johnny michael
DESCRIPTION
copywriter. grad of spring 2012TRANSCRIPT
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Breathe Right | Open UpBecause honesty isn’t always the best policy.
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This is an online forum. Get it out there for advice or vote on what’s best for others.
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In the end, participants receive a personalized package with words of encouragement.
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MilkyWay Midnight | Don’t be afraid of the dark Because some people think dark chocolate is weird and they’re afraid to try it.
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A website only viewable in the dark. milkymidnightinthedark.com uses your camera to sense whether or not your lights are off.
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Viewers experience three short interactions. Each at first seem frightening but turn out to be pleasantly silly endings. First up, a ghostly girl who likes to dance in the dark.
Second, a witch who’s full of delectable recipes.
And lastly, a werewolf that just wants his belly rubbed.
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Lovers of the original MilkyWay bar would be made aware of the campaign through the inside of the wrapper.
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To build awareness in the outdoors we’d encourage daily commuters to take a ride on the dark el car and discover fascinating facts about dark chocolate.
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Also by branding dark spots in parking lots.
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And by daring people to take the dark path in parks.
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Lastly, in-store dark boxes filled with Milky Midnights. “Go ahead. Reach on in there.”
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Little Caesar’s | Cheap PizzaWe all have cheap friends. Despite that attribute we still love them for all that they’re worth.
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Exhibit A: In the laundromat.
The executions in this campaign are for good reason placed in appropriately cheap environments and the coupons have no shortage of stinginess.
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At gas stations
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Convenience stores.
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And in the church bulletin.
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Tweet for coupons and cheap pizza cheaply chips in.
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Ziploc | Still FreshThe bags that keep everything fresh.
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Dispensing Ziploc at parking meters. Keeping tickets fresh from expiration time.
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Ziploc comments online to keep them fresh on the top.
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CreativeCupid.com | An idea in motionJust a great idea.
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An idea for a website that lets art directors and copywriters search and meet their one true creative companion.
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Johnny Michael’s Resume | Copywriter
Portfolio: cargocollective.com/johnnymichael
Places I’ve Worked.
Copywriter Intern
Avenue Marketing & Communication
September 2011 – December 2011 (4 months) Chicago, IL
Did a lot of good work and learned a lot of good things. Overall, a great experience with a
whole lot of great people. So yeah, lots of good things and lots of great things happened.
Copywriter Intern
Driven
September 2009 – December 2009 (4 months) Ferndale, MI
A young and growing creative boutique where I was working alongside and learning from some of
the brightest people in advertising. I felt like I learned a thousand new things each day.
Places I’ve Learned.
Chicago Portfolio School
Copywriting
2011 – 2012
Oakland University
Bachelor, Journalism
2005 – 2010
Call me. 586-524-7088 | Mail me. johnnymichael87@gmail