john bickerton, chief engineer - amazon s3 · personalised customer experience • personalised...
TRANSCRIPT
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Mobility as a Service
John Bickerton, Chief Engineer
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Reading Buses: service quality• Clean, tidy vehicles
• Colour coded routes
• Good ambience
• Buggy space
• Youth pricing offer
• Passenger audio &
visual information
• Wifi, CCTV
• Innovative
• Contributes to
good air quality
• Beating
congestion
• 550 staff
• 192 buses
• £33m turnover
• Council owned
• Social dividend +
2% - 4% margin
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Leading innovation“The Reading Buses super-green
fleet sets the agenda for all bus
companies across the UK”
Baroness Kramer, at the launch of Reading’s
gas compression station, 8th September 2014
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Traditional bus operating model
Revenue
Revenue
Info
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Modern bus operating model
Info
Revenue
Revenue
Revenue
Info
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Data
Connected operating model
Info
Revenue
Revenue
Revenue
Info
Data
DataData
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It’s working…• 8% growth year on year, on most
corridors in Reading
• 93% customer satisfaction
• Bus is the favoured mode of
travel across Reading ring road
• Car ownership declining among
young drivers – in 1995 43% of
17-20yos had a full licence. In
2014, that’s 31%.
• Hire-purchase models growing,
similar to smartphone
ownership.
• Car sharing growing, especially
for younger drivers with a daily
alternative.
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Utopia – fast
movement to any
destination with
productive time en
route, available
24/7 and free at
point of use.
Dark skies –
queues of
autonomous cars
offering point-to-
point travel at low
cost, as an
inefficient,
congested mass
transit system.
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The future for “bus” travel
Personalised customer
experience
Onboardambience
Guided driving
Connected networks
Digitised maintenance and support
People and partnerships
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Personalised customer experience
• Personalised experience
• Information to guide
journeys – and flex services
where appropriate
• Moving from one-way
transactions to two-way
interactions
• Interaction by mailing list,
smart card, mobile app and
social media
• Data allows analysis, service
planning, contextual
vouchers, targeted
advertising
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Onboard ambience
• Discrete features
for customer
convenience
• Adding ‘surprise
and delight’ to the
experience.
• Connectivity gives
entertainment to
customers, and
info back to
operator
• Internet of Things
extends to vehicle
systems too.
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Guided driving• Autonomous
emergency braking
and active collision
avoidance
• Smooth stop and
controlled
acceleration
• Guided bus stop
manoeuvre
• Automatic parking
and depot site
movements
• External control for
reversing manoeuvres
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Connected networks
Buses connected to:
• Bus stops
• Other buses
• Traffic lights
• Other vehicles
• Our own systems
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Digitised maintenance and support• Remote access to
diagnose faults
• Predict failures based
on trends and
knowledge of sister
vehicles on similar
duty cycles (big data?)
• Greater redundancy
in drivetrain and on-
bus systems for better
fault tolerance
• Roadside deliveries of
urgent parts to effect
repairs for non-stock
items
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People and partnerships• Regardless of
technology, service
providers and white-
label product delivery,
our focus will always
be on our customer
through our people,
partnering and
innovation.
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Tech examplePersonalised customer
experience
Onboardambience
Guided driving
Connected networks
Digitised maintenance and support
People and partnerships
![Page 18: John Bickerton, Chief Engineer - Amazon S3 · Personalised customer experience • Personalised experience • Information to guide journeys –and flex services where appropriate](https://reader034.vdocument.in/reader034/viewer/2022050102/5f4155eae9f70b7bc4114245/html5/thumbnails/18.jpg)
Tech examplePersonalised customer
experience
Onboardambience
Guided driving
Connected networks
Digitised maintenance and support
People and partnerships
![Page 19: John Bickerton, Chief Engineer - Amazon S3 · Personalised customer experience • Personalised experience • Information to guide journeys –and flex services where appropriate](https://reader034.vdocument.in/reader034/viewer/2022050102/5f4155eae9f70b7bc4114245/html5/thumbnails/19.jpg)
Tech examplePersonalised customer
experience
Onboardambience
Guided driving
Connected networks
Digitised maintenance and support
People and partnerships
![Page 20: John Bickerton, Chief Engineer - Amazon S3 · Personalised customer experience • Personalised experience • Information to guide journeys –and flex services where appropriate](https://reader034.vdocument.in/reader034/viewer/2022050102/5f4155eae9f70b7bc4114245/html5/thumbnails/20.jpg)
Tech examplePersonalised customer
experience
Onboardambience
Guided driving
Connected networks
Digitised maintenance and support
People and partnerships
![Page 21: John Bickerton, Chief Engineer - Amazon S3 · Personalised customer experience • Personalised experience • Information to guide journeys –and flex services where appropriate](https://reader034.vdocument.in/reader034/viewer/2022050102/5f4155eae9f70b7bc4114245/html5/thumbnails/21.jpg)
The future• MaaS already exists, but it’s
disjointed.
• We need a single recognised
portal for journey planning – an
intermodal “National Rail
Enquiries”.
• This will mean interoperable
fares for through-payment too.
• 2016 “Buses Bill” will force open
data from operators – but
interconnectivity will come
afterwards
• Transport will change – within our
lifetimes, and probably within
the lifetimes of our current
vehicles!
• Partnerships will deliver change
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Contact us!• Dr Ed Hammond
01275 472 380
Lizzie Garside
John Bickerton
0118 902 7603
Will Selley