joel comm - the live video revolution
TRANSCRIPT
![Page 1: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/1.jpg)
The Live Video Revolution:How the Multi-Family Market Can Build Relationships and Get More Business
with Live VideoJoel Comm@joelcomm
![Page 2: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/2.jpg)
Online Since 1980
About Joel
![Page 3: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/3.jpg)
About Joel
• Author of 13 Books• Creator of Yahoo! Games• #1 iPhone App Developer• Reality Show Producer• Social Influencer• Live Video Marketing Expert
![Page 4: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/4.jpg)
Social Media Influencer• Twitter - 825,000 followers • Facebook - 55,000 followers• Instagram - 6400 followers• Google Plus - 33,000 followers• Snapchat - 8000 followers• LinkedIn - 22,000 connections• Periscope - 20,000 followers
![Page 5: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/5.jpg)
![Page 6: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/6.jpg)
The Next Big Thing…
▸1995 – Website▸1997 – Online Gaming▸1999 - Ecommerce▸2004 – Site Monetization▸2007 – Social Media▸2008 - iPhone Applications▸2009 - Mobile Marketing▸2017 ... ?
![Page 7: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/7.jpg)
The Live Video RevolutionHas Arrived!
![Page 8: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/8.jpg)
![Page 9: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/9.jpg)
Today We Will…
• Explore Options for Live Video• Reveal the Formula for Success• Share Ideas for Real-Life Application
![Page 10: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/10.jpg)
Going Live circa 2008
![Page 11: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/11.jpg)
Mobile Use Bandwidth
Apps
Key Elements for Live Video
![Page 12: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/12.jpg)
Mobile Adoption
Increased Bandwidth
Easy-to-Use Apps
The Perfect Storm2015
![Page 13: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/13.jpg)
March 2015 - Periscope
![Page 14: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/14.jpg)
• Owned by Twitter• Simple interface• Ideal for on-the-go and spontaneous broadcasts• Man-on-the-street or ask-me-anything feel• No production tools
Periscope
![Page 15: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/15.jpg)
Plays in Twitter Stream
![Page 16: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/16.jpg)
Periscopewill becomeTwitter Live
![Page 17: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/17.jpg)
2015 - Facebook Live
![Page 18: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/18.jpg)
Facebook Livehas arrived for…• Personal Pages• Business Pages• Groups• Events
![Page 19: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/19.jpg)
Going live is easy…
![Page 20: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/20.jpg)
Enter subjectand GO!
![Page 21: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/21.jpg)
Why Facebook Live?
• Over 1.8 Billion People on Facebook• Instant Global Audience• Zuckerberg is ALL-IN on Live Video
• $2 Billion to Oculus for Virtual Reality• 360 Live Video Coming Soon
• Ongoing Development of New Tools
![Page 22: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/22.jpg)
![Page 23: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/23.jpg)
![Page 24: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/24.jpg)
2016 - Instagram Live
![Page 25: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/25.jpg)
Old School
![Page 26: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/26.jpg)
New School!
![Page 27: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/27.jpg)
![Page 28: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/28.jpg)
Be Real & Authenticto Connect with
Friends, Customers and Propsects
![Page 29: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/29.jpg)
Establishing Trust
• Like me• Know me• Trust me• Pay me
![Page 30: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/30.jpg)
Zig Ziglar
People don’t care how much you know until they know how much you care
![Page 31: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/31.jpg)
The Formula for Social Media
Real Content+ Engagement = Relationship
![Page 32: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/32.jpg)
![Page 33: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/33.jpg)
![Page 34: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/34.jpg)
360 Live!
![Page 35: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/35.jpg)
![Page 36: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/36.jpg)
So Much Opportunity!
![Page 37: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/37.jpg)
Storytelling is the Cornerstone of Live Video
• Educational / Informative• Inspirational / Motivational• Entertaining / Fun• Experiential
• Where you are• Who you are with• What you are doing
![Page 38: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/38.jpg)
• Show an Empty Apartment• Showcase Furnished Apartment• Meet the Staff• Explore the Neighborhood• Show Building in Progress• Show New Features / Amenities• Tour the Fitness Center or Pool• Broadcast an Event• Conduct an Interview
Ideas for Live Video
![Page 39: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/39.jpg)
• Walk Through Leasing Process• Offer Time-Sensitive Specials• Do Question & Answer• Run a Contest• Provide Packing & Moving Tips• Meet the Tenants• Motivate or Inspire• Be Spontaneous!
Ideas for Live Video
![Page 40: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/40.jpg)
Are Your Gears Spinning?
Ideas for Live Video
Q & A
![Page 41: Joel Comm - The Live Video Revolution](https://reader038.vdocument.in/reader038/viewer/2022110107/58ab59951a28abbc2a8b4b55/html5/thumbnails/41.jpg)
@joelcomm