jolie et chic

Zayed University | Confidential

11/03/10

BUS 324-‐ 501 Zayed University

3/11/2010

Business Plan

Presented to Professor Murat Eygol,

Zayed University by

Shaima Ebrahim and Hessa Al Amri

Jolie et chic

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Zayed University | COM 324

Contents:

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1. Executive Summary

Jolie et chic is a French name that comes from the word Pretty and Classy, Similar to

Bloomingdales, Sax fifth Avenue and Harvey Nicoles, Joulie et chic is a fashion boutique that

will be focusing on retailing designs, unlike Bloomingdales and the other fashion based

boutiques the products and designs being sold will not come from known companies (Gucci,

Prada Hermes ) but will come from new and fresh designers in the middle east. It is basically

a shop that brings all new designs and talents together to provide an opportunities for young

designers to create, design and showcase their work and sell. Therefor this shop will sell

unique and exclusive products made from local or international designers and will not be

shown anywhere else. The boutique will be set to open in Mirdif City Centre, a mall located

in Mirdif area in Dubai. We will be selling products of high quality and standard bringing a

sense of style and class to the consumer, along with a strong production team and customer

service. New designers will be welcomed to receive help and support from us to make their

dreams come true and start their own brand. In time this boutique will encourage and

promote talent in the UAE and outside for people to embrace their creativity and style.

Events will be held prior to the opening to introduce the concept of this boutique to the

consumers to provide a better understanding and for designers to participate, such as design

competitions. This way we will be able to judge and pick designs with good potentials and

that are classy enough to be showcased at the shop.

Jolie et chic will be the ideal destination for all local and international designers to showcase

their work and designs, we will provide designers with styling support and ideas alongside

with production for certain designers with good potential to their work. Once designs has

been made, we will showcase their work through events and sell them to the customers at a

certain price, a percentage of the profit will be given to the designer for the idea and

production and the other percentage will go to the shop itself. Joulie et chic will not only

start as a shop, but will organize fashion competition, shows and events to bring fashionistas

and designers together.

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Vision In the coming future, Jolie Et Chic will support the world that is thriving wit

individualism and creativity in fashion, constantly providing audience and

consumer with unique designers every year.

Mission To shed the light on the local designers of the GCC countries on how young

creative mind can create some unique fashion statements. This is not only a

boutique; it's a community that seeks to encourage young fashion designers to

strive forward with creativity and individualism. Our mission is to innovate not

imitate.

Goals To be recognized as one of the inspiring boutique shops by the people in the

UAE, attract large amount of consumers and designers and increase profit to

keep this business going.

Objectives • Gather local and GCC citizens who are willing to express their ideas and

skills to create their own line of designs and fashion.

• Organize events introducing the new upcoming business

• Create fashion competition (similar to project runway) as a start for

designers to pitch in, winner will have her/his work showcased in a

fashion show event.

• Take designs from locals for showcasing and selling them to

consumers.

• Publicize and market the business to gain high amount of target

audience’s interest

• Increase interest and decrease the losses.

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2. The Market

Background:

This will offer a centre point for local designers and GCC designers as well, to showcase their talents

in one department store. Their product will range from traditional clothing, skirts, pants and many

more items that every woman seek to have in her closet. This is an opportunity that haven't been

done before, to have a platform, a store for local skills to manifest and be seen and sold in one

boutique. The prices will range from up to 5,000 AED per piece and can be down to a cost where

most of the public can afford.

Customer need:

In the UAE, it is usually tricky for locals and females to find the designs that suit their own taste and

style especially traditional local designs, If they do find designs they are often sold at a very high

price that might not be affordable or even worth it considering the materials used. That being said,

when local ladies shop, a lot of them consider creating their own dresses and designs from scratch

by purchasing raw materials like clothes and embroidery then have it made by a tailor. Reasons

behind is mentioned above lack of designs that suits their wants and the prices that are being sold in

the markets. Usually woman in the UAE prefer to shop at places that they believe sell good quality

products as well as services that reflects the shop’s reputation and its class.

Target audience:

At the Jolie Et Chic, the targeted audience are young adults, ranging from 16 to 27 years old locals in

the UAE as well as GCC citizens. Jolie Et Chic specifically targeted this range due to their high interest

and energy in fashion and individuality such as teenagers ranging between age of 16 and 19 .

Teenagers start showing interest in what they wear, how they look and most try making their own

fashion statements by the way they dress. They would know what they want and how they want it.

Their sense of fashion matures and they launch the search for creativity and uniqueness with every

piece they are wearing. Therefor Jolie Et Chic is looking for designers who are handpicked with

precision and classiness in order to hook the target audience which are females interested in fashion

and never let go. According to Dr Baker & Haytko , they conducted a survey that stated that

teenagers spend 97.3 billion annually on shipping malls meaning the majority of the target audience

will be mostly of that range because they spend a lot of time in the malls than an average adult.

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How does Joulie Et Chic work?

Before going on the information and the steps of how Joulie Et Chic . it is vital to mention that Joulie Et Chic on tow important elements which are two target margets.

Firstly designers being the first target because without them business will not run properly as all the items that will be sold are designed by them and they will be our suppliers. Therefor in order to enable them to sell their works in this shop they will be do the followings:

Registration: They have to register and upload designs of their work to the Joulie Et Chic website and we will be looking through the varieties available and using fashion consultants decide which one will be suitable to be sold at the shop.

Sign a contract: Designers will have to sign a contract before showcasing their work. This will allow us to confirm payments and agreements with each other before selling their items. Below is a sample of the contract that every designer will fill.

At later time when Joulie Et Chic is capable of throwing a fashion show , designers will have the opportunity to sign up at the fashion show at a cost of 2000 for each collection.

Secondly: customers are also an important element in order to help Joulie Et Chic gain profit out of this business, therefor customers will have benefits such as:

Purchasing unique goods designed by local and gcc designers

These designs will not be found anywhere else.

They will have the chance to be invited to fashion shows and even become members through signing up for a loyalty cards for special benefits and rewards.

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Contract This is a contract entered into by Jolie et Chic located at Merdiff City Centre, level 1,store number 56 and____________________ located at________________, on this date______/____/________. The client hereby engages in showcasing his/her designs at Jolie et Chic. Any form of designs acceptable except Abbayas, with the limited number of 3 racks used in the maximum case in exhibiting. Each rack would be rented by the amount of 1,500 dhs monthly and each item that is sold, the Shop would charge 5% of the total purchase on each individual item. In signing this contract, it would be acceptibale for you to fulfil your one month due and not a day after. In case you’d like to extend the duration of the contract then renewing the contraction for next would be advisable. Delivering the items is not a responsibility of the Provider so please make proper arrangements for your items to be at the shop 3 days before the time of showcasing, that date would be ____/____/_______. Your designs would be uploaded in our website www.joliechic.com with basic and clear information about your self, for further exposure. The public is welcome to comment but in case of inappropriate comments, rest assured that it wont be published and monitored by our PR directors. Note as well that it is advisable that each design be the original work by you and not a copy of someone else’s work. In case of ‘ Plagiarism’ and idea theft the Store wont be in charge of any legal actions. I, ____________, have read the contract and in perfect accord of the terms. Jolie et Chic managers Client Hessa AlAmri ________________ __________________

Shaima Ebrahim _______________

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3. Voice of Customer Report

Interview with Maitha Al Maktoum

Founder of The Rabbithole concept and the mastermind about the Rabbithole concept. She has started this concept about a year ago starting only with a few number of students and friends, the concept comes in form of events that holds place in different venues where they display few local designers in a fashion show, set up a food bar and create fashion ocmpetition that varies from shoes to abbayas and dresses. So far the members were able to throw two Rabbit Hole events first being at Zayed University in Dubai and the second in Abu Dhabi. Her future target is t plan a huge event taking place in an inflatable Dome at Dubai Mall

Interview with Afra Beljaflah and Hend Almarri

Two friends studying at Zayed university, Afra majors in college of Arts and science concentrating on fine arts while Hend il Marri majors in college of Business concentrating on Finance. Both of them have recently started a line of designs called “Braid” they themselves created as collaboration. Braid is a collection of designs varies from outing dresses to evening dresses , tops and everyday clothes. However they still did not form a business of any sort. They are planning on selling the pieces through social media. Therefore when they have heard and read about Joulie Et Chicʼs mission and its concept. They considered it as a huge opportunity for them to participate not only to sell their designs but to bring it out there for the publics in terms of attention.

Interview with Maitha Belhab

As we talked more in depth about the business, we have mentioned to her about the terms and conditions when selling designs and both Hend and Afra thought that 25% of the profit they get goes to the shop itself is a very good deal because the shop will be providing the venue along with an increase number of clients, therefore deducted 25% will not cause any problems. The shop is already target to the audience Hend has in mind and itʼs a good opportunity to showcase her work along with other designers who are working on similar concept.

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Four Collections

The first interview was with Maitha Belhabb whom is the founder of Four Collections. Four Collections is an Emirati initiative by four students who have a great sense of fashion and designs. They have started their own line not too long ago and they have gotten a lot of media and great feedbacks. They recently launched their first fashion in Abu Dhabi at The Rabbit Hole event and since then they have been receiving a lot of orders through Facebook and Twitter. What they have done to kick off their business is that they sought local bloggers and well-known entrepreneurs to get them more exposure and for that they gifted them with the product they advertised for.

Survey:

In addition to the interviews, we wanted to know what the people think about the pricing, place and the concept about Joulie Et Chic, so we have asked them the following questions:

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Questions:

1 - Would you like to see a store that showcases talents?

Yes No

2- If you are a designer, would you be interested in showcasing your work at a shop?

Yes No

3- Do you think there should be more exposure to local designers?

Yes No

4- How much are you willing to pay for a local designer

100- 500 500-1000 1000-1500 1500-2000 2000-2500 +2500

5- If designers are allowed to showcase their work on a store for a month for a price of 3000 and 5% of the original price goes to the shop , is it a fair deal?

Yes No

6- Do you think Mirdif City Centre would be an ideal location to open a boutique store?

Yes No

7- What kind of media are you exposed to?

Social Media Magazine Billboards TV Radio Phone

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Synthesis of our findings

These are the results we have gathered from a survey of 20 people

1-‐ 19 people out of 20 said yes they would like to see a store that showcase talent. However in this question we haven’t mentioned what kind of talent. We just wanted to see in general if people out there are interested in viewing local talents and if they are a supporter to that and this survey have shown us that the majority of people are interested.

2-‐ If you were a designer would you be interested in showcasing your work at a shop. Again the same result as the first where the majority have said yes and one said no. I think that designers out there are wanting to have the opportunity and are interested about it and most of all willing to try this step out.

3-‐ We have asked the audience their opinion of having more local designers work showcased out there. The result was the 16 said yes and 4 said no. This made us think of where the rejection came from and have investigated a bit about it. It terms out that local designers are being branded as unprofessional and extremely expensive. Regarding the pricing i agree with the audience that locals do tend most of the time to over price their products which made us go to plan B in having a professional PR person Tara Sillery whom is expert in fashion and know the business inside out, to help the designers in evaluating their work and estimate a price for each item they have. The other point is professionalism, there is a misconception going on the their work isn't professional but you have to think that those designers are still armatures and they don't have a workshop as the others brand do. We will have a keen eye in whomever we agree to sign on because we want quality over quantity which in the end goes to in hence the shops liability and name.

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4-‐ How much willing to pay for a local design? this question have been one we were looking for when we got back and were analysing the surveys. We had numbers ranging from 100 dhs till +2500 and it shows there is a tie in numbers, that the majority of the people are willing to spend between 100-‐150 and 500-‐1000 and the other 4 percent are willing to spend from 1500-‐2000. We were pleased by the result and it shows there is potential but we need to dig in depth regarding the pricing and interview more people to really get more accurate results.

5-‐ We asked the public if designers are allowed to showcase their designs in a shop while paying 3000 for rent and 5% taken of towards the shop for each items purchase. Here we got unanimous agreement towards from the public that they are willing to do that but you have to think that some designers can pay this amount and some don’t but by saying that you have to think of the wider picture that if we lower out prices then designers would assume that our shop isnt worth being to showcase their high quality designs.

6-‐ We asked the public what kind of business are they exposed too 6% magazine 5% Social (twitter, Facebook, Tumblr ect. ), 4% phone through text messages or broadcasts, 2% television and billboards and 1% radio. At this point in life we will target people in the most free way which is through social network and later on this will attract magazine which will be free of charge for us. The other types such as radio and billboard we may use in the future where we can afford it financial wise without stretching the shops budget.

Do you think Mirdif City Centre would be an ideal place for Joulie et chic? 7 of them said no because they preferred Dubai Mall instead, however business wise It wouldn't be a smart plan due to a large amount of competition and the very large area making it difficult for the shop to be recognized.

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4. Marketing Plan:

Competitive Analysis:

Competition Advantages Disadvantages

1 YEC Good PR

Rewarding prizes

Strong Sponsorship

Lack of exclusivity

Too big/

messy/crowded

2 The Big Start Very rewarding (CEO of Only focuses on

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the Business plan) business plan

3 Sau*e Unique pieces

Supports incoming

fashion line

Over priced

Few local designers

4 Marami Unique pieces

Fashion statements

No variety

Over priced

5 Synphony

6 Bridal shop Focuses on females

Good PR

One target market

Very restricted

Very Very overpriced

and repetative

7 Dubai American

Fashion Week

Variety in fashion

Targets both males

and females

American based only

8 Dubai International

Jewelry Week

Good PR

International (variety)

Only focuses on

jewlery

9 Prestige Dubai The only trade show

for international brand

in Middle East

10 Boutique 1 Supports local Too expensive

11 Gallerie Lafayette Support local designs

Popular

Good PR

Over priced

Focuses more on

international brands

12 Harvey Nicols Popular

Great PR

Good marketing

Over priced

Focuses more on

international brands

Competitive advantage:

Joulie et chic has certain characteristics that gives us an advantage over our competition, firstly

having a unique idea that no one else have done in before in the UAE. We will ensure that the

quality of the products that I s being sold are of high and the designers of the products will not be

found anywhere else but in Joulie Et Chic. The brands that are being sold will be exclusively sold at

Joulie Et Chic and showcased for a certain period of time according to the designers preference. The

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designer have the choice to participate in Joulie et chic annual or monthly fashion show to broaden

their line and promote as well. The prices will be reasonable and will focus more on locals rather

than international brands.

Strategy and approach to the market (The 4PS)

Place:

Jolie et chic will be a located in Merdit City Centre. It’s a super regional shopping mall that targets

around 12 thousand visitors per day and in some cases more due to the shopping seasons.

Even though there are other hot spots location to start our business such as the Dubai Mall and Mall

Of the Emirates. It wouldn’t be a wise decision to locate it in such malls due to the factors of high

number of competitions that are already stationed and has a large market such Bloomingdales,

Laffayette and Harvey Nicoles. It would have been more like putting our self on the chopping board

since we are a satring business competing with those big stores. In MCC, there wont be as much

competiton as the other malls since MCC is also a young Mall who was opened 2 years ago and

would suit us since were a young business as well. The one only competition that we have is

Boutique 1 which isnt a big store. The advantage that we have over all the retails stores is that jolie

et chic brings the talent of this country unlike the other shops which franchise international

designers.

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Midriff city center financial annual database:

Map of midriff city Centre

one great advantage that

Mirdif City Center has is its

ideal strategic

location. It lies directly opposite Emirates Road Highway that connects people from Abu

Dhabi all the way to Fujeira, this extends our audience and is visible to a lot of them.

Where exactly?

On the first floor at the middle area,

past Chocolate bar

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Here

Why?

1 ) Less competition

2) New and popular shopping mall

3) Alot of events

4) Spacious

Research about Mirdif City Centre:

Even though there was a anumber of people who preferred having this shop opened at Dubai Mall

Rather than Mirdif citycentre preference shopping wise, however bisiness wise that will not be a

good idea if we did open in Dubai Mall due to many reasons.

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Firstly Dubai mall being a very large mall meaning any new shop opening will be difficuly to be

publicized and people will not notice a lot at first, second of all is that half of the competition that is

listed in the competitors analysis are all in Dubai Mall, whereas MCC has only Boutique 1.

In addition to that we have done a few research to measure the success rate of Mirdif City Centre

and below are what we have learnt about Mirdif City Centre:

• MCC has become the first mall in the Middle East to achieve a "Gold" rating for Leadership in

Energy and Environmental Design (Leed) by the US Green Building Council.

• MCC has been designed to serve both the 450,000 people living within a 10km radius as well

as those residing further afield in the Northern Emirates.

• Sales in our two malls [Mall of the Emirates and Deira City Centre] dropped below 2008

levels

• More than a million people have visited Mirdiff City Centre, Majid Al Futtaim Properties'

latest development, in the three weeks since its opening.

Price

The prices of the designs that will be based on the designers preference depending on the

kind of product that is being sold. However the price gap will be limited so that designers will

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not be tempted to raise it too high consumers will find the product not worth it's price, at the

same time not lower it too much that even though consumers will purchase, products will be

be of high value and quality in consumers mind. We are aiming to price it so that customers

would recognize it's value of the product and is willing to invest into buying it.

Since the target market in terms of customers purchasing are females in the UAE at age 16

and over who are interested in fashion, prices will be in 150dhs to 10 000 dhs per items

depending on the product. For example high quality wedding gowns handily made by the

designer will cost around 10 000 while skirts trousers and every day wear will cost from

150dhs a d over. In addition to that, stores is also basing the prices on it's brand positioning

at the fashion market, In order to use its pricing as pricing power to reduce competition

between Joulie Et Chic and competitors like Harvey Nichols , Marami and Synphony.

For Customers: Prices will range from 100 to 3500

Designers will be deciding on the price, however we will also consult them regarding pricing

their items and giving them tips and advice. The registration will cost 2500 to showcase work

for a month. 5% of the designer's product goes to the shop

Optional:

If designers would want to participate on the fashion show event a fee of 2000 must be

made to have their collection showcased in the fashion show event.

Customer benefit: Loyalty card

Collect points, earn rewards like discounts vouchers and special seating for fashion shows

event

Markup price:

Either way, the store itself will receive profits either way due to this pricing system in which

designers will have to sign an agreement in order to showcase their products.

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Any products that will be sold at the shop, 5% of the total price of one product will go to the

shop.

Additional services joule Et chic will offer is showcase fashion shows in which participants

and designers pay a fee of showcasing a design for the fashion show. Prices will depend on

the fashion show venue and the collection.

Promotion

Below are strategies that Joulie Et Chic will use to help promote the boutique:

1. Create a website of Jolie et Chic: we will have clear images of our different designers

collections, contact details, a biography of the store as well for each designer. The website

will be the first stop people go to. Its the obvious destination to the masses plus people are

naturally attracted to eye catching websites. Thats why the websites need to be

professionally done and mostly have the information that people seek.

2. Contact bloggers: We have alot of fashion bloggers from the UAE and the Arab world that

are fashion addicts and they follow the tred with every stop. Bloggers are an easy way to

reach with the public so inviting bloggers to the store events or fashion events is a signal that

your getting publicity without cost. Some of the famous bloggers that we will be targeting are

Latifa AlShamsi, In My Heels, Hot Butter Shoes, My name is 7ind, Me bloggging and many

more.

3. Send items to bloggers: Everyone like free items regardless of anything so how about

fashionable free items to gift bloggers. Hermes is a mega international fashion line, each bag

cost around 36 thousand and onwards no less. We obtained this information by secret that

Hermes is providing free bags, scarfs and shoes to one blogger in each Continent and the

lucky person that we have here in the UAE is Latifa AlShamsi and if you noticed, shes

promoting Hermes none stop in each post she uploads. There are many examples similar to

that and if Jolie et Chic did this to one chosen blogger imagine the on going publicity to the

store.

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4. Comment. NO SPAM! Follow your favourite blogs and websites, and join in the

conversation by commenting on relevant posts. Be sure to include your website address in

the appropriate box.

5. Twitter: is todays medium to reach basically anyone. Today twitter is the ʻitʼ and almost

everyone world wide have a twitter account. Even celebs have one and is its easier for them

to be in touch with their fans. Other famous people, scolars, authors, professional

photographers and so on. So by having a twitter account for the store to reach the people

and post ads about the designers that we have in the store or even taking pictures and

tweeting them to our followers.

Packaging:

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Each Designer is allowed to have their personal logo added on Joulie Et Chic's tags to

identify their products. There will be options to gift package the pieces purchased

Custom Joulie Et Chic shopping bags , boxes in different sizes.

Joulie Et Chic membership cards

Creative Strategies:

When you think of business strategies you basically are thinking in whom are your audience and what message you want to convey to them and most importantly in what tone? we came up with several exciting creative strategies that we’re very sure that it will attract the people that we are targeting. We are looking for young people but our definition of you is young in spirit. We are very sure that people would be excited at least in one of the ideas that we have and they are:-‐

-‐Shirt competition: We are planning to host mini event through out universities where the public can participate in designing their own clothing for free. Our event would include 12 contestant whom are given a plain t-‐shirt from one of the famous t-‐shirt designers in Dubai and is well known within the youth community. He goes under the name of Messy Monster. He can sponsor us 12 of his famous cut t-‐shirt and the contestant can start designing it with their own style and the winner can

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have his design properly made by Messy Monster aka Zayed and may reproduce the design in his store with the winner contestant name as the designer.

Fashion show: We will organise a fashion show that we can invite fashion expert from the country such as Ilham Abbas, Tamarra Al Gabani, Hend Beljafla and so to asses us with their expertise in to decide who is the winner of the best collection down the runway. The winner will have a special post for him/her in out blog that will attract media and costumer who might like to order. Addition to that, we might have her signed with us to showcase her design and showcase her design in the front glass figure of the shop.

As for the main opening of the shop we will have a Flash Mob. A Flash Mob is a large group of people who gather at a public location to perform a pre-‐defined action, typically a brief dance, and disperse rapidly after the event has concluded. Flash Mobs are an internet phenomenon of the 21st century. If you need further knowledge regarding a flash mob then please visit this link http://www.youtube.com/watch?v=RGeK_4Ppgrw its the flash mob that is done in the Dubai Mall for Virgin Megastore and we want to attempt the same thing for ours. These flash mobs can be organised with volunteers whom are willing to dance and in the end their is no need to charge anyone. We were also thinking in inviting celebrities to be our guest of honor and open up our store. Preferably people whom are known in fashion. First we thought of western celebrities such as Victoria Beckham, Charlise Theorn, Gossip Girls stars. But then we thought all of these stars are foreign and there are reasons which they might be a bad idea to start with and they are: -‐ Expensive: lets face it we can think in getting them but reality is tough and getting them means we have to seriously blow up the budget of the shop and when you think of it its not necessary to do such thing at such time. -‐ Another thought came out and that is why think of a western celebrity when our store is focusing in local and GCC talent? when you think of it its a little odd. Thats why we were thinking in pulling out our strings to in getting a local fashion icon would will accumulates media buzz and be easier for us to get.

The last but hopefully not the least of our creative strategic plan which were looking forward in the future in having more and more. Is to produce and quarterly or annually magazine which will feature the shop and the designers that we had during those times. This we can distribute them in out media kit or towards designers or special costumers.

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Publish a quarter-yearly magazine

Featuring all the designs issues, blogs informations about designers and fashion shows.

SWOT ANALYSIS

5. Organizational Plan

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This will help us to learn that what all precautions we should take for smooth running of our organization and for planning of different strategies. Swot is basically used to judge strength of a project. After we have developed plans for our project then this mechanism of swot is used at final step of the project to analyze that how powerful there are chances that our project will be completed on time. There are several factors that are related with completeness of project. Risk is

involved at each step of development in in our project . But with help of swot we can decide that how much risk will be there.

Organizational Plan

LIST NAMES OF BOARD OF DIRECTORS:

Shaima Ebrahim

Manager and PR

Hessa Al Amri

Manager and Accountant

Merry Margeret

Shop worker

Suad Markus

Shop worker

Mohammed Amjad

Cashier

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Management and Staffing The owners of Joulie et Chic with have number of manager and they are Hessa Al Amri, Shaima Ebrahim ( the name of the other two) we are still interviewing the other 2 we mentioned know to see if their capable in taking over the responsibility. As I mentioned in the financial plan things keep on adding up with each time you think of the shop and the new addition to the group are the two management stuff. In addition, we have 4 staff working within the shop for us and it includes one cashier and three other shop workers. Board of Directors Hessa Al Amri: Has working experience in managing events since she has managed events

such as TEDxDubaiWomen, TEDxRamallah, TEDxYouthDubai, The Rabbit Hole and many more. Which enables her to communicate with foreign staff and allocate them to their working sections. She also has worked extensively with media which gives the thumps up for us in getting connection if we needed media coverage. Plus, she has a bachelor degree in accounting and finance which in able her to be in charge of the financial section of the shop.

Shaima Ebrahim: Has work experience in the area of intergrated strategic communication concentrating on public relations and advertising, she is capable or organizing events and campeigns along with designing and producing media kit materials. She has advanted knowledge in all design software and is advanced public speaker. She has a bachelor degrees in Art and Design along with Communication and media, she is in charge of Public Relations. Employees

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As we mentioned earlier Joulie et Chic are having 4 staff for a start. All of them are good in communicate in English while two staff are able to communication in English and Arabic. All of them will be recruited in a programme that will enable them to be efficient and have the experience in running a store. The cashier will have a certificate in accounting and finance and take few lessons to learn how to manage the cashier and the computer plus the credit card machine. (make a table put down each members salary)

6. Operational Plan

• Inputs

o Material

o Labor

• Costs

o Rent

o Salary

• Facilities

o Space

o Location

o Layout

• Operating costs

• Start-up costs

• Depreciable Total

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• Fixtures and Equipment

• Break-Even Analysis

• Utilities and Insurance

• Terms of sale

7. Financial Plan

regarding the financial plan, its not a complete one because whenever we think were done from it we thought of something new to add on to it. The items that are listed have been thoroughly researched in pricing wise and have asked for quotations from different suppliers. However, in saying that, even though we have the total we are very sure that the total amount would be hire than this. It all depends on the market and how things are going and of course good bargaining. The items that are highlighted are the ones that we can cut out during crisis. We have listed them as well in the contingency plan.

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Breakeven:

Contingency Plan:

Contingency plan Contingency plan is a way of a approach to identify what can go wrong in a situation. Things are not always to accord and you have to put a plan in case things go astray. For people who may not get was contingency plan means its basically know as plan B. A planner should try to identify contingency events and be prepared with plans, strategies and approaches for avoiding, coping or even exploiting. In our business Joulie et chic we have thought in several situations that can go wrong and by that we have listed alternatives that we can use in the time of hardships and they are:- 1- Cut of the Salaries from the managers, Hessa and Shaima. It doesnt me total cut but more like lowering their salaries till things go better. 2- The start of the shop we are hiring 4 workers. One seves as the cashier whom have a background in accounting and finance and know how to operate the machine and the computer. The other three serve as shop workers whom tasks are to arrange racks and help customers and others obligations as well. However, in our contingency plan we have decided to cut down one shop worker which will help us in keeping 3000 dhs more towards the shops needs since all of the workers salaries are 3000dhs. 3- If we are facing problems in getting designers to showcase their product in our store for next month then we will ask the current designers to extend their duration with us with lowering the renting prices from 3000dhs to 2500 dhs a month.

4- Change the shopping bags that are used to environmental shopping bag

which are if made in large quantities are cheap. We actually like this idea

in contributing to the environment and i think it may be a good to in hence

the reputation of the shop in using items that help out the environment, so

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were thinking we might keep this idea as permenat but currently its in out

contingecy plan.

jolie et chic

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