john lewis technology article
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A time-based article written to advertise a new range of baking products available in John Lewis.TRANSCRIPT
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John Lewis – ‘Edition’ magazine
Feature Article
Food for Thought
When one considers the shift into autumn, the brain sources images not simply of
looming early nights and dropping temperatures. The changing scenery from red to
brown brings with it a cosy, autumnal change of heart. British desires evolve from
bikinis to parkas; ice cream to baking. Our nostalgic love affair with the kitchen
grows from a bleak flame to a roasting log fire, warming our hearts with images of
freshly baked bread and mouth-watering hot cross buns.
But with this change of heart comes a natural need for renewal. Bringing out the
mundane, dusty kitchen utensils after another long summer filled me with dreaded
memories of past experiments gone awry. It’s time that we British begin choosing
long-lasting and reliable utensils that fulfil our reputation of ‘the baking nation’. John
Lewis’ extensive autumnal inspired range of cookware, storage and gadgets provide
an idyllic surrounding to any British kitchen regardless of style and era. Once again
the kitchen may become the queen of our castle.
The mixer is undoubtedly the staple garment of a kitchen’s wardrobe. Now more
affordable than ever, ‘KitchenAid’ and ‘Kenwood’s contemporary ranges of mixers
and blenders not only look good, but are easy to use and work efficiently. I personally
recommend ‘Kenwood’s kMix HM792 hand mixer. The vintage aesthetic and
compact structure means that this beautiful little aid works both in and out of storage
spaces. For a similar colour theme, look no further than ‘Kenwood’s ‘fire cracker’
mixer. At £369, her beautiful appearance and minimalist design makes her an element
on any ‘good housewife’s Christmas wish list. For the colour brave, I recommend
Emily Biggs
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‘KitchenAid’s ‘Artisand Stand’ mixer. With a choice of finishes including cobalt,
raspberry ice and candy apple red, this gadget is not for the faint-hearted.
Those naughty dessert and bread makers are back with a vengeance. Nothing says
autumn more than a batch of warm, sugared crepes and ‘Severin’s S2198 Crepe
maker allows this French art to become child’s play. Equally, ‘Breville’s VTP100
Cupcake maker provides an exciting activity to fill many cold afternoons with the
kids. Easy to use and in a candy-floss pink finish, don’t be surprised if come January,
the children are focussing their career options on the patisserie world!
For entertaining guests of a more sophisticated breed, we understand that every course
counts. After dinner coffee is no longer served noir, a la crème or frothy. With an
extensive choice of hot beverage makers and servers, coffee now takes multiple
forms. For a classic ground coffee, choose the ‘DeLonghi’ EC152.CD. Affordable
and chic, your post-dinner kitchen will be filled with the classic aroma of warm
Italian cafes. For something a little more decadent, invest in the ESAM6700 ‘Prima
Donna’. Priced at £1,395 this machine is guaranteed not to miss a second glance.
Silver, chrome and with 12 different functions, she is ideal for an autumn dinner party
to remember.
Alternatively, for a more modest end to your soiree, choose from a large range of
cafetieres, tea makers and tea pots, my favourite of which being the Moroccan
inspired ‘Folklore Teapot’. Large enough to handle a large family of tea drinkers and
a style which reflects current design trends, she is a vital finishing touch that no
kitchen should be without.
All in all, John Lewis’ kitchen range is designed with you in mind. We aim to make
kitchen living easier, more enjoyable and productive. From initial preparation to after
dinner treats, details can make all the difference in your home-hub. With well-made
Emily Biggs
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products and easy to use gadgets, cooking can once again become a pleasure. Happy
autumn.
Emily Biggs