Jordan Biggar

aerobic dance, baseball/softball, basketball,

cross training, hiking, running, sports

sandals, tennis, walking, "athleisure"

(athletically styled casual shoes, canvas,

suede and alternative sports) and "other,"

such as golf, football and volleyball.

Almost 100% of Athletic footwear

imported to US

2007 only produced 125,000 pairs in US

US only produced men’s work shoes and

plastic/protective footwear

http://www.apparelandfootwear.org/Use

rFiles/File/Statistics/ShoeStats2008_0808

.pdf

Beaverton, Oregon

manufactured by independent contractors

Leading company in athletic footwear and apparel

Footwear known for running, walking, basketball, football, soccer, track, etc.

January 1964- Blue Ribbon Sports

Bill Bowerman and Philip Knight University of

Oregon track athlete and coach

Nike Inc. 1978= Greek goddess Nike meaning

victory

1980 50% of US market share

1st shoe with Nike swoosh was a soccer cleat

in 1971

Nike Golf

Cole Haan

Converse

Hurley

International

Umbro

Slogan= Just Do it

Celebrity

Endorsement

Kids want to look

like celebrities

Spends 11-13% of

revenue on

marketing

Brand Loyalty

• US= $3.832 billion

• EMEA= $2.454 billion

• Asia Pacific= $1.044 billion

• Americas= $635 million

• Total Footwear Revenue= $7.965 billion

• Percentage of Footwear Revenue to total revenue= 53.26%

North America= $1.289 billion

6% increase from 2009 1st

quarter

Western Europe= $627 million

Central and Eastern Europe=

$146 million

Greater China= $246 million

Japan= $86 million

Emerging Markets= $404 million

Total Footwear Revenue= $2.798

billion

Footwear Percentage= 54.06%

Predicted September 2010

to January 2011 $7.1 billion

10% higher than last year

New opportunities

Finding new endorsements

Running a Nike sponsored

basketball tournament

Headquarters

Germany

Known for running,

basketball, soccer,

football, cross

trainers, track, etc.

97% of Footwear

Production in Asia

Adolf and Rudolf Dassler started Dassler’s

Shoe Factory out of mother’s laundry room

1936- got Jesse Owens to wear spikes during

Olympics

1st African American sponsor and won 4 gold

medals

After WWII brothers split

Rudolf= Puma

Adolf= adidas AG August 18,1949

Slogan= Impossible is

Nothing

Celebrity endorsements

Take opportunities

Bought Reebok

Sponsor for 2010 FIFA

World Cup

NBA

2008 Beijing Olympics

Footwear Sales: $3.532

billion

Grew 12%

Footwear Percentage:

45%

Footwear Sales= $6.687

billion

45% of total sales

Almost doubled since 2005

Taking advantage of opportunities

Toning Shoes

Looking for more major

sponsorships

NBA

FIFA World Cup

1. Brand Loyalty

2. Customization of shoes

http://nikeid.nike.com/nikeid

/?sitesrc=uslp#feature,whatisn

ikeid

http://www.miadidas.com/US

/Main.action#/Sports

http://invest.nike.com/phoenix.zhtml?c=

100529&p=irol-stockChart

People are buying them

2010 projected $1.5 billion

Most sell for $100

All shoe companies buying

in

New Balance

Sketchers

Nike

Reebok/Adidas

Athletic footwear is not a necessity

Growth depends on economy

Had trouble past years during recession

Recession officially over

Looking to start productions in Indonesia

Less regulation than China

Brand Loyalty

On rebound

Wait and buy in 2 years