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Environmental Design Portfolio

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Page 1: Jonathan's Design Portfolio
Page 2: Jonathan's Design Portfolio

jon

Page 3: Jonathan's Design Portfolio

kimjon

internship

portfolio

2012

Page 4: Jonathan's Design Portfolio

I am

Jona

than

Kim

a 3rd

year

Enviro

nmen

tal D

esign

er

@ Art

Cente

r Coll

ege o

f Des

ign

SPRING

2012 hello

Page 5: Jonathan's Design Portfolio

iNTRODUCTIONHello,

This portfolio is an overview of the work I’ve done at Art Center College of Design while studying Environmental Design.

We create spaces designing from the user out: humancentric design. The individual persons experience is our main concern, also focusing on branding.

Please take a look through my projects and if anything interests you or you have any questions, feel free to contact me

[email protected] 963 4566

Page 6: Jonathan's Design Portfolio

2009

2012 resume

Page 7: Jonathan's Design Portfolio

jon

what i’ve experienced

things I’m good at

2010: Johnson & Johnson sponsored project @ Berlin, Germany

Test lab Berlin: creating new product for, and developing

a strategic plan to announce and promote the new launch

2011-2012: Sponsored Designstorm @ Art Center College of Design

3 day design charrettes where the results are research, brainstorming, and idea development for: Showdown Displays, RapidRack, PolyOne

2010-2012: Student worker@ Art Center College of Design

Rapid Prototyping Lab Assistant, Laser Lab Assistant, Print Lab Assistant.

Teachers Assistant: Rapid Prototyping, Illumination, Exhibit Design, Retail DesignArt Center Student Government: Environmental Design Representative

Things i love programs im good at programs i love

recognitions

research graphics sketching presentation physical modelingwood shop working laser cutting/3d printing

3d modelingfabrication detailinghands on worklearning new stuffsnowboardingdownhill biking

autocadgrasshopperrhino vraybongolaminapepakuracoreldraw

rhinosolidworksphotoshop

2009-2010Art Center Gallery

2009-2011 Art Center Scholarship

illustratorindesignkeynoteimovieword/excelzprintmac/pc

Page 8: Jonathan's Design Portfolio

cliniqueboutiue hotel

preservethepowder

technica

003001 002

an exhibit

for climate change

custom

performance

shoe store

escape

Los Angeles

Page 9: Jonathan's Design Portfolio

compeedsports

vivo

norml

shenlongtower

004 005 006 007

a complete product

and experience

campaign

a sconce light

inspired by sound

a guerilla campaign

for a lobbyist group

a self sustaining

floating skyscraper

Page 10: Jonathan's Design Portfolio

an ex

hibit w

hich v

isits

selec

t sk

i reso

rts an

d

open

s peo

ple’s

eyes

to cl

imate

chan

ge an

d

the e

ffect

it is h

aving

on th

e wor

ld

SPRING

2010 PRESERVE

THE POWDER

Page 11: Jonathan's Design Portfolio

project briefDesign an exhibit from its program content,

form, location, and more.

The topic of my exhibit came out of my passion for snowboarding. I figured to get young people to listen to

something about sustainability, it has to be about something they love.

By using snowboarding, and the love for the mountain that I share with many people, I created an exhibit which worked with many

influential snowboarders and companies to create an experience that will change the way people view climate change.

Page 12: Jonathan's Design Portfolio

Burton is known as one of the father of snowboarding. His love and passion for boarding helped popularize the sport, he feels a true love for the sport.

Along with the love of the sport is the same love for the mountain and nature.

by 1982, burton was hosting international competitions, and making programs that revealed their brand values. programs like “chill” gave undeserving kids the chance to board, and “learn to ride” taught all genders and ages how to board.

the most recent programs “the stash” start to take an environmentally conscious stance and builds terrain parks only from materials found on the mountain.

in 2008, they started the green mountain project, which started the integration of environmentally friendly practices and materials.

brand history

research

THE PROJECT STARTED

off as an exhibit for

Burton Snowboards, but

eventually turned into

an exhibit about climate

change sponsored by

various snow industry

brands

Page 13: Jonathan's Design Portfolio

Climate change IS happening.

Burton’s first step is Green Mountain Project, but a very small one. Because of the brands deep connection to the sport, I thought it would make sense for Burton address this issue more publicly through an event.

the age group starts at teens and young adults, and does not have an upper cap. it is for the active outdoor people, who love enjoying nature and the thrills it provides.

whether it be jumping out of a plane, taking a leap of faith, or concuring a mountain, they are open to the idea.

but mostly, its for the person who en-joys snowboarding and skiing, and just loves snow

By using Burton’s brand, we can reach out to the younger teens and adults by creating a connection with climate change and something they love: the snow

why this matters

demographic

Page 14: Jonathan's Design Portfolio

THE EVENT WILL BE EXHIBITED AT THE TOP 10 ENVIORNMENTALLY CONSCIOUS SKI RESORTS. This acts as a system to recognize resonsible resorts, and reward them with publicity and increased revenue.

The event space will be located between the ski lift and the resort, where there is normally a large plot of land.

site analysis

Alpine MeadowsSquaw Valley

NorthstarMt. RoseHeavenlyKirkwood

Sierra

research

THIS PHASE DECIDED

the basics of the exhibit.

Where it would go,

and what the programs

would be.

Page 15: Jonathan's Design Portfolio

Because of the location, the construction materials must be light, transportable, and most of all weatherproof.

Aluminum tubing allows for a lightweight structure that can be taken apart and put together simply with bolts.

material selection

The aluminum structure is then covered with Gore Tenara Architectural Fabric FT20HF. This material does not discolor under UV, and is uneffected by acid rain, salt water, and extreme temperatures.

The material is also extremely durable and is recyclable once used.

Page 16: Jonathan's Design Portfolio

THE STRUCTURE

was modeled and 3d

printed from Rhino, and

construction drawings

were drafted from

Autocad.

These details are how the poles come together and how the fabric

wraps around the poles and continues to the ground rib structure.

The overhead truss structure juts over and creates a “shingle” to

protect the interior from snow but still prevent the structure from

becoming damp. structure

Page 17: Jonathan's Design Portfolio

The contruction method goes as such..

1. Lay out ground structure.2. grow vertical poles up3. add truss on top4. paneling on top of truss

set up

1

2

3

4

After the floor is set down, vertical poles and the overall frame is put up.

Then, the modular truss system is bolted together row by row to

provide easy construction.

18" GUSSET PLATE

PREFAB CROSSMEMBER (2/21)

PREFAB CROSS MEMBER (1/21)

1" GUSSET FRAME

CROSSMEMBERGUSSET

3" ALUMINUM TUBING

Page 18: Jonathan's Design Portfolio

form development

Different materials were explored to create a space that reflected the brand adjectives.

Paper allowed for smooth shapes using curves, which then became the geometry used to create the tube structure.

sketch model

THE SHAPE OF THE

exhibit was explored

through sketch modeling,

then quickly moved into

3d to fine tune the form.

Page 19: Jonathan's Design Portfolio

Using the sketch model as a base, the form changed through the 3d model, sketches, and more sketch models.

The construction method chosen was architectural fabric over a frame, so surface curvature analysis was done to create the form with the least flex

digitized

Page 20: Jonathan's Design Portfolio

2

4

3

The introduction area has places to put your equipment, and panels which lead you in

The shape of the entrance funnels in riders, and the direction of it catches them after they come down from the lifts.

Panels of images and time lapse videos provided by Extreme Ice Survey introduce you to the problem at hand

Sustainable boards are displayed overhead inspired

by the progression of a snow boarder jumping through the air

1

An ice sculpture lies in the middle of the room under a melting form. As you get closer, you trigger heat lamps which starts destroying the piece of art

narrative

THE EXPERIENCE IS

separated into 5 sections,

explained through

renderings and called out

in the floor plan.

Page 21: Jonathan's Design Portfolio

1

2

3

4

5

Large “iceburgs” containinformation on alternatives, and suggestions on how to be a more sustainable snowboarder.

floorplan

5

Page 22: Jonathan's Design Portfolio

model

THE FINAL PHYSICAL

model was built out of a

3d printed top, placed on

thin wire and paper.

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a high

tech

shoe

stor

e tha

t pro

vides

user

s

with a

highly

custo

mize

d and

optim

ized p

air

of at

hletic

shoe

s.

FALL

2009 technica

Page 27: Jonathan's Design Portfolio

project briefThis project was to envision a new shoe retail

experience as a built environment; a space for people to define their body’s relationship to the

ground, their image and identity which is driven by fashion, and performance and health. This is NOT an ever

day shoe shop, this is a truly unique retail experience that goes beyond simply the shoe.

Basing the model off the custom aesthetic shoe trends, I created a shoe store that gave the user custom performance enhancements.

Page 28: Jonathan's Design Portfolio

Different types of training techniques were researched, as well as science and technology that could be used to help athletes reach their maximum potential.

sport and technology

research

THE TOPIC I CHOSE

to infuse with shoes is

technology. I chose this

because I am fascinated

with technology and

gadgets and new

advancements that allow

people to do things that

they were not capable of

doing before.

Visits include similar retail stores and training centers. Items under investigation here were program spacing, graphics, technology, textures, and interviews.

case studies

Page 29: Jonathan's Design Portfolio

There are many other sources like Adidas Mi, nikeID, or Mongolian BBQ to get a custom shoe, so what makes this experience unique?

What we offer is more than just the aesthetic appeal of a shoe. This venue focuses primarily on the performance aspect of the shoe. The aesthetic portion however is not left out, as there will be a monthly change in stock to follow the hot trends of the current market.

This venue will focus mainly on young to mid age adults of all nationalities and gender. The venue is specialized for committed athletes, who put there all into the sports they play. They are more susceptible to paying a larger sum for customized, higher end gear.

competition

demographic

Page 30: Jonathan's Design Portfolio

The development of my own brand covers aspects from the brand name, the quality and feeling the brand is going for, as well as concept generation and logo developments.

brand development

process 1

THIS STAGE WAS

developing the brand

off of the research I had

done. As well as initial

space planning.

Page 31: Jonathan's Design Portfolio

15'-2 3/16" 32'-10 13/16"

74'-8 1/16"

14'-11 1/16"42

'-3"

27'-1

1 1/

2"14

'-3"

20'-8

"

8'-2

"

11'-8"

The site is located on Melrose Ave, a retail heavy street. Existing dimensions were taken, and the surrounding environment was also noted. Later, the billboard is utilized as part of the design.

Using my own body was the best way to find the right measurements for the motions and programs that would be taking place.

Full scale tape mock ups allowed me to find a running footprint with the right area and safety.

site analysis

self proofing

Page 32: Jonathan's Design Portfolio

process 1

process2

process 1

the pitch

end pitchTHIS STAGE BEGAN

to form the actual retail

store based on the

required dimensions of

the exercises, and the

required space for each

program

After a program and experience matrix was made, programs were explored through sketching.

programmingsequence

area name

activities

capacity

emotion

materials

fixtures

dimension

1

Approach

Walk by, Jump Test

3-25 (0)

Intriguied, Competitive

Data & Colors

Jump Test, Sign In Screen

Sidewalk

2

Entrance

Sign In/ Info

2-5 (1)

Impressed

Geometric Shapes

Turf Walkway

4'x8'

3

Browsing

Look at Displays & Testing

4-15 ( 2)

Amazed, Curious

White Glow, High Tech

Shoe Displays

1'x15'

5

Production

Rapid Prototyping

1-2 (1)

Amazed

Metals, Laser

Rapid Prototype Machine

4'x8'

4

Testing

Laser Scanner, Running, Jumping

1-2 (3)

Invigorating, Active

AstroTurf, Track

Scanner, Screens, Computers

All Leftover Space

7

Leaving

Walk Away

1-4 (0)

Satisfied

Data & Color

None

2'x5'

6

Purchase

Recieve Shoe

2-4 (1)

Excited

Metals, Glass,

Cashier

2'x8'

Page 33: Jonathan's Design Portfolio

These different programs were explored through sketches, as well as sketch models

sketch & models

Page 34: Jonathan's Design Portfolio

the pitch

THE MIDTERM

presentation was the

usual: Verbal presentation,

board with narrative

sketches and renderings,

and last but not least

physical model

3

The facade approach shows a moving graphic of dots, slightly representing a foot.

Sign up for the Technica experience. and while you’re waiting an automated shoe “vending machine” brings you your product.

When its your turn, a technica tech inserts a pressure sensitive insole, and leads you through a series of exercises that push your limit.

While you review footage of yourself to improve your techniques, the pressure information is translated to a custom 3d printed inner sole.

narrative

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quick ideas generation and variations were done through sketching and I came up with an interactive facade blind idea.

analog

process2

THE FACADE

development was done

through a mix of analog

and digital

Page 37: Jonathan's Design Portfolio

The good ideas were developed in the computer, and resketched

digital

Page 38: Jonathan's Design Portfolio

end pitch

THE MAIN MOVE IN

the final design was an

interactive wall which

became a ghost timer for

your run. Made of OLED

panels, they could twist

and also display graphics.

This movement and

image also effects the

facade and draws people

in.

The main move in the final design was an interactive wall which became a ghost timer for your run. Made of OLED panels, they could twist and also display graphics. This movement and image also effects the facade and draws people in.

ghost timer facade

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a high

end l

uxur

y bou

tique

hote

l for t

he

femini

ne co

smet

ic br

and C

liniqu

e.

SUMM

ER

2010 CLINIQUE

Page 41: Jonathan's Design Portfolio

project briefBrief: Design a hotel located on Hope St, Los

Angeles.

Environmental Design 3 will explore issues related to small-scale boutique hotels in the context of branding and

the Los Angeles area’s urban fabric.

The design will encompass the entirety of the hotel experience from arrival at the site to sleeping in style. Project developemnt will

consider the nature of the experience and its relationship to hospitality, sources of insipration, and its relationship to space-making.

The first 7 weeks was dedicated to designing the public ground floor, and the following 7 weeks revising the ground floor, as well as designing the suite room and

how these are tied together through the facade.

For this project, I chose a brand which was not my own demographic and interest category to see if I could design for somebody other than myself

Page 42: Jonathan's Design Portfolio

Clinique believes that the layering of 3 treatments is better for you.

Each spatial environment will be related to each step. With each step comes an increase in privacy, and luxury.

brand analysis 1 Cleanse/public/water therapy

2 Exfoliate/semi private/body scrub

3 Moisturize/private/3step personal spa

research

The footprint of the building is 100’ x 157’. The space alloted for the public space is 3500 sq ft. and can reach up to a 20 foot ceiling.

Each program of the hotel is given a certain volume, and is placed within the boundry; reorganizing until the optimum layout is designed.

volumetric massing

Page 43: Jonathan's Design Portfolio

The location is between the 110 and 10. It is situated in Los Angeles down the street from the Staples Center.

The Clinique Hotel provides an escape from the hectic bustle of the city.

site analysis

100'-9"

160'-6"

100'-9"

72'-9"

160'-6"

Page 44: Jonathan's Design Portfolio

The entrance cooridor that joins the street side to the parking structure stays the same.

The main circulation core is located in the middle of the entrance, and splits up the private and public programs.

The restraunt takes the main corner because it is the most busiest activity. The shape is shifted to one corner to create an asymetrical footprint.

final massing

process 1

The entrance has a 3 level inset to make the transition from public to private

more noticable.

entrance

THIS PROJECT STARTED

its form development

based on the final

volumetric forms.

Each level of the door has a wall which extrudes into the building. The layered

effect seen while entering repeats the 3 layered effect like the product.

Page 45: Jonathan's Design Portfolio

check in

retail

The shape was changed from an inset box to a oval. This changed the cluttered front desk, into a subtle and elegant one.

The retail is located behind the check in. The rooms and walls were offset from the original cut see in the main hallway. The individual rooms were canted outwards, to give more space to the individual client.

The form of the walls remain the same, and the entrance and exits are changed.

The elevators act as pillars and a gateway into the lounge.

Furniture and lounging chairs will be arranged along the walls, and a water feature is the centerpiece of the room.

lounge

Page 46: Jonathan's Design Portfolio

Technical Drawings

the pitch 1

2

4

5

3

THIS PHASE MARKS

the completetion of the

public space design.

Page 47: Jonathan's Design Portfolio

1

2 3

4

5

The entrance is high and grand, with soft light filling the cooridor

the check-in is slightly inset, from which a glowing light can be seen.

The glowing light comes from the private massage area.

The lounge is open to the bar and includes a large water feature in the middle.

the restraunt is a semi personal private dining scene where 1 chef cooks for 3 tables closeby.

Page 48: Jonathan's Design Portfolio

The existing building is 150’x 95’ x 70’ and has a concrete column structure which cannot be altered. This will restrict the room layout to 2 long rows, divided by a hallway for circulation.

The dimension of one of these rooms is 35’x17’x12’

The room floorplan was explored through sketches, as well as fixture design.

The public space was also redesigned through sketches.

room restrictions

sketches

process 2

AFTER A PRESENTATION,

it’s back to the drawing

board with revisions of the

public space, as well as the

start of the private suite.

Page 49: Jonathan's Design Portfolio

after sketching, designs were digitized to start tweaking small details

digital

Page 50: Jonathan's Design Portfolio

the pitch

THE FINAL DESIGN WAS

communicated through

sketch and computer

renderings, as well as a

physical model for both

public and private spaces.

The lounge features a layered interior, to evoke the feeling of being “protected” from Los Angeles by multiple layers. Lighting is placed within these layers to make the level changes more pronounced.

The trickling noise of a water wall echos throughout the space creating a cool calming experience.

public space

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The room is divided in half between the wet and dry section.

The wet section features the luxury of a 3 step personal spa system.

private space

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Page 54: Jonathan's Design Portfolio

Rebran

ding C

ompe

ed an

d cre

ating

the

perfe

ct ex

perie

nce t

o pro

mot

e our

new

prod

uct li

ne fo

r the

life o

f the

Ber

lin S

ports

addic

t.

SUMMER

2011 COMPEED

SPORTS

Page 55: Jonathan's Design Portfolio

project brief

This studio took place in Berlin, Germany and primarily focuses on how the millennial generation

views health and wellness, an obvious decision when working for our sponsers Johnson & Johnson.

Our goal was to infiltrate Berlin sports culture, and develop a strategy on how we will create a new product and brand

experience that authentically speaks to them.

This was my first group project, and result of this project could not have been achieved without my partners, Terry Carr and Brandon Kim.

Page 56: Jonathan's Design Portfolio

research

Sometimes it was as simple as watching them, looking for design opportunities, and taking in as much information as possible.This way, we can see how the people act without any outside influence.

observe it

WE HAD TO FIGURE out

what made these people

tick.

In order to do this, we had

to completely immerse

ourselves into their lives.

Do what they do, go

where they go, and play

what they play. We played what they played, drank where they drank, and watched what they watched. Actually participating was the best way to research sports, because we put ourselves in their shoes and created connections.

experience it

Page 57: Jonathan's Design Portfolio

This included everything from grocery stores which sold medicine, sports

shops, and potential event locations. The park also became a weekly spot, for

research, and for hanging out.

site visits

Communicating with our user or Urban Sportser was also done through all

processes. This allowed us to hear their voice, gather information off of a truely

authentic source.

talk to them

Page 58: Jonathan's Design Portfolio

processAfter 3 weeks of research and soaking in Berlin, the first step was dumping all that information we gathered into tangible form.

This took form through mind mapping, physical mapping, and creating a visual language around our topic

sketching

WE WERE GIVEN A

small room as our studio,

and we completely

emerged ourselves into

the Berlin world of sports.

We continued

designing through more

brainstorming, sketching,

3d modeling, physical

modeling, and more

research.

Page 59: Jonathan's Design Portfolio

Physical and 3d models were used to get a quick feel for the form, and to take photographs for overlaying sketches.

modeling

Page 60: Jonathan's Design Portfolio

Our strategy combines Compeed with Tylenol Precise which is a heat cream, applied to muscle aches and strains.

Combined, these 2 products create Compeed Sports, a high strength flexible and wearable kinetic tape which applies heat to sore muscles.

brand

the pitch

ii ii

OUR FINAL PITCH

was a rebranded

Compeed, along with an

advertisement campaign

leading up to an event

held throughout Berlin.

From a list of 9 brands, we chose Tylenol, Aveeno, and Listerine. Tylenol being the obvious choice, we also chose 2 wild cards. After SWOT analysis and talking to Johnson & Johnson, we ended up going with the brand Compeed.

brand decision

Page 61: Jonathan's Design Portfolio

A warm up spray, or cream can be applied to muscles before an intense game, to help warm you up on a cold day to help prevent injuries.

A kinetic tape like bandiad will aid in compression and tension of your muscles, allowing you to more easily move your body while you are healing.

Finally, an after workout product will help soothe your muscles after a long day of playing, getting you ready for tomorrow, and the next day of games.

A quick repackaging of their existing colors and imagery shows the impact of our rebranding from a clinical brand, to a sporty one.

before during after

Page 62: Jonathan's Design Portfolio

the pitch

Our advertisements utilized Berlin’s infastructure: the popularly used transportation systems of Berlin and we applied our product to 24 hours systems.

advertisements

THE STRATEGY WAS TO

create a 3 part plan which

would introduce our new

product to Berlin. This will

be done through the first

stage: Warm Up, a guerilla

ad campaign utilizing all of

Berlin’s landscapes: parks,

abandoned buildings,

commercial zones, and

public transportation

systems

Berliners don’t let anything stop them, whether its the time, or the weather, or their geographical location. Whatever they do, they keep moving and keep playing. Our ad campaign is based on this idea, of keeping the Berliners moving, allowing nothing to stop them, just as our new product will allow them to do.

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Potholes and cracks in the roads were also covered up not just for functionality, but to convey the message of helping you get over obstacles.

Bikes are very widely used in Berlin, so speaking to them there makes the most sense. We placed these bike pit stops with pumps, and patches, to allow the Berliner to keep on going after a flat.

Our bus stop installation keeps Berliners moving at all times, even when sitting and waiting for the bus.

Users can ride the bike pedals to power a heat lamp overhead. This is perfect for an early introduction during the cold rainy season in Berlin before Summer

Page 64: Jonathan's Design Portfolio

1

2

3

4

the pitch

BERLINERS WILL BE

exposed to each new

product throughout the

Berlin Marathon: a series

of events scattered

throughout Berlin. There is

no route from check point

to checkpoint, allowing

the Berliner to find their

best path

Page 65: Jonathan's Design Portfolio

1

2

4

3

The first event is a warm up bike ride. It starts in the high profile area of Bikini Berlin, then moves deeper into the true Berlin scene.

The second product DURING is received at the bottom of the wall. It

helps you keep climbing even though your muscles get fatigued.

After scaling the wall, you can go through the building, and jump out the other end, onto a Compeed air mattress, then on to the next event.

The last event is a Compeed party, at Berlin Island. The finish line is a glorious

river jump, or a tight rope walk. This event is the final cooling off stage

starting line

first event

second event

last event

Page 66: Jonathan's Design Portfolio

the pitch

WE WERE GIVEN A

space on the bottom

floor of the studio we

worked at and were

required to create an

environment for our final

presentation to J&J and

Berlin Partner developers.

This is a progress of our

installation.

plan

prep

install

The site was the ground floor of Bikini Berlin, a rundown coffeeshop waiting for construction. We painted the walls dark to make the panels pop, and installed projectors in the right places.

We tore up strips of a taught but slightly flexible fabric purchased at a local fabric store. This material would allow us to span a large distance but allow

Page 67: Jonathan's Design Portfolio

test & final

The bands represented our product wrapping around the column of the building. These bands became individual projection screens. Coordinating 2 computers to run each side was a challenge, as well as making sure the sequence was in order

Page 68: Jonathan's Design Portfolio

an ad

justab

le wall

scon

ce th

at all

ows t

he

user

to co

mpo

se di

ffere

nt qu

alitie

s of li

ght

with its

2 pa

rts, S

tacca

to &

Lega

to

FALL

2011 VIVO

Page 69: Jonathan's Design Portfolio

project briefBrief: Design a lighting using Birchwood

Components.

The components I chose were a 4 point high output LED board. Our unofficial sponsers graciously provided our

class with components.

The concept of this light is based off sound. There are 2 modular sizes, Staccato: a 10” sconce, and Legato: an 18” sconce. They can

be played together like different notes, and can be slide apart to allow a warm light to leak out and “sing”.

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concept

VIVO

is the translation of sound

into a sconce light. The

user has the ability to

create any composition of

“notes”

staccato legato

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formfinding

VIVO

is the translation of sound

into a sconce light. The

user has the ability to

create any composition of

“notes”

sound waves

After analyzing soundwaves, each form was abstracted from each beat, and turned into 3d.

The final form became more simplier to focus on the light more than the shape of the light.

Page 73: Jonathan's Design Portfolio

development

The shape and joinery method was explored through Rhinoceros 3d and physical mockups.

Page 74: Jonathan's Design Portfolio

the build

To minimize costs, all

fabrication except welding

was done by me in the

school model shop.

the pieces were water jet,

and bent on a brake bend.

After welding together

edges were grinded flat.

The pieces were water jet, and bent on a brake bend.

The bottom and top piece were welded together, and grinded and sanded until the edges were flat and butted up against each other.

1

2

Page 75: Jonathan's Design Portfolio

The holes and imperfections were filled in with bondo to create a smooth surface. They were then painted and sanded until smooth and consistent surface.

Interior material finishes were explored for different reflection finishes: Spray paint, mirrored vinyl, and gold/copper

flakes were applied.

3

4

Page 76: Jonathan's Design Portfolio

Reinvis

ioning

the t

raditio

nal lo

bbyis

t gro

up’s

strate

gy by

takin

g adv

antag

e of t

oday

’s

tech

nolog

y and

using

a gu

erilla

style

d

cam

paign

.

FALL

2011 norml

Page 77: Jonathan's Design Portfolio

project briefCreate a pop up experience that can be easily

moved from location to location that uses material less than 2 meter x 2 meters.

The brand chosen for this event is NORML, a non profit organization whos mission is decriminalize marijuana.

Now its 2011, and technology is everywhere and times are changing. People are revolting for what they truly believe in all over

the world like Occupy Wallstreet, and the revolts in Libya and Egypt where social networking was integral to its success.

This rebranding and restrategizing of the traditional lobbyist group’s approach will use the revolters same guerilla styled campaign and use of technology to

acheive NORML’s goals.

Page 78: Jonathan's Design Portfolio

the case

THERE ARE MANY

facts for and against the

legalization on marijuana,

but one fact remains

clear: trends are showing

a consistent increase in

support in legalization.

It is only a matter

of time until the scales

are tipped, & this

campaign will that tipping

point.

the model

2012 was a also year of riots, protests, and uprisings. People have started to get fed up and are taking action into

their own hands.

Their mentality and methods of using their own voice will be adapted and

applied to NORML.

Page 79: Jonathan's Design Portfolio

the problem

The face of the organization NORML, that is fighting the war on drugs is outdated, and does not have much impact with the millenial generation.

Their web and ad presense is almost non existent, which is a problem when trying to get communication their message: VOTE

Page 80: Jonathan's Design Portfolio

rebrand

THE FIRST PHASE

was a facelift on their

existing logo using more

modern fonts and a color

scheme that is familiar to

the millenials.

The graphic inspiration comes from deconstructivist and Russion

revolutionist graphics, which evoke a sense of movement and rebellion.

Page 81: Jonathan's Design Portfolio

NORML

lets legalize

itfinal design

Page 82: Jonathan's Design Portfolio

conceptTHE PODS WILL BE

released among college

campus’s that are located

in liberal states where

marijuana has been

decriminalized.

The message will be

planted and spread from

there.

Empty footprints representing the non voters will be placed around the pod to direct people’s attention.

Page 83: Jonathan's Design Portfolio

By turning the yes knob, a sheet of sticker paper comes out with a

mission brief.

1 say something! use the stickers2 let everyone else know3 vote yes on prop 19

say something! spread your message with the stickers

let everyone else know!

vote yes on prop 19! 5/12/2012321

Page 84: Jonathan's Design Portfolio

& beyond

TODAY’S ONLINE

society has created a

great breeding ground to

gather up forces.

Thanks to the internet

and social networking

groups, these events and

uprisings can become

viral and spread quickly.

Spawning at major metropolitan and happening cities, the word will then spread throughout America.

This process will be helped along through the web.

Facebook will connect colleges to each other to create a feeling of camradery and to let each other

know that everyone is thinking the same thing.

Page 85: Jonathan's Design Portfolio

Users will be encouraged to spread the word by placing stickers

anywhere and everywhere, and uploading them to NORML’s website.

Page 86: Jonathan's Design Portfolio

a sus

taina

ble sk

yscra

per s

howing

wha

t

can b

e pos

sible

when w

e em

ploy n

atural

proc

esse

s to i

ndus

trial

ende

avou

rs

SPRING

2011 shenlong

tower

Page 87: Jonathan's Design Portfolio

project briefThis project was an annual competition for

eVolo skyscraper. Because of our late start, the project was only developed for 10 days with 3 other

colleages: Mikey Nitro, Joshua Wong, and Ini Archibong.

The brief this year was to redefine skyscraper design through the use of new technologies, materials, programs, aesthetics,

and spatial organizations, along with studies on globalization, flexibility, adaptability, and the digital revolution.

This is also an investigation on the public and private space and the role of the individual and the collective in the creation of a dynamic and adaptive

vertical community.

Page 88: Jonathan's Design Portfolio

site

The site, Victoria Harbor

in Hong Kong, has limited

land space, heavy air

pollution, and limited

freshwater. Shenlong

Tower is a self sustaining

visionary skyscraper

that addresses these

problems.

Three of the major problems that Hong Kong faces is limited land space, heavy

air pollution, and limited freshwater.

Page 89: Jonathan's Design Portfolio

EXECUTIVE SUITES

RESIDENTIAL

COMMERCIAL SPACE

2

1

OUTDOOR SPACE

AGRICULTURAL ZONE

PUBLIC DOCKS

PRIVATE DOCKS

CIRCULATION

Page 90: Jonathan's Design Portfolio

technology

SHENLONG TOWER IS A

self sustaining visionary

skyscraper, which utilizes

new and old technology to

create an environmentally

friendly building.

The Shenlong Tower utilizes geothermal cooling, lowering the bottom surface temperature of the three spirals to the dew point, which will produce large

amounts of freshwater throughout the day. The triple helix form maximizes the available surface area for the condensation to occur and allows the air to flow through and bring more moisture. The massive heat exhaust generated from

geothermal cooling is stored in the floats and reused to heat the building.

Page 91: Jonathan's Design Portfolio

geothermal energy powers condensation plates heat distributed between heating water and cli-mate control

geothermal heat exhaust gathered

The Tower sustains itself by floating directly on the water, which generates its own energy through a multi-layered skirt that utilizes the pressure created from the ocean current and breaks created by boats arriving at its docks. The three island support structure will create more dock space for the heavy population of ships and private boats and also be the primary green spaces for the skyscraper.

Page 92: Jonathan's Design Portfolio
Page 93: Jonathan's Design Portfolio