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jonah berger - why things catch on? stimac2013

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Jonah Berger was a keynote speaker at STIMAC2013. The annual STIMA international marketing congress.

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  • Jonah Berger Jonahberger.com @j1berger
  • Word of mouth generates more than twice the sales of paid advertising in categories as diverse as skincare and mobile phones --McKinsey Quarterly @j1berger Jonahberger.com
  • @j1berger Jonahberger.com
  • @j1berger Jonahberger.com
  • Six key STEPPS @j1berger Social Currency Triggered Emotion Public Practical Value Stories Jonahberger.com
  • Social Currency
  • Choices communicate information @j1berger Jonahberger.com
  • (1) Make People Feel Like Insiders @j1berger Jonahberger.com
  • (2) Find the Inner Remarkability Surprising, novel, or interesting @j1berger Jonahberger.com
  • Triggers
  • Triggers Top-of-mind means tip-of-tongue @j1berger Jonahberger.com
  • @j1berger Jonahberger.com
  • Peanut butter and ___________ Rum and ________ weekends are made for Michelob @j1berger Jonahberger.com
  • @j1berger Jonahberger.com
  • Emotion When we care, we share
  • Public @j1berger Jonahberger.com
  • Public Built to show, built to grow @j1berger Jonahberger.com
  • Social proof
  • Make the Private Public @j1berger Jonahberger.com
  • Practical Value @j1berger Jonahberger.com
  • Stories @j1berger Jonahberger.com
  • Did you know that Subway has 5 subs under 5 grams of fat? @j1berger Jonahberger.com
  • Panda cheese @j1berger Jonahberger.com
  • Six key STEPPS to word of mouth @j1berger Social Currency Triggered Emotion Public Practical Value Stories Jonahberger.com
  • Two Key Next Steps 1) Find Your Message 2) Apply the STEPPS Free Crafting Contagious Workbook Jonahberger.com/member-content
  • Thank you. @j1berger

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