JOHAN HEDVALL 14/15

DESKTOP PUBLISHING

Lookbook/product showcase for eyewear company Soffta. From concept, photoshoot breif to final printed format.

2

Brochures, folders and flyers for KTM.Work process strongly coordinated with brand core values and target group research.

From breif, concept and ideation to final product.

1

DESKTOP PUBLISHING

Campaign for Husqqvarna Motorcycles 110 year annyversary.

From breif to concept, ideation, final products and campaign.

Web and print campaign for Skistar Event “Åre Winter Finale“

From breif to concept, ideation, final products and campaign.

3

1

Concept of product design, graphic profile and campaign.From sketch to final concept.

2

DESKTOP PUBLISHING

»www.ktmusa.comready to race

Phot

os: S

. Cud

by

www.kiska

.com

Prof

essi

onal

ride

rs o

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ours

e. A

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s we

ar p

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r saf

ety

equi

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With the memory of Supercross Championships and race wins still fresh, Ken Roczen and Marvin Musquin head to the performance proving grounds of out-

door motocross looking for more wins. Look for them and the powerful 2014 KTM 250 SX-F up front. READY TO RACE!

KTM Group Partner

@KTMUSA

FREDAGSKOS

ÅPENT TIL 22HVER FREDAG

Med nye og utvidete veier, er det kortere reisetid til Hemsedal. Bestill skipass på skistar.com slik at du kan starte helgen i våre nypreparerte løyper.

Skipass fredag kveld – søndag:810 kr/ voksen650 kr/ ungdom

1

Subway adshell for Skistar.

2

Concept for advertisment of a friends micro-brewaery product.

Doublepage magazine advertisment for new the KTM Motorcycles product range.Made out of two diffrent images

3

BRANDING

CORPORATE DESIGN MANUAL

TH

E P

ION

EE

RS

OF

MO

TOC

RO

SS

Corporate Identity Manual for Husqvarna Motorcycles new identity.We develeoped the branding for everything from USB-sticks to and use of typefaces.

1

2

Various logotypes.

2

Big format print of the history of Husqvarna Motorcycles.

ILLusTRATION/GRAPHICS

Various color, trim and graphic work.

1

APPARELL

12

Various t-shirts, tanktops and functional sportgear for KTM events and products.

Colortrim, pattern design, product development.From research and concepts to final product design and data.

Various t-shirts, tanktops and for Husqvarna Motorcycles.

Colortrim, pattern design, product development. From reserach and concepts to final product design and data.

PRODUCT DESIGN & CTG

1

Mid-range knee supporting product for specific target groups. Concept and ideation.

3

Protective gear.Sketch, concept, all over print patterns and productiondata.

4

Part of Husqvarnas new casual wear collection, with retro and “heritage”-theme.

From concept to final production design and data.

PHOTO RETOUCH

Motocross team RCH Racing customization concept.

Photo retouch of lens flare and reflected objects.

FMX rider Daniel Bodin motorcycle customization concept.

1

1

1

PRODUCT DESIGN & CTG

1 2

2015 KTM EXC

The enduro offroad motorcycle colortrim and graphics for production bike and factory race team graphics.

Research, rendererd concepts, graphics, test prints and production data

2015 KTM DUKE 690

The ktm streetbike motorcycle colortrim and graphics for the production bike.

Research, rendererd concepts, graphics, test prints and production data.