joe martin - cv
TRANSCRIPT
Joe Martin [email protected]+44 07708 22 99 39
STATEMENT
An established journalist and proven marketer, I've spent a decade creating and managing content for some of the biggest brands in the world, from Nintendo to Dennis Publishing. Driven by a desire to add value through creativity, I have a history of proposing and following through on brave ideas that lead to successful acquisitions or growth.
My copywriting experience makes me a flexible communicator who is effective across a wide range of topics for both B2B and B2C audiences. I use my experience as a successful magazine editor to ensure my work is always well presented, clear and on-message. I'm interested in full-time positions which enable me to further develop my skills.
EXPERIENCE
Social Media Manager, Laundrapp Sept 2014 to Present
Own the social budget, track spending, forecast and report to CEO Create and execute social media strategies, crisis and community plans Manage organic strategy for the website, blog and all other social channels Manage creation of all paid Twitter, YouTube and organic social media content Track all metrics and feed community response into the team Manage content marketing activity and responsible agencies
I have managed all earned social campaigns and content marketing since launch, from short-term newsjacking and content marketing activity through to planned SEO campaigns. My efforts have helped establish Laundrapp as the UK'smost popular dry cleaning and laundry app, despite fierce competition from corporations such as Rocket Internet.
Social Marketing Manager, Truphone Mar 2014 to Sept 2014
Developed social strategy for UK, US, Australia, Germany, Netherlands, Poland, Spain and Hong Kong Directed social marketing across UK, US and Australia, delivering 10m impressions per quarter Managed content for all channels, driving +30% increase in organic followers per quarter Drove engagement across all channels, delivering over 100k engagements per quarter Advised award-winning Customer Service Team in managing a demanding business community Controlled global social marketing budget
Truphone's social marketing team was assembled as the direct result of my proposal to capitalise on unrealised potential and add value to the company. Early results were well received and the team expanded in early 2014.
Global Copywriter, Truphone Feb 2013 to Mar 2014
Created marketing collateral for use in key markets, including US, UK and Australia Coordinated localisation agencies across five key non-English speaking countries Maintained brand documentation, including copy bible and brand guidelines Consulted on external communications to key technology press Proofread internal communications for over 800 staff
In 2013 I coordinated with agencies on re-branding Truphone. I defined the new tone of voice and oversaw deployment and documentation of the delivered identity across eight countries, including the UK and US.
Copywriter, Freelance Jan 2012 to Feb 2013
Optimised content strategy for Bizarre Magazine, delivering three apps with over 50k downloads Directed writing team for Fractured Skyline, a mobile game backed by AAA publishers Dialog Writer for Moonlight Skulk, an independent stealth comedy game Advertorial copywriter for clients such as Nintendo and IPC Media
In 2012 I worked with Mental Floss Magazine to design and promote Split Decision, a casual game for iOS and Android.My contributions were key to the app's success, including promotional activity with Starbucks and targeted PR.
Journalist, Freelance Jan 2012 to Feb 2013
Writer for Eurogamer, RockPaperShotgun, PC Gamer, Gamasutra and more Acting Editor for Custom PC Magazine and Bit-tech.net Longlisted for inaugural Games Journalism Prize Expert guest on BBC Radio 5 and BBC News Comedy scriptwriter for ChannelFlip Media
In 2012 I founded Unlimited Hyperbole, a podcast with over 50k listeners. Highlighted by The Metro as one of the 'best gaming podcasts in the world', the show enjoys a five-star iTunes rating and a dedicated community.
Games Editor, Dennis Publishing Apr 2009 to Dec 2011
Coordinated content for Bit-tech.net, delivering month-on-month growth to peak of 2m impressions Introduced social strategy to deliver rapid growth, gaining 5000 organic followers in first six months Developed video content alongside external media partners, reaching 500k impressions annually Coordinated content for Custom PC Magazine, the UK's most popular PC hardware magazine Controlled budget and organised a hand-picked team of award-winning freelance writers Established games community (100k+ active forum users) through events and discussion Mentored four direct reports, as well as freelance writers and interns
In 2010 I proposed the launch of an advertising portfolio built around sites such as Den of Geek. I developed partnerships, presented to internal stakeholders and established new content strategies. The result proved so profitable that further budget was immediately invested, securing the project until 2012.
Senior Staff Writer, Dennis Publishing Apr 2008 to Apr 2009
Created the first regular gaming content, single-handedly attracting 34% of total annual traffic Contributed to production of Custom PC Magazine using Adobe Photoshop and InDesign
Following the acquisition of Bit-tech.net, I was nominated as Employee of the Year for the outstanding quality of my work and editorial contributions to other Dennis publications, such as Custom PC Magazine.
Staff Writer, Bit-tech.net Apr 2007 to Apr 2008
Published daily news and authored over 100 published articles
Journalist, Freelance Nov 2006 to Apr 2007
Writer for PC Format Magazine and Videogamer.com
EDUCATION
Lancaster University Graduated 2006
2:1 BA Hons in English Linguistics and Creative Writing Part One Course in Cognitive Psychology
EXPERTISE
Social Platforms: Twitter, Facebook, LinkedIn, Google+, YouTube, Pintrest, Instagram Analytics: Twitter Analytics, Google Analytics, App Annie, Game Analytics Tools: Hootsuite, Sprout Social, Tweetdeck, Radian6, Sprinklr, Traackr Content Management: Episerver, Drupal, Wordpress, Huddle Creative Tools: Photoshop CS6, InDesign 6, Audacity
REFERENCES
Duncan Steblyna, Director of Product and Mobile Strategy, Naspers - [email protected] Harris, Head of Digital, Condé Nast Publications - [email protected] Vandervell, Deputy Editor, Trusted Reviews - [email protected]
Recommendations available at uk.linkedin.com/in/joemartinwords