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JOEY BARTON MEDIA PACK

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Page 1: JOEY BARTON€¦ · online mentions 200k Facebook followers 77k Instagram followers 30k Average monthly YouTube views How Joey Compares JOEY'S REACH 0m 0.5m 1.0m 1.5m 2.0m 2.5m Joey

J O E Y B A R T O NMEDIA PACK

Page 2: JOEY BARTON€¦ · online mentions 200k Facebook followers 77k Instagram followers 30k Average monthly YouTube views How Joey Compares JOEY'S REACH 0m 0.5m 1.0m 1.5m 2.0m 2.5m Joey

JOEY BARTON MEDIA PACK

Date of birth: 2 September 1982 (31)

Place of birth:Huyton, Merseyside, England

Currently residing:London, England

FA C T F I L E

1997 - 2002 Everton

2002 - 2007 Manchester City

2007 - 2011 Newcastle United

2011 - Queens Park Rangers

2012 - 2013 Marseille (loan)

LINKS

www.joeybarton.com

www.twitter.com/joey7barton

www.facebook.com/joe6barton

www.instagram.com/joey7bartonofficial

Page 3: JOEY BARTON€¦ · online mentions 200k Facebook followers 77k Instagram followers 30k Average monthly YouTube views How Joey Compares JOEY'S REACH 0m 0.5m 1.0m 1.5m 2.0m 2.5m Joey

2.7mTwitter followers

200kAverage monthly online mentions

200kFacebook followers

77kInstagram followers

30kAverage monthly YouTube views

How Joey Compares

J O E Y ' S R E A C H

0m

0.5m

1.0m

1.5m

2.0m

2.5m

JoeyBarton

SkySports

MarioBalotelli

AshleyCole

AlexOx-Chamb

JackWilshere

MikelArteta

DanielSturridge

JOEY BARTON MEDIA PACK

Joey’sTwitterGrowth

2.2m

2.3m

2.4m

2.5m

JunMayAprilMarFebJanDecNovOctSepAug

2.6m

Page 4: JOEY BARTON€¦ · online mentions 200k Facebook followers 77k Instagram followers 30k Average monthly YouTube views How Joey Compares JOEY'S REACH 0m 0.5m 1.0m 1.5m 2.0m 2.5m Joey

A hub to host Joey’s stories & to engage with fans

Joey is responsible for what’s published and chooses to personally interact with users himself

Site recently underwent a full re-skin and refresh afters its launch in 2012

J O E Y B A R T O N.C O M

JB

JB

JB

JOEY BARTON MEDIA PACK

Page 5: JOEY BARTON€¦ · online mentions 200k Facebook followers 77k Instagram followers 30k Average monthly YouTube views How Joey Compares JOEY'S REACH 0m 0.5m 1.0m 1.5m 2.0m 2.5m Joey

Performance-led (Opta) blogs and contentBoot Room - Joey to review the latest bootsContinued use of Twitter, YouTube, Instagram to share & engage

Joey’s strong Twitter presence gives him a strong platform for discussion and debate

One of the UK’s most in�uential footballers on Twitter - comments are all his own

Joey’s accumulated a vast number of high-pro�led followers over the years

T W I T T E R

JOEY BARTON MEDIA PACK

Page 6: JOEY BARTON€¦ · online mentions 200k Facebook followers 77k Instagram followers 30k Average monthly YouTube views How Joey Compares JOEY'S REACH 0m 0.5m 1.0m 1.5m 2.0m 2.5m Joey

J O E Y ’ S T W I T T E R AU D I E N C E

JOEY BARTON MEDIA PACK

Where in the world...

0% 25% 50% 75%

GBR

Other

IRL

USA

FRA

Male / Female Split

15%

Female

85%

Male

Page 7: JOEY BARTON€¦ · online mentions 200k Facebook followers 77k Instagram followers 30k Average monthly YouTube views How Joey Compares JOEY'S REACH 0m 0.5m 1.0m 1.5m 2.0m 2.5m Joey

J O E Y ’ S O N L I N E I N F LU E N C E

Joey followed by over 2.2k veri�ed and in�uential Twitter users

@niallofficialNiall Horan

19.2mfollowers

@waynerooneyWayne Rooney

8.8mfollowers

@stephenfryStephen Fry

6.9mfollowers

@jkcordenJames Corden

4.3mfollowers

@thexfactorThe X Factor

5.0mfollowers

@danawhiteDana White

2.9mfollowers

@hilariousselfieSelfie Fails

2.9mfollowers

@themichaelowenMichael Owen

2.9mfollowers

@calum5sosCalum Hood

3.0mfollowers

@djkingassassinDJ King Assassin

3.5mfollowers

@richardbransonRichard Branson

4.3mfollowers

@piersmorganPiers Morgan

4.2mfollowers

@jamieoliverJamie Oliver

3.9mfollowers

@wossyJonathan Ross

3.8mfollowers

@FIFAcomfifa.com

4.2mfollowers

JOEY BARTON MEDIA PACK

Page 8: JOEY BARTON€¦ · online mentions 200k Facebook followers 77k Instagram followers 30k Average monthly YouTube views How Joey Compares JOEY'S REACH 0m 0.5m 1.0m 1.5m 2.0m 2.5m Joey

Many footballers have a large following but few have in�uence

Joey’s Twitter following are actively engaging with him and the website daily

Joey averages 80k retweets a month

Joey inspires discussion / sparks debate (largely positive too)

Joey’s gained further respect from politicians since appearing on Question Time - he also feature on Newsnight in 2012

Joey has also raised awareness for the Hillsborough campaign, Rainbow Laces and has written articles for the Big Issue, too

J O E Y ’ S I N F LU E N C E

JOEY BARTON MEDIA PACK

Page 9: JOEY BARTON€¦ · online mentions 200k Facebook followers 77k Instagram followers 30k Average monthly YouTube views How Joey Compares JOEY'S REACH 0m 0.5m 1.0m 1.5m 2.0m 2.5m Joey

Joey’s Facebook page o�ers insight into his personal world through the use of photos and videos

The page is controlled by Joey himself and those close to him

Opportunity to gain access through following

FA C E B O O K

JOEY BARTON MEDIA PACK

Page 10: JOEY BARTON€¦ · online mentions 200k Facebook followers 77k Instagram followers 30k Average monthly YouTube views How Joey Compares JOEY'S REACH 0m 0.5m 1.0m 1.5m 2.0m 2.5m Joey

R E C E N T M E D I A A C T I V I T Y

JOEY BARTON MEDIA PACK

Clare Balding Show BBC - Question Time Metro Sport

Page 11: JOEY BARTON€¦ · online mentions 200k Facebook followers 77k Instagram followers 30k Average monthly YouTube views How Joey Compares JOEY'S REACH 0m 0.5m 1.0m 1.5m 2.0m 2.5m Joey

As you can imagine, with two kids, a football career and various other projects to balance, Joey’s a very busy boy. With this in mind and to ensure your query is in alignment with his current goals, Joey’s outline all his current opportunities below:

Brand Endorsement

Access to Twitter following

Access to Facebook fan page

Blog / Website promotion

Debates / Campaigns

Editorial / Photo-calls

TV appearances

scorem.co.uk - Joey’s latest partnering on a start-up project that aims to empower fans

O P P O R T U N I T I E S

JOEY BARTON MEDIA PACK

Page 12: JOEY BARTON€¦ · online mentions 200k Facebook followers 77k Instagram followers 30k Average monthly YouTube views How Joey Compares JOEY'S REACH 0m 0.5m 1.0m 1.5m 2.0m 2.5m Joey

[email protected]

http://www.joeybarton.com/contact

AGENCY CONTACT:

[email protected]

For an extended version of this media pack, please contact above

C O N TA C T I N G M E

JOEY BARTON MEDIA PACK