jordan new media-survey-offline-2010-06-06

1

Jordan Media SurveyNew Media

‐

Offline

May 2010

Jordan Media Survey 2010

About USAID/Jordan’s 2004‐2009 Strategy

“An independent media sector forms one of the cornerstones of a vibrant

democratic system”

(Government of Jordan). Under USAID/Jordan’s 2004 ‐

2009 strategy, “improved social sector development and governance form

one of three strategic objectives.”

Intermediate Result 3.0 seeks to “increase citizen participation, expand the

role of civil society, strengthen democratic institutions and increase the flow

and diversity of information to citizens…

an independent, professional

media sector contributes most directly to this aim.”

Toward these goals, in June 2006 USAID signed a contract with IREX to

implement the Jordan Media Strengthening Program

2


About IREX

IREX is an international nonprofit organization providing leaderIREX is an international nonprofit organization providing leadership and ship and

innovative programs to improve the quality of education, strengtinnovative programs to improve the quality of education, strengthen hen

independent media, and foster pluralistic civil society developmindependent media, and foster pluralistic civil society development.ent.

Founded in 1968, IREX has an annual portfolio of $50 million andFounded in 1968, IREX has an annual portfolio of $50 million and

a staff of over a staff of over

500 professionals worldwide. IREX and its partner IREX Europe de500 professionals worldwide. IREX and its partner IREX Europe deliver/crossliver/cross‐‐

cutting programs and consulting expertise in more than 50 countrcutting programs and consulting expertise in more than 50 countries.ies.

3


The Jordan Media Strengthening Program

JMSP works with local partners to advance the professionalism anJMSP works with local partners to advance the professionalism and longd long‐‐term term

economic sustainability of newspapers, radio, television, and Ineconomic sustainability of newspapers, radio, television, and Internet media.ternet media.

Independent media informs and engages citizens through the free Independent media informs and engages citizens through the free flow of flow of

information that advances democratic and economic development.information that advances democratic and economic development.

A professional media sector builds more transparent and effectivA professional media sector builds more transparent and effective governance, e governance,

promotes fair and open economies, and generates responsible discpromotes fair and open economies, and generates responsible discussionussion

about social and political issues. about social and political issues.

4


The Jordan Media Strengthening Program

••

IImproves journalism education and provides statemproves journalism education and provides state‐‐ofof‐‐thethe‐‐art facilitiesart facilities

••

TTrains professionals and offers inrains professionals and offers in‐‐house consultancies to media outletshouse consultancies to media outlets

••

IImproves the enabling legal environment for independent media, thmproves the enabling legal environment for independent media, throughrough

support to regulators, media law experts, civil society, advocatsupport to regulators, media law experts, civil society, advocateses

••

FFosters local mediaosters local media

••

BBoosts sustainability of media NGOs, businessesoosts sustainability of media NGOs, businesses

5


Introduction

••

The opening up and liberalization of the media scene in Jordan oThe opening up and liberalization of the media scene in Jordan over the ver the

past 10past 10‐‐15 years has brought with it growth and business opportunity bu15 years has brought with it growth and business opportunity but t

also challenges and constraints. also challenges and constraints.

••

One major constraint is emerging mediaOne major constraint is emerging media’’s sustainability, development and s sustainability, development and

profitability. profitability.

••

Other constraints impact independence, diversity, competition, Other constraints impact independence, diversity, competition,

transparency, employment and resource development and training. transparency, employment and resource development and training.

••

Plurality, diversity and independence of media research are anotPlurality, diversity and independence of media research are another her

important factor.important factor.

••

Data disclosure about readership/listenership and audiences streData disclosure about readership/listenership and audiences strengthens ngthens

media sustainability, that in turn strengthens editorial qualitymedia sustainability, that in turn strengthens editorial quality, which not , which not

only brings in advertising revenues, but also contributes to soconly brings in advertising revenues, but also contributes to social, ial,

economic and political development.economic and political development.

6


About the Project

••

““JMSP through its subcontractor; Strategies, provides the generalJMSP through its subcontractor; Strategies, provides the general

public, public,

stakeholders, investors, and policy makers with access to an impstakeholders, investors, and policy makers with access to an impartial artial

media surveymedia survey””..

••

This media survey covers radio, publications and new media for tThis media survey covers radio, publications and new media for the third he third

consecutive year [2008, 2009 & 2010].consecutive year [2008, 2009 & 2010].

7


About the Project Execution

Field work was conducted by Statistical Information Technology CField work was conducted by Statistical Information Technology Co [SITC] o [SITC]

who mobilized for this exercise 40 interviewers, 10 supervisors who mobilized for this exercise 40 interviewers, 10 supervisors and and

coordinators; 8 technicians for data entry and processing.coordinators; 8 technicians for data entry and processing.

Project leadership and initiation by grantee, Project leadership and initiation by grantee,

Muin Khoury, StrategiesMuin Khoury, Strategies‐‐HarrisInteractiveHarrisInteractive

––

JordanJordan

For further information: For further information: [email protected]@strategies.jo

P.O.BoxP.O.Box

811 580 Amman 11181 Jordan 811 580 Amman 11181 Jordan

and: and: [email protected]@irexjordan.org

"This survey was funded by"This survey was funded by

the United States Agency for International Development (USAID)the United States Agency for International Development (USAID)

butbut

does not does not

necessarily reflect the views, opinions or policiesnecessarily reflect the views, opinions or policies

of the United States Government."of the United States Government."

8

mailto:[email protected]

mailto:[email protected]


Methodology ••

StrategiesStrategies‐‐HarrisInteractiveHarrisInteractive

conducted this third independent Jordan conducted this third independent Jordan

Media Survey during the period 7 to 21 Feb 2010 with the supportMedia Survey during the period 7 to 21 Feb 2010 with the support

of a of a

USAID grant.USAID grant.

••

The size of the national sample for the household survey was 256The size of the national sample for the household survey was 2560 face0 face‐‐toto‐‐

face interviews with an adult population of 15 years and above, face interviews with an adult population of 15 years and above, with a with a

booster sample of 320 households in each of booster sample of 320 households in each of KarakKarak

and and MaMa’’anan

cities. cities.

••

Sample households were selected according to scientific basis usSample households were selected according to scientific basis using a ing a

multimulti‐‐stage, cluster stratified, random design. stage, cluster stratified, random design.

••

The sample of the survey is based on the frame provided by the 2The sample of the survey is based on the frame provided by the 2004 004

Population and Housing Census. Population and Housing Census.

••

The confidence level for this poll was 95%, and the margin of erThe confidence level for this poll was 95%, and the margin of error was ror was

±±2.5%.2.5%.9

10

Sample DesignSample DesignJMS 2010 ‐

Radio Listenership

GovernoratePopulation

Estimates 2009* Pop %

Population (15+)

Est. 2009* Pop % Sample %

Amman 2,315,600 38.7 1,523,782 40.5 950 37.1

Balqa 400,600 6.7 247,955 6.6 150 5.9

Zarqa 891,000 14.9 569,447 15.1 350 13.7

Madaba 149,500 2.5 90,879 2.4 80 3.1

Irbid 1,064,400 17.8 663,221 17.6 450 17.6

Mafraq 281,100 4.7 154,425 4.1 100 3.9

Jarash 179,400 3.0 104,700 2.8 80 3.1

Ajloun 137,500 2.3 82.197 2.2 80 3.1

Karak 233,200 3.9 141,172 3.8 80 + 320 3.1

Tafilah 83,700 1.4 52,474 1.4 80 3.1

Ma’an 113,700 1.9 61,753 1.6 80 + 320 3.1

Aqaba 130,300 2.2 70,252 1.9 80 3.1

Total 5,980,000 100.0 3,762,257 100.0 2560 100.0

* Source: Department of Statistic

11

Jordan Media SurveyNew Media

–

Quantitative

Offline

Survey

A national sample of households A national sample of households -- 2560 face2560 face--toto--face interviewsface interviews adult 15 years +adult 15 years +

12

Jordan Media SurveyMobile

Ownership & Penetration

13

Mobile Subscription Owners Mobile Subscription Owners ‐‐

OneOne

or more subscriptionsor more subscriptions

JMS 2010 ‐

New Media – Mobile

8679

85

0

50

100

2008 2009 2010

Base: 2560

14

Mobile Subscription OwnersMobile Subscription Owners‐‐

By Gender By Gender

JMS 2010 ‐

New Media ‐

Mobile

53

47

Male

Female

15


By Age By Age

JMS 2010 ‐

New Media ‐

Mobile

14

14

12

25

19

18

15‐1920‐2425‐2930‐3940‐4950 +

16


By Education By Education

JMS 2010 ‐

New Media ‐

Mobile

45

33

22

<SecondarySecondaryDiploma

JMS 2009JMS 2009

35

34

31

JMS 2010JMS 2010

17

Mobile Subscription Owners Mobile Subscription Owners ‐‐

By RegionBy Region

JMS 2010 ‐

New Media ‐

Mobile

41

18

16

6

19

Amman

Irbid

Zarka

Balqa

Other

18

37

11

3031

39

31 31

0

30

60

Zain Orange Umniah Express

2009 2010

Share of Mobile Subscriptions Share of Mobile Subscriptions ‐‐

One line or moreOne line or more

JMS 2010 ‐

New Media ‐

Mobile

19

42

97

93

93

58

7

7

3

0 50 100

Zain

Orange

Umniah

Express

Prepaid Postpaid

Types of Mobile Subscriptions Types of Mobile Subscriptions ‐‐

ByBy

Mobile Provider Mobile Provider ‐‐

Share of Share of

Mobile SubscriptionsMobile Subscriptions

JMS 2010 ‐

New Media ‐

Mobile

20

Subscribed to the Internet Service through Subscribed to the Internet Service through MobileMobileJMS 2010 ‐

New Media ‐

Mobile

5

95 Yes

No

4

96YesNo

JMS 2009JMS 2009JMS 2010JMS 2010

21

Listened to Radio through Listened to Radio through MobileMobileJMS 2010 ‐

New Media ‐

Mobile

19

81

Yes

No

19

81

YesNo

JMS 2009JMS 2009JMS 2010JMS 2010

22

Jordan Media SurveyComputer

Ownership

23

Desktop ownersDesktop owners‐‐JMS 2010 ‐

New Media –

Computer Ownership

5248

Yes

No

Base: 2560

55

45 YesNo

JMS 2009JMS 2009JMS 2010JMS 2010

24

Laptop ownersLaptop ownersJMS 2010 ‐

New Media ‐

Computer Ownership

15

85

YesNo

Base: 2560

JMS 2009JMS 2009JMS 2010JMS 2010

14

86

YesNo

25

Desktop UseDesktop UseJMS 2010 ‐

New Media ‐

Computer Ownership

10

87

3

Personal use

Any member offamilyOut of use

Base: 1320

26

Laptop UseLaptop UseJMS 2010 ‐

New Media ‐

Computer Ownership

58

1

42

Personal use

Any member offamilyOut of use

Base: 386

27

Jordan Media SurveyInternet Penetration

28

Internet Usage/PenetrationInternet Usage/PenetrationJMS 2010 ‐

New Media ‐

Internet

60

40

YesNo

64

36

YesNo

JMS 2009JMS 2009JMS 2010JMS 2010

Base: 2560

29

Internet User ProfileInternet User Profile‐‐

By GenderBy Gender

JMS 2010 ‐

New Media ‐

Internet

67

33

MaleFemale

64

36

MaleFemale

Base: 1022

JMS 2009JMS 2009JMS 2010JMS 2010

30


By EducationBy Education

JMS 2010 ‐

New Media ‐

Internet

24

43

32


28

32

40


JMS 2009JMS 2009JMS 2010JMS 2010

31


By AgeBy Age

JMS 2010 ‐

New Media ‐

Internet

27

21

13

22

12

5

15‐1920‐2425‐2930‐3940‐4950 +

34

2112

17

9

13

JMS 2009JMS 2009JMS 2010JMS 2010

32


By RegionBy Region

JMS 2010 ‐

New Media ‐

Internet

47

17

13

6

17

AmmanIrbidZarkaBalqaOther

42

16

14

7

22

JMS 2009JMS 2009JMS 2010JMS 2010

33

18

23

42

6

11 1215 14

12 11

31

6

0

25

50

Daily 5‐6 days aweek

3‐4 days aweek

Twice a week Weekly less thanthat

2009 2010

Frequency of Using the InternetFrequency of Using the InternetJMS 2010 ‐

New Media ‐

Internet

34

Place of Using the InternetPlace of Using the InternetJMS 2010 ‐

New Media ‐

Internet

Multiple Answers

40

23

14

36

22

49

19

14

25

8

16

0

25

50

Home Office/work University Internet cafes Publicwireless

environments

Other

2009 2010

Other.

2009

2010

Family 3.5

5.0School

9.3

5.0Relatives

2.8

2.0Friends

3.4

1.9 Mobile

1.4

1.3Other

1.6

0.4

35

Place ofPlace of

Using the internetUsing the internet

JMS 2010 ‐

New Media ‐

Internet

JMS 2009JMS 2009JMS 2010JMS 2010

40

16

11

20

13

HomeOffice/workUniversityInternet CaféOther

16

10

27

30

17

36

75

4

17

3

81

18

0

50

100

ADSL Wireless Dial‐up/Fixed Line

2009 2010

Types of Types of HomeHome

Internet SubscriptionsInternet Subscriptions

JMS 2010 ‐

New Media ‐

Internet

Base: 503

Wireless subscription by region

%

Amman

72Zarqa

10Other

18

37

HomeHome

ADSLADSL

Subscription Subscription by Providerby Provider

JMS 2010 ‐

New Media‐

Internet

78

10

4

4

83

Orange

ZainUmniah

SamaTe Data

Cyberia

Base: 410

38

HomeHome

WirelessWireless

Subscription Subscription by Providerby Provider

JMS 2010 ‐

New Media‐

Internet

39

28

17

8

8

Wi TribeU‐MaxKulacomMadaE‐Go

Base: 93

39

4242

52

20

40

60

Orange Zain Umniah

ADSLADSL

Connection Connection Satisfaction Rating Satisfaction Rating

JMS 2010 ‐

New Media

Satisfied

40

69

47

58

0

40

80

U‐Max (Umniah) Wi‐Tribe Kulacom

WirelessWireless

Connection Connection Satisfaction Rating Satisfaction Rating

JMS 2010 ‐

New Media ‐

Online Survey

Satisfied

41

54

46

42

39

28

22

12

6

5

3

71

81

0 45 90

Internet browsing in general

Research & data gathering

Audio/video/without download)

Audio/visual downloads

Chatting

Games

Forums

Work related/my business/personal website

Radio listening

E‐banking

Internet buying & selling

E‐Commerce

Use of Internet ServicesUse of Internet ServicesJMS 2010 ‐

New Media ‐

Internet

Multiple answers

42

80

76

44

41

27

6

17

7

54

28

6

23

49

39

5

12

22

42

71

81

0 45 90

Internet browsing in general

Research & data gathering

Audio/video/without download)

Chatting

Games

Forums

Work related/my business/personal website

E‐banking

Radio listening

Internet buying & selling

2009 2010

Use of Internet ServicesUse of Internet ServicesJMS 2010 ‐

New Media ‐

Internet

Multiple answers

43

Jordan Media SurveyE‐Mail Users

44

EE‐‐mailmail

UsersUsers

JMS 2010 ‐

New Media ‐

Internet

27

73YesNo

21

79

YesNo

JMS 2009JMS 2009JMS 2010JMS 2010

Base: 1022Base: 1022

18

82

YesNo

JMS 2008JMS 2008

45

EE‐‐mail users profilemail users profile‐‐

By GenderBy Gender

JMS 2010 ‐

New Media ‐

Internet

72

28

MaleFemale

Base: 697Base: 697

46


By EducationBy Education

JMS 2010 ‐

New Media ‐

Internet

19

44

37


21

32

47

JMS 2009JMS 2009JMS 2010JMS 2010

47


By AgeBy Age

JMS 2010 ‐

New Media ‐

Internet

24

24

14

23

11

5

15‐1920‐2425‐2930‐3940‐4950 +

28

2613

18

96

JMS 2009JMS 2009JMS 2010JMS 2010

48

EE‐‐mail User Profilemail User Profile‐‐

By RegionBy Region

JMS 2010 ‐

New Media ‐

Internet

49

17

12

6

16

AmmanIrbidZarkaBalqaOther

49

16

11

7

17

JMS 2009JMS 2009JMS 2010JMS 2010

49

47

26

6 6 62

49

32

9 7 6

10

20

40

60

Yahoo Hotmail Gmail Maktoob Work/office Other

2009 2010

EE‐‐mail Provider Share/Accountsmail Provider Share/AccountsJMS 2010 ‐

New Media ‐

Internet

Multiple answers


50

17

9

2 2 21

20

13

4 3 21

0

20

40

Yahoo Hotmail Gmail Maktoob Work/office Other

2009 2010


New Media ‐

Internet

Total Population


51


New Media ‐

Internet

48

9

31

76

YahooGmailHotmailMaktoobWork/Office

51

6

28

77

JMS 2009JMS 2009JMS 2010JMS 2010

52

LanguageLanguage

Used in the Use of InternetUsed in the Use of Internet

JMS 2010 ‐

New Media ‐

Internet

54

46

ArabicEnglish

65

34

ArabicEnglish

JMS 2009JMS 2009JMS 2010JMS 2010

53

JMS 2010 ‐

New Media ‐

Internet

23

77

NoYes

23

77

NoYes

JMS 2009JMS 2009JMS 2010JMS 2010

Using Social Networking Websites Using Social Networking Websites Base: 2560Base: 2560

54

11

7

6

5

5

4

2

2

0.4

0.3

15

18

0 15 30

Email

Chatting [MSN,Yahoo..]

Facebook

Social forums

Tagged

Islamic forums

MySpace

Blogs

Hi5

Twitter

Linkedin

Other

Social Networking Websites Social Networking Websites JMS 2010 ‐

New Media ‐

Internet

Multiple answersBase: 2560Base: 2560

55

Jordan Media SurveyNews Websites

56

LoggingLogging‐‐in to News Websites in to News Websites ‐‐

Last 30 daysLast 30 days

JMS 2010 ‐

New Media ‐

Internet

17

83

NoYes


57

25

24

21

21

19

17

15

12

12

10

32

38

0 20 40

Ammonnews

Al Jazeerah

Assawsana

Sarayanews

Jordanzad

Elaph

Al Arabiya

Allofjo

Kahberni

BBC

Ammanet

Samaalordon

Visiting News WebsitesVisiting News WebsitesJMS 2010 ‐

New Media ‐

Internet

Multiple answers –

Last 30 Days MORE News Websites %

Rumonline

8CNN

8Ejjbed

8Marayanews

8Jorday

6Al Madenahnews

6Ammantimes

5Almuharrir

43rabnews

4Ilanews

4Mouab

3Almasarnews

3Alhelalnews

2Al Balqa

2

Base:429Base:429

58

24

21

17

15

12

10

8

8

8

25

38

0 20 40

Ammonnews

Assawsana

Sarayanews

Jordanzad

Allofjo

Kahberni

Ammanet

Samaalordon

Rumonline

Ejbed

Marayanews

Visiting Visiting JordanianJordanian

News WebsitesNews Websites

JMS 2010 ‐

New Media ‐

Internet


Last 30 DaysMORE News Websites %

Jorday

6Al Madenahnews

6Ammantimes

5Almuharrir

43rabnews

4Ilanews

4Mouab

3Almasarnews

3Alhelalnews

2Al Balqa

2

Base:429Base:429

59

58

58

66

66

65

54

65

42

42

34

34

35

46

35

0 50 100

Ammonnews

Assawsana

Sarayanews

Jordanzad

Allofjo

Kahberni

Ammanet

Male Female


News Websites last 30 daysNews Websites last 30 days‐‐

by Genderby Gender

JMS 2010 ‐

New Media ‐

Internet Base:429Base:429

60



by Educationby Education

JMS 2010 ‐

New Media ‐


9

12 39

20

14

14

12

9

37

51

47

52

47

52

29

49

34

45

39

51

40

0 50 100

Ammonnews

Assawsana

Sarayanews

Jordanzad

Allofjo

Kahberni

Ammanet

<Secondary Secondary Diploma +

61



by Ageby Age

JMS 2010 ‐

New Media ‐


8

9

15

25

20

24

15

9

16

12

7

17

21

19

19

20

22

19

20

13

15

17

18

19

21

24

36

32

24

29

15

20

23

21

14

7

7

7

8

6

4

3

0 50 100

Ammonnews

Assawsana

Sarayanews

Jordanzad

Allofjo

Kahberni

Ammanet

15‐19 20‐24 25‐29 30‐39 40‐49 50+

62



by Regionby Region

JMS 2010 ‐

New Media ‐


5

4

3

2

2

2

37

40

40

50

40

32

35

29

31

31

23

14

25

20

8

12

15

20

10

18

12

19

20

21

15

15

28

22

0 50 100

Ammonnews

Assawsana

Sarayanews

Jordanzad

Allofjo

Kahberni

Ammanet

Amman Irbid Zarka Balqa Other

63

4.2

4.1

3.5

3.5

3.1

2.8

2.6

2.1

2.0

1.6

6.3

5.3

0 5 10

Ammonnews

Al Jazeerah

Assawsana

Sarayanews

Jordanzad

Elaph

Al Arabiya

Allofjo

Kahberni

BBC

Ammanet

Samaalordon


New Media ‐

Internet


Last 30 Days

MORE News Websites %

Rumonline

1.3CNN

1.3Marayanews

1.3Ejjbed

1.2 Al Madenahnews

1.1

Jorday

1.0Ammantimes

0.8Ilanews

0.7Almuharrir

0.63rabnews

0.6Almasarnews

0.6Mouab

0.5Alhelalnews

0.4Al Balqa

0.4

Population Population

Base:2560Base:2560

64

3.5

3.4

3.1

2.9

2.7

2.2

2.1

2.0

1.5

1.2

4.6

5.0

0 5 10

Al Jazeerah

Ammonnews

Elaph

Sarayanews

Assawsana

Al Arabiya

Jordanzad

Kahberni

Allofjo

BBC

Ammanet

Samaalordon


New Media ‐

Internet

Multiple answers – Last 7 DaysPopulation Population

Base:2560Base:2560

MORE News Websites %

CNN

1.1Ejjbed

1.1 Marayanews

1.0Rumonline

0.9Al Madenahnews

0.9

Jorday

0.6Ammantimes

0.5Ilanews

0.5Almuharrir

0.53rabnews

0.5Almasarnews

0.5Mouab

0.4Alhelalnews

0.3Al Balqa

0.3

Base:2560Base:2560

65

CredibleCredibleCredibilityCredibility

of Jordanian News Websitesof Jordanian News Websites

JMS 2010 ‐

New Media ‐

Internet

Multiple answers

42

42

41

40

38

45

45

0 20 40 60

Assawsana

Kahberni

Sarayanews

Allofjo

Ammonnews

Ammanet

Jordanzad

66

Regularly original Regularly original

OriginalityOriginality

of the Content Material of the Content Material

JMS 2010 ‐

New Media –

Internet

Multiple answers

37

36

32

31

24

40

44

0 20 40 60

Ammanet

Ammonnews

Assawsana

Kahberni

Sarayanews

Allofjo

Jordanzad

67

Material Regularly Copied/Quoted Material Regularly Copied/Quoted

Content Material is Copied/QuotedContent Material is Copied/QuotedJMS 2010 ‐

New Media ‐

Internet

Multiple answers

33

37

39

41

42

33

21

0 20 40 60

Jordanzad

Allofjo

Sarayanews

Ammonnews

Assawsana

Kahberni

Ammanet

68

Yes replies Yes replies

8476

66

4133

56

4438

57

67

0

50

100

Timeliness Credibility of thenews

News daily papersdon’t publish

Opportunity tocomment and

interact

News is not subject tocensorship

2009 2010

Reasons for Visiting News WebsitesReasons for Visiting News WebsitesJMS 2010 ‐

New Media ‐

Internet

Multiple answers

Base: 429Base: 429

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