john r. stewart katie klingele heather hignojos. c oca -c ola ’ s m ission mission/vision focuses...
TRANSCRIPT
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John R. Stewart
Katie Klingele
Heather Hignojos
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COCA-COLA’S MISSION
Mission/Vision Focuses on 2020 Vision Gives a roadmap for the company’s future
Company Goals Millennium Development Goals (8 goals) Goals make a blueprint agreed on by world
industry leaders Policies/Values
Give direction for ethics and behavior
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EXTERNAL ANALYSIS
Five Forces Rivalries Entrants Bargaining Power of Buyers Bargaining Power of Suppliers Substitutes
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BRAND COMPETITION
•Coca-Cola continues to dominate it’s market share•Pepsi Co. has been gaining more share in the past 5 years•Other brands are becoming smaller in smaller in their market due to Pepsi and Coke’s growth
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ECONOMY
Opportunities Number one beverage company in the world
Threats Recession (America and Worldwide)
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DEMOGRAPHICS
Opportunities Creating new jobs
Threats Rising costs worldwide
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SOCIOCULTURE
Opportunities Conscious of each culture around the world
Threats Word of Mouth
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POLITICAL - LEGAL
Opportunities So well known its hard for people to dislike them
Threats Pesticides in India Murders in Colombia Unhealthy Ingredients
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TECHNOLOGY
Opportunities Software that pinpoints bottlenecking in the
bottling/ distributing process
Threats News travels too quickly
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INTERNAL ANALYSIS
Strategic Management Corporate Structure Corporate Culture Production-Operations Marketing Research and Development Human Resource Management Information Systems
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FINANCIAL ANALYSIS
Financial Ratios Liquidity
Leverage
Activity
Profitability
Financial Standing Fair
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STRATEGIC ISSUE
Coca-Cola product line too narrow
Alternative 1: Go into snack food industry
Alternative 2: Go into the restaurant industry
Recommendation: Introduce a snack food line