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Presented byJoint Program with

[email protected]

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Ikatan Perempuan Profesional

Explore business opportunities between Australia - Indonesia

Join women global business gathering

to expand your network!

PT Kreatif SenterindoJl. Bangka XII No. 17A, Kemang, Jakarta 12720, INDONESIA

T: +62 21 718 0350 | F: +62 21 718 0345

Global Business Gathering

There are two powers in the world; one is the sword and the other is the pen. There is a great competition and rivalry between the two. There is a third power stronger than both, that of the women. -unknown-

Explore Business Opportunities Between Australia - Indonesia.

April 15th, 2013 | 14.00 - 16.00Grand Mahakam Hotel Jakarta - Ra�esia Room

INTRODUCTION

The EQ Australian Indonesian Businesswomen's & Professionals Network 2013, at the Grand Mahakam Hotel - Rafflesia Room, Jakarta Indonesia, is hosted by IPP (Ikatan Perempuan Profesional) - Indonesian Professional Women Affiliation & Creative Center, a strategic marketing and communi-cations consultant.

Now that the Asian Century is upon us, Western Australia's trade relationship with Indonesia is the envy of all other states.

Indonesia-Australia have a tremendous opportunity for the expansion of two way export markets. This relationship can be mutually beneficial but we must work to build strong ties and make every attempt to better understand the intricacies of their economy, its governance and culture.

The April 2013 EQ delegation will meet IPP members and a broad range of Government, Non-Government and private sectors, leading professionals, advocates and academic representatives to discuss a range of issues and relationship.

Key NoteThe networking event will provide a perfect opportunity to build these relationships further and opportunities to meet new business partner.

Partnering Strategy• Connection - to facilitate opportunities for Australian-Indonesian businesswomen to connect.• Community - to support and inspire one another.


Australia - Indonesia Relationship• Opportunities and challenges • How Australia-Indonesia relationship expertise can help • Identify the differences between Indonesian and Australian cross- cultural communications

The Global Challenge• Woman in Global Business Program• Build Trade Relations ( Indonesia & Australia)• WIGB’s seek closer collaboration and partnership with leading names in the international arena

The event aims to• Build solid network for future potential business and opportunities to increase participation on international trades • Encourage, support and advance the involvement of women achieving

international business success • To raise the cultural awareness in both country (Australia-Indonesia)

represented by its members including promoting community based cultural events that upport bi-lateral relationships

• Increase the profile of women involved in business community

Goals and Objectives• To highlight the existing female participation in international trade

opportunities • To provide information and resources, support, advocacy and connection for our network

What change needs to happen so that business practitioners can deal with changing markets, and indeed the change in public perception of their industry?

What benefits does the Indonesia-WA relationship get, and how can we attract long-term investment, rather than the current race to the finish line?


A. KASANDRA PUTRANTO, Psy Chair of Indonesian Professional Women Affiliation (IPP)

Graduated from the Faculty of Psychology, University of Indonesia's, she has also got talent in the areas of marketing, accounting, legal, and human resources (HR). She is experienced in public relations at an international hotel chain and became executive assistant to the divisional human resources, training, advertising, promotion, public relations, quality control and security.

As a psychologist, she established Kasandra & Associates with his colleagues serving adults consulting and clinical therapy, counseling and child therapy, and psychological services for companies. Since 2010 she has also been working a Lecturer in the Faculty of Psychology, University of Pancasila Jakarta.

MEET THE SPEAKERS


MIRINA J. MUIRDirector of Legal & Corporate EQ Consulting

A senior executive, leader and manager with specialist knowledge of member-based organizations having held various senior management roles and having served on the boards of a number of organizations over the last 20 years. She is currently the Director at Arbitration & Mediation - AM Australia and registered as fully chartered International Arbitrator & Mediators. She also manages EQ Stakeholder Engagements and Management.


ASTRID VASILEAustralian-Indonesian Businesswomen's & Professionals Network - Chair

As the Chairperson/Founder of EQ, she has since managed and grown the network. She began her career as business entrepreneur. Currently, she is Managing Director of Ashridge Holding Pty. Ltd. and also the Director of Vazari Property Trust, and an active member in Building & Constructions of Master Builder, of Australian Indonesian Business Council (AIBC), and of the Institute of Arbitrators and Mediators Australia.

In 2009, Astrid won Business Partner of the Year in the HIA-NAB Western Australian Housing Awards, and was a finalist for Australian Awards in 2010.

WIEKE GURMarketing Director, EQ Co-Founder

A graduate from Faculty of Economy, University Indonesia, she handles EQ branding and corporate image. She specialises in Marketing & Digital Strategy, Cross Cultural Communication, Information Architecture, and Cultural Intelligence.

As an independent consultant and an active committee member of Australia Indonesia Business Council (AIBC), she divides her time between Jakarta and Perth. In the music industry, she is also a well known song writer.


UTI RAHARDJOStrategic Partner / Founder of Creative Center

Uti Rahardjo commenced her entrepreneurial journey after joining in multinational companies for more than 15 years including JWT AdForce, Saatchi & Saatchi, McCann Erickson, Leo Burnet and BBDO. With such vast experiences, she then founded Creative Center in 2000 who serve many blue chip companies such as Unilever, BII, Indika Energy, Bukopin and many more. She also helps some NGOs to empower society through some movements such as Indonesia Hemat, Indonesia Berbakti, and support women empowerment through creativepreneurship.

Nominated as one of the Indonesian Female Executives 2005 by Dewi Magazine, a finalist of Ernst & Young’s Entrepreneur Winning Women 2011 and Anugerah Perempuan Indonesia 2012, she is also committed to nurturing the Indonesia creative economy.

ABOUT EQ

EQ'S name arises from the Equator, which passes through Indonesia.

EQ formally recognises the number of Indonesian women living in Perth, Western Australia, whom engaged in the business sectors as individuals at a professional level and their significant contribution to the success of our member organisations, both large and small.

Formed in 2010, EQ was originally founded as the body for Australian-Indonesian business & professional women. EQ forum was introduced and through a series of workshop and networking events, succeeded in raising the profile of women within the membership, providing business and industry education, valuable networking and opportunities for mentoring.

The friendly, non-threatening environment has attracted many Australian-Indonesian women to engage with EQ and along with new skills and business contacts, with some valuable friendships being developed.

Membership is on a yearly basis with no minimum term. We give members access to resources, education and inspiration - whenever they like and wherever they may be. In 2012 the membership was expanded to include corporate and individual membership. The Essential Role of EQ :• To facilitate communications and co-operation among its members

and provide additional contact and networking opportunities.• To raise the cultural awareness in both country (Australia-Indonesia)

represented by its members including promoting community based cultural events that support bi-lateral relationships.


ABOUT IPP

IPP (Ikatan Perempuan Profesional) is Indonesian Women Professionals Affiliation with sisterhood spirit to inspire, share and develop together achieving women's power to shake the world. IPP was establishedin 2012 by a group of Indonesian women who were inspired bythe potential of female entrepreneurs, professionals and achieversin various fields that should be empowered to create a quality life. VisionTo be a unique organization an community of Indonesia women, tightly bound in sisterhood spirit that embrace all the differencesin order to share and support for future growth. Mission • To increase resources in Women's Knowledge, skills and greater

insight• To build independence as women entrepreneurs and professional

women in various fields• To actively participate in improving the business climate• To open access networks with both national and international

employers in various fields• To be able to compete globally to contribute to improving the nation's economy


In collaboration with the Government supporting the movement for children.

Providing clinical psychologyin collaboration with Health Department of DKI Jakarta.

IPP and Globe Asia conducting an event on ”Leading the Change”.

Supporting the movement on preserving the Betawi culture .

Activation

Public Relation

Above The Line

Corporate

Digital Marketing

Below The Line

As the center of creative solutions, our focus is on getting strategy right and then supporting you during every part of your branding journey.

Together with you, we explore our creativity to find the best ideas that support your marketing programs.

Our Services:• Internal Branding: Employer Branding, Employee Branding• External Branding: Advertising, Corporate Communication

Making Creativity Workfor Your Business

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