COMPANY A COMPANY B

COMPANY C

An example is New United Motor

Manufacturing, Inc. (NUMMI), a Joint

Venture between Toyota and GM. Toyota

needed direct access to the U.S.

market, while GM benefited from the

technology, management expertise, and

quality standards of its Japanese

partner.

l25srIYkC&pg=PA226&lpg=PA226&dq=Part+5+Chapter+10+Global+Market+Development+Strategies+from+

Fundamentals+of+International+Business&source=bl&ots=nlSRUaC4bp&sig=PGvWzSTwMZ83QuLdKPc8D

MdVGCM&hl=es&sa=X&ei=69NbUKqfLoHa8ASTwYDADQ&ved=0CB0Q6AEwAA#v=onepage&q=Part%205

%20Chapter%2010%20Global%20Market%20Development%20Strategies%20from%20Fundamentals%20of

%20International%20Business&f=false

http://plataforma.unibague.edu.co/pluginfile.php/5796/mod_scorm/content/1/docu

ments/Chapter%208%20Entering%20the%20international%20marketing.pdf

http://books.google.com.co/books?id=_X-