jodric credentials eng_bank

© 2014, Jodric Strategy. All rights reserved.

Jodric Strategy offers one-stop solutionto your Sale & Marketing, focused onthe Banking–Finance & Real Estate–

Construction industry.

April 2014.

Jodric Strategy

General Introduction

2

01

General introduction

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Throughout the centuries, there were men who took first steps,

down new roads, armed with nothing but their own vision

Ayn Rand


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We use creativity & innovationas key tools to help business maximize the efficiency in sales & marketing activities


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Our belief The best & only methodology to communicate is through people’s belief.

Our Purpose Provide the most effective solution for our client’s sales & marketing performance.

Our role Offer one-stop solution to your sale & marketing, focused on the banking–finance & real estate–construction industry.


Jodric Strategy

Services

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02

Services

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Innovation

Planning

Creative

Productstudy

Market research Brand Strategy Marketing &

comm. mix

Who Why How What 360º creative implementations

Advertising

Brand Identity

Digital applications

Custom publishing

Innovation

ProductConsumers

Business

Services

Jodric Strategy

Clients & Case study

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03

Clients & case study

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Banking & Finance


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Real Estate & Construction


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FMCG, Hospitality, Education & others


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Case study

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3.1


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Product

ConsumersBusinessTrendsetters

Credit card

Retail banking

Innovation

Planning

Creative

Encourage card usage

Objective Shopping

Dining

Travel

Leisure

Focused.

Clients & case study | HSBC

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Achievements Participated restaurants & spas reached full capacity during the Red Weekend. Established a network of merchants, provided many special offers to credit card users.

Clients & case study | HSBC

Jodric Strategy15 Clients & case study | HSBC

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Innovation

Planning

Creative

Productstudy

Market research Brand Strategy

Marketing & communication

mix

Clients & case study | Diamond Island

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Innovation

Planning

Creative

Productstudy

Market research

DI

Privilege Community Nature

IslandDiamond

The residentStrong Lifestyle

Components

Family / Children Friendship / Personal

Health Intellectual

Environment Busy life Privilege

Bespoke lifestyle Hospitality service

More green space Wind & Water A spectacular view & getting better Arata Isozaki’s concept Master plan Harmonious with nature Feng–shui

Valuable Precious

Natural element Rare / Expensive

Endurance

Exclusivity Unique location The only island

Futuristic Work hard Work–life balanced Arrived Optimistic

Various components Event venue

Yacht club The only marina


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Innovation

Planning

Creative

A platform for residential activities

Services to support a bespoke lifestyle

Brand Strategy

CommunityView Uniqueness

Environment ServicesLocation Density Feng shuiLanscape

Nature

Brand communication structure


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Innovation

Planning

Creative

MarCom mix

DI Experience

Website

BrochureNewsletter

Events Advertisement

Nature

CollateralsAmbience decoration


Jodric Strategy20 Clients & case study | Real Estate & Construction


Advertising campaign 2010

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Advertising campaign 2013

Clients & case study | Real Estate & Construction

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Banking & Finance

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3.2

Clients & case study | Banking & Finance

Brand

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• Project Brief • Defined product strategy & marketing communication

campaign for Current Account, Credit card & Saving account.

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VIB

VIB 2012–2013


Jodric Strategy27 Clients & case study | Banking & Finance

Brand

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• Project Brief • Developed product strategy, marketing tactical campaign

and marketing support materials for a new promotion platform. Together with naming & developed CI and applications.

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MB

Military Bank 2011–2013


Brand

Jodric Strategy

• Project Brief • Developed brand communication & brand identity for

Priority banking product – VPBank Gold Club. Defined product strategy & positioning, naming, communication theme & marketing support materials & digital applications.

• From an existing product for lady, we reconstructed the brand core, communication strategy & redefine brand values. Developed a new master visual theme to highlight the product specific segment. (to be updated)

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VPBank Gold

VPBank 2013


Brand

Jodric Strategy

• Project Brief • Developed brand identity and brand architecture for all

VFM’s products. • Developed product strategy & communication for 2

funds VF4 & VFA. Launching campaigns with full visual & supporting materials.

• Developed master concepts for Annual Reports (2008 & 2009) with special illustration styles to promote the funds’ core values.

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VFM, VF1, VF2, VF4 & VFA

Vietfund Management 2007–2010

Dự án điển hình | Ngân hàng & Tài chính

Brand

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• Project Brief • Developed brand identity and support materials for all

VinaSecurities. • Developed company introduction kit for VinaCapital.

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VinaCapital & VinaSecurities

VinaCapital 2009


Brand

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• Project Brief • Defined brand positioning, standardized the current

identity to align with the new brand communication direction.

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VPBS

VPBank Securities 2013


Brand

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• Project Brief • Developed master brand communication concept and

marketing support materials.

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Mekong Securities

Mekong Securities 2009


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Real estate & Construction

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3.3


Brand

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• Project Brief • Developed product strategy, master communication

theme, sale strategy with all supporting materials. • Developed the brand identity and marketing materials, a

direct marketing campaign to increase the awareness and encourage prospects to visit the project.

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Saint Simeon

Saint Simeon 2010–2011


Brand

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• Project Brief • Developed brand positioning, core valued and defined

key communication themes. • Developed a full brand identity with 360º applications,

from basic CI items, e.g logo, stationery to full applications at construction site & internal operation materials.

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Descon

Descon 2011–Present


Brand

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• Project brief • Started from the naming practice to define a new precast

& infrastructure construction company. To illustrate a modern company with high technical capability.

• Developed brand identity and all sale & marketing support materials.

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Beton6

Beton6 2010–2013


Brand

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• Project Brief • Developed brand identity, marketing materials and

digital applications.

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Synectics

Synectics 2010–2012


Brand

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• Project Brief • Developed product strategy & development planning. • Developed marketing campaign and support materials. • Developed brand identity for individual projects, defined

product strategy, together with tactical marketing campaigns & sale support materials.

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Hội An – New City

Kusto Investment Management 2010–Present


Brand

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• Project Brief • Developed and standardized the brand identity and

marketing materials.

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Hoa Lam

Hoa Lam Corporation 2012


Thank You!

© 2014, Jodric Strategy. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and

retrieval system, without permission in writing from the publisher.

www.Jodric.com

Template version 1.5 – December 26, 2013

http://www.Jodric.com

jodric credentials eng_bank

Presentations & Public Speaking