john blue - social media 101, things have changed since school let out
TRANSCRIPT
Truffle Media
Ned Arthur, Director of Sales and
Content Development
John Blue, Chief of
Community Creation
http://agtoday.us/some-101-ref-info
1793 The Pennsylvania Evening Post becomes America's first
daily newspaper.
1851 Selling for a penny a copy, the New York Times debuts.
1885 William Dempster Hoard wrote his issue of a "journal
devoted to dairy farming.
1962 Agri-Marketing magazine started
1984 United States newspaper circulation peaks at 63 million
people
191 Years
1995 The American Reporter first daily newspaper on Internet
2004 Podcasting started
2004 Facebook launched
2005 YouTube launched
2006 Twitter launched
2010 Facebook passed 63 million US people
15 Years
Landscape
Landscape
Social Media
Social Media Today
Why Social Media?
Why Social Media?
Why Social Media?
Why Social Media?
Why Social Media?
Why Social Media?
Via Pew Research Center http://agtoday.us/2j8OS6S
Via Pew Research Center http://agtoday.us/2j8OS6S
Via Pew Research Center http://agtoday.us/2j8OS6S
Trends
http://www.journalism.org/2017/09/07/news-use-across-social-media-platforms-2017/
Energy required to participate in social&digital
Energy required to participate in social&digital
Setting up web sites
Figuring out blogging
Figuring out how to find things
Figure out how to sell things
There is little energy required to participate in social&digital
(frictionless)
Most of the activity we do today is send messages to others
Sharing is a key element of the sending of messages we send
Discovery, instead of “finding things”, is new focal
point for many people
Buying things, as always, is what people continue to do
There are many more private, velvet rope digital communities
There are many more private, velvet rope digital communities
Then
Now
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blinders
Then
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Read: bitly.com/your-attention
11
years of
Tweets!posts go
away!
Then Now
Then Now
PageRankThen
Now
PageRankThen
Now
PageRankThen
Now
ThenNow
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ThenNow
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https://xkcd.com/1239/
Then
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Then
Now
http://agtoday.us/how-to-create-social-media-
policy
Metrics help you know if you are
getting to where you want to be
$
Google Analytics
Twitter analytics
Facebook metrics
Bitly links
YouTube metrics
Check out the new
Check out the new
Use in
campaign?
Keep using?
Do I have
the resources?
What are
these?
Rules of thumb will continue to exist
Still on MySpace?
Plan for them
Privacy
Other ways to identify what is
coming?
Two great resources: for ROI see Marketing White Belt by Christopher S. Penn, http://agtoday.us/marketing-white-belt (affiliate link).
And for measurement, see Marketing Blue Belt, also by Christopher S. Penn, http://agtoday.us/marketing-blue-belt.
Take aways
Develop a way to stay connected to trends in
your area of interest or need.
Take advantage of opportunities to try out new
approaches to discover and play.
Implement with measurable goals in mind.
Always ask “Is it still 'Worth It'?"
Truffle Media
Any Questions?
Contact Information
@TruffleMedia
TruffleMedia.com/Facebook
(877) 558-7833
TruffleMedia.com
Truffle Media
Ned Arthur, Director of Sales and
Content Development
John Blue, Chief of
Community Creation
Thanks