jon dipietro's online cv

Jon DiPietro’sOnline CV

Inbound Marketing

Professional

I help companies evolve from outbound to inbound

marketing.

Directus Mailae


marketing.

Coldus Callerus

Directus Mailae


marketing.

Coldus Callerus

Directus Mailae

EmailiaSpammeria


marketing.

Coldus Callerus

Directus Mailae

EmailiaSpammeria

InboundinaeMarketeae

Why?Because I believe

in a business world made better

through marketing.

Outbound marketing is rude and makes people sad…

…Inbound marketing rocksand makes people happy!

How did I get here?

I was the type of kid who loved getting microscopes, chemistry sets and Legos as presents.

Then I got this for Christmas in 1982.

And a computer geek was born.

I started my career designing industrial control systems like this one.

I co-founded a software company in 1997.

We built websites, too.

In 2006 I joined

LinkedIn and my life

changed.

I discovered social media

and instantly

knew it changed

EVERYTHING!

So I started telling people

about it. And blogging.And Tweeting.

In 2008 I chose the red pill and became a full-time inbound

marketing consultant.

In 2010 I received the prestigious Emerging Leader Award from the International Society of Automation.

In 2011 I wrote a book.

Now, in addition to consulting, I’m also a professional speaker, coach and trainer.

Skillset

Strategic:I’ve developed a successful, comprehensive inbound marketing methodology.

Tactical:Using knowledge, technique and experience to get results.

Tactics

Tactics

Tact

ics

Tactics

Tact

ics

Results

Content

Disk Jockey Attorney Radio

Show

Professional

Association

Industrial Services

B2C B2BI build great websites across the spectrum.

ContentBlogging

Since 2008

Content Prolific Content Producer

eBooks

Videos

Presentations

Search Organic & PPC

Experience

Organic SEO

Google, Facebook & LinkedIN PPC

Social Media Recognized Thought Leader

Focus on ROI

I Practice what I preach!

Conversion Moving the Needle

Calls to Action

Landing Pages

Lead Nurturing

Analytics Measure and Manage

Conversion Rates and Sources

Nov Dec Jan Change

Impressions 29,619 23,735 27,369 15.31%

Clicks 298 283 319 12.72%

CTR 1.01% 1.19% 1.17% -2.25%

Cost $607.52 $616.78 $672.57 9.05%

CPC $2.04 $2.18 $2.11 -3.26%

Conversions 2 2 5 150.00%

CoR 0.67% 0.71% 1.57% 121.79%

CPCo $303.76 $308.39 $134.51 -56.38%

ROI 1085% 1067% 6591%

Return on Investment

Results

ISA Interchange

Proposed, designed and implemented online blogging and social media initiative for the International Society of Automation.

• Grew monthly visits from 0 to 2,600 in first six months.

• Site has maintained 150% year-over-year growth rate.

Girard at Large

Migrated existing 1,200 page Joomla website to WordPress. Implemented major architectural changes that resulted in nearly instant improvement in search engine visibility.

• Increased organic search impressions by 300% in less than 30 days.

• Website visits increased 250% after one month.

OASIS Alignment

Redesigned existing AdWords campaign by optimizing keywords and creating dedicated landing pages to increase quality score. Launched inbound marketing campaign including blog, free resource downloads and email marketing program.

• Reduced overall AdWords cost per click by 56% after 60 days.• Blog launch resulted in 30 day payback.

Connect With Me

Subscribe to my newsletter:domesticatingit.com/subscri

be

Connect on Social Media

twitter.com/JonDiPietro

facebook.com/DomesticatingIT

linkedin.com/in/JonDiPietro

slideshare.net/DomesticatingIT

plus.google.com/107803256041453151989

Contact Me

[email protected]

“Boring is invisible. Remarkable products and remarkable people get talked about. How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”

Seth Godin

Thanks for checking out my online CV – and thanks especially for staying until the end!