john pritchard, microsoft uk, mediacom engage, 19/05/10
DESCRIPTION
John Pritchard is a Creative Strategist at Microsoft UK. This presentation was made to 50 Scottish Government Framework clients and roster agencies at MediaCom Engage in Edinburgh on the 19th May 2010, exploring opportunities for public sector organisations offered by digital channels.TRANSCRIPT
John Pritchard Creative Strategist, Microsoft
CREATIVITY & INNOVATION
WHY MICROSOFT?
Technology and platforms
AGENDA
Your content in their environments
Re-purposing your content
Creativity in social media?
The creative execution
TARGETING
EXECUTION
EXECUTION : SIMPLICTY
PLATFORMS & TECHNOLOGY
Tom Clancy’s Rainbow Six Vegas
IN GAME
Tom Clancy’s Rainbow Six Vegas
1,000% Traffic Increase
55,000 voter registrations
ENGAGING ON THE DESKTOP
MOBILE AND APPS
SOCIETAL
LOCAL GOVERNMENT
MULTIPLE SCREEN THINKING
"This is a pivotal moment that will carry with it a wave of change, the ripples of which
will reach far beyond video games“ STEVEN SPIELBERG
ENTERTAINMENT SPACE
THE FUTURE
SEEING CONTENT DIFFERENTLY
‘MASHING’ MAPPING
IN CONFIDENCE
IN CONFIDENCE
COMPETITIVE EDGE
SHARING THE JOURNEY
PARTICIPATION
PARTICIPATION
“The creating a buzz
interested me.”
“Just caught my eye.” “I was thinking
about self
employment.”
“I am thinking about
starting my own
business.”
“To expand my
prospects of finding
work.”
I watch her program Dragons
Den, and if she can make
millions so can I, I want to find
out more, so lets see what
this website does for me.
B2B : INFLUENCE
“BUSINESS ANGELS”
OFFLINE TO ONLINE
SOCIAL MEDIA
Reach
Personal Connections
Advocacy
BIG BRANDS
PUBLISHING
AUDIENCE DO YOUR TALKING
"Tell me and I'll forget, Show me and I'll remember, Involve me and I'll understand"
SUMMARY
