joel comm: the power of live social media to ignite your local events #lss2016

PRESENTATION: The Power of Live Social Media to Ignite Your Local Events

Joel Comm CEO Author, Speaker, Entrepreneur Twi(er handle @joelcomm

#LSS2016

▸ New York Times Best Selling Author

▸  Interna@onal Speaker ▸  Professional Blogger ▸  Entrepreneur ▸  Consultant ▸  390k Twi(er Followers ▸  Brand Influencer ▸  Live Video Pioneer ▸  Snapchat Enthusiast

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Places I Write For Companies I have worked with

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I’m baOng 1000…

▸  1995 – Website ▸  1997 – Online Gaming ▸  1999 -‐ Ecommerce ▸  2004 – Site Mone@za@on ▸  2007 – Social Media ▸  2008 -‐ iPhone Applica@ons ▸  2009 -‐ Mobile Marke@ng ▸  2016 ... ?

the next big thing is here in 2016... And that next big thing is using live video and Snapchat.

TO GENERATE TRAFFIC, LEADS & SALES

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Facebook Live

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Facebook Live

•  Built in audience • Works with pages and personal profiles •  Archives video for later use & ads •  Ability for viewer to subscribe •  Huge edge rank priority for live video •  High engagement rates

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Facebook Profiles

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Facebook Pages

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Facebook Events

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Facebook Groups

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Facebook Analytics

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Turning Brands into Broadcasters?

•  Facebook Live vs. TV Spots? • What stories to tell live? • What Infrastructure is needed to posi@on for success? •  Do you need a studio or host? • What kind of gear to use? •  Partner with influencers?

snapchat -‐ your daily story

100M DAILY USERS 65% CONTRIBUTE DAILY CONTENT

BASICS OF SNAP CHAT -‐ Tips & Tricks ▸  Use SnapChat stories to share your message with your audience. ▸  Take a snap, post to your story, keep it interes@ng! ▸  People love to see "behind the scenes". ▸  People buy from those they know, like, trust... SnapChat is one of the best ways to build that connec@on.

"THE STORY" IS SNAPCHAT'S VERSION OF A FACEBOOK TIMELINE... BUT

MORE ENGAGING.

Snapchat Analytics

Delmondo.co

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Snapchat Custom

Geofilters

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1. Brand your Snaps 2. Use for Events 3. Promote Your Local Business 4. Promote an Event 5. Distribute Geofiltered Snaps

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LOCAL BUSINESS

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LOCAL BUSINESS – Blue Fountain Media

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INDUSTRY EVENTS

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HOLIDAYS

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COMMUNITY EVENTS

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Bit.ly/snap-‐guide

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Q & A

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Contact Joel Comm Cell -‐ 970-‐215-‐5635 Social -‐ @JoelComm Email -‐ [email protected]