johns hopkins medicine the bigger picture...current marketing campaign reaching more than 109...
TRANSCRIPT
Paul Rothman, M.D. Dean of the Medical Faculty and CEO of Johns Hopkins Medicine
Johns Hopkins Medicine – The Bigger Picture
2
First Impressions
“The people of Johns Hopkins Medicine
conquer challenges, push boundaries,
and lead in innovation.”
3
A Legacy of Greatness
Johns Hopkins
William Welch William Halsted William Osler
Mary Elizabeth Garrett John Billings
Carol Greider Peter Agre Howard Kelly
Milestones and Awards
4
5
Opening of the Sheikh Zayed Tower and
The Charlotte R. Bloomberg Children's Center
Milestones and Awards
6
Milestones and Awards
Milestones and Awards
Gregg Semenza Larry Appel
Paul Englund Rachel Green Se-Jin Lee Sol Snyder King-Wai Yau
Institute of
Medicine
Inductees
National Academy of Sciences
8
Milestones and Awards
8
Hal Dietz Jef Boeke Catherine DeAngelis Linzhao Cheng Svetlana Lutsenko Duojia Pan
Lifetime
Achievement
Award from the
Association
of American
Medical
Colleges
American
Academy
of Arts &
Sciences
University of
Michigan
Taubman Prize
for
Excellence in
Translational
Medical
Research
American Association for the Advancement of Science
Current State of Johns Hopkins Medicine
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10
Sources of Revenue
Johns Hopkins Medicine
FY 2012
Hospital Services
45%
Clinical / Research
Faculty / Physician
26%
Managed Care
17%
Other*
12%
* Other includes International, Home Care, Johns Hopkins Health System
11
Fundraising
Johns Hopkins Medicine (Amounts in Millions)
12
State of Education Our Students
13 13
State of Education First-Year Medical Students
5,805 applicants to our School
of Medicine this year
119 new students: 51 women
and 68 men
One returning student, making this
a class of 120
27 members come from minority
groups underrepresented in medicine
Average MCAT score: 11.75 per section
Average GPA: 3.82
Students from 9 countries, 28 U.S. states, and from
61 undergraduate schools, including the U.S. Naval Academy
Know the patient as a person
Increase opportunities,
expectations to know the
patient
Improve patient outcomes
Resident visiting patient at home 14
C. Rand, Ph.D. R. Ziegelstein, M.D.
The Aliki Initiative
State of Education Innovation in Medical Education
Perdana University
Graduate School of Medicine
and Perdana University Hospital (Malaysia)
Strategic collaboration agreement in 2010
Malaysia’s first private American-style
graduate medical school and fully integrated
private teaching hospital
Hopkins experts guide academic development
in alignment with Genes to Society curriculum
Medical school opened in 2011
State of Education International
16
State of Education New Residency Program – All Children’s Hospital
12 Residents in July 2014
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State of Research Basic Research
Ribosomes & the RNA World Regulation of Brain Neuronal Receptors
Rachel Green, Ph.D., Professor
of Molecular Biology & Genetics.
Member of the National Academy
Of Science
Richard Huganir, Ph.D., Professor
and Director of Neuroscience.
Member of the National Academy
Of Science
8/20/2013 18
Gregg Semenza, M.D., Ph.D., C. Michael
Armstrong Professor of Pediatrics. Member
of Institutes of Cell Engineering and Genetic
Medicine
Andrew Feinberg, M.D., M.P.H., King
Fahd Professor of Molecular Medicine,
Department of Medicine, Department of
Oncology and Department of Molecular
Biology & Genetics
Cellular Use of Oxygen Epigenetics and Behavior
State of Research From Bench to Bedside
New Institutes and Programs
19
Armstrong Institute for Patient Safety and Quality
Military & Veterans Health Institute
Institute of Excellence in Education
Johns Hopkins Individualized Health Initiative or
inHealth
Johns Hopkins Diabetes Initiative
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State of Patient Care A Full Spectrum of Care
The Johns Hopkins
Hospital
Johns Hopkins
Bayview
Howard County
General Hospital
Suburban
Hospital
Sibley Memorial
Hospital
All Children’s
Hospital (FL)
Johns Hopkins
Green Spring Station
Johns Hopkins
White Marsh
Johns Hopkins
Odenton Johns Hopkins
Bethesda
21 Odenton Expansion Opened December 10th, 2012
Johns Hopkins Bethesda (Suburban Outpatient Medical Center)
Green Spring Station FY12 Volume: 270,350
White Marsh FY12 Volume: 133,750
Odenton FY12 Volume: 84,900
State of Patient Care Outpatient: Health Care & Surgery Centers
The Johns Hopkins Hospital
FY12 Admissions: 46,673
Johns Hopkins Bayview
FY12 Admissions: 20,766
All Children’s Hospital
FY12 Admissions: 8,830
State of Patient Care Hospital Care
22 Howard County General Hospital
FY12 Admissions: 15,667
Suburban Hospital
FY12 Admissions: 14,171
Sibley Memorial Hospital
FY12 Admissions: 10,807
23
Our Reputation
“Provides the Highest Quality Care” % of respondents selecting Johns Hopkins Hospital
24 24
Local and National Outreach
Pennsylvania
Delaware
Google Search Ads and
JH Health Newsletter Markets
CNN Airport Network and
Southwest Airlines In-Flight Markets
CNN Physicians Network Markets
FY13 Out-of-State Consumer Outreach
Current marketing campaign reaching more than 109 million people, primarily through
targeted online advertising and search engine marketing.
25
Out of State Growth The Johns Hopkins Hospital – Out of State Volume Trend
Discharges: Out of State Outpatient Visits: Out of State
11k
10k
9k
8k
150k
140k
130k
120k
100k
100k
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Multidisciplinary
Lung Cancer
Center
Radiation
Oncology
Program with
Suburban and
Sibley
Bridging Patient Care and Research Interdisciplinary Programs
Johns Hopkins
Heart Surgery
at All Children’s
Hospital
Breast Center
Program at
Howard County
General
Hospital
27
Helping Our Local Community
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Helping Our Local Community
East Baltimore Development
(Eager Park)
Started in 2001
Redevelopment of 88
acres in East Baltimore
Acquisition of 2,000 properties
Relocation of 750 households
Master Plan – 1.1 million sq. ft.
of commercial lab space, 2,000
housing units, 150,000 sq. ft.
of retail space, open space,
new public school
29
Johns Hopkins International Reaching a Global Community
Challenges and Opportunities
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The Affordable Care Act is a reality
Primary focus is a reduction in the cost
of medical care
Lower cost of care has many implications
-- Reduced compensation for patient care
-- Pressure to increase system efficiencies
-- Increased emphasis on preventive measures
-- Pressure to decrease inpatient stays and readmissions
-- Greater emphasis on population health
Health Care Waiver in Maryland is at risk
Growth of federal funding of research is at risk
Challenges The Health Care Economy
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Aspirations
Johns Hopkins Medicine must lead the change
33
Aspirations
The Challenge
Educational Reform
• Technology is changing the
way we think of the
classroom and how we
teach.
• Our payers are asking us
to become more efficient
and to hold down the costs
of education.
34
Aspirations
The Opportunity
Within five years…
• We will have developed new and more efficient models
to train our M.D.s and Ph.D.s.
• We will have developed more efficient models to train
our med students, residents and physicians in the
safest, most cost-effective and highest-quality care.
35
Aspirations
The Challenge
Discovery
• Scientific discovery is
occurring at a blistering pace,
driven by the development of
new technologies.
• U.S. dominance of biomedical
discovery will be challenged
by other countries that are
making huge investments as
we face significant cutbacks.
36
Aspirations
The Opportunity
Within five years…
• We will become the most effective
center for advancing scientific
discoveries to benefit the world.
37
Aspirations
The Opportunity
Within five years…
• We will have a health care delivery and financing system that
improves patient care and the health of populations while reducing the costs of health care and that also embraces the Hopkins tradition of innovation.
• We will partner with patients, families and communities in the
development of this system and we will apply the same rigor to its development as we do to our basic science.
• We will provide the safest patient- and family-centered care alongside
cutting-edge medical innovations.
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Thank You