHQWLPHQW ĦEXWGRHVEHLQJ WKHELJJHVWEDQG LQWKHZRUOGFDOO IRUH[SDQVLRQ"$SSDUHQWO\QRW LQ-RVK¶VYLHZ³,DOZD\VVD\LWZRXOGEHXQIDLUWRKDYHVRPHRQHHOVHMRLQXVEHFDXVHZH¶UHEHVWIULHQGVDQGWKH\¶GMXVWEHWKHWKLUGZKHHOWRRXUIULHQGVKLS´/XFNLO\DXQDQLPRXVGHFLVLRQDV7\OHUDJUHHV³%HLQJDWKLUGZKHHOLVWKHZRUVWWKLQJWREHQRRQHZDQWVWKDWWKH\¶GMXVWJHWPDGHIXQRI´

WH[WI

sounds

Page 38: Jodie Jones' Portfolio
Page 39: Jodie Jones' Portfolio

+$11$+0855$<

SKRWRJUDSK\*$(/'(/+$<(PDNHXS$/(;%$%6.<DW)UDQN$JHQF\XVLQJ/$1&Ñ0(

KDLU-(11,(52%(576DW6WHOOD&UHDWLYH$UWLVWVXVLQJ3$8/0,7&+(///8;85<+$,5&$5(

IDVKLRQHGLWRU$1*,(60,7+IDVKLRQDVVLVWDQW'$1,(//(:+,7(0$1

ORFDWLRQ/$68,7(:(67

hat LOCK & CO HATTERSjacket and trousers RAOULcollar ABBIE WALSHchoker ME & ZENA available at MY FLASH TRASH necklaces LAURA LEE and ANNA LOU OF LONDONrings LAURA LEE and RACHEL ENTWISTLEshoes ALBERTA FERRETTI

99

Page 40: Jodie Jones' Portfolio

this

pag

eja

cket

PAU

L &

JOE,

nec

klac

es L

AURA

LEE

and

AN

NA

LO

U O

F LO

ND

ON

, shi

rt JO

IE, j

eans

A.N

.D.,

belt

ALL

SAIN

TS, s

hoes

ALB

ERTA

FER

RET

TI

oppo

site

pag

eha

t LO

CK

& C

O H

ATTE

RS,

jack

et P

ERSY

, shi

rt P

AUL

& JO

E, c

hoke

r M

E &

ZEN

A a

vaila

ble

at M

Y FL

ASH

TRAS

H, c

olla

r A

BBIE

WA

LSH,

nec

klac

es L

AURA

LE

E an

d A

NN

A L

OU

OF

LON

DO

N, r

ings

LAU

RA L

EE a

nd R

ACHE

L EN

TWIS

TLE,

jean

s A

.N.D

., be

lt A

LLSA

INTS

, sho

es A

LBER

TA F

ERR

ETTI

$V 6NLQV IDQV UHMRLFHDQG EUDFH WKHPVHOYHV IRU WKHīQR GRXEW WXUEXOHQWĬ UHWXUQRI VRPH RI WKH ZRQGHUIXOO\WURXEOHG 6NLQV FKDUDFWHUVIURP VHULHV RQH DQG WZR1R &LJDU FDXJKW XS ZLWK+DQQDK 0XUUD\ WR GLVFXVVKHU VL[ \HDU KLDWXV IURPWKH VKRZ WKDW ERXJKW KHUIDPH WKH KLJKV DQG ORZV RIDQ DFWLQJ FDUHHU DQG ZKDW·VEHHQ NHHSLQJ KHU EXV\ LQWKH PHDQWLPH īDQG \RX FDQWUXVWXVZKHQZHVD\VKHKDVGHÀQLWHO\EHHQEXV\Ĭ«

³, KDG VXFK DJUHDW \HDU ODVW \HDU LWGH¿QLWHO\ IHHOV OLNH WKHEHVWSURIHVVLRQDO\HDU,¶YHKDG E\ IDU´ JXVKHV WKHWRXVOHG EORQGH PRGHVWO\ZLWK KHU RZQ EUDQG RIHYHU VR VOLJKW \HW YHU\EHDXWLIXO DQGURJ\Q\ LQEODFN VNLQQ\ĥMHDQV DQG DORRVHWHHDVLQJOHSHQGDQWKDQJLQJDURXQGKHUQHFN$VVRRQDVVKHDUULYHVDQGVHWWOHV LQWR RXU ERRWKLW¶V FOHDU WKDW +DQQDK LVRQH WKRVH LQWULJXLQJO\DZNZDUG W\SHV DOO ORQJKDLUDQGVNLQQ\ OLPEVQRSUHWHQVLRQWKDWVKHNQRZVZKDW OLIH¶V DOO DERXW QRUHYHQZKDWVKHLVDOODERXWXQVXUHRIKHUVHOIEXWVLPXOWDQHRXVO\VHWLQFHUWDLQZD\VWKDWFRXOGPDNHHYHQWKHPRVW SXWĥWRJHWKHU LQGLYLGXDO TXLYHU LQWKHLUERRWV

³,¶PKDSS\ZLWKZKR , DPEXW ,GRQ¶W WKLQN,NQRZZKR,DP´ VKH VD\VFU\SWLFDOO\ZKHQDVNHGLIKHUPDQ\UROHVKDYHFRQÀLFWHGKHULGHQWLW\³,ZRXOGQ¶WZDQWWRJHWWRWKHSRLQWZKHUH,FDQVD\µ,NQRZHYHU\WKLQJ,FDQEH¶ , OLNHWKHLGHD WKDW WKHUH DUH RWKHU VLGHV WR P\SHUVRQDOLW\ WKDW , KDYHQ¶W GLVFRYHUHG\HW,FRXOGVXGGHQO\GRVRPHWKLQJWKDWZRXOGVXUSULVHP\VHOI´,W¶VDQHQGHDULQJUHPDUN SDUWLFXODUO\ DV +DQQDK LVFRPIRUWDEO\ ZLWKLQ WKH µHDUO\ WZHQWLHV¶SDUHQWKHVHVDQGLW¶VQRVHFUHWWKDWWKRVH\HDUVDUHEHFRPLQJSURJUHVVLYHO\GLɷFXOWWRQDYLJDWHZLWKVHOIĥDVVXUDQFHLQWDFW

³, GLG IRXU MREV LQ D URZ DQGĬ6NLQVĭ ZDV WKH ODVW RQH VR IRU WKDW

WR FRPH DW WKH HQG LW DOPRVW IHOW OLNHFRPLQJIXOOĥFLUFOH,WUHDOO\PHDQWDORW´(YLGHQWO\ +DQQDK¶V UHSULVDO RI 6NLQV¶&DVVLH $LQVZRUWK Ħ WKH FKDUDFWHU VKHLV DUJXDEO\PRVW IDPRXV IRUĦGRHVQRWMXVW KROG RFFXSDWLRQDO UHOHYDQFH EXWDOVR UHVRQDWHV ZLWK GHHSHU HPRWLRQDOVLJQL¿FDQFH³,WZDVYHU\VSHFLDODQGIHOWQLFH WR KDYH WKLV QHZ UHDOO\ GLɱHUHQWUHDOO\ SRVLWLYH H[SHULHQFH WKDW ZDVOLQNHG WR KRZ P\ FDUHHU KDG VWDUWHG´7KHUHÀHFWLYHHGJHDQGHORTXHQFHRIKHUZRUGV VHHP WR UHVRXQG ZLWK D SULYDWHVSLULWXDORUSKLORVRSKLFDOLPSRUWDQFH$VVKHVSHDNVLW¶VFOHDUWKDWHDFKUHVSRQVHLVFKRVHQZLWKDQDFXWHDSWQHVVDQGHYHU\VHQWLPHQW LV WUXO\ PHDQW FKDUPLQJO\UHLQIRUFHG E\ D QDWXUDO WHQGHQF\ WRH[SUHVV WKH HPRWLRQDO FRQVHTXHQFH RIHDFK H[SHULHQFH +HU FKRLFH RI ZRUGVFRQWUDGLFWKHUQRWLFHDEO\VK\GLVSRVLWLRQVR EROGO\ IRU UHDGLQJ EHWZHHQ KHU

FDUHIXOO\ VHOHFWHG OLQHV D FDSWLYDWLQJRSHQQHVVÀDVKHVEULJKWXQLQWHQWLRQDODVLWPD\EH

³, ZDV ZRUULHG DERXW IHHOLQJ

WUDSSHG´ VKH VD\V ZKHQ , LQHYLWDEO\DVNRIKHUUHWXUQWR6NLQVGRHVVKHQRWIHHODVWKRXJKLW¶VDMXPSEDFNWRVTXDUHRQH"³,ZRXOGQ¶WKDYHZDQWHGWRGRLWLI&DVVLHZDVWKHVDPHSHUVRQEXWVKHZDVGLɱHUHQWHQRXJKRQWKHSDJHDQGKRZ,NQHZ,ZDQWHGWRSOD\KHU´,QGHHGLWLVWKLVGLɱHUHQFH LQ&DVVLH WKDW DXGLHQFHVDUH FHUWDLQO\ H[FLWHG WR VHH WKH PRVWLQYLWLQJSDUWRIDOOWKRXJKLVWKDW&DVVLHDQG+DQQDKKDYHERWKEHHQDEVHQWIURP6NLQVIRUWKHVDPHDPRXQWRIWLPHWKXVWKHRQVFUHHQFKDQJHVZLOOEHWZRIROG³,NQRZ KRZPXFK ,¶YH FKDQJHG DQG ,¶PVXUH HYHU\RQH NQRZV KRZ PXFK \RXFKDQJHLQWKHSHULRGEHWZHHQDQG\HDUVROG´7KHRQO\GLɱHUHQFHRIFRXUVH

feature

Page 41: Jodie Jones' Portfolio
Page 42: Jodie Jones' Portfolio

LV WKDW +DQQDK LV QRZ D VXFFHVVIXO DFWUHVV ZLWKVWLQWV LQ WKH:HVW(QG DPDQDJHU LQ/$ DQG D&9 WKDW OLVWV +%2 IDQWDV\ GUDPDV DORQJVLGHTXLUN\ LQGHSHQGHQW ¿OPV DV D WHVWLPRQ\ WR KHUH[SHULHQFH&DVVLHRQWKHRWKHUKDQG LQKDELWVDUDWKHU FRQWUDVWLQJ FKDSWHU LQ OLIH ³:KHQ &KULVGLHG &DVVLH UDQ DZD\ WR 1HZ <RUN DQG GLGQ¶WFRPH EDFN WR (QJODQG XQWLO D FRXSOH RIPRQWKVEHIRUHWKHHSLVRGHVWDNHSODFH´:KHQ6NLQV¶3XUH·EHJLQVZH¶OOVHH&DVVLHOLYLQJDQDOPRVWDQRQ\PRXVH[LVWHQFH³6KH¶VZRUNLQJLQDFDIHOLYLQJLQDVKDUHGKRXVHDQGGRHVQ¶WNQRZDQ\RQHVKHOLYHVZLWK6KHKDV DEVROXWHO\ QR IULHQGV DQG LV UHDOO\ VFDUHG RIPDNLQJFRQQHFWLRQVZLWKSHRSOH´7KHQH[WVHULHVRI6NLQVZLOOEHKLWWLQJRXUVFUHHQVDQ\PLQXWHVRXQWLOWKHQ+DQQDKKDVWRUHPDLQWLJKWĥOLSSHG

%XWZKDW DERXW WKH WDOHQWHGEULJKW \RXQJWKLQJEHKLQGWKHPLUDJHWKDWLV&DVVLH":HOOZKHQ6NLQV ZUDSSHG +DQQDK PDGH WKH EROG GHFLVLRQWR JRRɱ WRXQLYHUVLW\ GHVSLWHKHU LQLWLDOZRUULHVRI KDYLQJ WR FKRRVH EHWZHHQ KLJKHU HGXFDWLRQDQGKHUFDUHHU³:KDW,HQGHGXSUHDOLVLQJLVWKDW\RXFDQGRERWK´VKHVD\VLQVHUWLQJKHUSHUVRQDORSLQLRQWKDW LW¶VDOODERXWWLPLQJ³<RXRQO\KDYHRQHFKDQFHWRGR LWZKHQ\RX¶UHWKHVDPHDJHDVHYHU\RQH HOVH´ %XW RQH ZRQGHUV ZKDW W\SH RIH[SHULHQFH DQ DFWUHVV FDQ KDYH DPLGVW µUHJXODU¶VWXGHQWV ĪWKDW LV WR VD\ QRQĥDFWRUVī ³, GLGQ¶W GRWKHDOOĥQLJKWHUVWKDWP\IULHQGVGLGDQG,ZDVQHYHULQWRWKHZKROHIDQF\GUHVVVLGHRIWKLQJVEXW,¶PUHDOO\JUDWHIXOIRUWKHH[SHULHQFH,KDGZKHWKHULWZDVW\SLFDORUQRW´7KHZRUU\RIPLVVLQJRXWRQD ĬVHFRQGĭFDUHHUGH¿QLQJUROHRUDQRSSRUWXQLW\RI D OLIHWLPH GXH WR HGXFDWLRQDO FRPPLWPHQWVZRXOGGRRPWKHPDMRULW\RIXVWRXQFRQWUROODEOHDQ[LHW\ EXW+DQQDKFRROO\ VWDWHV WKDWKHUGHVLUHWR DFW PDGH KHU VWXG\ PRUH HɷFLHQWO\ OHVW VKHVKRXOGPLVVRXWRQDFKDQFHWRDFWEHFDXVHRIDQDSSURDFKLQJGHDGOLQH ³,ZDVDOZD\VFRQVFLRXVRIEHLQJRQWRSRIP\ZRUNORDGVRWKDWLIDQDXGLWLRQFDPH XS , FRXOG EH ÀH[LEOH´ 5DWKHU DGPLUDEOHLQGHHGSDUWLFXODUO\DVPDQ\VWXGHQWVGULIWEHWZHHQGHDGOLQH GDWHV DQG RQO\ EXFNOH GRZQ WKH QLJKWEHIRUHVHOGRPGRWKH\SUHSDUHVRH[WHQVLYHO\

$QG VR HTXLSSHGZLWK D&DPEULGJHĥOHDUQW(QJOLVK GHJUHH DQG VRPH VHULRXV WDOHQW DOUHDG\XQGHU KHU EHOW+DQQDK YHQWXUHG LQWR WKHZRUOGRI DFWLQJ« 7R GDWH VKH KDV IHDWXUHG DORQJVLGH-RKQQ\'HSSī'DUN6KDGRZVĬVWDUUHGLQDQDFWLRQ¿OPī7KH1XPEHUV6WDWLRQĬVXQJKHUKHDUWRXWLQDPXVLFDOī*RG+HOS7KH*LUOĬDQGEHFRPHDUHJXODUFKDUDFWHU LQ WKH FULWLFDOO\ DFFODLPHG +%2 FXOWIDQWDV\*DPHRI7KURQHV

³,ZDVLQ1HZ<RUNDQG/RV$QJHOHVLQ$SULO ZKHQ WKH VHFRQG VHULHV RI*DPH RI7KURQHVFDPH RXW Ħ LW¶V KXJH RYHU KHUH EXW LW¶V GLɱHUHQWLQ WKH6WDWHV´:LWK LWV URRWV¿UPO\ LQ$PHULFDQSURGXFWLRQGHVSLWHLW¶VSUHGRPLQDQWO\%ULWLVKFDVWLW¶VQRWDVXUSULVHWRKHDUWKDWWKH86ZDVWUHDWHGWR DQ LQWHQVL¿HG DGYHUWLVLQJ UHJLPH EHIRUH WKHVHFRQG VHDVRQ GURSSHG ³7KHUH ZHUH ELOOERDUGVDOO RYHU /$ DGV RQ EXVHV DOO RYHU 1HZ <RUNHYHU\ZKHUH , ORRNHG LWZDV OLNH µ*DPHRI7KURQHV*DPH RI 7KURQHV *DPH RI 7KURQHV¶ ZKLFK ZDVDPD]LQJDQGVR,VXGGHQO\UHDOLVHG µ7KLVVKRZLV

feature

Page 43: Jodie Jones' Portfolio

hat LOCK & CO HATTERS, jacket and trousers RAOUL, collar ABBIE WALSH, choker ME & ZENA available at MY FLASH TRASH, necklaces LAURA LEE and ANNA LOU OF LONDON, rings LAURA LEE and RACHEL ENTWISTLE, shoes ALBERTA FERRETTI

UHDOO\PDVVLYH¶´$JDLQDVZLWK6NLQV+DQQDKKDGIRXQGKHUVHOILQWKHPLGGOHRIµWKHQH[WELJWKLQJ¶3OD\LQJWKHZLGHĥH\HGDQGQDwYHVLQJOHPXP*LOO\KHUUROHLQYROYHPHQWLQVHDVRQWKUHHEHFDPHPRUHLQWHJUDO DQG WKXV VKH UHWXUQHG WR ¿OPZKHQ WKHFULWLFV DQG DGYHUWV KDG VXFFHVVIXOO\ DWWULEXWHGEULOOLDQFHWRWKHVKRZ³,ORYHGFRPLQJEDFNIRUWKHWKLUGVHULHVDQGEHLQJPRUHLQYROYHGLQWKHVKRZ,W LV WKLV LQFUHGLEO\ KXJH SURGXFWLRQ EXW LW GRHVKDYHDUHDOIDPLO\IHHOHYHU\RQHLVVRFORVHDQGWKHFUHZDUHZRQGHUIXO´7KHVXEWOHVWUHQJWKVRIVXFKDWLPLGFUHDWXUHĦDVZHOODVWKHLQFUHGLEOHZULWLQJĦDUHZKDWGUHZ+DQQDKWRWKHSDUW³,UHDOO\DGPLUHWKH VLPSOLFLW\ RI *LOO\ DQG KHU EUDYHU\ 6KH¶V DPRWKHUVRLW¶VDOOVRIRFXVHGRQWKHSUHVHUYDWLRQRIKHUFKLOG´$VVKHFRQWLQXHVZLWKXWPRVWUHYHUHQFHDQG DSSUHFLDWLRQ WR GHVFULEH WKLV RWKHUZRUOGO\FKDUDFWHU LQ D PRGHUQ GD\ FRQWH[W LQNOLQJV RIVLPLODULWLHV EHWZHHQ KHUVHOI DQG *LOO\ VHHP WRWHDVHWKHPVHOYHVLQWRH[LVWHQFHOLNHWKHIDFWWKDWWKH\ERWKSRVVHVVSDUDGR[LFDOSHUVRQDOLW\WUDLWVDV+DQQDKH[SODLQV³6KH¶VDYHU\YXOQHUDEOHFKDUDFWHUEXWVKH¶VYHU\VWURQJDQGWKDW¶VVRPHWKLQJ,UHDOO\DGPLUHWKDWSXULW\RISXUSRVH´7KHLGHDWKDW*LOO\FDQ EH VR YXOQHUDEOH DQG \HW VR SHUIHFWO\ VWURQJVLPXOWDQHRXVO\ LV LQHVVHQFHVLPLODUWR+DQQDK¶VDELOLW\WRVHHPVRUHWLFHQW\HWWKURXJKKHUHOHFWHGGLFWLRQFRQYH\YROXPHV

$GGLQJPRUHVRWRKHULPSUHVVLYHOLVWRIIHDWV LV*RG+HOS7KH*LUO ³7KH FKDUDFWHU , ZDVSOD\LQJZDVVRSRVLWLYHDQGVXQQ\LWZDVKRQHVWO\WKHKDSSLHVW WLPHRIP\ OLIHEHFDXVHDOO ,KDG WRGRZDV JR LQ HYHU\GD\ DQGEH UHDOO\ KDSS\´7KH*ODVJRZĥEDVHGSURGXFWLRQ LV DQXQXVXDO FRPLQJĥRIĥDJH PXVLFDO ZULWWHQ DQG GLUHFWHG E\ 6WXDUW0XUGRFK RI%HOOH 6HEDVWLDQ IDPH ³7KHLU VRQJVDUH RIWHQ VR QDUUDWLYH GULYHQ DQG 6WXDUW LV VXFKD EHDXWLIXO ZULWHU LQ WKDW VHQVH VR WKHUH ZDV QRTXHVWLRQ LQP\PLQGWKDW LWZRXOGEHVRPHWKLQJH[FLWLQJ´+DQQDKVWDUVDORQJVLGH(PLO\%URZQLQJDQG 2OO\ $OH[DQGHU LQ D ¿OP WKDW GRFXPHQWV DVXɱHULQJ DGROHVFHQW DV VKH XVHV VRQJZULWLQJ DQGVLQJLQJ WR IXHO KHU UHFRYHU\ IURP D GLVSLULWHGVWDWH RI PLQG 7KH UHVXOWLQJ VWRU\ WHOOV RI WKHWKUHHVRPH¶V EORVVRPLQJ IULHQGVKLS ZKLFK LV VHWRYHU WKH FRXUVH RI D JORULRXV VXPPHU ³,¶G QHYHUEHHQWR*ODVJRZEHIRUHDQGLWZDVDOO¿OPHGLQWKHVXPPHU VR LW ZDV WKLV YHU\ VSHFLDO WLPH´$JDLQ+DQQDK¶V XQ\LHOGLQJ FRPPLWPHQW WR H[SUHVVLQJKRZ GHDU WKH H[SHULHQFH ZDV LV KXPEOLQJ LW¶VDOPRVW DV WKRXJK UHFRJQLWLRQ DV DQ DFWUHVVEHFRPHVDUHGXQGDQWQRWLRQRUVLPSO\DVHFRQGDU\ERQXVZKLOH IULHQGVKLS DQGPHPRULHV DUH SUL]HGIRUHPRVW

,Q WKH 6FRWWLVK LQGLH VKH SOD\V DQRWKHUFKDUDFWHU FDOOHG &DVVLH ZKLFK HQFRXUDJHGTXHVWLRQV UHJDUGLQJ WKH QDPH ³, NQHZ WKDWRWKHU SHRSOH ZRXOG FRPPHQW RQ LW EXW IRU PHWKHUH¶V QR FRQQHFWLRQ EHWZHHQ WKH WZR DQGWKH\¶UH YHU\ GLɱHUHQW FKDUDFWHUV´+HU TXLFNĥ¿UHDOPRVW UHKHDUVHG UHVSRQVH UHJDUGLQJ WKH µ&DVVLHFRUUHODWLRQ¶VHHPVWRKLJKOLJKWDVOLJKWDQQR\DQFHZLWKDFWLQJDVKHUDUWLWZRXOGEHIDLUWRDVVXPHVKHPD\KDYHEHHQGLVPD\HGE\WKRVHPRUHLQWHUHVWHGLQWKHQDPHRYHUWKHSDUWLFXODUVRIWKHFKDUDFWHU+RZHYHU XOWLPDWHO\ +DQQDK UHPDLQV URPDQWLF

feature

Page 44: Jodie Jones' Portfolio
Page 45: Jodie Jones' Portfolio

dress PERSYrings LAURA LEE and RACHEL ENTWISTLE

feature

$QRWKHU UHDVRQ ZK\ , ORYHG*RG +HOS WKH *LUO ZDV WR EHLQDPXVLFDO7RJHWWREHLQDZRUOGZKHUHSHRSOHFDQEXUVWLQWR VRQJ LV MXVW WKH PRVW

LQFUHGLEOHIDQWDV\µ

105

Page 46: Jodie Jones' Portfolio

hat LOCK & CO HATTERSjacket and trousers RAOUL

collar ABBIE WALSHchoker ME & ZENA available at MY FLASH TRASH

necklaces LAURA LEE and ANNA LOU OF LONDONrings LAURA LEE and RACHEL ENTWISTLE

shoes ALBERTA FERRETTI

DGPLWWHGO\ VK\ E\ GHIDXOW ³7KHUH LVSDUW RI PH WKDW¶V UHDOO\ GUDZQ WR WKHWKLQJVWKDWWDNHPHWKHPRVWRXWVLGHRIP\VHOIRUDUHWKHPRVWIDUUHPRYHGIURPP\VHOI´ 7KH HQWHUWDLQPHQW LQGXVWU\SURYLGLQJ HVFDSLVP IRU WKH DFWRUV DQGYLHZHUV VLPXOWDQHRXVO\ ZKR NQHZ"$QG PHDQZKLOH +DQQDK¶V UHPDUNV RQGLVSODFLQJ KHUVHOI IURP KHU DFWXDO LQWRVRPHWKLQJ ¿FWLRQDO DFW DV \HW DQRWKHUÀDVKRIOLJKWXSRQKHULQWULJXLQJPLQG

&RQWLQXLQJ RQ WKH FKDUDFWHUĥEDVHG WDQJHQW ³$QRWKHU UHDVRQ ZK\ ,ORYHG*RG+HOS7KH*LUO ZDV WR EH LQ DPXVLFDO7R JHW WR EH LQ DZRUOGZKHUHSHRSOH FDQ EXUVW LQWR VRQJ LV MXVW WKHPRVW LQFUHGLEOH IDQWDV\ LQ D GLɱHUHQWNLQG RI ZD\ WR *DPH RI 7KURQHV´ 7KHH[SORUDWLRQ RI DOWHUQDWLYH SHUVRQDOLWLHVZKLFK WKH DFWLQJ SURIHVVLRQ RɱHUV LQDEXQGDQFH LV FHUWDLQO\ DSSHDOLQJ ³7KHFKDUDFWHU,SOD\HGLQ/LO\.DWDOVRIHOWYHU\IDUUHPRYHGIURPPH6KHZDVWKLVUHDOO\ FRQ¿GHQW RYHUVH[HG SRVK JLUODQG LW ZDV UHDOO\ IXQ WR SOD\ VRPHRQH

ZKRVHRQO\SULRULW\ZDVWRKDYHDVPXFKIXQ DV SRVVLEOH´ +DQQDK¶V H[FLWHPHQWDQG SDVVLRQ IRU KHU FKDUDFWHUV DUHGLVVHPLQDWHG ZLWK VXFK UHIUHVKLQJHQWKXVLDVP KRZHYHU ZKDW DERXW UROHVOLNH&DVVLHLQ6NLQV"*LYHQWKHIDFWWKDW&DVVLH DQG +DQQDK DUH LQH[WULFDEO\OLQNHGYLDFRXQWOHVVDYHQXHVRQHKDVWRZRQGHULI&DVVLH¶VWUDLWVĦWHDPLQJZLWKPHODQFKROLFDVSHFWVĦKDYHDQHɱHFWRQ+DQQDK¶V PRRG DQG SHUVRQDOLW\ LQ WKHVDPHZD\³:KHQ,ZDVSOD\LQJ&DVVLH, EHFDPH YHU\ ZLWKGUDZQ LQWR P\VHOIDQG,MXVWIRFXVHGRQZRUNVKHZDVYHU\LQWURYHUWHGDQG,EHFDPHOLNHWKDW´$\HWKHUH¶VWKHUXE

/RRNLQJ IRUZDUG +DQQDKGLSORPDWLFDOO\ FRPPHQWV WKDW WKHUHDUH PDQ\ UROHV VKH¶G ORYH WR DVVXPHDQG SLFNLQJ RQH SDUWLFXODU IDYRXULWHZRXOG EH LPSRVVLEOH ³, WKLQN ,¶P MXVWYHU\JUHHG\«,FDQ¶WZKLWWOH LWGRZQ WRMXVWRQH´VKHVD\VZLWKDQHUYRXVODXJK³7KDW¶V DOPRVW ZK\ ,¶YH FKRVHQ WKLVMRE LW¶V OLNH EHLQJ JUHHG\ DERXW OLIH LQ

WHUPV RI QRW ZKLWWOLQJ \RXUVHOI GRZQWR MXVW RQH LGHQWLW\ RU SHUVRQDOLW\´7KH SULYLOHJH RI DGRSWLQJ D SOHWKRUDRISHUVRQDOLWLHV DV DQGZKHQKHUFDUHHUGHPDQGV PD\ VHHP OLNH D UHFLSH IRUVFKL]RSKUHQLDEXWLQDFWXDOIDFWLWDOORZVIRU D VHQVH RI IUHHGRP IURP WKH VHOIĥLPSOHPHQWHGFRQVWUDLQWVRIRQHVHOIDQGDOVR D UDUH FKDQFH WR H[SHULPHQW ZLWK\RXU SHUVRQDOLW\ ³:H DOO WKLQN LGHQWLW\LVDUHDOO\¿[HGWKLQJEXW,GRQ¶WWKLQNLWLV, ORYHWKH LGHDWKDWWKHUHDUH ORWVRIGLɱHUHQW VLGHV WRHYHU\RQHDQGDFWXDOO\LGHQWLW\ FDQ EH D YHU\ ÀXLG WKLQJ´ VKHVD\V ZLWK XQDVKDPHG OLEHUDOLVP DQGVXGGHQO\ KHU GLVKHYHOHG ZDYHV VHHPPRUHVXJJHVWLYHRIDQDOOĥDGRULQJÀRZHUFKLOGZLWKDQROGVRXOWKDQUHSUHVHQWDWLYHRI WKH ĥ\HDUĥROG /RQGRQLWH ZKR VDWGRZQRQO\KDOIDQKRXUDJR

,QDOOVHULRXVQHVV+DQQDK¶VZLVKHVIRUKHUFDUHHU¶VIXWXUHDUHOHGRVWHQVLEO\E\ KHU KHDUW ³, MXVW ZDQW WR ZRUN RQWKLQJVWKDW,¶PSDVVLRQDWHDERXW,ZDQWWR ¿QG WKH ULJKW WKLQJ VRPHWKLQJ ,¶P

UHDOO\ H[FLWHG E\´$OWKRXJKLI D SUHIHUHQFH DEVROXWHO\PXVWEHPDGH VKH¶V D'DLV\%XFKDQDQNLQGRIJLUODWKHDUW³, UHDOO\ ORYH WKH V´)XUWKHUPRUHLQYROYHPHQWLQ%ULWDLQ¶VULFKOLWHUDU\KHULWDJHDQGLWVLPSDFWRQ%ULWLVK¿OPDQG WHOHYLVLRQ LV VRPHWKLQJ+DQQDK ZRXOG DOVR OLNH WRH[SORUH ³,¶YH QHYHU ZRUNHG

RQDQ\SHULRGGUDPDVDVD%ULWLVKDFWUHVVDQG KDYLQJ QHYHU ZRUQ D FRUVHW , IHHOYHU\OHIWRXWRIWKLVµSHULRGGUDPD¶FOXE´

$ODVWKHUHDUHWKHLQHYLWDEOHFRQVWR WKH OLVW RI SURV ZKHQ LW FRPHV WREHLQJDQDFWUHVV,QDVXUSULVLQJO\KRQHVWDQG EHDXWLIXOO\ YXOQHUDEOH FRQIHVVLRQ+DQQDKWDONVRIWKHFKDOOHQJHVVKHIDFHV³+DYLQJ WR EH DW WKH PHUF\ RI RWKHUSHRSOH¶VGHFLVLRQVQRWEHLQJ LQ FRQWURORI WKH HQG UHVXOW RI \RXU SHUIRUPDQFHDQG QRW NQRZLQJ KRZ WKLQJV DUH JRLQJWRJHWFXW´&RQWLQXLQJZLWKKHUKRQHVW\+DQQDK EUDYHO\ FRPPHQWV RQ WKHVXSHU¿FLDO QDWXUH RI WKH µEL]¶ DQG WKHHYHUĥLQFUHDVLQJ LPSRUWDQFH LW SODFHVRQ DSSHDUDQFH ³7KHRWKHU WKLQJ LV WKHDPRXQWRISUHVVXUHLWPDNHVPHSXWRQP\ RZQ SK\VLFDO DSSHDUDQFH (YHU\RQHKDV LQVHFXULWLHV DERXW WKH ZD\ WKH\ORRN EXW ZKHQHYHU , IHHO GRZQ DERXWWKHZD\ , ORRN , DOVR IHHO GRZQ DERXWP\MRE´7KHFXWWLQJVLQFHULW\WUXWKDQGEROGIUDQNQHVVRIKHUZRUGVZHUHKHDUGZLWKVXUSULVHGHDUVĥLWLVQ¶WHYHU\DFWUHVV

DERXW WKH FRLQFLGHQFH VHHPLQJO\FRPSO\LQJZLWKKHUTXL[RWLFQDWXUH³,QD ZD\ LW NLQG RI IHOW VZHHW \RX NQRZPD\EH WKDW QDPH PHDQV VRPHWKLQJ´)XQGHG E\ D .LFNVWDUWHU FDPSDLJQDOO SXEOLFLW\ RQ WKH ¿OP¶V SURGXFWLRQVXJJHVWV DQ XQDYRLGDEOH IULHQGOLQHVVSUHVHQWLQJDSURMHFWWKDWVHHPVWDLORUHGWR+DQQDK¶V SHUVRQDOLW\ ³WKH FUHZ WKHFDVWDQGHYHU\RQHHOVHKDVEHHQVROR\DOWR6WXDUWDQGVRLPSUHVVHG(YHQWKRXJKKHZDV D ¿UVWĥWLPHZULWHUGLUHFWRU KH¶GSURYHQ KLPVHOI VR PXFK DV D FUHDWLYHSHUVRQ DQG HYHU\RQH ZDV MXVW UHDOO\EHKLQGKLP´1RGRXEWDVXSOLIWLQJDVLWZLOOEHVDGGHQLQJLQSDUWV*RG+HOS7KH*LUOVHHPVGHVWLQHGWRUHNLQGOHWKRXJKWVRI \RXWK ZLWK ROGHU JHQHUDWLRQV ZKLOVWDOVRUHDFKLQJRXWWRWKRVHVWLOOYR\DJLQJLQVHDUFKRIPDWXULW\ĦSDUWLFXODUO\JLYHQWKDW WKH XSURDULRXV GHSLFWLRQ RI \RXWKZLOOEHVHWDJDLQVWDPXVLFDOEDFNGURSRIUHVLGXDO%HOOH6HEDVWLDQVRQJV

7KHGUHDP\H[SHULPHQWDOSURGXFWRI %HOOH 6HEDVWLDQ DGPLWWHGO\ LVQ¶W IRUHYHU\RQHGHVSLWHWKH¿HUFHO\UHODWDEOH O\ULFV DQG TXLUN\VRXQG*URZLQJXSKRZHYHULW DSSHDUV WKHLU VRQJV ZHUHVRPHWKLQJ +DQQDK FRXOGQ¶WKDYHGRQHZLWKRXW ³,ZDV DUHDOO\ ELJ IDQ ,Q SDUWLFXODUZKHQ , ZDV DERXW IRXUWHHQWKH\ ZHUH D KXJH GHDO IRUPH´$ UHVRQDWLRQ FRXQWOHVVFDQ UHODWH WR WKDQNV WR WKHEDQG¶V HPSKDVLV RQ FHOHEUDWLQJ WKHVRFLHWDORXWFDVW³,IHOWOLNHDORQHO\NLG,ZDV OLNH µ7KDW¶VPH ,¶P D ELW ZHLUGWRR¶´6RZRXOGLWEHIDLUWRVXJJHVWWKLVSURMHFWSUHVHQWHG D FKDQFH IRU+DQQDKWR ZRUN ZLWK RQH RI KHU FKLOGKRRGKHURHV" ³,KDYHDOZD\VDQGVWLOOKDYH WRUHSUHVVWKDWDURXQG6WXDUWDQGDOO,HYHUZDQWHG WR VD\ WR KLP ZDV µ<RX ZURWHWKDWVRQJWKDWVDYHGP\OLIH¶´

+HUIDQĥOLNHVHQWLPHQWHQGHDULQJO\UHÀHFWVKHU \HDUV%HLQJ VR \RXQJ LQDQ HVWDEOLVKHG LQGXVWU\ ĪRQH LURQLFDOO\LQIDPRXV IRU LWV HTXDOO\ LQIDPRXVFRQQRWDWLRQVīPXVWEHDGDXQWLQJUHDOLW\,Q IDFW FRPSHWLWLRQ LV DSSDUHQWO\ VR¿HUFH RQH ZRXOGQ¶W EH VXUSULVHG WRKHDU WKDW WHPSWDWLRQWR IUDQWLFDOO\YHHUWRZDUGV µVDIH¶ UROHVRUWKRVHZKLFKRQHNQRZV EHVW RFFDVLRQDOO\ WULXPSKV LQWKH QDPH RI VWDELOLW\ +DQQDK KDV DGLɱHUHQW YLHZ WKRXJK ³:KHQ , VHH DFKDUDFWHURQDSDJHDQGWKLQNµ7KDW¶VVRQRWPH¶WKDW¶VZKDW,ZDQWWRGR´7KLVLVD UDWKHUEROGGHFLVLRQIURPVRPHRQH

´:KHQ , ZDV SOD\LQJ &DVVLH, EHFDPH YHU\ ZLWKGUDZQ LQWRP\VHOIDQG,MXVWIRFXVHGRQZRUNVKH ZDV YHU\ LQWURYHUWHG DQG ,

EHFDPHOLNHWKDWµ

feature

Page 47: Jodie Jones' Portfolio
Page 48: Jodie Jones' Portfolio

ZKHWKHUVKHLVFRPSOHWHO\REOLYLRXVRUDODUPLQJO\DZDUHWKDWVKHDOPRVWEDUHVKHUVRXOZKHQVKHVKDUHVKHUKHDUWIHOWRXWORRN%RWKFRPSOHWHO\FRQWUDGLFWRU\DQG\HWVROLNHDEOHVKHVHHPVDIRUWUHVVFDSDEOHRILJQLWLQJXQSUHFHGHQWHGIDVFLQDWLRQZKLOHPDLQWDLQLQJDQDQJHOLFLQQRFHQFHFRQFXUUHQWO\6KHLVDVWHUHRW\SLFDO%HOOH6HEDVWLDQ JLUO WKURXJKDQG WKURXJKDQG \HVQRZ LW¶V FOHDU MXVWKRZVKHPDQDJHG&DVVLH$LQVZRUWK¶VFRQIXVLRQDQGLQQRFHQFHZLWK VXFK VKDUS FRQYLFWLRQ +DQQDK 0XUUD\ LV XQH[SHFWHGO\HYHU\WKLQJ\RXZRXOGH[SHFWIURPVXFKDZLGHĥUDQJLQJDFWUHVVDQGMXVWDVVWLOOZDWHUVUXQGHHSLWZRXOGVHHP+DQQDK¶VTXDLQWH[WHULRU DQGFR\ WHPSHUDPHQWPDVND VHFUHWO\ LQTXLVLWLYH DQGEHDXWLIXOO\DGYHQWXURXVKHDUW

ZKRPLVVRRSHQDERXWVXFKLQVHFXULWLHV+HUDGPLVVLRQPDNHVKHU FRQWUDGLFWRU\ DOOXUH HYHQ PRUH HQFKDQWLQJ VKH VHHPVSUDFWLFDOO\HWKHUHDOLQKHUZLVGRP\HWVRLQKLELWHGLQKHUPDQQHUDQG WKXV WKDW JOLPPHU RI KHU LQQHU ZRUNLQJV DJDLQ EHFRPHVYLVLEOH

$VWLPHUROOVIRUWKDQG+DQQDKSUHSDUHVWROHDYHLQNOLQJVRIKHUGD\DKHDGDUHVKDUHG$ZHHNO\6N\SHGDWHLVWREHNHSWZLWK IHOORZ/LO\.DW VWDU -HVVLFD 5RWKH ZKLFK DJDLQ IRUFHVRQHWRUHPHPEHUWKDWWKLVFU\SWLFDFWUHVVLVMXVWOLNHDQ\RWKHUĥ\HDUĥROG)XUWKHUPRUH VKHDOVR ORRNV IRUZDUG WRDFDWFKXSZLWKIULHQGV ODWHURQ³,¶PRɱWR6N\SH-HVVVKH¶VVWLOO LQ1HZ<RUNDQGZH6N\SHHYHU\ZHHN7KHQ,¶PJRLQJRXWWKLVHYHQLQJZLWKVRPHIULHQGV IURP&DPEULGJH´'HVSLWHDOOKHU¿FWLWLRXVH[SHGLWLRQV +DQQDK¶V IHHW UHPDLQ ¿UPO\ RQ WKH JURXQG DQGKHUPLQGFDVWDGPLUDEO\ZLGHLQZDLWRIQHZDGYHQWXUHV$VDQDFWUHVVLQPDQ\ZD\VLW¶VDUJXDEOHWKDW+DQQDKLVQ¶W\RXUW\SLFDOWZHQW\ĥVRPHWKLQJ JLUO EXW KHU IDVFLQDWLQJ FRQWUDGLFWLRQV LQPDQQHUDQGXWWHUDQFHVHOIĥHɱDFLQJQDWXUHDQGDQLQVLJKWWKDWVHHPV IDU EH\RQGKHU \HDUVPDNHKHU DQ DOPRVW LQVSLUDWLRQDO¿JXUHWRWKRVHRIXVWUXGJLQJDORQJLQWKHPHDQWLPH

7KH LQWULJXLQJ WDQJOH RI GHOLFDWH H[SUHVVLRQ WDFLWXUQLW\DQGZDLIĥOLNHIRUPDUHVRVLPXOWDQHRXVO\HQJDJLQJDQGVWDQGRɷVKWKDW KHU SUHVHQFH DORQH LV YHU\ QHDUO\ PDMHVWLF 7KH PRVWHQJDJLQJDVSHFWDERYHDOO LVWKHLPSRVVLELOLW\RIGLVWLQJXLVKLQJ

WH[W-2',(-21(6

cardigan ALBERTA FERRETTIdress SOPHIA KAHnecklace and bracelet LAURA LEEwatch ROLEX

Page 49: Jodie Jones' Portfolio
Page 50: Jodie Jones' Portfolio

GOOD MAGAZINE

Jodie Jones

Freelance Fashion & Luxury Lifestyle Journalist

Contact

E: [email protected]

W: www.MissJodieJones.com

Social

Twitter / Pinterest / Instagram:

@MissJodieJones

Page 51: Jodie Jones' Portfolio

IN 2008, Japanese lingerie designer

Triumph International created the first

solar panel bra, featuring a sun-powered

message board display. Bonus: The bra’s

padding can store liquids and comes

with a convenient straw attached.

heart Avon's counsel to Stringer: 13good.is

/design

Little Sun DANISH!ICELANDIC ARTIST Olafur Eliasson har-

nesses natural elements to create impressive installa-

tions that have been celebrated around the world. It’s

not surprising then, that for his latest, most practical

artwork to date, he utilizes one of the most powerful

natural resources of all: the sun. Along with engineer

Frederik Ottesen, he recently developed Little Sun, a

portable, hand-sized solar light that charges during

the day for use at night. Described by Eliasson as “a

work of art that works in life,” Little Sun has modest

aims to provide light to no less than 1.6 billion people

globally without access to electricity. Compared

to kerosene—typically used in off-grid areas—this

sun-shaped lamp cuts costs by 90 percent over three

years, making Little Sun affordable, functional, and

according to Eliasson, “a wedge that opens up the

urgent discussion about bringing sustainable energy

to all from the perspective of art.”—Yasha Wallin

For more info, go to littlesun.com

A PEACE TREATY

DANA ARBIB and Farah Malik, founders and designers behind

ethically sourced fashion line A

PEACE TREATY, remember a young

female worker in Kathmandu, Nepal,

who was learning to hand-dye

cashmere yarn for APT’s HÓZHÓ

collection. “After much deliberation,

she was able to perfect our unique

colors,” Arbib says. “Although we

didn’t speak the same language,

her pride and enthusiasm in her

accomplishment were easily

understood.” The company

selects craftsmen from troubled

sociopolitical regions to create

handmade treasures that celebrate

indigenous artistry and rejuvenate

employment in neglected locales.

For the Fall/Winter 2013 HÓZHÓ

collection of jewelry and scarves,

Arbib and Malik tapped local artisans

in Jaipur, India, and Kathmandu, to

reinterpret traditional American

Southwest artifacts and iconography.

The results are masterful, from the

cliché bolo tie reimagined as a fluid

multistrand necklace with golden

tips and a discreet patterned clasp,

to pieces incorporating subtle spear

and horseshoe motifs, delicate

turquoise and classic fringe. The

collection hints at nostalgic ideals

of rough-and-tumble cowboys and

Western natives while avoiding

the hackneyed ideas of Southwest

style.“We’d like to think the artisans’

dignity and empowerment shines

through in each of our handmade

pieces,” Malik says. The HÓZHÓ

collection is a striking testament

to the brand’s philosophy, proving

luxury and global good can walk

hand in hand.

—Jodie Jones

For more info go to apeacetreaty.com

Page 52: Jodie Jones' Portfolio

Comte Des Ciergeswww.cdclifestyle.com

Jodie JonesFreelance Fashion & Luxury Lifestyle Journalist

ContactE: [email protected] W: www.MissJodieJones.com

SocialTwitter / Pinterest / Instagram:

@MissJodieJones

Page 53: Jodie Jones' Portfolio
Page 54: Jodie Jones' Portfolio

Alexander & James | Luxury Libations Delivered To

Your Door

Posted by: Jodie Jones on October 14, 2013 in Drink, Events, Life, Spirits Leave a comment 88 views1

Arriving home late [again] from a relentlessly long week, your Friday night finally arrives after

several delayed trains, countless bad days and an unhappy boss. You’ve declined various

invitations in favour of a moody night in to brood over your impossible week from hell. Great. Your

weekend starts here.

But, fear not, it’s about to get significantly better thanks to Alexander and James.com, the premium spirits e-­tailer.

Backed by liquor connoisseurs Diageo, Alexander and James deliver luxuriously packaged, supreme sprits right to

your doorstep. Choose from a tempting range of the finest alcoholic drinks, pick a delivery date, et voila, your

weekend takes on the more alluring shape of a margarita, mojito or a good old fashioned G&T – no overpriced,

understocked convenience store or off-­license necessary.

So, when my disastrous week ended and all I wanted to do was get home and sulkily hibernate for the weekend,

finding an intriguingly large box awaiting discovery on my doorstep was definitely a step towards a better mood.

Inside, lay a sumptuous claret box emblazoned with Alexander & James’ sleek logo and a chic frosted glass bottle

of Ketel One Citroen – an irrefutably sophisticated sight to behold. This certainly changed things, weekend-­wise.

The first thing that came to mind were cocktails, quickly followed by the fact that cocktails are the quintessential

‘girls’ night’ libation. I spared no time in calling up my girlfriends and hastily scheduling a night in for the following

evening;; my satanic week instantaneously melting from me

Page 55: Jodie Jones' Portfolio

For me, vodka presents the most versatile spirit when it comes to constructing cocktails, especially if you’re not

well versed in mixology [that means me] or aren’t a fan of fussy flavours and complicated processes [me, again].

Ketel One’s Citroen vodka, with its clean taste and zesty citric overtones, is no exception. I chose to mix mine with a

classic dash of lemonade, a good fistful of ice and a sizeable wedge of lemon – all of which are of course optional

(a quick survey around the room and my girlfriends and I agree it’s perfectly palatable neat, if you’re that way

inclined).

And if you’re looking for something more adventurous, Alexander & James have kindly rustled up a twist on the

classic cosmo recipe online, so of course we gave that a go, too. One of the things that really struck us about Ketel

One’s Citroen blend is that it’s surprisingly agreeable to all manner of fruity collaborations. Whether it be blueberry

juice, strawberry and apple or the aforementioned lemonade, our tastebuds were happy.

And it gets better if you’ve got some professional making up to do (you know, for the week you’ve just annihilated…

and not in a good way), as your boss and/or clients will be indisputably impressed by that claret box and the

delectable goods that lay in wait.

To find out more visit the official Alexander & James website.

Written by Jodie Jones

Find Jodie Jones on Google+

Page 56: Jodie Jones' Portfolio

Apero Restaurant | Sunday Brunch | Hotels In

London

Posted by: Jodie Jones on December 3, 2012 in All of London, Food, Hotel, Mediterranean, Restaurants 1,151 views

Jodie Jones, CDClifestyle’s resident foodie, visited one of the cutest hotel restaurants to be found amidst the

slew of hotels in London, introducing: Apero.

Brunch: that wonderful weekend treat. A chance to sit somewhere quiet and watch the world go by all with an

invitingly frothy cappuccino and a delectable plate of food. Apero: the cute, unassuming Mediterranean restaurant

tucked beneath the beautiful Ampersand Hotel, offering its services as just the place for such an occasion.

The basement-­dwelling brunch spot is a light and airy establishment with bright white walls and light pouring in

from above. Snug and cozy without feeling claustrophobic, Ampersand’s sub-­level eatery accommodates all from

socialising fash-­packs to newspaper readers and single diners. The narrow, arching restaurant is surprisingly

large and sprawling with a private dining area/den at the back, capable of seating a party of six.

A few vibrant splashes of colour cavort with the white brick walls whilst iron lamps and exposed bulbs shed light

when the evening settles in. A long marble bar stretches out alongside a line of blue leather chairs;; enveloping

mimosa-­sipping brunchers. Wooden flooring and fixtures finish the decor with the end result proving to be a great

mix of traditional and contemporary.

Page 57: Jodie Jones' Portfolio

Sitting in a toasty, four-­seater enclave protruding out away from the main dining room (with the option of drawing a

drape for privacy) I sipped green teas and munched some perfectly scrambled eggs. Looking upwards, large

panels of glass provided a demi-­panaromic view of South Kensington’s Harrington Road. Despite the

Mediterranean (and coincidentally subterranean) feel of the restaurant, the Franco-­London café culture taking

place on the streets above felt ever present in the warm solitude of the booth. People-­watching is a great pastime

and one which has great opportunity from this vantage point.

An alluring beatroot risotto graced the plates of my fellow brunchees;; each mouthful sumptuous and appreciated.

Bacon was crisp, tomatoes were juicy and mushrooms earthy. The meal was utter indulgence, forget the time and

recline in a puffy leather seat. Book and/or friends, optional

The Ampersand Hotel,

10 Harrington Road, London, SW7 3ER

T: 020 7589 5895

For more information, visit The Ampersand Hotel’s website.

Written by Jodie Jones

Page 58: Jodie Jones' Portfolio

Oblix | Sky-­High Dining At The Shard, LondonPosted by: Jodie Jones on June 8, 2013in All of London, Architecture, Bar, British, Cuisine, Drink, Food, Global 763 views

Astronauts aside, it’s most likely that 35, 000 ft is the highest many have ever dined… albeit with a sidedish of turbulence and an entree of personal-­space-­invading stranger. Yes, it’s irrefutable that thosemiserable packaged meals, whilst dire in their existence, provide a literal adherence to the idea of ‘highdining’, at least in its most crude sense, that is. Although it is far more probable, and arguable, too, that asa majority we have a stronger proclivity for ‘high dining’ in a figurative sense, by which I mean haute dining.But, should you find yourself yearning to dine at abnormally high altitudes – with extra leg room as standard– our great capital city seems to be expanding its skyline,so you can expand your waistline.

The latest edition to London’s impressive portfolio of vertigo-­inducing property, with its incredible height,

spectacular views and of course mouthatering edible offering is the unavoidable, Shard. With its looming and

ominous posture it does look something more akin to a sci-­fi villain’s lair than home to some rather delectable

restaurants, alas, it proudly sits a stone’s throw from Tower Bridge and gladly partakes in the latest gastronomical

trend for haute cuisine in haute places…

Rainer Becker’s Oblix occupies the 32nd floor of London’s latest architectural triumph and echoes New York’s

cosmopolitan vibes in both its decor and menu;; a notable step away from the Japanese cuisine and custom

offered at iconic sister restaurants Roka and Zuma. New York-­style grills provide the comestible inspiration, which

manifests itself in a selection of hearty main dishes of rich meats – duck with mango chutney, harissa-­seasoned

lamb chops and veal garnished with gremolata – although one found the accompanying flavours to be of lesser

relevance in the context of the proposed N.Y.C. inspiration.

Page 59: Jodie Jones' Portfolio

The entry way – dim lit and teaming with pretty twenty-­somethings guiding patrons to tables – meets a sudden

contrast as you veer this way and that through the maze of prep counters and into the spacious west-­facing

restaurant, naturally lit of course by the evening’s sunset (if you’re lucky) or menacing storm front (if you’re not). The

unrelenting glass facade makes the sheer height of the restaurant’s location impossible to forget but does make

for an exceedingly impressive backdrop to the bustling Zuma-­esque atmosphere.

Once the necessary amateur photography subsides and smart phones are replaced with menus, an intense eye

of scrutiny is cast upon the food as most silently ponder whether their culinary experience will match the

geographical spectacle…

The aforementioned array of meat and game met companionship with various cuts of beef, shellfish and white fishin the mains department with a perfectly acceptable selection of vegetables and side dishes also on hand (manyof which my vegetarian dining partner was compelled to order due to a complete lack of meat-­free mains). Takingthe usual risk of allowing the staff to make my order, I gratefully received a delicate yellow tail starter dressed with acitrus soy and gently toasted coriander seeds, which was a beautiful introduction to a sumptuous main of lambchops – the highlight of the meal by far. A dessert of strawberry and rhubarb pavlova was decidedly uninspired andnot to the standard I had excitedly anticipated, although a passionfruit sorbet, whose accompaniments evaderemembrance, was a welcome way to end my partner’s culinary adventure.

With a quick peek into the east-­facing bar (and a slightly brattish feeling of dismay as I realised it had an even

better view!) we departed feeling certainly contented and impressed with the evening and its ambience, agreeing

that we could not fault the service (our particular waiter was confident in his recommendations, attentive and

knowledgeable).

Oblix, Level 32, The Shard, 31 St Thomas Street, London, SE1 9RY

Telephone: +44 (0)20 7268 6700

Written by Jodie Jones

Find Jodie Jones on Google+

Page 60: Jodie Jones' Portfolio

K West Hotel & Spa | Luxury SOL ManicurePosted by: Jodie Jones on August 31, 2013 in Beauty, Detox, Health, Hotel, Inspiration, Life, Travel, 332 views

Ironically, finding time for a manicure can be stressful. More often that not, self-­conjured guilt prevails alongwith the belief that I couldn’t possibly dare to be so self indulgent. Ultimately, I’m left with Eliza Doolittlenails (before she becomes a ‘lady’) and a feeling that I’ve been robbed of some well-­deserved R&R. Eitherway, I can’t win. However, (and this is one of those good types of conjunctive) when I was invited to try outthe K West Hotel and Spa’s latest manicure offering, the SOL Luxury Manicure, I felt simply obliged to goalong. For work purposes, obviously.

Promised a hand and nail treatment to rival even the most indulgent of facials, I was keen to find out exactly what

made this £55 mani worth £55… and of course my precious time (I quickly realised my guilt was now a misty

notion, almost forgotten at the door).

In the interest of getting a good look around, I was told not to forget my swimwear;; so I could use the wet spa of

course, before my deliciously indulgent manicure… as you may have guessed, by now all sense of guilt had

entirely diminished, praise sweet hypocrisy.

Page 61: Jodie Jones' Portfolio

Stepping into the state of the art facilities, my complimentary robe, towel and footwear were quickly thrown aside in

favour of a seat in the sauna. Baking like a sweet potato, I sat in pure solitude, wondering about the snow room I’d

been told about and just how long I should sit in the sauna before daring to enter it. After the sand timer had

expelled about 10 minutes worth of sand, my curiosity got the better of me and I dashed across into the snow

room…

I was delighted and enchanted to walk in and find a small cabin covered in the softest snow. I’d been instructed to

rub the powdery snow directly onto my skin, assured that the heat from the sauna would render the cold

temperatures unnoticeable. Quite right;; the feeling was utterly bizarre but surprisingly enjoyable. Just before the

-­15 degrees threatened to become detectable, I slipped out and took my place on an underwater recliner in the

hydrotherapy pool.

Like the most intense massage, without the unnerving feeling of a stranger’s hands pommeling your naked flesh

(just my personal feelings) , the water vigorously bubbled from underneath making me float weightlessly above my

recliner. Looking toward the ceiling, a charming array of twinkling lights dazzle like a night sky;; utter bliss.

Afterwards, be sure to take a minute to stand under the water shoot, where the water hits your shoulders with all

the strength of a shiatsu.

Page 62: Jodie Jones' Portfolio

Coming out of the women’s changing room, I felt as though I glided all the way to the Vanity K Nail Bar. Taking my

seat, iced lemon water in hand and a cup of ‘beautiful skin’ herbal tea brewing, I eyed up the neatly stored LCN

natural nail care products. The LCN brand hails from Asia, where nature’s elite beautifiers like orchid, water lily,

avocado, hibiscus, cocoa, and bamboo provide their delicate effects for the most pampered outcome.

The beautician informed me that the SOL Luxury Manicure is an utterly delicious anti-­ageing treatment for your

hands: ‘a luxury vacation’ for those little mitts that are so tired of being taken for granted. It’s no secret that you can

tell a woman’s age by her hands, so anything to stop the aging clock is fine by be. The SOL treatment protects the

skin from future sun damage, rejuvenates the skins’ natural glow and leaves hands feeling peachy soft.

As my hand’s and I were practically whisked off to Neverland, it wasn’t the easiest task to concentrate on each step

of the manicure. But, duty must not be neglected, no matter how relaxing the pursuit may be…

The treatment began with a delectable avocado nail butter massage, before my shabby excuse for cuticles were

neatly trimmed and my nails shaped and left to soak in a nail bath. An enzymatic hand peel followed, used to gently

remove dry and dead skin cells while a relaxing hand massage took place. Once the enzyme peel was removed, a

skin-­repairing overnight hand mask was slathered on to replenish moisture and nourish the skin. With my hands

Page 63: Jodie Jones' Portfolio

gently enveloped in a warm towel, the beautician performed a head and shoulder massage which I though would

send me to sleep once and for all. Finally, a SOL SPF15 hand-­cream enriched with vitamin C and E was applied to

protect and revitalise my new and improved paws.

Before I was sent on my way, back out onto the streets of Shepherd’s Bush, I was admitted into the relaKs zone;; a

dim-­lit quiet room dotted with curtain draped beds and an array of fashionable literature (Vogue, Elle and the

likes…). Almost falling asleep I remembered that guilt that I knew would pervade my conscious when I got back to

the office. And so, delicately painted nails in tact, I left feeling utterly indulged;; a real lady of leisure.

The K West Hotel and Spa, Richmond Way, London W14 0AX

Written by Jodie Jones

Page 64: Jodie Jones' Portfolio

Del Mercato | One Of The Best Italian Restaurants

In London

Posted by: Jodie Jones on January 25, 2013 in All of London, Cuisine, Food, Italian, Newly Launched, RestaurantsComments Off

854 views8

Always in search of culinary delights, resident foodie Jodie Jones ventured to newly openedDel

Mercato. Through adding sophistication and finesse to a cuisine best associated with hearty,

rustic portions, this charming riverside establishment has refreshed the concept of carb-­ridden,

bursting-­at-­the-­seams Italian dining. The conclusion? Del Mercato ranks highly amongst the best

Italian restaurants in London.

Inside, exposed industrial brickwork is offset by natural wooden beams and flooring, with corrugated iron

embellishing parts of the arched roof — making a statement about the viaducts above;; providing a nostalgic echo

of the locations history. In many ways the interior decisions reflect the ethos of the restaurant: traditional with

modern spirit.

Entering to a bar laden with classic Italian finger foods and antipasti made for an enticing welcome. Couples

perched upon window-­lining seats — the perfect advertisement — with glasses of red in hand and the general

consensus that this is their hidden gem. Two ample-­sized floors suggest a tendency for busy evenings and thus a

silent hint to book in advance;; a hypothesis which met confirmation as the night progressed and tables filled with

contented diners.

Page 65: Jodie Jones' Portfolio

Delicate portions were received well, presented with elegance, and wholly satisfying. A starter triumphant in both

taste and texture set high expectations: a salty slice of tender mackerel atop a sweet cube of spongey violina

pumpkin, beautifully dressed with a wonderfully bright, smooth beetroot cream. The meal beckoned a second

course to savor equally, which thankfully did not serve to disappoint.

With the mains, bolder flavours asserted themselves. Most notably a healthy serving of octopus. Making no attempt

to disguise its tentacular qualities, the grilled octopus arrived center-­plate on a bed of puréed chickpeas with an

array of rich steamed greens. Utterly succulent and rich, the octopus is recommended to any intrepid taste

explorers and unabashed foodies. If tentacles deter, then opt for the sea bream. Delicate in flavour, the succulent

fish sat proud above a warming fish broth, fixed with Sardinian fregola, courgettes, spinach and tomatoes;; the

perfect counterpart to a wintery evening.

Page 66: Jodie Jones' Portfolio

At the arrival of the dessert menu, it was a shame to see so many rich, wholesome choices, none of which

appealed when such a resplendent meal had been consumed. Although, pleasingly, a delicate choice of sorbets

presented a lighter alternative. Lemon, grape and yoghurt flavours cleansed and sweetened our pallets whilst a

rich deep coffee provided a warm note with which to end the meal and venture back out onto the streets of London.

Sitting in the same, sentimental, cobble-­stoned neighbourhood that also homes The Borough Market, Del

Mercato’s delectable cuisine and romantic location combine harmoniously;; resulting in the successful delivery of

an authentic highly recommended Italian culinary experience.

Del Mercato

No. 1 Bank End,

London,

SE1 9BU

Tel: 0207 407 3651

*Del Mercato is part of the Vinopolis complex.

Written by Jodie Jones

Google+

Page 67: Jodie Jones' Portfolio
Page 68: Jodie Jones' Portfolio

The Upcomingwww.TheUpcoming.co.uk

Jodie JonesFreelance Fashion & Luxury Lifestyle Journalist

ContactE: [email protected] W: www.MissJodieJones.com

SocialTwitter / Pinterest / Instagram:

@MissJodieJones

Page 69: Jodie Jones' Portfolio
Page 70: Jodie Jones' Portfolio

21st century afrocentricity: Toni Daley and her statement jewellery

Sunday 17th February 2013

Afrocentric eclecticism is the best way to sum up Toni Daley’s online presence.Whether you’re clicking through for

tried and tested hairstyle advice on her fashion and lifestyle blog or perusing the huge range of accessories at the

e-­tailing counterpart,Toni Daley is carving a niche into the saturated blogosphere with content tailored to those from

broader ethnic backgrounds, particularly African Americans.

The DIY-­style YouTube videos, posted on both of Daley’s blogging outlets, make for understandable and achievable

black hairstyle tutorials.With a no-­doubt strong set of followers, Daley’s efforts are commendable with their bold

punches at archaic notions of westernised beauty reigning paramount within the fashion industry.

Suffice to say, all of the above does not dictate that you cannot purchase the items or even follow Daley’s advice if

you are not of African descent. If you are inclined to purchase whimsical jewellery or experiment with your hair, there

is definitely something for you. Large Afro comb earrings weren’t in demand when last I checked but if you’re

looking, you’ve found them. Boom box and mix tape earrings pay homage to hip-­hop and rap music, while Aztec

styles and hieroglyphic symbols are suggestive of Africa’s northern territories. It is simple statement jewellery, albeit

it with an unmistakably political edge.

Page 71: Jodie Jones' Portfolio

Yes, it is no secret that African American culture is steeped in ugly, discriminative history and not-­surprisingly this

meets reflection in Daley’s accessories.The range of cultural significant motifs, however, do prompt questions as to

where the line is drawn when it comes to what is deemed politically correct.When Dolce & Gabbana’s mammy head

earrings met an onslaught of criticism last season, the accessories of choice from their spring/summer 2013 collection

were ostensibly deemed racist.What about Daley’s Afro Girl Earrings and Sophisticated Fro Dangle Earrings?How can one be right and one be wrong? Both depict the heads of African women, albeit Dolce & Gabbana’s

pronounced figures of help are from outdated Southern American civilisation whilst Daley’s are more generic.It

should be said that this is by no means an attack on Daley, as it is quite clear she is intending to celebrate her cultural

heritage and encourage others to be proud of who they are.Nonetheless, it does echo a slightly selective critique of

the fashion industry – if it’s on a catwalk in Milan, it’s racist, if it’s on an independent website, it’s fine.Thus, what

does this suggest about conceptions of racism;; it’s okay to conduct privately but not publicly?

As mentioned, it is quite clear Daley’s flippant use of African American societal symbols do not intend to offend, but

when they possess far more cultural significance than as a simple accessory to jazz up an outfit, could it be that the

line has been crossed?

Written by Jodie Jones

Page 72: Jodie Jones' Portfolio

Atalli London

Jodie JonesFreelance Fashion & Luxury Lifestyle Journalist

ContactE: [email protected] W: www.MissJodieJones.com

SocialTwitter / Pinterest / Instagram:

@MissJodieJones

Page 73: Jodie Jones' Portfolio
Page 74: Jodie Jones' Portfolio

The first name in last m

inute table reservationsfor the m

ost exclusive dining experiences across London

April 2013

Atalli London © 2013 1-3 Pinehurst Court, Colville Gardens, London W

11 2BJ, United Kingdom.Telephone: +44 (0)203 475 7000 | Email: info@

atalli.comAtalli London is a trading name of Kiaae Limited.

Kiaae Limited, registered in England and Wales under company registration no. 08192752

Page 75: Jodie Jones' Portfolio

)RXQGHGLQ$XWXP

Q$WDOOLLV/RQGRQVSUHP

LHUDFFHVVVHUYLFHIRU¿UVWUDWHevening experiences for you and your guests, providing the best tables at the m

ost in dem

and, trendiest and coveted restaurants, bars, and private mem

bers clubs in /RQGRQ6

SHFLDOL]LQJLQDOWKRXJKQRWUHVWULFWHGWRODVWPLQXWHGLQQHUUHVHUYDWLRQV

Atalli's team

works exclusively w

ith only the most outstanding establishm

ents in the capital. O

ur professional relationships with m

aître d’s and managers entitle all A

talli's clientele to preferential treatm

ent and the best seats in the house. We do not claim

to be a concierge service, instead w

e are simply dedicated to helping you experience the

most delectable food and drink our cosm

opolitan city has to offer.

Our private num

ber service provides discreet access into exciting and exquisite venues for those fortuitous individuals that know

about us. Inspired by the unlisted reservation num

bers used by some of N

ew York’s m

ost sophisticated restaurants, Atalli is the only

business of its kind in London. Atalli understands the professional and social needs of

accomplished busy individuals and serves a diverse clientele from

corporate executives WR¿QDQFLHUVFUHDWLYHSURIHVVLRQDOVP

HGLDSHUVRQDOLWLHVHQWUHSUHQHXUVDQG+1:,

Intr

od

uc

Ing A

tAllI

Page 76: Jodie Jones' Portfolio

Timeless. Perfection. Exceptional service. Atalli’s team are passionate about your evening plans and can curate unforgettable

experiences at a moment’s notice.

Page 77: Jodie Jones' Portfolio

+HUHDW$

WDOOLZHRIIHUDVHUYLFHWKDWVDYHV\RX

valuable time by arranging your dining, evening out and

last minute social plans. W

hether you’re entertaining clients or friends, and w

ant to experience the electricity RI/RQGRQ¶VEX]]LQJVFHQHIRUWKH¿UVWWLP

HZHP

DNHLWhappen w

ith minim

al effort from you.

Ho

w w

e wo

rk

To secure you and your guests a priority booking at the m

ost exceptional establishments in London, around

the clock, without a single w

orry. Ultim

ately, wherever

and whenever you w

ant to dine or socialise, it is our passion to provide you w

ith optimum

seating and exquisite cuisine. W

hether you want a group booking,

an intimate dinner for tw

o or a table with a view

, our param

ount concern is to ensure nothing less than perfection and unparalleled ease of entry during prim

e WLP

HVZLWKP

LQLPDOSULRUQRWL¿FDWLRQ

Our Prom

iseS

imply call 0203 475 7000, our private reservations

OLQH+RXUVRIRSHUDWLRQDUHIURP

DPWRSP

M

onday to Saturday. O

ur fees are straight forward

and require no annual mem

bership subscriptions and no service m

arkups. For £50 per month – and you

DUHZHOFRP

HWRFDQFHODWDQ\WLPH$

WDOOLUHQGHUVWKHQRWLRQRIDGYDQFHGERRNLQJLQVLJQL¿FDQWWRRXUesteem

ed patrons, a relaxed evening is achievable w

ith just one simple call (go on, try us 0203 475 7000,

its that simple).

Fees And Availability

Page 78: Jodie Jones' Portfolio

50A BERKELEY STREET MAYFAIR, LO

NDON W

1J 8HA | 020 7399 4330 | RESERVATIONS@

NOVIKO

VRESTAURANT.CO.UK

$""

!

!

"!$

# !

$ !

"!"

#

!

!

!

#

#

$ #

Dorchester P

romenade

Atalli’s D

irectors have dined and socialized at a plethora of London’s

superlative culinary

institutions and

top private

mem

ber clubs and as such, ours is an opinion you can trust and service you can count on. M

ost importantly, you can alw

ays H[SHFWLQFRP

SDUDEOHFXVWRPHUVHUYLFHXQP

DWFKHGEHQH¿WVDUHDVSHFL¿FNQRZ

OHGJHDQGDFFXUDWHUHFRPPHQGDWLRQVIURP

$WDOOLWKH¿UVWQDP

HLQODVWPLQXWHWDEOHUHVHUYDWLRQVIRUWKH

most exclusive dining experiences across London.

The IvyZum

aA

nnabel’s

Novi K

ovS

cott’sThe W

olseleyS

ushi Sam

ba

Dabbous

Les Trois Garçons

C London

Cirque D

u Soir

Tramp

Page 79: Jodie Jones' Portfolio

Entitlements

We a

re lo

okin

g fo

r two c

andid

ate

s to

join

our

Socia

l Am

bassador p

rogra

mm

e. T

he s

uccessfu

l

candid

ate

s w

ill be w

ork

ing exclu

siv

ely

w

ith us

and

enjo

y

unpara

llele

d

access

at

London’s

top

resta

ura

nts

and

bars

and

covete

d

priv

ate

mem

bers

’ clu

bs. E

ach A

mbassador w

ill be e

ntitle

d

to:

C

om

plim

enta

ry u

se o

f the A

talli L

ondon

serv

ice

U

p to

40%

com

mis

sio

n o

n a

ll refe

rred c

lients

mem

bers

hip

fees

A

ttractiv

e b

onus in

centiv

es, ra

ngin

g b

etw

een

£250 to

£3, 0

00

A

ll Socia

l Am

bassadors

’ clie

nts

receiv

e a

50%

reductio

n o

n A

tallli’s

mem

bers

hip

fees

What W

e Are Looking For

Qualify

ing

indiv

iduals

w

ill have

exte

nsiv

e

know

ledge

of

London’s

top n

otc

h re

sta

ura

nts

, trendie

st b

ars

and p

rivate

mem

bers

’ clu

bs a

s w

ell

as

the

cosm

opolita

n

milie

u

they

attra

ct. T

he e

pic

ente

r of th

e s

ocia

l

scene, e

ach s

uccessfu

l Am

bassador

will

be

able

to

com

bin

e

their

city

wis

dom

and

rela

tionship

skills

to

boost th

eir p

ers

onal c

lient b

ase a

nd

share

som

e o

f their m

ost tre

asure

d

evenin

g

hot

spots

and

superio

r

resta

ura

nts

with

friends, fa

mily

and

even b

usin

ess a

cquain

tances.

AtA

llI’s so

cIA

l Am

bA

ssAd

or P

ro

gr

Am

me

$WDOOL/RQGRQLVRIIHULQJDUDUHDQGH[FOXVLYHFKDQFHWREHFRP

HDSDUWRILWVLQKRXVHVSHFLDOLVWte

am

. We a

re fo

cused e

xclu

siv

ely

on o

fferin

g o

ur s

ele

ct c

liente

le a

ccess to

superio

r din

ing

experie

nces a

nd u

nfo

rgetta

ble

socia

l evenin

gs a

nd e

vents

at a

mom

ent’s

notic

e.

Inter

ested In ApplyIn

g?P

lease s

end C

V a

nd c

over le

tter to

info

@ata

lli.com

Page 80: Jodie Jones' Portfolio

Contact us To find out more about our innovative service

and the perks of becoming one of Atalli’s privileged

Social Ambassadors

02

03

47

5 7

00

0 | IN

FO

@A

TA

LL

I.CO

M

+RXUVRIRSHUDWLRQDUHIURP

DPWRSP

0RQGD\WR6

DWXUGD\W

e look forward to hearing from

you soon.

Atalli London © 2013