john jackson capitalising on new trends
TRANSCRIPT
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Capitalising on New Trends
John JacksonAccenture, Global Director –Accenture High Performance Business
• TV …
• Post War Austerity …
• Women join the workforce
• US Economic Dominance …
• Supermarkets on the rise …
Then
You were ready
• Digital …
• Post Crash Austerity …
• EM Middle Class join the workforce
• BRIC Economic Dominance …
• Convenience and on line retail on the rise …
Now
Are you ready??
We are not out of the woods
Who is the New Consumer?
Connected & Savvy
Prove & Claim
Uncertain
Provide Value
Older
Be relevant
Urban on the Go
Be Accessible
Somewhere else
Be There
Uncertain?
6 of top 10most optimistic are in
Asia
45% of US households saving and paying off debt ahead
of spending
2010European & US
Consumer Confidence has collapsed to new
low
#1India, Indonesia &
Vietnammost optimistic
nations
Source: Neilsen 2 Q 2010 Global Consumer Confidence
Connected?
111% yoy broadband growth
in India
384million internet users
in China
90%Internet usage in India is on mobile platforms
#1China is world’s
biggest broadband market
Source: Datamonitor
Older?
50+Largest consumer age
segment in all developed markets (inc
APAC)
44 Most developed
nations are shrinking
50%of India under 25
50%of Chinese are over 35
Source: Datamonitor
Urban?
655million urban Chinese
consumers
306 million urban Indians
60%of Indian GDP
attributable to urban economy
50%of Chinese and Indians
urban by 2025
Source: Datamonitor
CONNECTED
SOMEWHERE ELSE
OLDERURBAN
UNCERTAIN
NEW PLACES
NEW FACES
NEW SPACES
So what?
OLDER UNCERTAIN
What to do?
12
Empowered
Frontlines
Marketing, Sales &
Service Synchronization
“Do-it-Yourself”
Capabilities
Expanded
Ecosystem Suppliers,
Distributors, Customers
Actionable & Predictive
Segmentation
“Complete” Consumer
Profiles
Consumer Experience
BlueprintsManage Growth
Globally
Reignite Performance
Management
Adapt Supply
Chains – Push to Pull
What Consumer Leaders Need to Do
New Consumer
Organization Capabilities
Assess Improve
Deliver Build
How to do?StrategicPlanning
ProductDevelopment
PricingOptimization
Sales & Marketing
Supply Chain
Customer Service
Human Performance
Tomorrow Starts Today.
Are You Ready?