Hi.My Name is Jonah Halper.

Will you marry me?

Ben ZanderComposer. Conducter. Educator.

Everyone Loves YOU.They Just Don’t Know it Yet.

Why are we losing donors?Because we still run on an industrial model.

Times Square in the 1950s

Times Square Today

End of the Industrial AgeLess Time. More Options.

Peter DruckerMISSION. MARKETING. PEOPLE. MONEY.

MISSIONYour Product is Key.

charity:water

MissionBringing Clean and Safe Water

to People in Developing Nations

Visioncharity:water believes that we can end this water crisis in our lifetime by ensuring that every person on our

planet has access to life’s most basic need - clean drinking water.

MARKETINGStand out and Cultivate.

Attention to AttractionA Completely New Economy.

Interruption Engagement

Old Spice Man

charity: water

PEOPLEThe only way to scale your organization.

Who is your Customer?

Primary CustomersWho your mission serves

Secondary CustomerWho makes your mission possible

Finding the right people.

MONEYIt is not a dirty word. It realizes your vision.

Prospecting Donors

Identify the Big FishMoney...and Connectors, Mavens and Salesmen

Stock the Pond Your Database

Feed ‘em Your Mission

Go FishingSolicit them

Identify your Prospects

Personal Tracking Contact Info. Family Info. Assets.

Professional Tracking Network and professional priorities

Philanthropic TrackingNetwork and charitable priorities

Three Degrees of First Contact

ReferralHi David, I am from Pencils of Promise.

Alex Donovan recommended I give you a call...

Association Hi David, I am with Pencils of Promise.

You may know Alex Donovan. He sits on our board.

ColdHi David, I am from Pencils of Promise.

HOW TO COLD CALL

Be other focused.Guidance. Expertise. Direction.

No Expectations.

OBJECTIVE: GET THE MEETING.

The New Prospect Pipeline

One on Onethen, ask them to hostParlor Meetings

then, draw on hosts and attendees for anEvent

FOLLOW UP IS KEY.

Be tenacious. It’s a fancy word for “pain in the ass”.

www.JonahHalper.com@JonahHalper