john deere case presn
TRANSCRIPT
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SUPPLIER DEVELOPMENTPresented by,
Arun Avinash Lakshmi Saranyan Vimala
Nothing runs like a Deere
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About the Company
• Founded in 1837 by John Deere• World’s major manufacturer of Agricultural
and Construction equipments• In 2008, it was listed as 102nd in the Fortune
500 ranking• Offices, Manufacturing facilities, Suppliers
located in 160 countries
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Partnering Activities
• Working closely with suppliers• Designing or Redesigning manufacturing facilities and
operations• Providing and facilitating the use of Software packages• Training supplier personnel• Providing on-site personnel for specific projects
Reduce Suppliers’ Manufacturing cycle
time
Lower Manufacturing Cost
Improve deliveries of
finished products
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Supplier Development Groups
• Process Engineers who help the suppliers improve their operations
• Each Deere division had SDGs• 100 individuals assigned to SDGs
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Excelsior Equipment
• 150 employee company located in Cedar Rapids
• Supplied a major Tractor Attachment to Deere• Vertically integrated Company• Deere purchases accounted for over 95% of
Excelsior’s revenue• Deere growing dependent on Excelsior
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The Problem
• Deere not able to meet the Demand• Excelsior’s cycle time was about 250 days• High Cost for Deere• Disagreement between Deere SDG’s
recommendations and Excelsior on changes in the manufacturing process
• SDG’s recommendations reduces cycle time to 20-40 days and cost by 10%
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Charter between Deere and Excelsior
• Capital expenses will be withheld against the cost reduction benefit
• 50% of the savings will be passed on to Deere• Current pricing is the basis• No price reductions are necessary until savings
are confirmed• Raw material cost savings will be passed to
Deere.
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Deere’s Current Tactic
• Provide a 5% reduction in price or at least half of the projected savings if not implemented
• This will cause a strain in supplier relationship• Deere has a high bargaining power• It must be implemented to meet demand of
Deere• Ethically it is wrong to force the supplier
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Implications
John Deere
• Integrated Supplier relationship
• Aggressive push through strategy
• Meet customer demand
• Reduce costs
Excelsior
• Reduce lead time• Improve profitability• Enhanced processes• Vertical integration
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Alternative strategy
• Strategic alliances• Deere & co acquiring Excelsior • Deere & co investing $5 million in Excelsior• Sharing the Investment of $5 million• Deere & co providing a Long term credit to
Excelsior
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Thank You