Joe Edwards

26 Kingfisher Grove

Three Mile Cross, Reading, Berkshire, RG7 1RA

Telephone: 0772 551 5161

Email: joeedwards.home@gmail.com

Personal Statement

I am marketing professional with over five years of experience in both inbound and outbound campaign delivery, digital marketing, demand generation, lead nurturing and traditional marketing. I've so far specialised in B2B markets, however I pride myself on being a quick learner and I'm always keen to take on new challenges. Marketing is a discipline that appeals to both my pragmatic nature and creative instincts. The ability to apply detailed business analysis or web-traffic data to inform and guide creative output ensures an interesting and varied work-cycle. An environment I find I both relish and thrive working within. Working for an organisation recognised as one of the world’s leading brands has given me the opportunity to work with generous marketing budgets across multiple geographies and markets. Whilst during my time at Arqiva, a key influencer in the world of broadcasting, I've gained valuable exposure to various inbound and lead nurturing marketing techniques. I'm a digital enthusiast and take a keen interest in all areas of the digital estate; including but not limited to SEO, PPC, Marketing Automation, Social Media and UX. Colleagues know me as a creative, enthusiastic and logical individual. I can happily work as an individual or as part of a wider team.

Work Experience

TV and Radio Marketing Executive Arqiva April 2014 – Present

Forming part of the TV and Radio marketing team, I act as the marketing POC for the organisation’s Terrestrial Broadcast (TB) business unit; reporting directly to the Head of Marketing for TV and Radio. Within my team I also lead and advise on all digital marketing initiatives, working closely with Arqiva’s Online Manager to roll out and improve our digital footprint. Key achievements include:

Devise, build and execute marketing plans for Terrestrial Television and Commercial Radio Business Units.

Designed new website infrastructure, with multiple new service and product overview pages, to fully demonstrate business capability. Working closely with product teams to fill and bridge product gaps. As a result the number of web page visits increased, bounce rates lowered and the average time spent on the television web estate improved.

Work with Online Manager to integrate online marketing tools such as Lead Forensics, Hubspot, and Campaign Monitor to augment and support campaign delivery. Campaign effectiveness reviewed using Google Analytics.

Support account-based marketing activities for some of the company’s largest clients, including the BBC and ITV. Activities include ghost-writing new blogs and case studies, running regular newsletters, shaping value-propositions/key messaging and bid work support.

Manage Capablue’s social media accounts and various other social channels. I proactively endorse agile marketing techniques whenever possible to support key events and campaign milestones.

Support campaign rollout and help manage events such as the International Broadcasting Convention (IBC) and the Arqiva Commercial Radio Awards.

UK Public Sector Account Communications Hewlett Packard July 2012 – April 2014

As part of the UK Public Sector (UKPS) Account Communications team, I delivered new and existing communication initiatives to inform and engage the UKPS account’s 7,000 strong workforce. Reporting directly to the Communications Director I worked closely with the account’s leadership team to provide timely and dynamic updates, whilst supporting several BAU communications channels and running marketing initiatives for various teams. Key achievements include:

Utilise the adobe creative suite to help formulate, drive and deliver new communications initiatives for adhoc campaigns and regular updates.

Implemented a framework to help save the account £240,000 per annum. Production and publication of monthly newsletters is now tackled in-house.

Trusted with full-editorial responsibility for regular monthly newsletters.

Own internal and marketing relationships for various central business functions, including the UKPS Innovation Centre and the Portfolio and Frameworks business. I would produce various marketing deliverables such as data sheets, videos, newsletters and events.

Work with and manage external agencies for bespoke projects and events.

Own and deliver social media guidelines and strategy, whilst acting as the account’s social media expert. Utilise Adobe Analytics to identify improvement opportunity for the UKPS internal website; web metrics would be used to drive

improvements to web structure and user journeys.

Marketing & Communications Executive Hewlett Packard November 2010 – October 2012

Upon induction to the Hewlett-Packard graduate scheme, I was appointed as the Marketing and Communication Executive for UK Public Sector markets; the largest global account within HP. Reporting directly the account’s Marketing Director, I gained valuable exposure across all areas of the marketing mix and was at the forefront for all brand awareness initiatives. Typical activities included: copywriting, market research, financial analysis, managing external agencies, CRM and event management. Such was the impact and impression I made as a Marketing Executive on the graduate scheme, I was pushed forward for an early graduation six months ahead of schedule.

Key Competencies and Achievements

Personal Achievements Digital Expert for TV and Radio Marketing Team

Head of Marketing and Communications for Hewlett Packard’s Young Employee Network.

Graduate Focus Group Representative for Hewlett Packard’s Graduate Scheme.

Volunteer for Cardiff University’s Students in Free Enterprise group.

Completing Hewlett Packard’s graduate scheme six months ahead of schedule.

Key Skills

Digital Marketing

Financial Analysis

Social Media

Copywriting

Marketing and Communications

Adobe Creative Suite (Photoshop, Dreamweaver and Premiere Pro)

Project Management

Shaping Value-Propositions

Education

Cardiff University 2:1 BA Honours in Business Management & Marketing September 2007 – July 2010

Little Heath Sixth Form A Levels: Business Studies (A), Mathematics (B), Geography (C) September 2004 – July 2006

References

Available on Request.