It Expands Expand ‘n Gro was introduced in the Spring of 2011. “Water Activate” communication and visualization resonated with consumers that something special and unique happens when water is added. It EXPANDS! I was an advocate for this com-munication and it was preferred over all other tested designs.

Gear Sport. It works hard for you!Designed by Jon Fehrman, Design Consultant. Gear Sport develops premium equipment gear for all competitive team sports, including baseball, lacrosse, football, soccer and basketball.

FPO

FPO

FPO

DIFM : Do-it-for-me Designed leave behind promotional door hangers for Scotts Lawn Service. For Miracle-Gro, designed the logo for Pro-fessional Tree & Shrub Care and the fleet graphics for small trucks. Worked with vehicle application vendor to execute graphics.

Gro

win

g yo

ur future since 1967

AssociatesCredit Union Inc.

Scott

Scott AssociatesCredit Union Inc.

Growing your future since 1967E M E R G E N C YR E S P O N S ET E A M

GlobaLogisticsManaging Change, Delivering Value

Logo design and developmentWorked with internal departments to design logos for self-promotion and identity. Scotts R&D, GBIS, Logistics, Emergency Response Team, and the Credit Union.

INTRODUCING THE REVOLUTIONARY EDGEGUARD ™SCOTTS ®

Provides the Speed of a Rotary Spreader, with the Control of a Drop Spreader!

ProductCode CasePack Case Dimen.(inches) Case Vol.(cu.ft.)

Case Wt.(lbs.)

PalletQuan.

73700 2 23x21.25x47.25 13.5 50.5

4

UPCCode 12 of 5

Code0 32247 73700 5 200 322 477 370 09

Why is the EdgeGuard™ Revolutionary?"Landscape Protection System" can be activated

to protect neighboring plants and shrubsWhen activated, EdgeGuard protects landscaping and prevents wastedfertilizer thrown onto driveways and sidewalks!When activated, the flow rate adjusts automatically to ensure even application!

Fully assembled and ready to useHopper holds a complete bag of fert/combo product (5M-15M)An ergonomic U-shaped handle with comfortable, but durable foam gripConvenient controls that are easy to use and understandHeavy duty wheels

Two Pack Display ShipperDisplay shipper makes merchandising EdgeGuard quick and easy - Full color header card attracts customers and

tells the EdgeGuard story.

ack Display Shipperack Display Shipperack Displa

y shipper makes mery shipper makes mery shipper mak chandising EdgeGuard

quick and easy - Full color header card attracts customers and

tells the EdgeGuard story.y.y

Activated - Protect Landscaping!

Not Activated - Full Spread Pattern

Introducing Revolutionary Spreader Technology

Product design and developmentIn Collaboration with the Engineering Department, Developed the EdgeGuard’s design details including the hubcap, paint scheme and logotype. Directed the design and development of the display graphics and promotional materials.

Product InnovationReceived patent award for contributions in the feeder design. The most successful new product launch in Scotts history (<= 2006). Designed many of the finishing details on the feeder. Directed the design development for all campaign materials, including semi-truck & in-store displays.

Super GraphicsIn support of the introductory launch for Miracle-Gro LiquaFeed, extended the pack design into a full scale media campaign. Campaign included displays, sales material, product brochures, and fleet graphics.

Regional RelevancyIntegral to the design and execution of the photo realistic bird Illustrations, Scotts Design Group challenged Illustrators to develop birds to have unique, personable and ownable poses. This strategic design influence gave Scotts a competitive ad-vantage over the competition.

National Organic/Natural launchIn conjunction with the brand team, provided significant direction with respect to the brand positioning, design development and strategic oversight. Developed delineation strategy for extending the Whitney Farms brand to alternative communication methods.

Are you a Whitney Farmer?Directed the design and development for this Whitney Farms promotional brochure. Worked with the Regional Market-ing Manager, a copywriter and internal design to create this extension of the brand, offering a compelling reason to use Whitney Farms natural and organic products.

EnvironmentDesigned, engineered and built this platform deck with at-tached pergola. The intent was to create an outdoor space that was inviting and was a place to gather for family/friends as well as a place to relax and enjoy the outdoors.