jonathan a. morell, ph.d. director of evaluation – fulcrum corporationfulcrum corporation...

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Jonathan A. Morell, Ph.D. Director of Evaluation – Fulcrum Corporation [email protected] http://evaluationuncertainty.com (734) 646-8622 Presented to the United Nations Development Programme February 20 th , 2014 © 2012 Jonathan Morell Strong Evaluation Designs for Programs with Unexpected Consequences

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Page 1: Jonathan A. Morell, Ph.D. Director of Evaluation – Fulcrum CorporationFulcrum Corporation jamorell@jamorell.com  (734)

Jonathan A. Morell, Ph.D.Director of Evaluation – Fulcrum [email protected]://evaluationuncertainty.com(734) 646-8622

Presented to theUnited Nations Development ProgrammeFebruary 20th, 2014

© 2012 Jonathan Morell

Strong Evaluation Designs for Programs with Unexpected

Consequences

Page 2: Jonathan A. Morell, Ph.D. Director of Evaluation – Fulcrum CorporationFulcrum Corporation jamorell@jamorell.com  (734)

The Essence of the Problem

2© 2012 Jonathan Morell

Complex system behavior drives unexpected outcomesNetwork effectsPower law distributionsIgnoring bifurcation pointsState changes and phase shiftsUncertain and evolving environmentsFeedback loops with different latenciesSelf organization and emergent behaviorIgnoring full range of stable and unstable conditions in a systemEtc.

Guaranteed evaluation solutionPost-test onlyTreatment group onlyUnstructured data collection

But we loose many evaluation toolsTime series dataComparison groupsSpecially developed surveys and interview protocolsQualitative and quantitative data collection at specific times in a project’s life cycleEtc.

Why the loss? Because establishing evaluation mechanisms requireTimeEffortMoneyNegotiations with program participants, stakeholders, and other parties

Page 3: Jonathan A. Morell, Ph.D. Director of Evaluation – Fulcrum CorporationFulcrum Corporation jamorell@jamorell.com  (734)

Some Examples of the Kinds of Problems we may Run Into

Program Outcome Evaluation is Looking for

Possible Unexpected Outcomes

Evaluation Design Weakness

Free and reduced fees for post-natal services

Survey/interviewHealth indicators for mother and childChild development indicators

Drug and supply hoarding

New sets of informal fees

Lower than expected use of service

No interview or observation to estimate amount of fees

No way to correlate fees with attendance or client characteristics

Improve agricultural yield

Records, interviews, observationsYieldNew system costProfit

Perverse effects of increased wealth disparities

No other communities to check on other reasons for disparity

No interviews to check on consequences disparities

Improve access to primary education

Records, surveysAttendanceGraduationLife trajectory

Interaction with other civil society development projects

Networking effects of connections

Census of other civil society projects

Data on interaction among projects

Data on consequences of interaction

© 2012 Jonathan Morell

Page 4: Jonathan A. Morell, Ph.D. Director of Evaluation – Fulcrum CorporationFulcrum Corporation jamorell@jamorell.com  (734)

Adding “Surprise” to Evaluation Planning

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FundingDeadlinesLogic modelsMeasurement Program theoryResearch designInformation use plansDefining role of evaluatorLogistics of implementationPlanning to anticipate and respond to surprise

© 2012 Jonathan Morell

Page 5: Jonathan A. Morell, Ph.D. Director of Evaluation – Fulcrum CorporationFulcrum Corporation jamorell@jamorell.com  (734)

Overall Summary: Methods

5© 2012 Jonathan Morell

· Get lucky· Knowledge from stakeholders· Good program theory· Use research literature· Use experts

· Complex system behavior makes prediction impossible no matter how clever we are.

PS – do not assume that complex systems are always unpredictable!

Foreseeable Unforeseeable

Forecasting & program monitoring

System based logic modeling

Limiting time frames

Exploiting past experience

Theory

Retooling program theory

Agile methodology

Data choices

Page 6: Jonathan A. Morell, Ph.D. Director of Evaluation – Fulcrum CorporationFulcrum Corporation jamorell@jamorell.com  (734)

6© 2012 Jonathan Morell

Let’s look at this one.

· Get lucky· Knowledge from stakeholders· Good program theory· Use research literature· Use experts

· Complex system behavior makes prediction impossible no matter how clever we are.

PS – do not assume that complex systems are always unpredictable!

Foreseeable Unforeseeable

These methods are most useful early in evaluation life cycle

Limiting time frames

Exploiting past experience

Theory

Page 7: Jonathan A. Morell, Ph.D. Director of Evaluation – Fulcrum CorporationFulcrum Corporation jamorell@jamorell.com  (734)

Example Improve Access to Primary Education

Outcome Evaluated For Possible Unexpected Outcomes

Evaluation Design Weakness

Records, surveysAttendanceGraduationLife trajectory

Interaction with other civil society development projects

Networking effects of connections

Census of other civil society projects

Data on interaction among projects

Data on consequences of interaction

© 2012 Jonathan Morell

A Relevant Theory: We Know About Phase Shifts When Network Connections Increase

EvaluationRedesign

Identify other civil society programs Measure connections Ignore details of which programs are

connected Collect data frequently to detect timing of

change

Page 8: Jonathan A. Morell, Ph.D. Director of Evaluation – Fulcrum CorporationFulcrum Corporation jamorell@jamorell.com  (734)

8© 2012 Jonathan Morell

Let’s look at this one.

These methods are most useful for detecting leading indicators

Forecasting & program monitoring

System based logic modeling

· Get lucky· Knowledge from stakeholders· Good program theory· Use research literature· Use experts

· Complex system behavior makes prediction impossible no matter how clever we are.

PS – do not assume that complex systems are always unpredictable!

Foreseeable Unforeseeable

The trick is to do a little better than the

Delphic oracle

Page 9: Jonathan A. Morell, Ph.D. Director of Evaluation – Fulcrum CorporationFulcrum Corporation jamorell@jamorell.com  (734)

Example: Agricultural Yield

Outcome Evaluated For

Possible Unexpected Outcomes Evaluation Design Weakness

Records, interviews, observationsYieldNew system costProfit

Perverse effects of increased wealth disparities

No other communities to check on other reasons for disparity

No interviews to check on consequences disparities

Evaluation Methodology: Expand Monitoring Outside Boarders of Agriculture Program

Evaluation Redesign Adopt a “whole community” perspectiveIdentify a wide range of social indicatorsIdentify a diverse set of key informantsConduct regular open-ended interviewing

© 2014 Jonathan Morell

Page 10: Jonathan A. Morell, Ph.D. Director of Evaluation – Fulcrum CorporationFulcrum Corporation jamorell@jamorell.com  (734)

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How can an evaluation be designed to change?

Agile Evaluation

© 2012 Jonathan Morell

Let’s look at this one.

· Get lucky· Knowledge from stakeholders· Good program theory· Use research literature· Use experts

· Complex system behavior makes prediction impossible no matter how clever we are.

PS – do not assume that complex systems are always unpredictable!

Foreseeable Unforeseeable

Retooling program theory

Agile methodology

Data choices

Page 11: Jonathan A. Morell, Ph.D. Director of Evaluation – Fulcrum CorporationFulcrum Corporation jamorell@jamorell.com  (734)

Example Free / Reduced Fees for Post-Natal Services

Outcome Evaluated For Possible Unexpected Outcomes Evaluation Design Weakness

Survey/interviewHealth indicators for mother and childChild development indicators

Drug and supply hoarding New sets of informal fees Lower than expected use of

service

No interview or observation to estimate amount of fees

No way to correlate fees with attendance or client characteristics

Add a process component to the evaluation designSurvey of mothers to assess total cost of service Open ended interviews with clinic staff about consequences of the new system for their work lives

Nice to say, but agile evaluation can be expensiveDo we want both?Do we want only one of these tactics?These are the kinds of questions that have to be added to all the other decisions we make when designing an evaluation

© 2014 Jonathan Morell