With the increasing use of mobile phones, people have moved on from desktops and have been using smart phones to browse the internet. According to John Pereless, this has increased the need to design a responsive website for your business. John Pereless suggested that there are various reasons why this shift has been observed by the most prominent two reasons are:

A decline has been observed in the prices of smart

phones, notebooks and tablets and thus people in

large number are opting for hand held devices

instead of desktops.

Responsive websites are being designed by various

businesses in order to attract large customer base.

Competitive online market has made it necessary to design

a responsive website to stay ahead in the game. Your

website must be easily accessible to users viewing it from

mobile phones, notebooks, desktops and tablets. According

to John Pereless, responsive web designs offer a large

number of advantages however the most important

advantages of responsive website design are:

A responsive website is the one that can be opened on any

screen size with a variety of resolutions. It can be comfortably

viewed from any device including laptops, notebooks, desktops

and smart phones.

Responsive web design is economical for businesses as it

saves them from purchasing different domain URL for

different devices. By choosing a flexible design for your

website, single URL can be used on a variety of devices.

Every business likes to treat their customers in a better manner and

this has not change since a long time. Customer rules the business

market and thus it is important to offer them better user experience.

Therefore website owners are choosing different ways to keep their

customers happy. Responsive website offers businesses a chance to

treat their customers in a better manner and offer them better user

experience.

Responsive website eliminates the need of upgrading or uploading

special content for mobile users. The website will alter the resolution

to suite the requirement depending on the device automatically.

Responsive websites give preferences to different search

engines including Google, Bing and Yahoo amongst others.

Search engine optimization is important to attract internet

traffic to your website. SEO help businesses to gain online

visibility to attract positive inflow of internet traffic.