jon keefe - future of video
TRANSCRIPT
The future of video online
Jon Keefe, KMP Digitata29th March 2010
Demand for video
• YouTube will serve 75 billion video streams this year to 375 million users
• YouTube servers accept 20 hours worth of video upload every minute
• Upload of video from mobile devices is up by 1700% in 2010 vs 2009
Where we were in 2000
• Some DVD• HD & Digital TV Just emerging• Camcorders expensive & self
contained• Online video, small, expensive & high
bandwidth
What we didn’t have
• Smartphones and mobile devices• Xbox 360/ Wii, PS2 &3• Internet TV• Blu-Ray• YouTube et al (created Feb 2005)• Personal DVD players• Hulu/Netflix
Global broadband speeds
http://news.bbc.co.uk/1/hi/technology/8068916.stm
Video facts• Mobile devices will overtake PCs as
the method of choice of viewing video by Q1 2013 says Neilson
• Today 41% of iphone/itouch users access video
• 52% download clips • 68% access via web• 70% of Blackberry users don’t
download
Video facts• 13-17 year olds driving the channel with
up to 1hr of online video watched per day!
• This demographic is also sending 3000 text messages a month
• In the US multiple live video events are consumed multi-window, multi-screen, multi-device
• However 40 % of online video is consumed in the workplace
Video facts
• There will be consolidation Proprietary vs open standards
• Taking video out of the plug-in prison– Adobe Flash–Microsoft Silverlight
Vs
– Open standards vanguard
Video file types
• WMV• mp4• mpg• flv• Rm
• Plus approx 100’s others!
Proprietary video channels
• Eg YouTube– Upload– Link to– Embed– Share on social profiles– Download
Open standards
• Miro (getmiro.com) open source player not for profit
• Kaltura (kaltura.org) open source video platform
• Wikivideo - Adopting Theora Q3 2010 multimedia repositories from Xiph.org
• Dailymotion making 300,000 videos available in Theora format
• HTML5 - open source player in browser means no plug-ins and is currently supported by Firefox 3.5, Safari and Chrome
What would open standard mean?
Easier and faster video manipulation
• Video can be extracted from the player just as an image can be extracted from a website when you right-click
• Separate audio from visual• Link to frames within video• Edit and republish• Integrate other platform feeds • Requires Creative Commons Copyright
What would open standard mean?
• Vastly improved Video search– Blinkx• 35 million hours worth of video indexed
– Metadata– Facial recognition– Speech analysis
• Rebuild interface code for major video formats plus 80 or so 2nd division formats
Mozilla R&D
Challenges
• Agencies– Branding in the new environment– Honing the right set of capabilities– Educating clients
Challenges
• Brand owners– Positioning for the open market– Be inclusive because not all will be open
source– Leverage social media– Accept copyright changes
Games
• You become the video game• Use your console as a hard drive,
internet enabled device for TV on demand
• Microsoft Natal
Natal at SXSW
More engaging news delivery
Summary
• Open standards will allow brands to engage with consumers deeply and personally
• Make video more usable & searchable• Brands copyright tolerance will be challenged• Agencies will require new skill sets as video
assets become much simpler to utilise and edit
• Social media and online video will combine• Even more UGV on line
TV Browsers
TV & Film
• Personalised TV Channels• Ads specific to your viewing habits
(much like when you use gmail/hotmail now)
• TV on demand• iPlayer• Netflix, social recommendations -
http://www.netflix.com/HowItWorks• Hulu - http://www.hulu.com/
TV & Film
• Social Video, kids consume video through YouTube
• BBC Revolution recently used a twitter hashtag to gain feedback on the programme - http://www.bbc.co.uk/virtualrevolution/ - http://www.youtube.com/watch?v=0cKc_pvpuqg
• HTML Widgets to enable you to be on the web while watching TV (e.g google widget, twitter widget etc) http://widgets.opera.com/
Mobile
• Increased use of mobile video• Providing video content - Citizen
journalists• Consuming video (films, tv, internet)• iPad, mobile or not mobile?
http://vimeo.com/9216166 http://www.apple.com/ipad/
• E-paper - http://ireaderreview.com/2009/07/12/state-of-epaper/ & http://www.research.philips.com/technologies/projects/elecpaper.html
• Kindle• Does a tablet replace your daily news
paper? http://www.youtube.com/watch?v=Jwld9lGKSz4&feature=related
• Sony demo from 2007, flexible paper http://www.youtube.com/watch?v=k6bkmPjVF-k&feature=fvw
