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Running head: JONES QTPA ARTIFACT 3
Qualifying Transition Point Assessment
Artifact 3:
Online Qualitative Research Report
Kelly Jones
Mercer University
Summer 2012
JONES QTPA ARTIFACT 3 1
Online Qualitative Research Report
Project Introduction
For the third artifact of my QTPA, I researched the historical development and relevant
aspects of online, qualitative research methods. This report is designed to provide an overview of
online qualitative research as well as resources for other graduate students. This artifact includes
the following sections:
Introduction to online, qualitative research methods History of the WWW and early online, qualitative studies Web 2.0 and contemporary online research Sources of online data and data collection approaches Ethics, privacy, and trustworthiness Online qualitative methods and new literacies research Implications for future research in the field of Curriculum & Instruction Resources and Links Reflection References
This artifact is also available online at http://jonesqtpa.weebly.com
JONES QTPA ARTIFACT 3 2
QTPA Artifact 3: Online Qualitative Research Report
“Understanding human relationships within this new mediascape will require us to embrace our anthropological mainstay, participant observation. We know the value of participant observation
in understanding social worlds. Now we need to participate in the new media in order to understand the new forms of sociality emerging in this quickly changing mediated world.”
(Wesch, 2007, 31) Introduction to Online Qualitative Research Methods
Since the mid-1990’s, the World Wide Web has become a world-wide communication
and cultural phenomenon. No longer the stuff of science fiction, today the internet and related
information and communication technologies (ICTs) have become a “central aspect of
contemporary network societies” (Loader & Dutton, 2012, p. 610). Researchers in social science
fields are using ICTs to conduct qualitative research through and about the internet, and the
professional literature includes complex descriptions of ever-evolving methods and discussions
of increasingly complex issues (Williams, 2007). In this paper, I examine some of the historical
aspects, contemporary approaches, ethical issues, and resources relating to online, qualitative
research methods and discuss several implications for graduate students and researchers studying
new literacies within the context of curriculum studies.
As a research tool, the internet provides access to new kinds of data and new
opportunities for presenting data. Additionally, the internet is both an evolving, intriguing
research focus and virtual qualitative study site (Baym, 2009a). There are two types of internet
inquiry: primary research and secondary research. Hewson & Laurent (2008) explain that
primary internet research begins with the development of a specific research question and
includes the collection and analysis of original data in order to address that question, while
secondary internet research encompasses the processes of finding, evaluating, and gaining access
JONES QTPA ARTIFACT 3 3
to reference resources available online, such as “journals, newspapers, official documents,
library databases, and so on” (Hewson & Laurent, 2008, p. 58).
This paper will examine aspects of primary internet research, and though it is possible to
employ quantitative, qualitative, and mixed methods approaches in online research, I will focus
only on qualitative. Defining online, primary qualitative research is a bit more complex than this,
though. Orgad (2009) suggests that the methodology involves more than simply using the
internet “to facilitate data collection or data analysis” and instead, defines online qualitative
research as “inquiry into internet phenomena” and as “the study of the multiple meanings and
experiences that emerge around the internet in a particular context” (p. 34). This approach to
qualitative online research is also known as internet inquiry, online ethnography, virtual
ethnography, qualitative internet research, and internet-mediated research (IMR) (Baym, 2009a;
Gatson, 2011; Merriam, 2009; Hine, 2008).
As with the terminology, the methods for online research are not as clearly defined or
understood as traditional qualitative approaches. As noted by Merriam (2009), “This is new
territory, with unfamiliar rules that change as quickly as they are identified” (p.160).
Additionally, as the methods have changed, so have the meanings of ideas that used to be clearly
defined and collectively understood by the professional research community. Gatson (2011)
explains, “The site of the online ethnography necessarily pushes the definitional boundaries of
generally accepted concepts such as self, community, privacy, and text” (p. 515). Online
participants and researchers have multiple modes for defining themselves and representing their
identities online, where avatars and usernames are more common than real names or physical
presence. Text becomes multimodal; online texts may include photos, audio, video, and
hyperlinks. Privacy issues are greatly debated and difficult to clarify. Communities are not
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limited by geography or formed through historical, familial bonds. According to Angrosino &
Rosenberg (2011), virtual communities are characterized “by computer-mediated communication
and online interaction. They are ‘communities of interest’ rather than communities of residence.
Although some can last a while, they are mostly ephemeral in nature, and sometimes even by
design” (p. 473). Researchers from a variety of disciplines have studied and are currently
studying various characteristics and practices of virtual communities.
The emerging online ethnographical approach to qualitative research began in the early
1990’s and is only about twenty years old, but due to the work of many early adopters, there is
already a “vast tradition from which to draw” (Gatson, 2011, p. 514). Some researchers find
online ethnography to be more than just feasible; in some cases, it can be both innovative and
rewarding. As Gaiser and Schreiner (2009) state, “as these various computer protocols enable
individuals to interact in new ways, they open new spaces and forms of interaction that warrant
research. Likewise, they make it possible to conduct research in new ways” (p. 5). Since the
development of the first computer network in 1968, the global, exponential growth of the
Internet and mobile ICTs has been “one of the most dynamic areas of technological and social
innovation worldwide” (Loader & Dutton, 2012, p. 609). Online qualitative researchers have
been studying this phenomenon almost since its inception, so the history of online research is
practically paralleled to the history of the World Wide Web.
Historical Overview
The Internet (originally named ARPANET) was developed by the Department of Defense
in the 1960’s to provide security against data loss in the event that a military base or government
building was destroyed. By the 1980’s, the Internet was publicly accessible (though difficult to
navigate) and offered discussion forums and newsgroups for users. These forums soon became
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the first sites of online qualitative research as psychologists and others studied the ways in which
people communicated via text-based internet communication technologies, known as ICTs
(Hine, 2008; Fischer, Lyon & Zeitlyn, 2008; Williams, 2007).
According to Hine (2008), “The idea of applying ethnographic techniques to the study of
Internet interactions became popular in the 1990s, when it became clear that interesting social
formations were beginning to emerge in what we had then come to call ‘cyberspace’” (p. 258).
Hine (2008) also notes that “the first studies to describe themselves as ethnographies of online
communities began to appear in the mid 1990s” (p. 258). Among these early works was Nancy
Baym’s 1995 study of soap opera fans and their Usenet online discussion group.
One of the first published descriptions of virtual communities, though, was not written by
a researcher. Instead, it was written by then journalist Howard Rheingold, whose 1993 book The
Virtual Community detailed his experience with an online community, and provided a helpful,
rich description. (Gatson, 2011). Hine (2008) also tells us that Rheingold emphasized the
personal connections that people were creating through their participations in online discussion
boards. Following is an excerpt from Rheingold’s (1993) work, which is now considered a
classic description of online communities:
People in virtual communities use words on screens to exchange pleasantries and argue,
engage in intellectual discourse, conduct commerce, exchange knowledge, share
emotional support, make plans, brainstorm, gossip, feud, fall in love, find friends and lose
them, play games, flirt, create a little high art and a lot of idle talk. People in virtual
communities do just about everything people do in real life, but we leave our bodies
behind. You can’t kiss anybody and nobody can punch you in the nose, but a lot can
happen within those boundaries. (p. 3)
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Rheingold’s membership in the online community provided him with the access, insider
knowledge, recognition, and relationships needed to produce such descriptive work. Gatson
(2011) tells us that, like Rheingold, many online researchers are grounded as members of the
online communities they study before they become researchers, and notes that several virtual
ethnographers began as students examining the online communities to which they belonged
before conducting their studies. Williams (2007) credits Rheingold for promoting awareness of
the ways in which people were using computer-mediated communication as part of their
everyday social interaction and attributes the term and common definition of ‘virtual community’
to Rheingold.
It is important for online researchers to learn about the history and progress of the field,
both within the context of internet history as well as the wider history of human communication
technologies. Historical understanding is required in order to gain critical appreciation of the
cultural benefits and dangers associated with the sources and tools of online research, especially
because some of these issues have been examined through the context of older technologies such
as writing, radio, and television. Just as writers and journalists should understand the history and
significance of the printing press, online researchers should be knowledgeable about key
developments such as the inventions of the Mosiac browser and YouTube. Baym’s (2009b)
rationale for historical understanding provides a thoughtful perspective:
Most communication technologies throughout history have raised issues about the quality
of interaction, the nature of community, the status of relationships, the authenticity of
identity, the safety of children, and the limits of trust and privacy. One research priority
for the future is thus to recognize our past. We need to link our theory, framing, research
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inquiries, and findings to the history on which the production, reception, adaptation, and
everyday use of technologies rests. (p. 720)
The following timeline highlights key technological developments of the last forty-five
years in attempt to frame today’s popular ICT technologies within a larger historical, from the
first computer network to the release of the first iPad:
Year Event
1968
Department of Defense commissions ARPANET for research into networking (ARPANET will become the Internet)
1969 ARPANET revealed at UCLA
UCLA computer sent data to a computer at Stanford
1970 Associated Press sends news by computer
1971 ARPANET has 22 connections between universities and government bases
1972 Xerox invents the first computer with a mouse and a graphical user interface (GUI) – icons replace coding
Email is invented by Roy Tomlinson
1973 Xerox sets up a LAN (local area network) called Ethernet
A computer in England connects with a computer in Norway through ARPANET
1974 ARPANET becomes the Internet
1977 Apple invents the floppy disc
1978 Intel develops the 16-bit processor
1979 News groups available on the Internet
USENET begins
1982 5.5 million personal computers have been sold
1983 The computer is named Man of the Year by Time Magazine
Internet domain names are developed to replace numerical addresses
1984 William Gibson coins the term "cyberspace" in his novel Neuromancer.
1986 Listserv mailing list program is invented
1988 Two new words added to lexicon: Hacker and Worm
The first hacking/virus crimes are reported
1990 Tim Berners-Lee invents the World Wide Web at CERN in Europe
1991 Internet becomes available for commercial public use
HTML code is developed for web page design
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1992 Text-based browser opens World Wide Web for general usage.
1993 Graphical user interface, Mosaic, is developed for the World Wide Web.
Webcams are invented
Howard Rheingold published The Virtual Community
Nokia sends text messages between mobile phones.
1994 Two million computers connected to the Internet.
The Netscape Navigator replaces Mosaic as a World Wide Web browser
Yahoo is born
Banner ads and spam become daily annoyances
1995 Amazon.com opens virtual sales doors
1996 Microsoft develops Hotmail, free web-based email
1997 Streaming audio and video available on the WWW
1998 Google is born
Blogs are invented
1999 150 million Internet users can access more than 800 million web pages.
2001 Instant messaging is invented
More than half of all Americans now use the Internet
Birth of Wikipedia
2002 Blogs now have comment features
Web 2.0
2003 MySpace opens
Second Life is developed
Skype is invented
2004 Facebook arrives
95% of public libraries in the USA offer Internet access
Podcasting is invented
Birth of Gmail
World of Warcraft online
2005 First video is uploaded to YouTube
2006 Time Magazine Person of the Year is YOU (creators of Web 2.0 content)
2007 Apple releases the first iPhone
2009 Cloud computing becomes publicly available
2010 Apple releases the first iPad
(Williams, 2007; University of Minnesota, 2012; National Academy of Engineering, 2012; Fischer, Lyon & Zeitlyn, 2008, Hine, 2008)
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Web 2.0 and Contemporary Online Research (Research 2.0)
New community spaces form online every day, with new tools and practices for
interacting, sharing information, and collaborating. Social research methods have to adapt in
order to collect and analyze data from these sites and the people who participate in them.
Adaptation allows researchers to “take advantage of the technologies that forge and mediate
these social worlds.” (Williams, 2007, p. 20).
Online social spaces today are vastly different from those studied by ethnographers in the
1990s. Sites are multilayered, with groups blogging and Twittering and podcasting together,
sometimes all at once. Groups overlap and intersect, and participants may belong to multiple
online sites or virtual communities. Participants use specific media for specific purposes, such as
sharing videos through YouTube, sharing photos through Flickr, sharing writing through blogs,
and sharing daily updates through Facebook. The groups today are no longer bound to online
spaces as they were structured even five years ago – thanks to the development of wireless
networks, smart phones, and mobile devices, participants can interact online without computers
(Baym, 2009a). These changes offer new sites and opportunities for study, but present challenges
and potential roadblocks to researchers as well.
Due to traditional methods and expectations of academic research and publication, those
studying the Internet may face serious limitations. Research results may become outdated or be
viewed historical descriptions almost as soon as they are published (or sometimes even before)
as the site studied might transform into something unrecognizable within weeks (or hours) of the
study’s completion. Loader & Dutton (2012) note, “This raises questions about the usefulness of
traditional social scientific methodologies which take more time to be proposed, funded,
designed, undertaken, analysed, published, and disseminated than the actual rate of change of the
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online environment” (p. 612). Additionally, researchers who have been working online for a
while will have to adjust as online environments shift from text-based to visual, multimodal
spaces where participants, including those who would prefer to just observe, are expected to
interact and represent their presence through use of an avatar (Williams, 2007).
Ultimately, though, the online researcher’s main concern is the quality of the work. As
Baym (2009b) states, “To do good qualitative internet research is to do good qualitative
research” (p. 189). The goal is to provide rich, thick descriptions to give readers the sense of
being there and to give other researchers the descriptions they need to consider and compare
contexts across various domains. Documentation is critical so new methods and strategies can be
evaluated and utilized by other researchers (Baym, 2009a).
Although the potential for new studies may seem boundless as new worlds and
opportunities open online, researchers must continue to design and plan projects that are practical
and achievable. As Hine (2009) states, “Even though the internet extends the potential spatial
remit of our studies, we can still only engage with so many people in depth, conduct so many
interviews, or analyze so many web sites” (p. 18). Research projects must be designed within
specific boundaries and include limitations so that the researcher is able to deeply examine the
site or phenomenon being studied while considering how the culture of that virtual community or
space is structured (Hine, 2009). Baym (2009a) offers a list of six criteria for online qualitative
researchers to keep in mind when designing and conducting virtual studies. Quality internet-
based studies, according to these criteria:
1. Are grounded in theory and data
2. Demonstrate rigor in data collection and analysis
3. Use multiple strategies to obtain data
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4. Take into account the perspective of participants
5. Demonstrate awareness of and self-reflexivity regarding the research process
6. Take into consideration interconnections between the internet and the life-world within
which it is situated (Baym, 2009, p. 179)
Online qualitative research should be presented within relevant historical context and
theoretical tradition(s) so that the work can provide insight into existing frameworks and
theories. Instead of researching new technologies for their own sake, researchers should
intentionally examine the ways in which new technologies are different from previous
technologies, and the ways in which the use of these technologies relates to other areas of
research (Baym, 2009a). Merriam (2009) reminds us that the analysis, description, and
discussion of the characteristics of online data is of vital importance to the field.
Data Sources and Data Collection
There are two main types of internet data and two approaches to data collection. Data are
categorized as online data or offline data, and can be collected either synchronously (in real time,
such as live chats or Skype meetings) or asynchronously (such as discussion boards or email
messages). Online data are collected through the Internet and ICTs, for example, blog posts or
Second Life participant observations. Offline data are gathered through traditional methods such
as face to face interviews, but the topic of the interview is related to the internet or online
community practices. Internet data include texts, images, and audio/video. Texts may include
online discussion board posts, blog entries, email, notes from interviews, video or chat room
transcripts, etc. Images may include screen captures of web pages or photos posted by users on
social networking sites. Audio/video sources include podcasts, YouTube uploads, VoiceThread
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contributions, and multimedia blog posts or wiki entries (Orgad, 2009; Hewson & Laurent,
2008).
One of the best ways to gather meaningful ICT data is through interaction with
participants in virtual sites. Lurking, the practice of observing online participants while
remaining invisible or inactive, is generally frowned upon by members of online communities.
The internet is a social space, and social interaction may lead to new and intriguing possibilities
for research (Hine, 2009). Data collection strategies include online questionnaires, interviews
(both synchronous and asynchronous), observations, and document/artifact analysis (Hewson &
Laurent, 2008).
It can be difficult to determine if synchronous or asynchronous strategies will yield better
results, as each approach can impact the quality and type of data collected. Some internet
researchers, such as Hewson & Laurent (2008) recommend asynchronous approaches because
they “tend to generate richer, more detailed, elaborate, and reflective data, … Asynchronous
approaches allow respondents to participate at times convenient to themselves, to potentially
engage in greater levels of reflectivity and reflexivity, and to consult external documents or
sources (p. 68). Other researchers, such as Gaiser and Schreiner (2009), recommend synchronous
approaches such as instant messaging because “data are collected more rapidly than in an email
method, and the interaction has a feel more like that of a traditional interview or focus group” (p.
61).
The type of data and approach needed for each study should be determined by the
research question, purpose of the study, practical boundaries of the project, and the and the
technology abilities and knowledge of the researcher. Whether the data are collected online or
offline, synchronously or asynchronously, in text form or in multimedia form, the researcher
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should focus on collecting high quality data. Data collected should be based on a clear rationale;
“should fit with the question and the context should convincingly support the claims being made;
should be used reflexively and be context-sensitive; and, finally, should be ethically grounded”
(Orgad, 2009, p. 51).
Ethics, Privacy, and Trustworthiness
All data should be collected, generated, analyzed, stored, and presented in an ethical
manner while protecting the privacy of participants and ensuring the trustworthiness of the study
and the researcher.
Privacy is a key concern for all researchers. Elm (2009) states, “In the research arena,
privacy can be seen as safeguarding the research subjects’ right to integrity and self-
determination – to decide for themselves what kind of information to share with the researcher
and under what conditions (p. 70). Informed consent – where participants agree to participate in
a research study and specify how their information may be used by the researcher - is usually
required before studies are conducted.
Gaining informed consent and protecting participants’ privacy can be difficult in online
research, though. It is difficult to define public and private spaces online, and can be impossible
to identify participants who use only nicknames or usernames. In synchronous communications,
participants may log on and off too quickly for researchers to introduce themselves or explain the
purpose of the study. It may be impossible for researchers to contact participants who posted
anonymous messages to guest books or discussion forums (Elm, 2009).
If the contributors can be contacted, however, it is best to ask permission to include them
in the study even if their messages were posted in public sites using pseudonyms. Many online
community members have expectations of privacy, even though their posts can be read by
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anyone with internet access. Elm (2009) explains, “in attempting to make sense of the notions of
privacy, social researchers must consider the intended audience for an individual’s online
expression: Even those who are comfortable making all the contributions private may still resent
their use as a topic of research” (p. 84).
Participants may be known by their usernames or avatars in many online circles, so
additional steps must be taken to protect their privacy. Directly quoting participants can also be
problematic since online text can be searched for and easily found. (Hine, 2008). These
potentially difficult aspects should not discourage researchers, though. As Hine (2008) notes,
“The very public and searchable nature of the Internet breaks down the compartmentalizations
upon which many of our ethical practices habitually rely. There are, however, also opportunities
to inform and empower research participants, through provision of additional information” (.p
266). Researchers can publish Facebook pages or blogs or wiki sites to share work with
participants, use ICTs to inform participants of the study’s progress, and share findings with
participants before publishing the study (Hine, 2008).
While researchers should always act ethically and “ensure that our research subjects are
not harmed, humiliated, or offended” (Elm, 2009, p. 85), there are no specific rules governing
online research (Angrosino & Rosenberg, 2011; Elm, 2009; Hine, 2008). The constantly-
changing nature of the internet makes it impossible to foresee all of the ethical dilemmas that
researchers may face online (Elm, 2009).
There are, however, a few ethical principles that most online researchers agree on, such
as alerting online community members before observing their interactions, gaining informed
consent whenever possible, assigning pseudonyms even to participants who use online
nicknames, following any rules posted by the group (Angrosino & Rosenberg, 2011; Elm, 2009;
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Hine, 2008, Baym, 2009a). Online researchers can also embrace the social nature of the web by
inviting participants more deeply into the work. Angrosino & Rosenberg (2011) explain, “Some
online ethnographers… share drafts of research reports for comment by members of the virtual
community. By allowing members to help decide how their comments are to be used, the
researcher furthers the goals of collaborative research” (p. 473).
New Literacies Research
My upcoming dissertation study focuses on self-sponsored online writing groups, and
much of my theoretical framework is based in new literacies studies. There are many
opportunities for online, qualitative research in this field because many of the practices of
interest to scholars can only be conducted through ICTs. The “new” in new literacies studies
describes the type of practice, and not necessarily the temporal aspect of the practice. Lankshear
and Knobel (2007), key scholars in the field, provide an elegant description of new literacy
practices:
The more a literacy practice that is mediated by digital encoding privileges participation
over publishing, distributed expertise over centralized expertise, collective intelligence
over individual possessive intelligence, collaboration over individuated authorship,
dispersion over scarcity, sharing over ownership, experimentation over ‘normalization’,
innovation and evolution over stability and fixity, creative innovative rule breaking over
generic purity and policing, relationship over information broadcast, do-it-yourself
creative production over professional service delivery, and so on, the more sense we
think it makes to regard it as a new literacy” (p. 228).
In order to learn more about new literacies studies and online qualitative methodology, I
searched located five articles (Davies, 2006; Jacobs, 2006; Lam, 2000, Black, 2009; Oliver &
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Carr, 2009; Guzzetti & Gamboa, 2005) that were cited by several of the key scholars whose
work I am reading for my dissertation literature, along with a recently published dissertation
(Shultz, 2011). It was helpful to identify the topics, practices, sites, participants, and
methodologies featured in these studies. A brief overview of this analysis follows:
Table 1: Description of six relevant new literacy online qualitative studies
Researcher(s) & Year
Focus / Practices being studied
Virtual Site(s) Strategies/Methodology
Davies (2006) Photo sharing Flickr.com Email questionnaires and analysis of online artifacts, including photos tags, member messages, and posts
Lam (2000) Student-authored electronic text; English Language Learners
Teenager’s personal web page, instant messaging, emails
Case study; observations, interviews and online artifact analysis
Oliver & Carr (2009)
Learning through online gaming; virtual communities of practice
World of Warcraft (WoW) site
Qualitative interview study; participants were recruited through online networks; interviews were conducting online via chat within the WoW virtual game spaces
Black (2009) Fan fiction; self-sponsored writing groups; informal, online writing spaces; extracurricular writing and English Language Learners
Fanfiction.net Online case study; participant observation with 3 teenage participants; online text analysis and interviews; analysis of fan fiction posts and site members’ critiques, posts, and messages
Guzzetti & Gamboa (2005)
Informal writing; online journaling
LiveJournal.com Online case study of two students; virtual observations, interviews, analysis of online writing artifacts
Shultz (2011) Fan fiction writing; literacy sponsorship online; digital
Fanfiction.net and LiveJournal.com
Online case study of six college students; analysis of fan fiction writing, site member posts and
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extracurriculum critiques, email interviews and chat-based interviews; cross-comparison analysis of two fan fiction sites
These studies represent only a small fraction of the topics, sites, and issues currently
being studied by new literacies scholars and researchers interested in digital media and learning.
Additional current research topics include game design, virtual worlds, transmedia storytelling,
online video analysis, and social network analysis (Lankshear & Knobel, 2007; Alvermann,
2008).
Lankshear and Knobel (2007) note that while education researchers often feel that their
work contribute to the realm of teaching and learning and focus on school settings, other
approaches and topics are worthwhile and could potentially provide valuable insights that are
applicable to education. They suggest four types of studies for new literacies researchers to
consider: “Let’s See, Try On, Educationally Applicable, and a Research Program Orientation
(Lankshear & Knobel, 2007, p. 230). These categories are described briefly below:
A) ‘Let’s See’ Research: the goal of these studies is to deeply examine and describe new
social practices and literacies made possible by new technologies
B) ‘Try On’ Research: the purpose of these studies is to apply different theories to new
online spaces or practices, or to combine theories when examining new literacy
practices
C) Educationally Applicable Research: The purpose of these studies is not to introduce
new literacy practices or tools (such as video games, for example) directly into school
but rather to examine principles of learning that underpin new literacy practices in
order to inform instructional practices and curriculum
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D) A Research Program Orientation: collaborative, large-scale projects such as the
Digital Media and Learning projects sponsored by the MacArthur Foundation
(Lankshear & Knobel, 2007)
My proposed dissertation study falls into both the “Let’s See” and “Educationally
Applicable” categories. I hope to gain a deep understanding of National Novel Novel Writing
Month (an online, out-of-school writing community) as a new kind of writing group and also
examine implications that may be relevant within the context of curriculum & instruction,
particularly related to 21st century, post-secondary writing.
Implications
Over the last forty-five years, ICTs have become a powerful social force, shaping and
shaped by 21st century culture. Internet connected today is less of an action and more of a state of
being. Fischer, Lyon & Zeitlyn (2008) observe, “Access to the Internet has changed from
episodic connections using simple modems to pervasive connections via broadband, and a strong
trend towards ‘always-on’ mobile connections” ( p. 529). Today’s mobile, networked ICTs have
far-reaching impact for our society, schools, and scholarship. Alvermann (2008) notes, “Like the
teaching profession, researchers are feeling the effects of digitalized knowledge and networked
environments, especially in terms of the questions they ask and the methodologies and analytic
tools they choose.” (p. 16). It is, therefore, imperative for curriculum scholars to be
knowledgeable of online research methods and studies.
There are also important implications for graduate students and those just beginning
academic careers. Hewson & Laurent (2008) make two important points for future curriculum
scholars to consider:
JONES QTPA ARTIFACT 3 19
“Firstly, Internet-mediated research presents a promising, emergent method, which the
evidence to data suggests has the potential to support and enhance primary research
within the social and behavioral sciences in a variety of ways. Secondly, many issues and
procedures in IMR remain to be further explored and developed, indictating that the
already growing body of research in this area is likely to continue to flourish” (p. 72).
Online research is an emerging, growing field of study and one that is relevant in multiple
disciplines. New ICTs are constantly being developed while existing ICTs are being updated and
enhanced, and each offers new sites, practices, and considerations for research.
Resources and Links
The following resources are recommended for graduate students or researchers who are new to
online qualitative methods:
Professional Organizations
o Association of Internet Researchers (AoIR) http://aoir.org
AoIR is a multi-disciplinary, international academic organization who
mission is to advance the field of Internet studies. It was founded in 1999
during meetings at the International Communication Conference.
o Pew Internet & American Life Project http://pewinternet.org
The Pew Internet & American Life Project a project of the Pew Research
Center, which is a nonpartisan think tank. This project conducts research
on the impact of the internet on life in America, and publishes the data
online so it can be used by researchers, scholars, and analysts
Web Sites
o Mediated Cultures http://mediatedcultures.net
JONES QTPA ARTIFACT 3 20
This site features digital ethnography projects led by cultural
anthropologist Michael Wesch, who researches the effects of social media
on contemporary society
Professor Wesch’s TED Talk
http://www.youtube.com/watch?v=DwyCAtyNYHw
o The Qualitative Report http://www.nova.edu/ssss/QR/
This peer-reviewed online journal is published weekly
o Mobile and Cloud Qualitative Research Apps
http://www.nova.edu/ssss/QR/apps.html
This list of research applications is published by The Qualitative Report
o Berkman Center for Internet and Society at Harvard University
http://cyber.law.harvard.edu/research
o Christine Hine home page
http://www.surrey.ac.uk/sociology/people/christine_hine/
o Annette Markham home page http://www.markham.internetinquiry.org/
o Nancy Baym home page http://www.nancybaym.com/
Scholarly Journals:
o New media & society http://nms.sagepub.com/
o Information Society http://www.indiana.edu/~tisj/
o Journal of Computer-Mediated Communication http://jcmc.indiana.edu/
Reflection
This artifact challenged me to locate relevant and seminal resources, compile my own
timeline, gain familiarity with the top scholars in the field, and reconsider the implications of
JONES QTPA ARTIFACT 3 21
what I have learned in terms of my upcoming dissertation study. I gained a deeper, more critical
appreciation of the complicated landscape of online qualitative research, especially in terms of
ethics and privacy issues.
Before writing this artifact, as a researcher, I was excited about the enormous amounts of
potential data available to me online. Now, as a member of an online community, a blogger, and
a more informed researcher, I realize that my participation in sites that are publically accessible
does not equate in my mind with public writing. I would feel as if my privacy had been violated
if a researcher studied my blog without my consent, even though I publish under a pseudonym.
My expectation for that space is that only friendly readers, most of whom are also bloggers,
participate with my blog. While this expectation may be technically incorrect, it is part of the
culture of the blogosphere. Any researcher wishing to study that space would have to understand
the dynamics of the sharing and support that part of the context of my blogging community. I am
glad to have gained this understanding before writing the IRB for my dissertation study.
The specifics of this stance and the disjuncture between my feelings as a researcher and
an online participant are problematic and will require reflection on my part, but hopefully my
experiences as both participant and researcher will make me more aware of the needs of my
future study participants. I know now, for example, that I would not be comfortable conducting a
study even in spaces considered public without informed consent, if gaining consent is at all
feasible.
I now face the challenge of providing rich description without violating my participant’s
expectations of privacy. If, for example, I include direct quotes or excerpts from participants
blog posts, those words can be searched and someone could potentially find and identify my
participants. I know now that I will only quote from interview materials gained through private
JONES QTPA ARTIFACT 3 22
communication, such as email, chat, or Skype, that cannot be searched and tagged back to my
participants. I know now that I want to make my work available for participants to read and
provide feedback, and will probably take up Hine’s (2008) suggestion and use a private research
blog to communicate with my study participants. I have also learned that there is much more for
me to learn in terms of data analysis and presentation. It was extremely helpful to find scholars,
Nancy Baym in particular, whose work might inform both the theoretical framework and
methodology of my dissertation study
Additionally, this project has influenced me as a curriculum developer. The vastly
complex issues of privacy online is important for researchers from many disciplines, but it is also
enormously important for K-12 and college students today, especially those who blog, publish
fan fiction, and participate in social media sites like Facebook and YouTube. These new literacy
practices must become part of our curriculum so students can join the conversations researchers
are having concerning ethics and privacy; these conversations and debates are vitally relevant to
students’ out-of-school online participatory literacy activities. Parents and teachers need to be
informed, network literate, and ready to engage students in case studies and conversations.
This project provided additional opportunities for me to ground my own theoretical
framework and connect my upcoming dissertation themes and topics to the work of other
scholars and previous research traditions. I have gained a better understanding of the emerging
traditions that provide historical and theoretical insight into my own research questions.
JONES QTPA ARTIFACT 3 23
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