jomc 279.001

JOMC 279.001 Advertising & Public Relations Research Fall 2012

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JOMC 279.001. Advertising & Public Relations Research Fall 2012. What is Research ?. The Evolution of the Video Consumer. Pat McDonough SVP Insights and Analysis Nielsen. YouTube. - PowerPoint PPT Presentation

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JOMC 279.001

Advertising & Public Relations ResearchFall 2012

WHAT IS RESEARCH?

The Evolution of the Video Consumer

• Pat McDonough• SVP Insights and Analysis• Nielsen

YouTube

http://www.youtube.com/watch?v=GEaP4Cu-VeY&feature=player_embedded

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