joel bashevkin: the power of pro bono, global trends and best practices
TRANSCRIPT
What if public benefit organizations
had access to the same resources as
corporations?
Pro bono is donated professional services benefitting organizations working to improve society.
SPECTRUM OF CORPORATE / COMMUNITY ENGAGEMENTS
Making Budget Extra Hands Infrastructure and Leadership
Financial SupportHands-on Volunteering
General Skills Pro Bono Service Board Service
►UNICEF ► Disaster Aid and
Response
► Habitat for Humanity► Donated manual
labor
► Tutoring► Financial Literacy► Teaching Basic
Computer Skills
► HR Assistance► Marketing Support► Strategic Planning
► Board Placement► Board Training
LOW HIGHIMPACT ON NONPROFIT
HIGH LOW# OF EMPLOYEES ENGAGED
Created by Taproot Foundation, 2008
JIM paints the schoolyard fence.
JILL creates an outreach plan for a school using her marketing skills.
JILL is 3 TIMES MORE LIKELYto gain material job-related skills while she provides*
6 TIMES MORE VALUEfor the community with each hour and her company provides**
5 TIMES MORE social impact as Jim’s company* .
JIM is¼ LESS LIKELYto develop new internal relationships*
LESS LIKELY TO BE SATISFIEDwith his experience*
100% MORE LIKELYto get paint on his suit.
© Taproot Foundation 2011 *True Impact/Points of Light Survey, 2010**CECP 2009; Independent Sector, 2010
Consulting Services► Corporate Advisory
Service
Market Building & Thought Leadership
► International & intermediary consulting
Programs for Nonprofits► Service Grant Program
► Powered by Pro Bono
► Pro Bono Lab
► ScopeAthon
► Virtual Coaching
►
Our MISSION is to drive social change by leading, mobilizing, and engaging professionals in pro bono service.
% of nonprofits that have accessed pro bono
© Taproot Foundation 2011
MA
RK
ET
ING
41%
IT 27%
52%
46%
EXEC
/ BO
ARD
SE
ARCH
20%
45%
ORG
DES
IGN
26%
43%
40%
FIN
ANCE
27%
% of nonprofits that want more pro bono
“Nonprofit Survey: Leveraging Pro Bono Resources”, FTI Consulting and the Taproot Foundation, 2011.
• Skills-based volunteers at HP have 59% higher1
employee morale than non-volunteers and 13% higher morale than traditional “extra hands” volunteers 2
• 91% of HR professionals believe that skills-based volunteering can be an effective way to develop leadership skills3
• 90% of Capital One managers reported improvement in employees' leadership skills after pro bono service 4
1Hewlett-Packard, 20132The Civic 50, Points of Light and the National Conference on Citizenship, 20133Deloitte Volunteer IMPACT Survey, 20084“The Billion + Change Story,” A Billion + Change, 2013
Skilled Volunteering is Important For Company Employees Too EMPLOYEE VALUE
An effective pro bono program maximizes both business value and social impact
Increased Community Impact
Human Resources & Talent Development
Innovation
Reputation
BUSINESS VALUE
NONPROFIT NEED
Don’t know how to FIND high quality pro bono resources
65%
Don’t have enough staff TIME to manage pro bono resources
51%
Don’t have enough staff EXPERTISE to manage pro bono resources
26%CORE
BAR
RIER
S FO
R N
OT
USI
NG
PRO
BO
NO
*
Be able to IDENTIFY & RECRUIT pro bono resources
STRUCTURE work to take advantage of pro bono resources
Improve RELIABILITY of pro bono
FACT
ORS
TH
AT IM
PRO
VE
ABIL
ITY
TO L
EVER
AGE
PRO
BO
NO
SECURE
SCOPE
MANAGE
PRO BONO BARRIERS PRO BONO SUPPORT
PRO BONO BARRIERS & SUPPORTS
1.CLEARLY DEFINED PROJECTS THAT MEET REAL NEEDS
2.ALIGN THE RIGHT RESOURCES FOR THE NEED
3.BE REALISTIC ABOUT PRO BONO TIMING
4.ACT LIKE THIS IS A PAID ENGAGEMENT
5.COMMIT TO FULLY IMPLEMENTED AND SUSTAINABLE OUTCOMES
6.LEARNING GOES BOTH WAYS
PRINCIPLES OF GOOD PRO BONO
HEALTHY PRO BONO MARKETPLACE
Professionals with skills and interest
Nonprofits needing
professional support
Intermediary&
Infrastructure
►Educate
►Motivate
►Prepare
►Select & Match
►Manage
►Evaluate
►Systems, tools for
scale
CORPORATE GLOBAL PRO BONO PROGRAMS
Asia (n=20)
Europe (n=19)
Latin America
(n=6)
Africa (n=9)
► % of companies offering domestic pro bono programs
46% 27% 33% 11%
► % of companies offering international pro bono programs
31% 20% 33% 0%
► Non-cash giving as a % of total giving breakdown
17% 10% 2% 27%
CECP Giving Around the Global Report 2014
JOEL BASHEVKINDirector, Global Pro BonoTaproot [email protected]