The Importance of Social Media

What is Social Media

• Social media is the collection of online communication channels devoted to users interaction, input, and collaboration.

• Prominent Examples include: Facebook, Twitter, Instagram, LinkedIn, Reddit, Pinterest

Social Media’s Reach

• One of the biggest benefits of social media is its reach.

• Through different channels you are able to reach infinite amounts of new prospective clients/customers.

The Ability to Target Your Audience

• As said in the previous slide, the reach of social media is incredible, the ability to target your audience is also something to marvel at.

• Through different platforms a business can pinpoint specific groups and people that will find the most interest in the message.