Joe F. Hair, Jr.Joe F. Hair, Jr.Founder & Senior ScholarFounder & Senior Scholar

Joe F. Hair, Jr.Joe F. Hair, Jr.Founder & Senior ScholarFounder & Senior Scholar

Using the SmartPLS SoftwareUsing the SmartPLS Software

Getting Started with the SmartPLS SoftwareGetting Started with the SmartPLS Software

The next slide shows the graphical interface for the SmartPLS software. In the following slides we describe how to draw and execute a PLS-SEM model using the SmartPLS software program. Before you draw your model, you need to have data to use in running your model. The data we will use to run our example PLS model can be downloaded at the following URL: http://www.smartpls.de/cr/. When you get to the website scroll down to the Corporate Reputation Example where it says . . . Click on the following links to download Click on the following links to download filesfiles..

SmartPLS can use both data file formats (i.e., .csv or .txt). Follow the onscreen instructions to save one of these two files on your hard drive. Click on Save Target As . . . to save the data to a folder on your hard drive, and then Close. Now go to the folder where you previously downloaded and saved the SmartPLS software on your computer.  Click on the file that runs SmartPLS ( ) and then on the Run tab to start the software. You are now ready to create a new SmartPLS SEM project.

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To start using the To start using the software, left click software, left click

on the File pull-on the File pull-down menu and down menu and

click on Newclick on New. Next . Next click on the Create click on the Create New Project option.New Project option.

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Type a project Type a project name in this name in this

windowwindow. Then . Then click Next.click Next.

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A project name for our A project name for our example in this workshop example in this workshop

has been insertedhas been inserted. You can . You can use a different name if you use a different name if you

wish. Now click Next.wish. Now click Next.

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Click Finish Click Finish Tab to Tab to

continuecontinue..

Click here to establish Click here to establish a link to your dataa link to your data..

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Notice that your indicator variables Notice that your indicator variables are now visible in this windoware now visible in this window..

Double click Double click here (on your here (on your project name) to get this project name) to get this

screen with the above tool screen with the above tool bar.bar.

Your data icon should be green. If it is red your data was not Your data icon should be green. If it is red your data was not properly imported into SmartPLS. properly imported into SmartPLS.

The most likely reasons for problems in importing data are that you The most likely reasons for problems in importing data are that you have missing data and did not code it as missing, or that you have have missing data and did not code it as missing, or that you have

String variables in your data. Note: you must code all missing data String variables in your data. Note: you must code all missing data in your file, not just the data you are using in your SEM model. in your file, not just the data you are using in your SEM model.

Second, all variables in your data file must be numerical. If you have Second, all variables in your data file must be numerical. If you have string variables create a working file that removes them.string variables create a working file that removes them.

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Click on the insertion Click on the insertion mode icon to draw mode icon to draw

constructs.constructs.

Click on the Click on the selection mode selection mode icon to select, icon to select, resize or move resize or move

constructs.constructs.

Click on the connection Click on the connection mode icon to connect mode icon to connect

constructs.constructs.

SmartPLS Software Options SmartPLS Software Options

Find your new project in the Projects window, expand the list of projects Find your new project in the Projects window, expand the list of projects to get project details (see below), click on the .splsm file for your projectto get project details (see below), click on the .splsm file for your project

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Reputation model Reputation model drawn with insertion drawn with insertion mode and connected mode and connected

with connection modewith connection mode..

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Next step is to rename constructsNext step is to rename constructs. . To do so, make sure you are in To do so, make sure you are in

selection mode, place cursor over selection mode, place cursor over construct, right click, and you will construct, right click, and you will

get window on next slide.get window on next slide.

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Notice that new Notice that new constructs now appear constructs now appear

in this window.in this window.

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Left click on Rename Left click on Rename Object to get Object to get

window on next window on next slide.slide.

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Type new name in Type new name in window and click OK.window and click OK.

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New name has been New name has been typed in window. typed in window.

Now click OK.Now click OK.

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Now you must attach the indicator variables. Now you must attach the indicator variables. To do so, drag them from the window on the To do so, drag them from the window on the left (left click, hold down, and move). Drop left (left click, hold down, and move). Drop

them on their constructs (release left button).them on their constructs (release left button).

The four constructs The four constructs are now renamed.are now renamed.

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The three indicators are now attached to The three indicators are now attached to the COMP construct. You can now right the COMP construct. You can now right click on the construct to get the window click on the construct to get the window below, and then left click to reposition below, and then left click to reposition

the indicators at the top of the construct.the indicators at the top of the construct.

Make sure to save the Make sure to save the

model by going to model by going to

File → Save File → Save or click or click

on the Save icon. on the Save icon.

Save IconSave Icon

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17Note that indicators attached to Note that indicators attached to constructs are now yellow.constructs are now yellow.

Structural Model with Names, Data and PathsStructural Model with Names, Data and Paths

Other SmartPLS Options . . .Other SmartPLS Options . . .

Start calculation

Change reflective to formative

Show measurement model

Rename Construct

Hide used indicators

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Competence (COMP)

comp_1 [company] is a top competitor in its market.

comp_2 As far as I know, [company] is recognized world-wide.

comp_3 I believe that [company] performs at a premium level.

Likeability (LIKE)

like_1 [company] is a company that I can better identify with than other companies.

like_2 [company] is a company that I would regret more not having if it no longer existed than I would other companies.

like_3 I regard [company] as a likeable company.

Customer Loyalty (CUSL)

cusl_1 I would recommend [company] to friends and relatives.

cusl_2 If I had to choose again, I would chose [company] as my mobile phone services provider.

cusl_3 I will remain a customer of [company] in the future.

Satisfaction (CUSA)

cusa If you consider your experiences with [company] how satisfied are you with [company]?

Questions for Indicator Variables – Simple ModelQuestions for Indicator Variables – Simple Model

More SmartPLS Options . . .More SmartPLS Options . . .

With complex structural models With complex structural models you may want to change the size you may want to change the size

of your model. To do this of your model. To do this there are + and – magnifying there are + and – magnifying

glasses and some preset options. glasses and some preset options. For example, if you highlight For example, if you highlight

““PagePage”” it adjusts your model to fit it adjusts your model to fit the page.the page.

More SmartPLS More SmartPLS Options . . .Options . . .

This menu opens when you use your right mouse button to click on a project, model, or data file in your “Projects” navigation window. You can choose from the following options:

1.Add a new model to an existing SmartPLS project by selecting “Create New Model”.2.Create an entirely new project by selecting “Create New Project.” This is the same as selecting “File”

“New” “Create New Project” from the menu bar.3.Associate a data file with an existing project by selecting “Import Indicator Data”4.Copy, move, rename, or remove (delete) a project, model, or data file by selecting either of the four

“Resource” choices. a. When choosing to copy, move, or rename a resource, SmartPLS will ask you to select a target

folder and name for the resource. b. When removing (deleting) a resource, SmartPLS will ask you to confirm your choice.

5.“Import” or “Export” SmartPLS models, projects, or data file with other users.6.“Properties” allows you to see the properties (file type, location, size, and date last modified) of

SmartPLS resources.