Joe Louis Barrow, Jr.Joe Louis Barrow, Jr.Executive Director, The First TeeExecutive Director, The First Tee

Presentation TopicsPresentation Topics

• Annual Report on the progress of Annual Report on the progress of The First TeeThe First Tee

• Report on The First Tee National Report on The First Tee National School ProgramSchool Program

• Future direction to The First Tee Future direction to The First Tee National School ProgramNational School Program

MissionMission

To impact the lives of young people To impact the lives of young people by providing learning facilities and by providing learning facilities and educational programs that promote educational programs that promote character development and life-character development and life-enhancing valuesenhancing values through the game through the game of golf.of golf.

Phase II –Phase II – (January 2001 – December 2005)(January 2001 – December 2005)

GOALSGOALS

• Introduce the game of golf and its values to Introduce the game of golf and its values to 500,000 young people500,000 young people

• Expand the number of dedicated facilities to Expand the number of dedicated facilities to 250 (open or in development)250 (open or in development)

• Establish 500 Affiliate relationships with golf Establish 500 Affiliate relationships with golf facilities for further access to the game and to facilities for further access to the game and to The First Tee Life Skills ExperienceThe First Tee Life Skills Experience

The ReportThe Report

Participants Participants – As of 10/31/04– As of 10/31/04

20022002 20032003 20042004 2005200520012001ThousandsThousands

Annual Goal

Cumulative Goal

Annual Participants

Cumulative Actual Total

Facilities Opened Facilities Opened – As of 10/31/04– As of 10/31/04

40 40 40 45 45 4040 43 30 33 28

174

250

0

100

200

40 40 40 45 45 4040 43 30 33 28

174

250

0

100

200

20022002 20032003 20042004 2005200520012001

Annual Goal

Cumulative Goal

Actual Facilities Opened

Cumulative Actual Total

20002000

50 75 100 125 150102 105 119 104

500430

0

100

200

300

400

500

600

Annual Goal Actual Affiliations

Cumulative Goal Cumulative Actual Total

50 75 100 125 150102 105 119 104

500430

0

100

200

300

400

500

600

Annual Goal Actual Affiliations

Cumulative Goal Cumulative Actual Total

20012001 20022002 20032003 20042004 20052005

Affiliate RelationshipsAffiliate Relationships – As of 10/31/04– As of 10/31/04

Snapshots of InformationSnapshots of Information

All ofAll of 20012001 20022002 20032003 Golf*Golf*

Male 66%Male 66% 64%64% 65%65% 75%75%

Female 34%Female 34% 36%36% 35%35% 25%25%

**National Golf FoundationNational Golf Foundation

Participant ProfileParticipant Profile

All ofAll of 20012001 20022002 20032003 Golf*Golf*

CaucasianCaucasian 52%52% 54% 50% 54% 50% 84% 84%

Ethnicity StatisticsEthnicity Statistics

African AmericanAfrican American 22%22% 30% 30% 29% 29% 6% 6%

Hispanic AmericanHispanic American 13%13% 8% 12% 8% 12% 5% 5%

Asian AmericanAsian American 9%9% 5% 5% 5% 5% 4% 4%

OtherOther 4%4% 3% 4% 3% 4% 1% 1%

* National Golf Foundation

Age StatisticsAge Statistics

Ages 9 – 13Ages 9 – 13 61% 61% 60% 60% 52% 52%

Ages 14 – 18Ages 14 – 18 22% 22% 20% 20% 24% 24%

20012001 20022002 20032003

Ages 5 – 8Ages 5 – 8 17% 17% 20% 20% 24% 24%

Life Skills Life Skills Educational ExperienceEducational Experience

Life Skills Research ResultsLife Skills Research Results

• The First Tee is having a positive impact on the lives of The First Tee is having a positive impact on the lives of participantsparticipants

• Students who are active in The First Tee learn Life Students who are active in The First Tee learn Life Skills and score better on perceived competency scales Skills and score better on perceived competency scales than their counterpartsthan their counterparts

• The First Tee created a research instrument that is The First Tee created a research instrument that is unique in its ability to gauge young peoples’ Life Skills unique in its ability to gauge young peoples’ Life Skills and might become a valuable too for other youth-and might become a valuable too for other youth-service agenciesservice agencies

Life Skills Research ResultsLife Skills Research Results

• 76% observed an increase in their child’s confidence76% observed an increase in their child’s confidence

• 74% observed positive changes in their child’s 74% observed positive changes in their child’s communication skillscommunication skills

• 74% observed positive changes in their child’s 74% observed positive changes in their child’s acceptance of responsibilityacceptance of responsibility

• 66% observed a positive change in their child’s 66% observed a positive change in their child’s social abilitiessocial abilities

• 52% reported that their child made better grades in school52% reported that their child made better grades in school

Parents:

• 27 Colleges and Universities 27 Colleges and Universities currently participatingcurrently participating

• Leadership (institutional) Leadership (institutional) Scholarships worth over $1.2 millionScholarships worth over $1.2 million

• 13 Scholars to date13 Scholars to date

The First Tee Scholars ProgramThe First Tee Scholars Program

The First Tee is Creating Good The First Tee is Creating Good Golfers, too!Golfers, too!

• Junior golfers whose qualifying golf score Junior golfers whose qualifying golf score secured them a place in the field at The First secured them a place in the field at The First Tee Open at Pebble Beach helped their pros Tee Open at Pebble Beach helped their pros by an average of 8.7 shotsby an average of 8.7 shots

• The First Tee participants who were selected The First Tee participants who were selected to participate in The First Tee Open helped to participate in The First Tee Open helped their pros by an average of 6.25 shotstheir pros by an average of 6.25 shots

Economic ImpactEconomic Impactofof

The First Tee ParticipantsThe First Tee Participants

New Golfer Spending New Golfer Spending – Phase II– Phase II

Number of Number of ParticipantsParticipants

Average Average Annual Annual

Spending*Spending*

Projected Projected

Economic Economic ImpactImpact

* National Golf Foundation/GOLF 20/20

Enrolled inThe First Tee 159,000 $1,041 $165,519,000Through 2005

50% 79,500 $1,041 $82,759,500

Non-structured 79,500 $608 $48,336,000introduction

The First Tee Enterprise - 2005The First Tee Enterprise - 2005

• $175 million estimated capital $175 million estimated capital investment in facilitiesinvestment in facilities

• $125 million estimated value of $125 million estimated value of donated landdonated land

• $50 million estimated annual operating $50 million estimated annual operating budgetsbudgets

• 710 staff, 1,400 volunteers710 staff, 1,400 volunteers

The First TeeThe First TeeHonorary Chairman Honorary Chairman

Former President George BushFormer President George Bush

Oversight PartnersOversight Partners

R

Industry EngagementIndustry Engagement

• 25 Official Suppliers25 Official Suppliers

• 32 Promotional Partners32 Promotional Partners• 17 Allied Organizations17 Allied Organizations• 10 Public Sector Partners10 Public Sector Partners• Thousands of Individual ContributorsThousands of Individual Contributors

Industry EngagementIndustry Engagement

• 10 Chapters of The First Tee piloted 10 Chapters of The First Tee piloted Link Up 2 GolfLink Up 2 Golf

• 150 PGA and 40 LPGA teaching 150 PGA and 40 LPGA teaching professionals are employed by professionals are employed by The First Tee ChaptersThe First Tee Chapters

• 30 PGA TOUR and 9 LPGA touring 30 PGA TOUR and 9 LPGA touring professionals are engaged with professionals are engaged with The First TeeThe First Tee

Industry InvolvementIndustry Involvement

Benna CawthornBenna CawthornDirector Director

The First Tee National School ProgramThe First Tee National School Program

Focus StatementFocus Statement

To establish a lifelong interest in golf by To establish a lifelong interest in golf by

engaging young people in a structured golf engaging young people in a structured golf

curriculum within the physical education curriculum within the physical education

setting that promotes personal character setting that promotes personal character

development and opportunity to pursue development and opportunity to pursue

activity and recreation for life.activity and recreation for life.

PlatformPlatform

• Make GOLF a part of the school-wide Make GOLF a part of the school-wide physical education curriculumphysical education curriculum

• Train Physical Education Specialists to Train Physical Education Specialists to deliver program deliver program

• Create SAFE-FUN-EASY lessons that Create SAFE-FUN-EASY lessons that students enjoystudents enjoy

• Provide “next steps” into Traditional GolfProvide “next steps” into Traditional Golf

NSP ElementsNSP Elements

Two Main Program ElementsTwo Main Program Elements

• Part 1:Part 1: School-based Element School-based Element– CurriculumCurriculum– EquipmentEquipment– TrainingTraining

• Part 2:Part 2: Traditional Golf Element Traditional Golf Element– Local Programs and EventsLocal Programs and Events– TransitionTransition

Program ManagementProgram Management

• Local Leadership Team Local Leadership Team

– School District PE SupervisorSchool District PE Supervisor

• School/Teacher SelectionSchool/Teacher Selection

• Link Families to Traditional GolfLink Families to Traditional Golf

– PGA/LPGA and Golf Association MembershipPGA/LPGA and Golf Association Membership

• List Golf Programs/Activities/EventsList Golf Programs/Activities/Events

• Links Golf Community to Schools and Links Golf Community to Schools and FamiliesFamilies

Pilot - 2003-2004Pilot - 2003-2004

• 50,000 Participants50,000 Participants

• 8 Markets8 Markets

• 130 Elementary Schools130 Elementary Schools

Evaluation: Peter J. Ryan ConsultingEvaluation: Peter J. Ryan Consulting

Dr. Peter J. RyanDr. Peter J. RyanPeter Ryan ConsultingPeter Ryan Consulting

Presentation TopicsPresentation Topics

• Evaluation PurposesEvaluation Purposes

• Evaluation ActivitiesEvaluation Activities

• FindingsFindings

• RecommendationsRecommendations

Evaluation PurposesEvaluation Purposes

• To identify program strengths and areas for To identify program strengths and areas for improvement based on feedback from multiple sourcesimprovement based on feedback from multiple sources

• To obtain input from teachers and principals about the To obtain input from teachers and principals about the curriculum, the equipment, and the instructional curriculum, the equipment, and the instructional challengeschallenges

• To obtain students’ and teachers’ reactions, and gauge To obtain students’ and teachers’ reactions, and gauge their overall response to the programtheir overall response to the program

• To understand how Leadership Teams can better assist To understand how Leadership Teams can better assist teachers and schoolsteachers and schools

Evaluation Activities Evaluation Activities (February 15 to July 1, 2004)(February 15 to July 1, 2004)

• Structured interviews with regional team Structured interviews with regional team leaders, teachers, and principals leaders, teachers, and principals

• A formal review of the curriculum A formal review of the curriculum

• An objective survey mailed to teachersAn objective survey mailed to teachers

• An objective survey mailed to principalsAn objective survey mailed to principals

• Onsite observations of the programOnsite observations of the program

• Multiple interviews with national leadershipMultiple interviews with national leadership

FindingsFindings

• Initial perceptions of the program were quite Initial perceptions of the program were quite positive (equipment, curriculum, instruction, positive (equipment, curriculum, instruction, teacher and participant satisfaction) teacher and participant satisfaction)

• The program was successfully implemented The program was successfully implemented in a variety of settingsin a variety of settings

• The program has great potential to introduce The program has great potential to introduce children to the game of golf children to the game of golf

Responses to Selected ItemsResponses to Selected Items

Scale: (1 = not satisfied, negative…5 = completely satisfied, very positive)

FindingsFindings

• Teachers implemented the major program elements Teachers implemented the major program elements

• Teachers were still learning how to implement the Teachers were still learning how to implement the program at the end of the pilot year program at the end of the pilot year

• Primary concerns were linked to equipment and Primary concerns were linked to equipment and logistics logistics

• Time available for instruction presented challenges Time available for instruction presented challenges

• Most teachers did not formally assess student Most teachers did not formally assess student progress progress

FindingsFindings

• Regional support influenced the Regional support influenced the frequency and quality of implementation frequency and quality of implementation

• Transition to the actual game of golf Transition to the actual game of golf was limited was limited

RecommendationsRecommendations

• Insure equipment availability Insure equipment availability

• Strengthen regional support resources Strengthen regional support resources

• Systematically expand as regional resources allowSystematically expand as regional resources allow

• Improve linkages to the “real” game of golf Improve linkages to the “real” game of golf

• Continue training new teachers and building Continue training new teachers and building student assessment strategies into ongoing trainingstudent assessment strategies into ongoing training

SummarySummary

• The National School Program is consistent with The National School Program is consistent with a long-term, investment oriented, strategy to a long-term, investment oriented, strategy to grow the game grow the game

• The program can be successfully implemented in The program can be successfully implemented in most school settings (the basic design is sound, most school settings (the basic design is sound, yet flexible) yet flexible)

• The program has potential to introduce millions The program has potential to introduce millions of children to the game of golf in a safe and fun of children to the game of golf in a safe and fun mannermanner

Benna CawthornBenna CawthornDirector Director

The First Tee National School ProgramThe First Tee National School Program

Addressing Pilot ObservationsAddressing Pilot Observations

• EquipmentEquipment

• TimeTime

• Student AssessmentStudent Assessment

• Leadership TeamsLeadership Teams

• TransitionTransition

Organizational DevelopmentOrganizational Development

GOLF 20/20 GOLF 20/20 NNational ational SSchool chool GGolf olf PProgramrogram((NSGP)NSGP)

totoThe First Tee The First Tee NNational ational SSchool chool PProgram (rogram (NSP)NSP)

2004-2005 States and Markets2004-2005 States and Markets

• CACA San MarcosSan Marcos• COCO Denver and Denver and Colorado SpringsColorado Springs• FLFL BrowardBroward, Duval, Escambia, , Duval, Escambia,

Manatee/Sarasota, Manatee/Sarasota, SeminoleSeminole, , St JohnsSt Johns

• GAGA CobbCobb• ILIL ChicagoChicago• NENE LincolnLincoln

new marketsnew markets

2004-2005 States and Markets2004-2005 States and Markets

• NVNV ClarkClark• NCNC AsheAshe, , CaldwellCaldwell, ,

ClevelandCleveland, , CravenCraven, , JacksonJackson, , MaconMacon, , WakeWake

• OHOH DublinDublin and and ColumbusColumbus• PAPA State CollegeState College• WIWI MilwaukeeMilwaukee

new marketsnew markets

Golf Organizations ParticipatingGolf Organizations Participating

• The First TeeThe First Tee

• Colorado PGA Section/FoundationColorado PGA Section/Foundation

• GA State Golf AssociationGA State Golf Association

• PGA TOURPGA TOUR

• S. CA Golf AssociationS. CA Golf Association

• PGA and LPGA Teaching ProfessionalsPGA and LPGA Teaching Professionals

Phase I –Phase I – (2005 – 2010)(2005 – 2010)GOALSGOALS

• Introduce 2 million students to golf Introduce 2 million students to golf and its valuesand its values

• Expand to 130 marketsExpand to 130 markets

• Establish NSP golf in 4,000 schools’ Establish NSP golf in 4,000 schools’ physical education curriculaphysical education curricula

ParticipantsParticipants

50120 160 210 260

400500

50170

330

540

800

0

100

200

300

400

500

600

700

800

900ThousandsThousands

2003-2004 2005 2006 2007 2008 2009 2010

1.2M

2.0M

Annual GoalAnnual Goal Cumulative GoalCumulative Goal

822 20 20 20 20 20

830

5070

90110

130

0

50

100

150

822 20 20 20 20 20

830

5070

90110

130

0

50

100

150

20062006 20102010200520052003-20042003-2004

Annual Market GoalAnnual Market Goal Cumulative Market GoalCumulative Market Goal

20072007 20082008 20092009

MarketsMarkets

130 250 350 450600

750

1450

130380

730

1180

1780

2530

3980

0

500

1000

1500

2000

2500

3000

Annual Goal Cumulative Goal

130 250 350 450600

750

1450

130380

730

1180

1780

2530

3980

0

500

1000

1500

2000

2500

3000

Annual Goal Cumulative Goal

2003-20042003-2004 20052005 20062006 20072007 20082008 20092009 20102010

SchoolsSchools

NSP Expansion StrategyNSP Expansion Strategy

• Expand to 20 new markets each yearExpand to 20 new markets each year

• Expand in existing NSP communitiesExpand in existing NSP communities

• Establish relevancy in each NSP school districtEstablish relevancy in each NSP school district

• Align with PGA TOUR tournamentsAlign with PGA TOUR tournaments

• Align with The First Tee Chapters and other junior Align with The First Tee Chapters and other junior golf programsgolf programs

• Align with LPGA & PGA event marketsAlign with LPGA & PGA event markets

• Include other golf associationsInclude other golf associations

Action StepsAction Steps

• 2005-2006 School-Year2005-2006 School-Year

• Contact Benna Cawthorn, Contact Benna Cawthorn, NSP DirectorNSP Directorbenna@thefirsttee.orgbenna@thefirsttee.orgwww.thefirstteeNSP.orgwww.thefirstteeNSP.org

““To the world you might be just one To the world you might be just one person. But to one person, you just person. But to one person, you just may be the world.”may be the world.”

Chuckie Walker, The First Tee of DallasChuckie Walker, The First Tee of Dallas

““It’s the privilege of being able to affect It’s the privilege of being able to affect a life positively every day.”a life positively every day.”

Vincent King, The First Tee of AkronVincent King, The First Tee of Akron