moviepilot

a share platform for

users and industry alike

copenhagen, 2nd of november 2009

Agenda

1.Some general thoughts from the film

industry

2. The moviepilot project

3. Cooperations with the film industry

over 1.000.000 unique users per month

over 3.5 million ratings, 70.000 reviews,

UK, Spain, France, Poland started.

First personalized Entertainment guide online

What we learnt in the film industry…

There is NO such thing as Customer Relation Management in Movies.

Observation :

Video rental stores, Cinemas, Distributors

Put the unique person and her taste in the centre of attention

The moviepilot way:

Digital Distributionis finally coming.And it will flood us.

Observation:

Realign all information according to your personal taste

The moviepilot way:

If everything around us is marketing:Who we gonna trust?

Observation:

Moviepilot Way:

The word-of-mouth stream of your friends

Our goal:

Imagine all relevant film information for you on just one page

Agenda

1. Some general thoughts from the film industry

2.The moviepilot project

3. Cooperations with the film industry

Moviepilot Demo

1. Startseite anonym

2. Filmdetailseite

3. Lohnt sich Test? - Antichrist

4. Personalisiertes Kinoprogramm

5. Personalisiertes Downwload Angebot

6. Discovery

7. Dashboard

Agenda

1. Some general thoughts from the film industry

2. The moviepilot project

3. Cooperations with the film industry

Target Marketing with moviepilot

• Talk with your audience

• Offer new services

• Don‘t wait – go to where your audience is

• Use what your audience reveals about

itself

• Turn your audience into promoters

Distributors: The moviepilot viral Campaigns

Tobis Film-Club

Knowing the taste beats social demographics

The Ghomorra Case

The Vertical Project

13

Le Lincoln

Les Ambiances

Le Zola

Le Raimu

Le Navire

Odyssee

Le France

Centre ABC

Cinema BIO

Centro de Terrassa

Cines Broadway

Kino Scala

FilmCasino

Kino Luna

Centre forContemporary Art

Broadway Cinema

Media Centre

Yorck - Kino

Bali Kinos

Passage KinosAG Kino

Programmkino

Amok

Zeise Kinos

Orfeo‘s Erben

Almost 30 participating pilot cinemas

Media Application 2010

SylC=Support your local Cinema

Enable cinemas to enhance digital toolset

Project decision by the end of 2009

Cinema cooperations

1. API – Enhance your overall service

Open Standard +

Creative Commons

License allows for

content integration

Interviews,

Trailer

Ratings

Re-Views

Personalization Tools

….

2. Establish Cinema Micro-Communities

3. One-Stop Communication Cockpit

Your Information

…Cinema

Homepage

Two interesting figures at the end

91% LIKELY TO BUY ON

RECOMMENDATION

10% INFLUENCE PURCHASING

BEHAVIOR OF OTHER 90%

1. Talk with your audience

2. Offer new services

3. Don‘t wait – go to where your audience is

4. Use what your audience reveals about itself

5. Turn your audience into promoters

Filmpromotion 2.0

The End

For further information on moviepilot,

please contact:

jon@moviepilot.de

Back-Ups

Discovery Function takes differentsituations of the user into account

Program Guides 1.0

TV Programmies > 200 Pages for 14 days

…still, completeness is impossible

Three classic drivers of attention